What fullthrottle.ai does

fullthrottle.ai is an AdTech company that operates an AI-enabled demand-side platform (DSP) converting anonymous website traffic into addressable household audiences using patented first-party household identity resolution technology that does not rely on cookies or third-party data. The platform unifies audience identification, omnichannel campaign activation across Connected TV, display, online video, SmartMail direct mail, and audio, and closed-loop attribution tied to real household-level transactions, with stated coverage of 120M+ unique households and 85%+ match rates across first-party data activation. Core products include the fullthrottle.ai® platform, The Automotive DSP™ (a generative AI-powered, vertical-specific DSP for OEMs, dealer groups, media companies, and agencies), the AI Media Agent (autonomous 24/7 campaign planning, bidding, and optimization), SafeMatch® Attribution (privacy-compliant household-level attribution), Immersive Household® (cross-device household targeting), and the AdTech OS modular integration layer.

The company serves three primary customer segments — agencies (220 agencies, 1,123 agency accounts, including white-label deployments), automotive OEMs and dealer groups, and mid-market brands — and supports vertical-specific solutions across home improvement, real estate, finance, legal, senior living, higher education, travel, and media companies/publishers. Named customers and case-study logos span both enterprise (Pella, Renewal by Andersen, Westgate Resorts) and SMB (Lindus Construction, Mazda dealerships, Stellar Roofing, Maverick Window, Official Driving School) tiers, with quantified outcomes such as $9.5M in revenue for a roofing customer, $1.7M in revenue and 2,300+ conversions for a national HVAC company, and 949 booked jobs / $616.1k tracked ROI for a leading home improvement advertiser.

Revenue is generated through a combination of SaaS platform subscriptions, transaction-based media activation fees on ad spend routed through the platform, and enterprise white-label licensing for agencies, with quote-based annual pricing rather than public list rates. The company was founded in 2019 and is headquartered in Philadelphia (with some executive signals from Dallas), operating as FullThrottle Technologies, LLC with 101–250 employees, SOC 2 compliance, and a self-service product (fullthrottle.app) layered with an enterprise sales motion for larger agency and OEM deployments.

Name

fullthrottle.ai

Legal name

FullThrottle Technologies, LLC

Website

https://fullthrottle.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

fullthrottle.ai is an AI-enabled AdTech platform that converts website traffic into addressable household audiences, providing omnichannel campaign activation and closed-loop attribution for agencies, brands, automotive OEMs, and media companies.

Ownership category

akta.pro rank

Product category

AdTech Platform

NAICS

Software Publishers (5132), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• AdTech platform
• Demand-side platform
• Household identity resolution
• Omnichannel advertising
• Campaign attribution software

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. DSP Platform Subscription/Usage: SaaS platform revenue from subscription-based access to demand-side platform capabilities including audience generation, campaign activation, and attribution reporting. Agencies, brands, and media companies pay for platform access with usage-based activation fees.
2. Media Activation Fees: Revenue generated from media buying across omnichannel inventory (CTV, audio, display, video, SmartMail). Platform facilitates campaign execution and earns fees based on spend volume activated through the platform.
3. White-Label Enterprise Licensing: White-label DSP licensing for agencies requiring branded platform deployment. Enterprise pricing with custom implementation and support services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

fullthrottle.ai is an AI-enabled AdTech demand-side platform that converts anonymous website visitors into targetable household audiences using patented first-party identity resolution. It unifies audience identification, omnichannel campaign activation (CTV, audio, display, video, SmartMail direct mail), and real business-outcome attribution in a single platform for brands, agencies, and media companies.

Product overview

fullthrottle.ai® is an AI-enabled AdTech platform that provides a unified solution for audience identification, omnichannel campaign activation, and real business outcome measurement using patented first-party household identity resolution. The platform operates as a core platform-plus-modules architecture consisting of the main fullthrottle.ai® platform and specialized products including The Automotive DSP™ (industry's first generative AI-powered automotive DSP), AI Media Agent (autonomous campaign management), SafeMatch® Attribution (closed-loop attribution), Immersive Household® (omnichannel household targeting), Addressable Activations, Authenticated Brand Safety, and AdTech OS. Channels supported include Connected TV, Display Ads, Online Video, SmartMail (direct mail), and Audio. The platform enables brands, agencies, and media companies to identify, activate, and measure high-intent audiences without relying on cookies or third-party platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Automotive DSP™: The world's first generative AI-powered demand-side platform built specifically for the automotive industry, enabling precision media buying, first-party audience intelligence, and end-to-end attribution for dealer groups, OEMs, media companies, and agencies.
• Immersive Household®
• SafeMatch® Attribution
• AI Media Agent
• SmartMail

