Kroolo
Kroolo offers an AI-native work management platform that unifies projects, documents, goals, enterprise search, and AI agents for enterprise organizations and cross-functional teams seeking to replace fragmented productivity tools with a single AI-powered workspace.
- Company typePrivate
- Founded2023
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kroolo does
Kroolo is a privately held software company that operates an AI-native work management platform unifying projects, documents, goals, OKRs, team collaboration, enterprise search, and AI agents into a single workspace. Founded in 2023 and structured as Kroolo Labs, Inc. (Delaware) with operating presence in Singapore, the company targets enterprise organizations seeking to consolidate fragmented productivity tooling, alongside secondary segments including project management teams, executive leadership, agencies, and engineering teams. The platform is distributed as a web application, native iOS and Android mobile apps, and a public API, with a hybrid go-to-market combining self-serve product-led growth (free trial, freemium tier) and consultative enterprise sales.
The product is organized around three core pillars — Kroolo Work (AI-first project and OKR management), Kroolo Search (AI-native enterprise search across 100+ connectors), and Kroolo Agents (40+ prebuilt AI agents for functions such as PM, engineering, marketing, sales, HR, and IT support) — augmented by the Kroolo AI intelligence layer offering unified context search, voice-to-workflow conversion, and 180+ enterprise prompts. Underlying technology includes multi-LLM orchestration across OpenAI, Anthropic, Google Gemini, DeepSeek, and Meta Llama, a Private Vector Sandbox for secure AI processing, real-time indexing across integrated tools, AES-256 encryption, and SOC 2 Type II and GDPR compliance.
The business model is a tiered SaaS subscription with freemium entry, monthly and annual billing, and multi-year enterprise contracts that include custom AI agents, advanced security controls, and volume pricing. Revenue is not disclosed and no venture funding rounds have been reported. Founder and CEO Shashank Singh leads the company, which carries 11-50 employees and G2 High Performer recognition across multiple product categories.
Kroolo firmographics
Firmographics- Name
- Kroolo
- Legal name
- Kroolo Labs, Inc.
- Website
- https://kroolo.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kroolo offers an AI-native work management platform that unifies projects, documents, goals, enterprise search, and AI agents for enterprise organizations and cross-functional teams seeking to replace fragmented productivity tools with a single AI-powered workspace.
- Ownership category
- akta.pro rank
Kroolo industry classification
Industry- Product category
- AI-Native Work Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where Kroolo is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Kroolo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Kroolo operates as a Software as a Subscription (SaaS) platform offering productivity solutions. Pricing is structured with monthly and annual billing cycles. The platform offers tiered subscription plans with different feature sets. Subscriptions automatically renew unless cancelled prior to renewal date. The service provides a free trial option for new users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial - Initial access to evaluate the platform |
| Subscription | Annual | Standard Subscription - Full platform access |
| Subscription | Multi-year contract | Enterprise Plans - Custom configurations for large organizations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Kroolo product offering
Product offeringCore offering
Kroolo sells an AI-native all-in-one work management SaaS platform that unifies project management, document collaboration, goal/OKR tracking, enterprise search, and AI agents into a single subscription product. The platform is sold via self-serve free trials and enterprise contracts and targets organizations seeking to consolidate 10+ fragmented productivity tools behind one AI-powered WorkOS.
Product overview
Kroolo is an AI-native all-in-one work management platform organized as a unified platform with three core products: Kroolo Work (AI-first work management suite for projects, sprints, OKRs, docs, and collaboration), Kroolo Search (enterprise AI search with semantic understanding across 100+ connectors), and Kroolo Agents (prebuilt AI agents for various business functions). These core products are enhanced by the Kroolo AI intelligence layer featuring unified context search, voice-to-workflow, and 180+ enterprise prompts. Additional AI tools include Grammar Checker, Paraphraser, Summarizer, Translator, and Chat with PDF. The platform also includes specialized modules like Kroolo Portfolios for portfolio management and Kroolo Projects for project management, all accessible via web and mobile apps for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- Kroolo Work: AI-first work management suite with projects, sprints, OKRs, docs, collaboration, and smart workflows
- Kroolo Search
- Kroolo Agents
Products and services
- Kroolo Work AI-first work management suite that embeds AI directly into sprints and projects to automate the manual grind of project admin. Includes projects, sprints, OKRs, docs, collaboration, smart workflows, and time tracking for teams planning, tracking, and delivering work.
- Kroolo Search Enterprise AI search platform that unifies organizational knowledge, delivers instant answers with semantic understanding, and turns information into action across 100+ native connectors including Google Drive, Slack, Jira, Confluence, Notion, GitHub, and Salesforce.
- Kroolo Agents AI agent platform featuring prebuilt agents for Project Management, Product Management, Engineering, QA, Marketing, Sales, Operations, IT Support, HR, and Education that perform specialized tasks in seconds and turn every employee into a more efficient operator.
- Kroolo Portfolios Project portfolio management module providing unified views across multiple projects, AI-generated dashboards and reports, risk management with centralized risk registers, and team collaboration features for portfolio oversight.
- Kroolo Projects AI-powered project management offering with boards, lists, and timelines, featuring automated project setup, smart execution that adapts to priorities, and multiple visualization views including Gantt, Kanban, and Calendar.
- Kroolo Mobile App iOS and Android mobile applications providing full access to the Kroolo platform on mobile devices with AI features, project management, team collaboration, and smart notifications.
Quantifiable outcome
- Up to 70% productivity improvement for enterprise users
- +9 more outcomes
Companies that use Kroolo
Customer profileSegments5 records
Ideal customer profiles4 records
Kroolo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability9 records
Feature9 records
Kroolo partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core.
- Google DrivecoreNative integration allowing users to access and sync Google Drive files within the Kroolo workspace. Enables seamless document management across platforms.
- SlackcoreIntegration enabling push notifications from Kroolo to specific Slack channels. Users can receive task status changes, project completion updates, and other notifications directly in Slack.
- JiracoreNative integration with Jira for agile project management. Links development work to project tasks and enables unified tracking.
- ConfluencecoreIntegration with Atlassian Confluence for knowledge management and documentation. Enables access to confluence pages and documentation within Kroolo.
- NotioncoreIntegration with Notion for documentation and knowledge base access. Connects Notion workspaces to Kroolo project management.
- GitHubcoreIntegration with GitHub for software development workflow management. