Hustl

What Hustl does

Hustl (legal entity: Morehustl Limited) is a UK-based mobile-first and now web-accessible platform that aggregates eCommerce orders from up to 17 sales platforms — including Amazon (MFN and Vendor Central), eBay, Etsy, Shopify, BigCommerce, Bol.com, Brightpearl, EKM, Linnworks, Squarespace, TikTok Shop, Wayfair, Wish, Wix, WooCommerce, and Zoho — into a single dashboard, and that compares courier shipping rates across 9 integrated UK carriers (DPD, Evri, UPS Access Point, Parcelforce, Royal Mail, FedEx, DHL, InPost, Yodel). Order aggregation is delivered via Despatch Cloud as the middleware API layer; parcel quotes are served in under 10 seconds and labels can be generated in-app for print. The company targets small eCommerce sellers, side-hustlers, makers, and micro-brands who run their own fulfilment and cannot economically use third-party logistics, prioritising users with multi-platform order flows and customisation-heavy product lines.

The product generates revenue through two streams: a freemium subscription where the first two sales platforms are free and each additional platform is billed at £10 per month, and a cost-plus margin embedded in courier shipping labels where the price to the user equals the direct courier price. Distribution is fully self-serve and product-led via app.hustl.app (web) and the mobile app, supported by content marketing (blog at hustl.app/resources), organic social (Instagram, TikTok @hustl.app), the Hustl Super User Group community programme (free access plus £50/month shipping credit for feedback), and promotional codes such as WEB10 and PEAK2025.

The company was founded in 2023 by Paul Bennett (CEO) and Ben (CPO) and is headquartered in Bolton, United Kingdom. Headcount is reported as 1–10 employees, the company is privately held with no disclosed institutional venture funding, and only one small funding event of $39,453 is recorded (September 2025). Operating geography is presently restricted to users shipping from the UK, though ship-to destinations expanded in 2025 to 12 countries.

Name

Hustl

Legal name

Morehustl Limited

Website

https://hustl.app

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Hustl is a UK web and mobile platform that aggregates eCommerce orders from 17 sales platforms into one dashboard, compares rates across 9 couriers, and prints shipping labels for small online sellers, makers, and side hustlers.

Ownership category

akta.pro rank

Product category

Ecommerce Shipping Management

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

• Ecommerce order management
• Shipping label generation
• Courier rate comparison
• Parcel shipping software
• Multi-channel fulfillment

Headquarters

HQ city

Bolton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Sales Platform Subscription: Hustl is free to use and free to integrate your first two sales platforms. A monthly subscription of £10 per month is charged for each additional sales platform beyond the first two. The subscription is billed on the 1st of each month on a pro-rated basis.
2. Shipping Label Transaction (Cost-Plus Margin): Hustl enables users to purchase shipping labels from partnered couriers. The price shown to the user is the price paid, with no additional fees or charges for shipping. Hustl aggregates daily charges and deducts from the user's preloaded balance or payment card the following day. Revenue is generated as a cost-plus margin on the courier rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hustl is a mobile-first and web-based application that aggregates eCommerce orders from up to 17 sales platforms (including Amazon, eBay, Etsy, Shopify) into a single auto-prioritised dashboard. It enables users to compare real-time shipping rates from 9 UK couriers, generate and print shipping labels in-app, and manage packing and dispatch workflows. The service is free for the first two sales platforms, with a £10/month subscription charged per additional platform.

Product overview

Hustl is a unified parcel-shipping and eCommerce order management platform delivered as a single application accessible via mobile app and web browser. The core product, the Hustl App, aggregates orders from 17 sales platforms (Amazon, Amazon Vendor Central, BigCommerce, Bol.com, Brightpearl, eBay, EKM, Etsy, Linnworks, Shopify, Squarespace, TikTok Shop, Wayfair, Wish, Wix, WooCommerce, Zoho) into one dashboard, enables courier rate comparison across 9 integrated carriers (DPD, Evri, UPS, Parcelforce, Royal Mail, FedEx, DHL, InPost, Yodel), generates and prints shipping labels, and streamlines packing and dispatch workflows for small eCommerce sellers and individuals sending parcels. The first two sales platform connections are free; additional platforms cost £10/month each.