Products and services

• fullthrottle.ai® Platform AI-enabled AdTech demand-side platform that unifies first-party household audience identification, omnichannel campaign activation, and closed-loop attribution to real business outcomes. Sold to brands, agencies, and media companies.
• The Automotive DSP™ Generative AI-powered automotive demand-side platform purpose-built for tierless automotive marketing. Serves OEMs, dealer groups, media companies, and agencies with unified audience creation, campaign activation, and attribution featuring DMS/CRM integration and VIN-level attribution.
• AI Media Agent Always-on AI-powered marketing engine that autonomously selects, activates, and measures audiences 24/7, handling media planning, bidding, and optimization. For brands and agencies seeking to replace manual marketing operations with autonomous execution.
• SafeMatch® Attribution Privacy-compliant closed-loop marketing attribution software that connects advertising exposure to real customer transactions at the household level, with multi-touch attribution tools and automatic data quality checks. For brands and agencies needing outcome-based measurement.
• Connected TV (CTV) Advertising Connected TV advertising capability activating campaigns across premium CTV, free ad-supported streaming (FAST), and linear inventory through the unified platform with closed-loop attribution. For brands, agencies, and media companies seeking household-level CTV targeting.
• SmartMail AI-driven direct mail channel that targets verified in-market households with daily sends based on behavioral signals, integrated into the unified platform alongside digital channels. For brands and agencies seeking offline reach with online precision.
• Audio Advertising Audio advertising across premium streaming, podcast, and digital audio environments through direct publisher relationships (iHeartMedia, TuneIn, Audacy, Apple Podcasts, Spreaker, Entravision, Beasley Media Group, Audioboom), activated within the unified workflow.
• fullthrottle.ai® Marketplace Programmatic marketplace for publishers connecting them directly with advertisers seeking targeted audiences, combining programmatic efficiency with the control and transparency of direct deals. Access to 350+ publisher deals including Disney, Hulu, Nexstar, and Paramount+.

Quantifiable outcome

• 949 booked jobs and $616.1k tracked ROI from verified household targeting
• +5 more outcomes

Named customers15 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability7 records

Feature8 records

Partnerships

27 partnerships are on record, tiered core.

