Lightspeed Voice
Lightspeed Voice is a US-based cloud VoIP and unified communications provider founded in 2009, serving primarily SMB insurance agencies and adjacent verticals with phone, workflow automation and AI-powered call intelligence (NOVA/NOVA Pro) through 30+ CRM and AMS integrations.
- Company typePrivate
- Founded2009
- HeadquartersLaurel, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Lightspeed Voice does
Lightspeed Voice, legally Lightspeed CLEC, Inc., is a US-based provider of cloud-based VoIP telephony and unified communications, founded in 2009 and headquartered in Nokomis, Florida. The company builds a modular platform composed of Connect (business phone system, formerly PrismPBX), Automate (workflow automation, formerly Follow-Up Tool), Orbit (desktop and mobile apps), and the NOVA / NOVA Pro AI call intelligence layer that delivers transcription, sentiment analysis, custom summaries, success scoring and natural-language querying of call data. Its technology is built on geo-redundant cloud infrastructure with a 99.999% uptime guarantee, PII-redacted transcriptions, and HIPAA, PCI and SOC 2 Type II compliance.
The company serves primarily SMB insurance agencies — alongside adjacent verticals in financial services, home services, construction and professional services — via 30+ pre-built integrations with insurance-specific AMS platforms (Applied Epic, AMS360, Vertafore, HawkSoft, EZLynx, AgencyZoom) and general CRMs (Salesforce, HubSpot, Zoho, WealthBox). Revenue is generated through recurring monthly/annual VoIP subscriptions plus tiered AI add-on subscriptions (NOVA, NOVA Pro), with quote-based pricing and overage billing rather than publicly disclosed list prices.
Lightspeed Voice operates as a privately held, bootstrapped company with no disclosed external funding, no acquisitions, and a US-based 100% employee sales and support organization. It sells through a combination of direct inside sales, a demo-led conversion funnel, self-service signup, and a formal partner/channel program anchored by insurance industry associations such as NetVU, Applied Client Network, Vertafore Orange Partner Program, HUG and IAOA. Recent strategic emphasis has shifted from pure VoIP toward the NOVA AI platform, with NOVA launching in August 2024, the AI Excellence Award and Unified Communications Excellence Award arriving in 2025, and the enhanced NOVA Pro tier launching in May 2026.
Lightspeed Voice firmographics
Firmographics- Name
- Lightspeed Voice
- Legal name
- Lightspeed CLEC, Inc.
- Website
- https://lightspeedvoice.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lightspeed Voice is a US-based cloud VoIP and unified communications provider founded in 2009, serving primarily SMB insurance agencies and adjacent verticals with phone, workflow automation and AI-powered call intelligence (NOVA/NOVA Pro) through 30+ CRM and AMS integrations.
- Ownership category
- akta.pro rank
Lightspeed Voice industry classification
Industry- Product category
- Cloud VoIP / Unified Communications
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Voice Assistants & Voice UI (VUI) (HDAAAFAD), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
Keywords
Where Lightspeed Voice is headquartered
LocationHeadquarters
- HQ city
- Laurel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lightspeed Voice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- VoIP Phone Service Subscription: Monthly/annual subscription for cloud-based business phone system providing voice calls, messaging, auto attendants, call routing, and related communication features.
- NOVA AI Add-on: AI-powered call intelligence features including transcription, sentiment analysis, summaries, and scoring sold as an add-on to the base VoIP platform.
- NOVA Pro Premium Tier: Advanced AI features including customizable workflows, Ask NOVA, Call Queries, Success Score, AI Follow-Ups and Advanced Insights offered as premium upgrade.
- Integration Services: CRM/AMS integrations with platforms including Salesforce, HubSpot, Vertafore, Applied Epic and others with call data synchronization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base platform with essential VoIP features |
| Subscription | Monthly | NOVA AI add-on tier |
| Subscription | Monthly | NOVA Pro advanced tier |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Lightspeed Voice product offering
Product offeringCore offering
Lightspeed Voice provides a cloud-based VoIP business phone system and unified communications platform with AI-powered call intelligence (NOVA AI / NOVA Pro). The company delivers hosted voice, messaging, workflow automation, and desktop/mobile applications integrated with 30+ CRM and AMS platforms, with deep specialization serving insurance agencies and other small-to-mid-market verticals. Revenue is generated through recurring subscriptions for the core phone service and AI add-ons.
Product overview
Lightspeed Voice is a cloud-based VoIP and unified communications platform designed primarily for businesses, with particular strength serving the insurance industry. The platform follows a modular architecture centered on the Lightspeed Voice Platform, with core communication products (Connect for business phone service, previously known as PrismPBX) supplemented by Automate for workflow automation (previously Follow-Up Tool) and Orbit for desktop/mobile apps. AI capabilities are delivered through the NOVA AI assistant, with an enhanced NOVA Pro tier offering advanced customization, performance scoring, and deeper automation. NOVA provides speech-to-text transcription, sentiment analysis, smart summaries, and automated CRM updates, while NOVA Pro adds custom summaries, conversational call queries, AI-generated follow-ups, and team performance insights.
Differentiator
Problem solved
Functional benefit
Products and services
- Lightspeed Voice Platform
Quantifiable outcome
- Sales teams can increase win rates by up to 20% with improved call performance tracking and coaching
- +3 more outcomes
Companies that use Lightspeed Voice
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Lightspeed Voice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability7 records
Feature12 records
Lightspeed Voice partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- AcumaticacoreBi-directional integration allowing call details, recordings, and AI-generated summaries to sync directly into Acumatica CRM. Call data pops automatically when the phone rings.
- SalesforcecoreDeep integration with Salesforce CRM enabling automatic call logging, recording links, sentiment analysis, and AI summaries pushed directly into Salesforce contact records.
- HubSpotcoreIntegration with HubSpot CRM ecosystem. Available on HubSpot Marketplace for seamless call tracking and CRM synchronization.
- Applied EpiccorePrimary integration for insurance agencies using Applied Epic AMS. Auto-syncs call data, summaries, and sentiment directly into Epic contact records.
- Vertafore (AMS360, QQ Catalyst)coreIntegration with Vertafore insurance agency management systems including AMS360 and QQ Catalyst. Automatic call data and AI insights synchronization.
- HawkSoftcoreIntegration with HawkSoft agency management system, part of the HUG (Hawksoft User Group) partnership ecosystem.
- EZLynxcoreIntegration with EZLynx agency management platform for insurance agencies, syncing call data and AI summaries.
- AgencyZoomcoreIntegration with AgencyZoom insurance agency CRM, providing automatic call data synchronization.
- Agency MatrixcoreIntegration with Agency Matrix insurance agency management system.
- MomentumcoreIntegration with Momentum insurance agency management platform.
- NetVUcoreChannel partner relationship with NetVU (Network of Vertafore Users), an insurance industry association that facilitates technology adoption among member agencies.
- Applied Client NetworkcorePartnership with Applied Client Network, an industry association for agencies using Applied systems, promoting adoption of integrated communication solutions.
- Vertafore Orange Partner ProgramcoreFormal channel partnership within the Vertafore Orange Partner Program for insurance technology integrators.
- HUG (Hawksoft User Group)corePartnership with Hawksoft User Group community of independent insurance agencies.
- IAOA (Insurance Agency Operations Association)corePartnership with IAOA insurance industry association supporting agency operations excellence.
- Agency IntelligencecoreStrategic channel partner and customer using NOVA AI for call intelligence. Founder Jason Cass is a vocal advocate.
- Agency CollectiveminorPartnership with Agency Collective insurance industry network.
- Agents Brokers UnitedminorPartnership with Agents Brokers United insurance industry association.
- First Choice Agents AllianceminorPartnership with First Choice Agents Alliance insurance agency network.
- TWFG InsuranceminorPartnership with TWFG Insurance agency network.
