WAPI
WAPI is an Estonian-founded logistics IT platform that combines a proprietary order management system with a 16+ warehouse network across Europe, the UK, and Mexico to provide fulfillment, last-mile delivery, and OMS software for cross-border e-commerce sellers.
- Company typePrivate
- Founded2019
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WAPI does
WAPI OÜ is a private Estonian (Tallinn) limited company founded in 2019 that operates a pan-European logistics and fulfillment IT platform serving cross-border e-commerce sellers. The company combines a proprietary all-in-one order management and warehouse management software (WAPI Fulfillment Software / OMS) with a network of 16+ fulfillment centers across the EU (Germany, Spain, Italy, Poland, Slovakia, Romania), the UK, and Mexico, delivering 24-48 hour local fulfillment, 99% picking and packing accuracy, and stated 2-3x speed/cost improvements versus cross-border shipping. Its OMS integrates natively with Shopify, eBay, BigCommerce, and Amazon, and is reinforced by 40+ partners spanning VAT compliance, Amazon agencies, and last-mile couriers including DPD, UPS, Royal Mail, GLS, InPost, and Econt.
The product portfolio centers on the WAPI OMS and end-to-end ecommerce fulfillment, augmented by vertical-specific modules for supplements (with batch/expiry tracking) and cosmetics, plus operational add-ons including Cash on Delivery (up to 85% buyout rates and weekly payouts), Final Mile Delivery, Amazon FBA Preparation, Cross-Border Logistics, WMS, 3PL, Pick-Pack-Ship, and a Marketplace Integration service. Reported AI capabilities are embedded into the software layer for order processing, inventory, and customer service automation, and the company is recognized in 2025 by Forbes, Business Insider, Digital Journal, Logistics Business, Retail Dive, and SoftwareSuggest.
WAPI generates revenue through a mix of transaction-based fulfillment fees (storage, pick and pack, shipping) for 3PL services, recurring SaaS subscriptions for its OMS/WMS software, managed specialized fulfillment (supplements, cosmetics, Amazon FBA prep), and transaction-fee-based final-mile delivery. Pricing is custom and quote-based with no publicly disclosed tiers, distributed through a product-led self-service platform at ui.wapi.com, a direct "Get a Quote" sales motion for enterprise customers, and a partner-led referral channel that includes Allegro (for which WAPI is an official service provider). The company is reported to serve 100+ e-commerce brands across multiple European markets and Mexico, with co-founders Oleg Aingorn (Head of Finance) and Alex Fridman (Head of Operations).
WAPI firmographics
Firmographics- Name
- WAPI
- Legal name
- WAPI OÜ
- Website
- https://wapi.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WAPI is an Estonian-founded logistics IT platform that combines a proprietary order management system with a 16+ warehouse network across Europe, the UK, and Mexico to provide fulfillment, last-mile delivery, and OMS software for cross-border e-commerce sellers.
- Ownership category
- akta.pro rank
WAPI industry classification
Industry- Product category
- E-commerce Fulfillment Services (3PL)
- NAICS
- General Warehousing and Storage (493110), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB)
- akta.pro secondary industries
- Subscription Box & Recurring Order Fulfillment (TLAIADAH), Omnichannel Retail Fulfillment Centers (TLALADAC), Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store) (TLAEACAF), Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)
Keywords
Where WAPI is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices9 records
Markets served
WAPI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Fulfillment Services: 3PL fulfillment services including storage, pick and pack, and shipping. Revenue generated through transaction-based fees for each order processed, with costs varying based on storage volume, order volume, and delivery destination.
- Fulfillment Software Subscription: SaaS-based order management and warehouse management software subscription for managing omnichannel orders, inventory, and logistics across multiple sales channels and countries.
- Specialized Fulfillment: Specialized fulfillment services for supplements, cosmetics, and Amazon FBA preparation with tailored handling, batch/expiry tracking, and compliance with specific regulations.
- Final Mile Delivery: Last-mile delivery services through integrated courier network including COD handling, with weekly payments and buyout rates up to 85% for COD transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom tailored fulfillment setup based on business needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
WAPI product offering
Product offeringCore offering
WAPI provides end-to-end e-commerce fulfillment services for online sellers, combining proprietary cloud-based fulfillment software (WMS and OMS) with a network of 16+ warehouses across the EU, UK, and Mexico. Core services include storage, pick-and-pack, shipping, returns, cash-on-delivery, final-mile delivery, Amazon FBA preparation, and specialized fulfillment for supplements and cosmetics, all managed through a single unified dashboard that integrates with Shopify, eBay, BigCommerce, and Amazon.