• TelevisaUnivisioncoreTechnology or Integration · 15 April 2026Integration of TelevisaUnivision's premium digital and CTV inventory into fullthrottle.ai's self-service platform. Enables marketers to plan, activate, and measure multicultural campaigns across TelevisaUnivision's media properties. Uses data clean room technology for ZIP code-level targeting with 90% match rate accuracy.
• iHeartMediacoreTechnology or Integration · 7 April 2026Audio advertising partnership providing access to premium streaming, podcast, and digital audio inventory. iHeartMedia partnership enables verified household access and targeted, outcome-based measurement across audio campaigns.
• TuneIncoreTechnology or IntegrationIntegration giving marketers direct access to live and on-demand audio environments across sports, news, music, podcasts, and audiobooks. Campaigns can be activated alongside CTV, display, and video within single workflow.
• Nexstar Media GroupcoreTechnology or IntegrationPremium CTV and streaming inventory access through Nexstar Media Group partnerships. Enables activation across premium publisher inventory.
• Comcast AdvertisingcoreTechnology or IntegrationStreaming TV and linear inventory access through Comcast advertising partnerships for unified campaign activation.
• Disney (Disney+, ESPN)coreTechnology or IntegrationPremium CTV publisher inventory access through Disney properties including Disney+ and ESPN streaming platforms.
• HulucoreTechnology or IntegrationPremium CTV inventory access through Hulu streaming platform for household-level targeting and campaign activation.
• Paramount+coreTechnology or IntegrationPremium CTV publisher inventory access through Paramount+ streaming platform.
• PeacockcoreTechnology or IntegrationPremium CTV inventory access through NBCUniversal's Peacock streaming platform.
• FOXcoreTechnology or IntegrationPremium CTV and digital video inventory access through FOX media properties.
• ABCcoreTechnology or IntegrationPremium CTV inventory access through ABC network streaming and digital properties.
• Spectrum ReachcoreTechnology or IntegrationPremium CTV and streaming inventory access through Spectrum Reach for local and regional campaign activation.
• RokucoreTechnology or IntegrationPremium FAST and CTV inventory access through Roku TV platform for household-level targeting.
• Samsung TV PluscoreTechnology or IntegrationPremium FAST channel inventory access through Samsung smart TV platform.
• LG ChannelscoreTechnology or IntegrationPremium FAST channel inventory access through LG smart TV platform.
• TubicoreTechnology or IntegrationPremium FAST inventory access through Tubi free ad-supported streaming platform.
• Pluto TVcoreTechnology or IntegrationPremium FAST inventory access through Pluto TV streaming platform.
• AMCcoreTechnology or IntegrationPremium streaming inventory access through AMC networks including AMC+ and streaming channels.
• PhilocoreTechnology or IntegrationPremium streaming inventory access through Philo TV streaming platform.
• BlockgraphcoreTechnology or IntegrationPrivacy-safe identity and audience measurement partnership for household-level targeting verification.
• AudacycoreTechnology or IntegrationPremium audio inventory access through Audacy's radio and streaming audio network for campaign activation.
• AmazoncoreTechnology or IntegrationPremium advertising inventory access through Amazon's advertising and streaming platforms.
• ExperiancoreTechnology or IntegrationSecond and third-party data enrichment partnership enabling Experian segments to extend audience reach with precision targeting.
• NielsencoreTechnology or IntegrationAudience measurement and data enrichment partnership for cross-device targeting and campaign measurement.
• ComScorecoreTechnology or IntegrationAudience measurement and behavioral data partnership for campaign targeting and performance analytics.
• LiveRampcoreTechnology or IntegrationIdentity resolution and data connectivity partnership enabling first-party data activation through LiveRamp's ecosystem.
• TransUnioncoreTechnology or IntegrationCredit and consumer data partnership for audience enrichment and targeting precision.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• The Trade Desk: The Trade Desk is the leading independent demand-side platform for programmatic advertising, offering omnichannel campaign activation across CTV, display, video, audio, and native. It is the most direct competitor to fullthrottle.ai's DSP functionality and shares a focus on data-driven audience targeting and cross-channel measurement.
• StackAdapt: StackAdapt is a self-serve programmatic advertising platform using AI for native, display, video, CTV, and audio campaign activation. It competes directly with fullthrottle.ai in the multi-channel DSP space, particularly for agencies and mid-market brands seeking self-service campaign management with AI optimization.
• AdRoll: AdRoll is a digital advertising platform specializing in retargeting, display, and connected TV advertising for SMB and mid-market brands. It shares fullthrottle.ai's focus on making advanced ad tech accessible to smaller advertisers through self-service tools and AI-driven optimization.
• MediaMath: MediaMath is an independent demand-side platform for programmatic media buying across display, video, mobile, audio, and connected TV. It is a direct competitor offering omnichannel campaign activation with similar audience targeting capabilities to fullthrottle.ai.
• Choozle: Choozle is a self-serve programmatic advertising platform for agencies and brands offering omnichannel campaign management with AI-driven optimization. It is a comparable mid-market DSP competitor sharing fullthrottle.ai's self-service, agency-focused go-to-market approach.

Broad incumbents

• Yahoo DSP: Yahoo's advertising platform (formerly Yahoo Gemini, now operated via Taboola) offers a DSP for native and search advertising. It is a broader incumbent competing in the same programmatic space as fullthrottle.ai, with deeper publisher relationships and larger scale.

Emerging players

• LotLinx: LotLinx is an AI-powered digital advertising platform purpose-built for the automotive industry, offering VIN-level targeting, dealer-specific campaign management, and attribution. It competes with fullthrottle.ai's Automotive DSP within the same automotive vertical.
• Samba TV: Samba TV is a cross-screen TV measurement and analytics platform providing first-party viewership data for audience targeting and attribution. It overlaps with fullthrottle.ai's household-level targeting and CTV measurement capabilities, with similar use of AI-driven audience insights.

Regional players

• J.D. Power Auto Media: J.D. Power provides automotive marketing and advertising solutions including data-driven audience targeting and dealer marketing services. It is comparable to fullthrottle.ai's automotive offerings in addressing dealer and OEM marketing needs with proprietary data assets.

Others

• LiveRamp: LiveRamp is a data connectivity and identity resolution platform powering people-based marketing. While not a direct DSP competitor, it is a partner in fullthrottle.ai's ecosystem and operates in the adjacent identity resolution space central to the platform's household targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fullthrottleai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fullthrottle.ai