Crambo
Crambo (CRAMBO, S.A.) is a Spain-based, privately-held AV and IT solutions provider (founded 1986) distributing leading technology brands and operating proprietary sub-brands across digital signage, education, and AI-based healthcare products, serving corporate, government, healthcare, retail, and education customers in Europe and Latin America.
- Company typePrivate
- Founded1986
- HeadquartersSan Fernando De Henares, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Crambo does
Crambo (CRAMBO, S.A.) is a Spain-based, privately-held technology solutions provider founded in 1986 and headquartered in San Fernando de Henares, Madrid. The company operates a 360-degree model combining AV and IT product distribution, custom hardware and software development, engineering and integration services, consulting, training, and direct e-commerce. It serves ten verticals — Corporate, Government, Healthcare, Retail, Education, Finance, Transport, HORECA, Media, and Smart Cities — with particular depth in corporate meeting rooms, digital classrooms, digital signage, and (since 2020) COVID-related infection-control deployments.
The technology stack spans third-party brands (Intel — at the Titanium tier — SMART Technologies, Panasonic, Hisense, Yealink, AVer, Samsung, Philips PPDS, Optoma, Nureva, Mersive, Brainstorm) layered with Crambo's own sub-brands Vexia (consumer electronics including the iCabin video-call booth), Retual (digital signage including Thin55 totems), Hey!U (educational technology leveraging hey!tech), Funtastico!, and Healthcare Point / Crambo Thermal Point / Control de Aforos (AI-based temperature screening, facial recognition, and crowd-capacity management built on Intel technology). Two wholly-owned subsidiaries — ip+d (hospitality solutions, 2006) and Spotlinker (app development for networking, 2013) — extend the operating footprint.
The commercial model is hybrid: channel/partner-led distribution and enterprise field sales to corporate, government, healthcare, retail, and education clients, combined with direct-to-consumer e-commerce via www.crambo.eu/tienda (covering Spain, Portugal, Andorra, and Spanish territories) and a B2B partner registration program. Geographic operations span Spain (HQ), Mexico, Nicaragua, Peru, with extensions into the USA and China. Crambo holds ISO 9001:2015 and ISO 14001:2015 certifications, is an annual signatory of the UN Global Compact, and is led by founder/CEO César García with a team of 200-275 professionals.
Crambo firmographics
Firmographics- Name
- Crambo
- Legal name
- CRAMBO, S.A.
- Website
- https://crambo.eu
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crambo (CRAMBO, S.A.) is a Spain-based, privately-held AV and IT solutions provider (founded 1986) distributing leading technology brands and operating proprietary sub-brands across digital signage, education, and AI-based healthcare products, serving corporate, government, healthcare, retail, and education customers in Europe and Latin America.
- Ownership category
- akta.pro rank
Crambo industry classification
Industry- Product category
- Audiovisual and IT Technology Solutions
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where Crambo is headquartered
LocationHeadquarters
- HQ city
- San Fernando De Henares
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Crambo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- IT & AV Distribution: Crambo distributes a wide portfolio of IT and audiovisual products from leading technology brands including Intel, Panasonic, SMART Technologies, Samsung, Philips PPDS, Hisense, Optoma, Yealink, AVer, Nureva, Mersive, Vogels, Brainstorm, and others. Revenue is generated through the markup on product sales to integrators and end customers.
- Custom Hardware and Software Development: Crambo designs and manufactures custom hardware and software solutions under its own brands including Vexia, Retual, Funtastico!, Hey!U, and the hey!tech technology platform. The company develops bespoke solutions for specific customer requirements.
- E-commerce Sales: Crambo operates its own e-commerce platform (www.crambo.eu/tienda) selling directly to customers with options including Click&Collect for immediate order pickup, free Dropshipping service, and multiple payment methods. The platform serves B2B and B2C customers across Spain, Portugal, and Andorra.
- Engineering and Integration Services: Crambo provides engineering services including AV and IT system integration, installation, and commissioning. Services include project design, implementation, and ongoing technical support for complex technology deployments.
- Consulting and Marketing Services: Crambo offers consulting services and marketing support to help clients implement digital transformation projects. The company provides guidance on technology selection, implementation strategy, and digital transformation processes.
- Training Services: Crambo provides training services as part of its 360-degree solution offering, including product training, technology training, and educational content. The company runs Crambo Connect webinars and training programs for partners and end customers.
Go-to-market motion3 records
Distribution channels8 records
Marketing channels10 records
Crambo product offering
Product offeringCore offering
Crambo is a 360-degree technology solutions provider that distributes IT and audiovisual products from leading global brands (Intel, Panasonic, SMART Technologies, Samsung, Philips PPDS, Hisense, Optoma, Yealink, AVer, Nureva, Mersive, Vogel's, Brainstorm), manufactures custom hardware and software under proprietary brands (Vexia, Retual, Funtastico!, Hey!U), and provides engineering, system integration, consulting, and training services. The company also develops AI-based proprietary solutions including Healthcare Point for infection control, Crambo Thermal Point for temperature screening, and Crambo Control de Aforos for capacity management, serving Corporate, Government, Healthcare, Retail, and Education sectors across Spain, Latin America, USA, and China.
Product overview
Crambo is a Spanish technology solutions provider offering comprehensive 360-degree solutions combining its own proprietary product brands with a broad portfolio of third-party IT and AV products. Its proprietary sub-brands include Retual (Digital Signage including Thin55 tótems), Hey!U (educational technology leveraging hey!tech), Vexia (consumer electronics including iCabin video calling solutions), and Funtastico! (commercial brand). Crambo also develops AI-powered healthcare products including Healthcare Point (AI-based infection detection with facial recognition and temperature measurement), Healthcare Cleaning Module (sanitizing cabin), Crambo Control de Aforos (capacity management), and Crambo Thermal Point (infrared temperature screening). The company operates across IT & AV distribution, engineering, custom hardware/software manufacturing, consulting, marketing, and training services for sectors including Corporate, Public Administration, Healthcare, Retail, Education, Finance, Transport, HORECA, Media, and Smart Cities.
Differentiator
Problem solved
Functional benefit
Brands
- Vexia: Consumer electronics brand and video collaboration solutions (iCabin for videollamadas)
- Retual
- Funtastico!
- Hey!U
Products and services
- IT & AV Distribution Distribution of IT and audiovisual products from leading manufacturers (SMART, Nureva, AVer, Yealink, Panasonic, Optoma, Samsung, Vogel's, Hisense, Philips PPDS, Mersive, Brainstorm) to integrators, resellers, and enterprise customers with markup-based revenue model.
- Engineering and Integration Services Professional engineering services for the design, implementation, installation, commissioning, and deployment of AV and IT technology solutions across Corporate, Public Administration, Healthcare, Retail, Education, Finance, Transport, HORECA, Media, and Smart Cities sectors.
- Custom Hardware and Software Development Custom hardware and software design and manufacturing services under proprietary brands (Vexia, Retual, Funtastico!, Hey!U) for specific customer requirements across consumer electronics, education, hospitality, and digital signage markets.
- Consulting and Marketing Services Technology consulting and digital marketing services helping clients implement digital transformation projects, including technology selection guidance, implementation strategy, and digital transformation process support.
- Training Services Professional training services including product training, technology training, and educational content delivered through Crambo Connect webinars and training programs for channel partners and end customers.
- Healthcare Point AI-based self-managed system for high-traffic public spaces enabling real-time detection, management, and control of potential infections through instant temperature measurement, combined with intelligent distribution of PPE (masks, gloves, hydroalcoholic gel). Uses AI and Intel technology for body temperature detection and facial recognition.
- Healthcare Cleaning Module Certified cabin using a homologated hygienizing solution suitable for application on people, with lavender and aloe aromas, achieving 99.9% effectiveness in preventing infections. Part of Crambo's healthcare and infection control product portfolio.
- Crambo Control de Aforos Crowd capacity management system providing agile, precise, and innovative control of people flow entering any establishment, using a personalized informative screen at the entrance indicating real-time access permission. Designed for COVID-19 prevention and ongoing capacity management.
- Crambo Thermal Point Short-range infrared technology camera enabling precise body temperature measurement with high-quality facial recognition, designed for COVID prevention and healthcare screening applications in public spaces.
- Retual Digital Signage Solutions Proprietary digital signage brand offering indoor and outdoor signage solutions including ultra-thin totems (Thin55) for digital signage integration in businesses and public spaces, with exclusive elegant design for high-traffic environments.
- Vexia iCabin Video call privacy booth under the Vexia brand featuring acoustic isolation and ergonomic design for private, high-quality video calls in open office spaces and shared environments.
- hey!tech Education Platform Exclusive proprietary technology platform developed by Crambo for the education sector, providing digital classroom solutions and educational technology under the Hey!U brand to address digital education transformation needs in K-12 and higher education institutions.
Quantifiable outcome
- Created the first e-commerce platform in Spain in 1998, demonstrating early digital innovation leadership
- +2 more outcomes
Companies that use Crambo
Customer profileNamed customers4 records
Segments10 records
Ideal customer profiles3 records
Crambo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature13 records
Crambo partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship, major and minor.