Differentiator

Problem solved

Functional benefit

Products and services

• Hustl App Unified parcel-shipping and eCommerce order management platform that aggregates orders from 17 sales platforms into a single dashboard, enables real-time courier rate comparison across 9 UK carriers, generates and prints shipping labels, and streamlines packing and dispatch workflows for small eCommerce sellers, makers, side hustlers, and individuals sending parcels.

Quantifiable outcome

• Hustl has 17 sales platform integrations and 9 courier integrations in the UK
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature12 records

Partnerships

27 partnerships are on record, tiered core.

• Despatch CloudcoreTechnology or IntegrationHustl connects to all supported sales platforms (Amazon, eBay, Etsy, Shopify, etc.) via an integration with Despatch Cloud. Users log in to their sales platform accounts through Despatch Cloud within Hustl to authorise data access. Despatch Cloud serves as the middleware API layer facilitating order aggregation from multiple channels.
• DPDcoreTechnology or IntegrationDPD is a core courier partner offering drop-off at over 4,300 shops across the UK. Maximum parcel weight 20 kg, max size 60x60x60 cm. Includes £20 parcel protection as standard. Supported by Hustl.
• EvricoreTechnology or IntegrationEvri is a core courier partner offering drop-off at over 7,500 shops across the UK. Maximum parcel weight 15 kg, max size 120 cm. Includes £25 parcel protection as standard. Supported by Hustl.
• UPS Access PointcoreTechnology or IntegrationUPS Access Point is a courier partner offering drop-off at over 4,200 shops across the UK. Maximum parcel weight 30 kg, max size 80 cm. Includes £50 parcel protection as standard. Supported by Hustl.
• ParcelforcecoreTechnology or IntegrationParcelforce is a courier partner offering drop-off at over 9,600 shops across the UK. Maximum parcel weight 25 kg, max size 135 cm. Supported by Hustl.
• Royal MailcoreTechnology or IntegrationRoyal Mail is a courier partner offering drop-off at over 15,300 shops across the UK. Max size 61x46x46 cm. Supported by Hustl as of their biggest update in 2025.
• FedExcoreTechnology or IntegrationFedEx is a courier partner offering drop-off at over 3,600 shops across the UK. Max size 90x60x60 cm. Supported by Hustl as of their biggest update in 2025.
• DHLcoreTechnology or IntegrationDHL is a courier partner offering drop-off at over 4,400 shops across the UK. Supported by Hustl.
• InPostcoreTechnology or IntegrationInPost is a courier partner offering drop-off at over 4,000 shops across the UK. Max size 64x38x38 cm. Supported by Hustl as of their biggest update in 2025.
• Yodel DirectcoreTechnology or IntegrationYodel Direct is a courier partner offering drop-off at over 10,200 shops across the UK. Maximum parcel weight 10 kg, max size 60x50x50 cm. Supported by Hustl.
• AmazoncoreTechnology or IntegrationAmazon marketplace integration supported via Despatch Cloud. Sellers can connect their Amazon MFN (Merchant Fulfilled Network) accounts to import orders into Hustl.
• Amazon Vendor CentralcoreTechnology or IntegrationAmazon Vendor Central integration supported via Despatch Cloud, allowing Vendor Central sellers to connect their orders to Hustl.
• eBaycoreTechnology or IntegrationeBay marketplace integration supported via Despatch Cloud, enabling eBay sellers to aggregate orders into Hustl.
• EtsycoreTechnology or IntegrationEtsy marketplace integration supported via Despatch Cloud, enabling Etsy sellers to aggregate orders into Hustl.
• ShopifycoreTechnology or IntegrationShopify integration supported via Despatch Cloud, enabling Shopify store owners to connect their store and import orders into Hustl.
• BigCommercecoreTechnology or IntegrationBigCommerce integration supported via Despatch Cloud for sellers using BigCommerce as their eCommerce platform.
• Bol.comcoreTechnology or IntegrationBol.com marketplace integration supported via Despatch Cloud, enabling Dutch marketplace sellers to connect to Hustl.
• BrightpearlcoreTechnology or IntegrationBrightpearl integration supported via Despatch Cloud, a retail and ERP platform for order and inventory management.