- Summit States Agency GroupminorPartnership with Summit States Agency Group insurance agency alliance.
- Redtail TechnologycoreIntegration with Redtail CRM for financial advisors and insurance professionals.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Lightspeed Voice competitors and assessment
Company assessmentDirect peers
- Nextiva: Cloud communications platform focused on SMB and mid-market customers with VoIP, contact center and increasingly AI-powered features. Competes head-on with Lightspeed's subscription cloud telephony model for small and mid-sized businesses.
- Vonage (Ericsson): Cloud communications platform (now part of Ericsson) offering VoIP, UCaaS and programmable communications APIs to businesses. Comparable business phone and messaging offerings with similar recurring revenue model.
- Ooma: Cloud-based VoIP and small-business communications provider selling subscription phone service to SMBs and home offices. Closely aligned target customer and subscription pricing model.
- 8x8: Public UCaaS and contact-center-as-a-service provider offering cloud voice, video and AI features to SMB and enterprise. Closely comparable product surface and recurring subscription model.
- RingCentral: Public, large-scale UCaaS and cloud PBX provider offering voice, messaging, video and AI-powered contact center features to businesses of all sizes. Direct competitor to Lightspeed's core cloud telephony plus AI call intelligence offering.
- Dialpad: AI-first UCaaS provider selling cloud phone, contact center and AI-powered call summaries, transcription and coaching — directly overlapping Lightspeed's NOVA/NOVA Pro capabilities and target mid-market customer profile.
- Mitel: Established business communications provider offering cloud and on-premises UCaaS, including VoIP, collaboration and contact center. Comparable in serving multi-location SMB and mid-market voice customers.
- GoTo Connect: Cloud PBX and unified communications product from GoTo (formerly Jive Communications), targeting SMBs with phone, messaging and contact center features — a direct SMB-focused competitor.
Broad incumbents
- Zoom (Zoom Phone): Larger, broadly adopted video-and-voice communications platform whose Zoom Phone cloud PBX competes directly for customers evaluating Lightspeed, often bundled into broader Zoom Workspace deals.
- Avaya: Large incumbent in business communications and contact center, transitioning customers from legacy PBX to cloud UCaaS. Competes for the same enterprise voice modernization budgets, with a much broader product portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Lightspeed Voice social profiles
Digital presenceLightspeed Voice compliance and trust
Trust signalCompliance3 records
Lightspeed Voice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lightspeed Voice leadership team
Management profileNumber of profiles
Profiles1 record
Lightspeed Voice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lightspeed Voice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lightspeed Voice
What does Lightspeed Voice do?
Lightspeed Voice provides a cloud-based VoIP business phone system and unified communications platform with AI-powered call intelligence (NOVA AI / NOVA Pro). The company delivers hosted voice, messaging, workflow automation, and desktop/mobile applications integrated with 30+ CRM and AMS platforms, with deep specialization serving insurance agencies and other small-to-mid-market verticals. Revenue is generated through recurring subscriptions for the core phone service and AI add-ons.
Is Lightspeed Voice a public or private company?
Lightspeed Voice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lightspeed Voice founded?
Lightspeed Voice was founded in 2009. It employs 51 to 100 people.
Where is Lightspeed Voice based?
Lightspeed Voice is headquartered in Laurel, United States, in the North America region.
How does Lightspeed Voice make money?
Four revenue lines are on record. VoIP Phone Service Subscription is the primary driver. The others are NOVA AI Add-on, NOVA Pro Premium Tier and integration Services.
Who are Lightspeed Voice's main competitors?
Direct peers on record are Nextiva, Vonage (Ericsson), Ooma, 8x8, RingCentral, Dialpad, Mitel and GoTo Connect. Broad incumbents are Zoom (Zoom Phone) and Avaya.
Does Lightspeed Voice have an API?
No public API is recorded for Lightspeed Voice.
What industry is Lightspeed Voice in?
Lightspeed Voice's product category is Cloud VoIP / Unified Communications. Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony, with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 518 and its SIC code is 4813.