- SMART TechnologiescoreCrambo is an authorized distributor and Partner of the Year award winner (2019) for SMART Technologies, distributing SMART interactive displays, whiteboards, and education software. Crambo participates in SMART Education Experience events and maintains deep expertise in SMART product integration for education and corporate environments.
- Comité Olímpico Español (COE)flagshipCrambo became Strategic Partner for Audiovisual Integration of the Spanish Olympic Committee (COE) in July 2019. The agreement extended until April 2021 with renewal possibility. Crambo provides audiovisual integration services for COE events and participates in educational programs like 'Todos Olímpicos' to spread Olympic values in schools across Spain.
- IntelcoreCrambo is an Intel Partner Titanium member (the highest tier) in the Intel Partner Alliance program. Crambo distributes Intel technology products including processors, IoT solutions, and Intel Smart Display Module (SDM) solutions. The company participates in Intel Partner Connect events and develops Intel-based solutions such as Healthcare Point using Intel technology and AI.
- PanasoniccoreCrambo distributes Panasonic PTZ cameras, projectors, and professional display solutions. Crambo was awarded the Golden PTZ Partner trophy by Panasonic for its contribution to the success of Panasonic PTZ cameras. Crambo also distributes Panasonic's compact projector series and related products.
- HisensemajorCrambo signed a distribution agreement with Hisense to develop the professional channel in Spain and Portugal, bringing Hisense's latest display and television technology to enterprise customers. Hisense is a leading brand in televisions and home appliances, and UEFA EURO 2020 sponsor.
- YealinkmajorCrambo entered a distribution agreement with Yealink to provide intelligent UC (Unified Communications) solutions for Microsoft Teams and Zoom across enterprise environments in Spain. Yealink provides video, audio, and collaboration solutions.
- AVermajorCrambo distributes AVer professional cameras, PTZ cameras, video conferencing systems, and tracking solutions including the MT300N matrix tracking box, PTC300 series, VC520 Pro2, and CAM540 products. Crambo creates product videos and educational content for AVer solutions.
- Soft ControlsmajorCrambo partners with Soft Controls for AV integration projects, combining Crambo's product distribution with Soft Controls' installation and integration expertise. The partnership delivered corporate meeting room solutions for Erum Group including SMART interactive displays, Nureva audio conferencing, and AVer video conferencing.
- Mutishan SolutionsminorCrambo and Mutishan Solutions partnered to jointly develop and implement COVID-19 prevention solutions including Healthcare Point and other infection control products, combining Crambo's distribution reach with Mutishan's specialized solutions.
- NurevamajorCrambo distributes Nureva audio conferencing solutions including the HDL300 and Dual HDL300 systems featuring Microphone Mist technology, as well as the Nureva XT education audio system. Nureva products are certified for Microsoft Teams.
- MersiveminorCrambo distributes Mersive Solstice wireless collaboration and content sharing solutions. Crambo provides updates and information about Solstice 5.2 and its compatibility with Google Workspace, Microsoft Exchange, and Office365.
- SamsungmajorCrambo distributes Samsung Business TV products, professional displays, and commercial signage solutions. Samsung Business TV combines commercial display technology with consumer TV features for business communication.
- Philips PPDS (Philips Professional Display Solutions)majorCrambo distributes Philips PPDS professional displays and commercial signage products. Philips PPDS transitioned from Philips Professional Display Solutions to PPDS brand, offering complete solutions and continuous support for the AV industry.
- OptomamajorCrambo distributes Optoma projectors including the Ultra Bright Series (ZU1700, ZU1900, ZU2200), ZX300, ZW350 laser projectors, and WUXGA Ultra Bright series, covering high-brightness projection needs for corporate and entertainment applications.
- Vogel'sminorCrambo distributes Vogel's mounting solutions including the PFW 6706 and PFW 6900 wall mounts for large-format displays and videowall installations, featuring push-and-pull functionality and easy maintenance access.
- BrainstormmajorCrambo distributes Brainstorm's Edison Pro virtual event production software and related solutions. Crambo participated in Brainstorm's Virtual Week event and uses Edison Pro for creating AR/VR virtual event productions with unlimited virtual camera movements.
- UndanetminorCrambo organized MeetingDSalamanca2019 in collaboration with Undanet, focusing on digitalization trends and user experience enhancement in sectors including Retail, education, tourism, and public spaces.
- ValareaminorCrambo partnered with Valarea to offer hybrid workspace collaboration solutions through the Crambo Connect webinar series. Valarea provides virtual environment creation for hybrid work and education with compatibility for major video conferencing platforms.