• EKMcoreTechnology or IntegrationEKM (a UK-focused eCommerce platform) integration supported via Despatch Cloud.
• LinnworkscoreTechnology or IntegrationLinnworks integration supported via Despatch Cloud, a multi-channel eCommerce management platform.
• SquarespacecoreTechnology or IntegrationSquarespace integration supported via Despatch Cloud for sellers using Squarespace as their website builder and eCommerce platform.
• TikTok ShopcoreTechnology or IntegrationTikTok Shop integration supported via Despatch Cloud, enabling sellers on TikTok's commerce platform to manage orders in Hustl.
• WayfaircoreTechnology or IntegrationWayfair marketplace integration supported via Despatch Cloud, enabling home goods sellers on Wayfair to connect their orders.
• WishcoreTechnology or IntegrationWish marketplace integration supported via Despatch Cloud, enabling Wish merchants to aggregate orders into Hustl.
• WixcoreTechnology or IntegrationWix integration supported via Despatch Cloud, using a custom Wix app that grants Hustl read access to orders and products.
• WooCommercecoreTechnology or IntegrationWooCommerce integration supported via Despatch Cloud, enabling WordPress/WooCommerce store owners to connect their orders to Hustl.
• ZohocoreTechnology or IntegrationZoho integration (Zoho Commerce) supported via Despatch Cloud, enabling Zoho sellers to connect their orders to Hustl.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShipStation: The dominant multi-channel shipping platform for SMB and mid-market eCommerce sellers, offering order aggregation, courier rate comparison, label printing, and workflow automation — directly overlapping Hustl's core product across most supported channels.
• Shippo: Cloud-based shipping API and dashboard for SMB eCommerce sellers, offering discounted carrier rates, label generation, and integrations with major marketplaces and stores — directly comparable in functionality and target customer to Hustl.
• Ordoro: Shipping and inventory management software for SMB eCommerce merchants, with multi-channel order aggregation, label printing, and carrier rate comparison — overlapping Hustl's aggregation and shipping-label value proposition.
• Linnworks: Multi-channel eCommerce order, inventory, and shipping management platform serving SMB and mid-market sellers across marketplaces and storefronts — overlapping Hustl on order aggregation and shipping workflows with a deeper ERP-style feature set.
• Easyship: Global multi-carrier shipping platform that compares courier rates, generates labels, and manages cross-border checkout for SMB and mid-market sellers — overlapping Hustl on rate comparison and label generation with a stronger international focus.
• Veeqo: Amazon-owned multi-channel shipping and inventory tool aimed at SMB and mid-market sellers, providing order aggregation, courier rate shopping, and label printing — a near-identical offering to Hustl with deeper Amazon integration.
• Despatch Cloud: Cloud-based shipping and order management software for eCommerce sellers that also operates as the middleware powering Hustl's sales-channel integrations — therefore both a peer and a critical infrastructure dependency.

Broad incumbents

• Royal Mail Click & Drop: Royal Mail's own parcel-shipping tool for SMB shippers offering label printing and drop-off across its network — overlapping Hustl's label-generation value proposition as a free, carrier-owned alternative.
• Amazon Shipping: Amazon's carrier service for merchants, providing shipping label purchasing at competitive rates and embedded within the broader Amazon seller ecosystem — competing with Hustl on courier rate economics from a much larger logistics base.
• Shopify Shipping: Shipping service bundled into the Shopify commerce platform, offering discounted carrier rates and label printing to Shopify merchants — competing with Hustl as part of a much broader commerce platform rather than as a standalone tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hustl.app
• TikToktiktok.com/@hustl.app

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hustl