Product overview
WAPI is a European fulfillment service provider with a proprietary all-in-one software platform (WAPI Fulfillment Software/OMS) and a network of 16+ strategically located fulfillment centers across the EU, UK, and Mexico. The product portfolio centers on the core WAPI OMS which provides centralized order management, inventory control, and multi-channel integration for ecommerce brands. This platform is complemented by specialized vertical fulfillment services for supplements and cosmetics, and add-on logistics modules including Cash on Delivery, Final Mile Delivery, Amazon Preparation, Warehouse Management System, 3PL Logistics, Cross-Border Logistics, and Pick/Pack/Ship services. The integrated hardware/software ecosystem enables merchants to manage omnichannel orders from a single dashboard while WAPI handles warehousing, fulfillment, and delivery operations.
Differentiator
Problem solved
Functional benefit
Products and services
- WAPI Fulfillment Software (OMS) All-in-one order management system that centralizes inventory, orders, and shipping across all sales channels from a single dashboard. Enables one-click integration with Shopify, eBay, BigCommerce, and Amazon, with real-time inventory tracking, KPI monitoring, and financial reporting. Designed for e-commerce brands managing omnichannel sales.
- Ecommerce Fulfillment End-to-end fulfillment service storing, labeling, preparing, and pick-and-pack of products at local warehouses across the EU and UK. Includes quality control, inventory management, and returns processing for e-commerce sellers.
- Supplement Fulfillment Specialized fulfillment service for dietary supplements, vitamins, and health products with temperature-controlled storage options and batch/expiry tracking capabilities for compliance-driven sellers.
- Cosmetics Fulfillment Specialized fulfillment for cosmetics and beauty products with handling protocols, quality inspection, and reliable returns workflows tailored to beauty brands.
- Cash on Delivery (COD)
Quantifiable outcome
- 35% reduction in last-mile logistics costs
- +8 more outcomes
Companies that use WAPI
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
WAPI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
WAPI partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered flagship, minor, core and regional.
- AllegroflagshipOfficial Allegro service provider for fulfillment and sales setup. WAPI and Allegro team work together to help boost sales in Poland. This is a flagship partnership with official status.
- TaxuallyminorHelps calculate VAT in EU countries and submit VAT returns. Complementary service for e-commerce compliance.
- ChannelEnginecoreSaaS solution connecting retailers and brands to global marketplaces and e-commerce platforms. Deep integration partner for marketplace connectivity.
- Amz PathfinderminorBuilds profitable Amazon ad strategies for e-commerce businesses. Helps WAPI customers optimize Amazon advertising.
- IntellirankminorBoosts product visibility and sales through product testing campaigns.
- DefDeviceminorCreates and implements tailor-made E-commerce strategies for optimal future growth.
- Growth Hack ConsultingminorDevelops, tests and implements creative low-cost grow strategies to ensure productivity in products and service delivery.
- YLT-TranslationsminorProvides highest quality Amazon listing translations to help make more sales.
- ZonPhotominorHelps increase sales by creating product images.
- Chern & CominorHelps open a company for sales in Ireland and provides full spectrum of accounting, bookkeeping, trademark, and tax registration services.
- PVS Fulfillment ServicecoreLeading fulfillment company with subsidiaries in Germany, Italy and Benelux countries. Premium European fulfillment platform partner.
- Gruber LogisticscoreOne of the most successful operators supporting customers with complete range of logistics services in Europe.
- EcontregionalExpert in logistics in Bulgaria. Helps develop online trade in Europe by providing courier, postal and cargo services.
- ATL FulfilmentregionalLeading warehouse and fulfilment company in the North West UK. Offers warehouse, storage and distribution requirements.
- InpostregionalLeader in modern logistics services and first company in Poland to create network of Parcel Lockers - self-service parcel dispatch and collection points, open 24/7.
- Dap SidesregionalTransport and logistics company helping optimize warehousing and delivery processes with 40 years of experience.
- Hi LogisticsregionalEfficient logistics company for storage, packaging, transportation and more.
- BIZ GR & BIZ ITregionalCourier and express parcel distribution company operating in Greece and Italy. Delivers domestically and internationally.
- ILIORregionalFull range of services in logistics and transport: delivery, warehousing, customs service and e-commerce logistics.
- hellotaxminorOnline VAT Registration & VAT Filings to reduce workload. Helps stay tax compliant within Europe.
- ZonGuruminorPowerful data insights and automation to grow Amazon business.
- Margin BusinessminorHelps expand business online with no borders when selling.
- No lte DigitalminorStart or scale up web shop or online marketplaces, generate more sales with SEO and online advertising.
- Pirk SparkminorHelps sell on international marketplaces such as Amazon, eBay, Aliexpress, Allegro, Shopee, Empik and more.
- launcheseminorLaunch e-commerce business from anywhere in the world in 10 to 15 business days.
- Halexo MediaminorUnique e-commerce sales boosting service by publishing on diverse media sources and sell at scale with Cash On Delivery.
- YUGUO (Cifnews)minorCross-border eCommerce focused platform helping Chinese brands go overseas.
- Seller MangominorTailored service packages to improve Amazon business.
- OJ Digital SolutionsminorManually creating launch-ready Amazon product listings to increase click-through rate and conversion rate.
- Pendulum AdsminorFull-service advertising agency specializing in TikTok advertising. Among first TikTok marketing partners in Europe.
- DonsfieldminorBusiness management, consulting, digital marketing, and building/acquiring own brands.
- GETIDAminorGlobal leader in Amazon FBA auditing and reimbursements. Approved solution provider on Amazon Seller Central AppStore.
- Add2AdsminorComprehensive TikTok solutions to elevate business value and position as trendsetter.
- EcomcyminorFull-service Amazon Brand Management Agency providing tactical/execution support and strategic consulting for Amazon sellers.
- MaxamazeminorContent creation and listing optimization agency for Amazon sellers creating SEO-optimized listings to maximize conversions.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
WAPI competitors and assessment
Company assessmentDirect peers
- ShipBob: US-headquartered tech-enabled 3PL offering distributed warehouse network + proprietary WMS/OMS software for e-commerce brands. Closest analog to WAPI's "software + fulfillment" hybrid model, with a stronger US focus.
- Huboo: UK-based e-commerce 3PL with proprietary software and multi-country European fulfillment. Direct European competitor to WAPI with overlapping SMB/mid-market seller focus.
- Active Ants: Netherlands-headquartered e-commerce fulfillment provider with proprietary WMS technology and multi-country EU coverage. Direct competitor in the European tech-enabled 3PL category.
- Monta: Dutch e-commerce fulfillment and shipping software platform combining WMS, OMS and 3PL services. Closely comparable tech-plus-fulfillment model, primarily Benelux-centric.
- ShipHero: US-based 3PL with proprietary WMS software targeting e-commerce brands. Compares to WAPI on the "fulfillment software layer + warehousing" bundle model.
- Cubyn: French e-commerce fulfillment platform operating a multi-node European warehouse network with proprietary software. Directly comparable on European tech-3PL positioning.
- Byrd: Austria/Germany-based e-commerce fulfillment network with software platform connecting merchants to multi-country European warehouses. Direct competitor with similar geographic focus.
Emerging players
- Easyship: Cross-border shipping rate-shopping and label platform for e-commerce sellers. Comparable on multi-courier orchestration and cross-border seller workflows, less on owned warehousing.
Broad incumbents
- Fulfillment by Amazon (FBA): Amazon's owned 3PL service for marketplace sellers — the dominant incumbent WAPI competes against for cross-border fulfillment, especially in EU/UK marketplaces.
Others
- ChannelEngine: Marketplace integration SaaS partner of WAPI connecting brands to global marketplaces. Adjacent ecosystem player — not a direct 3PL competitor but partner and adjacent technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WAPI social profiles
Digital presenceWAPI financial estimates
Financial estimateRevenue estimate
Valuation estimate
WAPI leadership team
Management profileNumber of profiles
Profiles2 records
WAPI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WAPI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WAPI
What does WAPI do?
WAPI provides end-to-end e-commerce fulfillment services for online sellers, combining proprietary cloud-based fulfillment software (WMS and OMS) with a network of 16+ warehouses across the EU, UK, and Mexico. Core services include storage, pick-and-pack, shipping, returns, cash-on-delivery, final-mile delivery, Amazon FBA preparation, and specialized fulfillment for supplements and cosmetics, all managed through a single unified dashboard that integrates with Shopify, eBay, BigCommerce, and Amazon.
Is WAPI a public or private company?
WAPI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WAPI founded?
WAPI was founded in 2019. It employs 11 to 50 people.
Where is WAPI based?
WAPI is headquartered in Tallinn, Estonia, in the Europe region.
How does WAPI make money?
Four revenue lines are on record. Fulfillment Services are the primary driver. The others are fulfillment Software Subscription, specialized Fulfillment and final Mile Delivery.
Who are WAPI's main competitors?
Direct peers on record are ShipBob, Huboo, Active Ants, Monta, ShipHero, Cubyn and Byrd. Easyship is listed as an emerging player. Fulfillment by Amazon (FBA) is listed as a broad incumbent. ChannelEngine is listed as an others.
Does WAPI have an API?
No public API is recorded for WAPI.
What industry is WAPI in?
WAPI's product category is E-commerce Fulfillment Services (3PL). Its primary akta.pro industry code is CRAFAMAB, Fulfillment Technology & Warehouse Management Systems (WMS), with a secondary code of TLAIADAH, Subscription Box & Recurring Order Fulfillment. Its NAICS code is 493110 and its SIC code is 4220.