- USIL (Universidad San Ignacio de Loyola)minorCrambo participated in USIL's international webinar on digital education titled 'The Challenge of Innovation in Digital Education,' contributing expertise on new forms of teaching in the post-COVID era through the Crambo Connect series.
Scale indicators9 records
Recent moves14 records
Expansion highlights5 records
Crambo competitors and assessment
Company assessmentDirect peers
- Ingram Micro: Global IT distribution giant distributing technology products to resellers and integrators worldwide. Directly comparable as Crambo's primary business is distribution of IT and AV products from leading brands (Intel, Samsung, Panasonic, etc.) through channel partners.
- TD SYNNEX: Global IT distribution and solutions aggregator formed by the merger of Tech Data and SYNNEX. Directly comparable to Crambo's IT distribution, integration, and value-added services model, including similar vendor relationships with Intel, HP, and other major brands.
- ScanSource: Specialized AV/IT and physical security solutions distributor serving resellers and integrators. Closely comparable to Crambo's focus on audiovisual distribution, integration services, and education/enterprise vertical expertise.
- Esprinet: Leading IT distributor in Spain and Italy (HQ in Vimercate, Italy). Directly comparable as a Southern European IT/AV distributor serving resellers, system integrators, and retailers with similar vendor mix (HP, Lenovo, Samsung, etc.) and Iberian market overlap with Crambo.
- Midwich Group: UK-headquartered specialist AV distributor with European operations. Directly comparable to Crambo's AV distribution focus, vendor relationships (SMART Technologies, Samsung, etc.), and vertical expertise in education and corporate meeting spaces.
- Maverick AV Solutions: European AV solutions distributor (part of the Exertis group) with operations across multiple countries. Comparable to Crambo's pan-European AV distribution, integration services, and vendor partnerships in professional audiovisual solutions.
- Westcon-Comstor: Specialized technology distributor focused on security, collaboration, and networking solutions. Comparable to Crambo's distribution of unified communications (Yealink), networking, and collaboration products, with similar vendor partnership model.
Regional players
- GTI Software & Networking: Spanish software and networking distributor (mayoreísta) with deep presence in Iberia and LATAM. Regional peer operating in the same Spanish market as Crambo with similar distribution of software, networking, and IT products.
Broad incumbents
- Arrow Electronics: Global broadline electronics distributor with extensive enterprise and industrial technology portfolio. Comparable as a larger incumbent in the broader IT/electronics distribution space that handles many of the same vendor relationships (Intel partner, etc.) as Crambo.
- Anixter (WESCO): Global distributor of network and security solutions, AV, and electrical products (now part of WESCO). Comparable as a broader incumbent distributing AV/network products and providing integrated solutions to enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crambo social profiles
Digital presenceCrambo compliance and trust
Trust signalCompliance2 records
Crambo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crambo leadership team
Management profileNumber of profiles
Profiles4 records
Crambo subsidiaries and ownership
Company hierarchySubsidiaries2 records
Crambo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crambo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crambo
What does Crambo do?
Crambo is a 360-degree technology solutions provider that distributes IT and audiovisual products from leading global brands (Intel, Panasonic, SMART Technologies, Samsung, Philips PPDS, Hisense, Optoma, Yealink, AVer, Nureva, Mersive, Vogel's, Brainstorm), manufactures custom hardware and software under proprietary brands (Vexia, Retual, Funtastico!, Hey!U), and provides engineering, system integration, consulting, and training services. The company also develops AI-based proprietary solutions including Healthcare Point for infection control, Crambo Thermal Point for temperature screening, and Crambo Control de Aforos for capacity management, serving Corporate, Government, Healthcare, Retail, and Education sectors across Spain, Latin America, USA, and China.
Is Crambo a public or private company?
Crambo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crambo founded?
Crambo was founded in 1986. It employs 1 to 10 people.
Where is Crambo based?
Crambo is headquartered in San Fernando De Henares, Spain, in the Europe region.
How does Crambo make money?
Six revenue lines are on record. IT & AV Distribution is the primary driver. The others are custom Hardware and Software Development, E-commerce Sales, engineering and Integration Services, consulting and Marketing Services and training Services.
Who are Crambo's main competitors?
Direct peers on record are Ingram Micro, TD SYNNEX, ScanSource, Esprinet, Midwich Group, Maverick AV Solutions and Westcon-Comstor. GTI Software & Networking is listed as a regional player. Broad incumbents are Arrow Electronics and Anixter (WESCO).
Does Crambo have an API?
No public API is recorded for Crambo.
What industry is Crambo in?
Crambo's product category is Audiovisual and IT Technology Solutions. Its primary akta.pro industry code is BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541511 and its SIC code is 7372.