Pluspoint

Local Marketing Softwarepluspoint.io

Company typePrivate
Founded2021
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2B
OfferingSoftware

Pluspoint firmographics

Firmographics

Name: Pluspoint
Legal name: Pluspoint Inc.
Website: https://pluspoint.io
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Pluspoint industry classification

Industry

Product category: Local Marketing Software
NAICS: Web Search Portals and All Other Information Services (519290)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

Keywords

Local marketing software
Reputation management platform
Multi-location SaaS
AI review management
Franchise marketing automation

Where Pluspoint is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

Pluspoint business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

SaaS Subscription: Subscription-based SaaS model with flexible pricing that adapts to business size and required tools. Supports both freemium tier with limited functionality and paid subscription plans. Free trial available until first payment or end of trial period. Annual billing options available.
Freemium Tier: Free tier with limited functionality available after free trial expires or for individual users without organization. Automatic downgrade from trial to freemium if no paid subscription selected.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Flexible subscription tiers based on business size and feature requirements

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Pluspoint product offering

Product offering

Core offering

Pluspoint is an AI-powered local marketing SaaS platform that helps multi-location businesses and franchises centralize listings management across 100+ directories, collect and respond to reviews at scale, publish social content, manage omnichannel customer messaging, run surveys and digital campaigns, and issue coupons from a single dashboard. The platform is augmented by Pulse AI for automated sentiment analysis, review replies, and chatbot conversations, and integrates with Google, Meta/WhatsApp, Stripe, Zapier, and a REST API for 8,000+ additional tools.

Product overview

Pluspoint is an AI-powered local marketing platform designed as a unified SaaS solution for multi-location businesses and franchises. The platform combines three core functional areas: ATTRACT (Listings, Reviews, Social Posting for visibility and reputation), CONVERT (Inbox, Chatbot AI, Micro-sites for customer acquisition), and RETAIN (Surveys, Campaigns, Coupons for customer loyalty). The architecture is built around a central platform with integrated modules, enhanced by Pulse AI for automated intelligence. The platform integrates natively with major directories (100+), social platforms (Facebook, Instagram, Google), review sites (Google, Tripadvisor, Trustpilot, Yelp), messaging channels (WhatsApp, SMS, email, live chat), and offers API/Zapier connectivity for 8,000+ additional tools.

Differentiator

Problem solved

Functional benefit

Products and services

Listings Directory management tool that keeps business information accurate and consistent across 100+ directories including ChatGPT, Google AI search, and Google Maps, enabling multi-location brands to maintain unified local listings.
Reviews Review management solution that automatically generates more 5-star reviews, monitors online presence, and enables AI-generated, brand-aligned responses at scale across multiple review sites.
Social Posting Social media publishing tool that bulk-publishes localized updates, offers, and announcements across Facebook, Instagram, and Google to drive foot traffic to physical locations.
Inbox Omnichannel messaging inbox that consolidates WhatsApp, SMS, live chat, Facebook Messenger, Instagram, Google, and TripAdvisor messages into one unified platform with AI-generated reply suggestions for faster local team response.
Chatbot AI AI-powered chatbot providing 24/7 automated customer support that answers common questions instantly, qualifies leads, and routes complex requests to team members.
Micro-sites Location-specific landing page builder that deploys fast, mobile-optimized pages for every business location to capture leads and showcase local offers, driving higher conversion rates.
Surveys Customer feedback survey tool (including QR code-based surveys) that captures feedback early, resolves issues before they escalate, and intercepts negative reviews before they appear on public platforms like Google.
Campaigns Targeted messaging campaign platform that runs SMS, email, and WhatsApp campaigns to drive repeat business and keep customers engaged during slow periods.
Coupons Digital coupon management system that creates flexible offers to win back unhappy customers, reward loyal ones, and track redemptions across multiple business locations.
Analytics Business performance analytics dashboard providing KPIs, reports, and insights across reviews, customer engagement, and campaign effectiveness for multi-location businesses.

Quantifiable outcome

Up to 60% more website and profile traffic
+4 more outcomes

Companies that use Pluspoint

Customer profile

Named customers25 records

Segments9 records

Ideal customer profiles2 records

Pluspoint technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration36 records

AI capability5 records

Feature8 records

Pluspoint partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core.

GooglecoreTechnology or IntegrationNative integration with Google Business Profile for listing management, reviews, and analytics. Uses Google Maps Platform API, Google Places API, Google Translate API, and Gmail API for business profile management, review response, and communication features.
Meta Platforms (Facebook, Instagram, WhatsApp)coreTechnology or IntegrationIntegration for Facebook and Instagram business page management, messaging via Facebook Messenger, and WhatsApp Business messaging channel. Meta Pixel used for analytics and advertising measurement.
HubSpotcoreTechnology or IntegrationCRM, marketing automation, and customer support integration. HubSpot cookies enable live chat functionality. Used for customer relationship management and support.
StripecoreTechnology or IntegrationPayment and subscription processing. All payment methods supported including credit/debit cards, bank transfers, and SEPA Direct Debit. Card details processed directly by Stripe.
ZapiercoreTechnology or IntegrationWorkflow automation integration connecting Pluspoint to 9,000+ apps. Optional customer integration for syncing contacts, triggering campaigns, and sharing data with external systems.
OpenAIcoreTechnology or IntegrationAI-powered features including automated review analysis, chatbot responses, sentiment analysis, and content generation. Data processed solely for delivering requested functionality.
AnthropiccoreTechnology or IntegrationAI-powered conversation processing and analysis for chatbot and content generation features.
DigitalOceancoreTechnology or IntegrationCloud hosting and infrastructure services. Primary server location in Frankfurt, Germany with additional hosting locations available for client-specific needs.
TwiliocoreTechnology or IntegrationSMS and voice messaging functionality for customer communication campaigns.
SendGrid (Twilio)coreTechnology or IntegrationTransactional email delivery for customer communications.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Pluspoint competitors and assessment

Company assessment

Direct peers

Reputation.com: Reputation.com is an enterprise reputation experience management platform serving multi-location healthcare, automotive, retail and hospitality brands. It overlaps with Pluspoint's reviews, listings and surveys stack for larger enterprise accounts.
ReviewTrackers: ReviewTrackers is a review management and customer feedback analytics platform for multi-location businesses. It addresses the same Listings and Reviews use cases that Pluspoint serves, particularly for hospitality, automotive and retail.
Chatmeter: Chatmeter is a reputation management and local SEO platform purpose-built for multi-location brands. It competes with Pluspoint in listings accuracy, review monitoring and location-level analytics for franchise and enterprise customers.
Podium: Podium is a customer interaction and messaging platform for local businesses, including review management, webchat, SMS and AI assistant features. It overlaps directly with Pluspoint's Inbox, Reviews and Chatbot AI modules and is named in Pluspoint's own comparison pages.
Broadly: Broadly is a reputation management and customer communication platform aimed at local service businesses. It overlaps with Pluspoint's home services, beauty and automotive verticals through reviews, messaging and webchat features.
Uberall: Uberall is a location marketing platform for multi-location enterprises, offering listings management, reputation management, social and messaging. It targets the same multi-location franchise buyer and competes directly with Pluspoint's Listings, Reviews and Inbox modules.
Birdeye: Birdeye is a leading AI-powered reputation, social media and customer experience platform for multi-location businesses. It is Pluspoint's most direct competitor across listings, reviews, messaging and AI response, and Pluspoint publishes explicit 'Pluspoint vs Birdeye' comparison content.
Yext: Yext is a digital presence platform that helps multi-location brands manage listings, reviews and pages across publishers. Pluspoint even integrates with Yext for listings syndication, while competing head-to-head in centralized listings and review management for franchises.

Broad incumbents

Thryv: Thryv is an established small business software suite that bundles marketing, CRM, listings and reputation tools. It is a broader incumbent that competes with Pluspoint at the SMB end of the local marketing software market.

Emerging players

NiceJob: NiceJob is a reputation marketing platform focused on generating reviews, referrals and testimonials for SMBs. It is a smaller, emerging competitor to Pluspoint's Reviews and Review Generation modules, primarily serving single-location and small multi-location businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Pluspoint compliance and trust

Trust signal

Compliance4 records

Pluspoint financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pluspoint leadership team

Management profile

Number of profiles

Pluspoint funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pluspoint M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pluspoint

What does Pluspoint do?

Is Pluspoint a public or private company?

Pluspoint is a private company. It is classified as venture growth investor backed and is currently operating.

When was Pluspoint founded?

Pluspoint was founded in 2021. It employs 11 to 50 people.

Where is Pluspoint based?

Pluspoint is headquartered in London, United Kingdom, in the Europe region.

How does Pluspoint make money?

Two revenue lines are on record. SaaS Subscription is the primary driver. The others are freemium Tier.

Who are Pluspoint's main competitors?

Direct peers on record are Reputation.com, ReviewTrackers, Chatmeter, Podium, Broadly, Uberall, Birdeye and Yext. Thryv is listed as a broad incumbent. NiceJob is listed as an emerging player.

Does Pluspoint have an API?

Yes. Pluspoint offers a secure REST API with webhooks for custom builds. The API enables developers to build, test, operate, and support connections to Pluspoint Services. Customers can sync contacts and activity, trigger campaigns from CRM events, and send reviews and messaging data back to their systems. Pluspoint also supports 8,000+ app connections through Zapier.

What industry is Pluspoint in?

Pluspoint's product category is Local Marketing Software. Its primary akta.pro industry code is BPAMAJAI, Content Aggregation, Curation & RSS Platforms. Its NAICS code is 519290 and its SIC code is 7372.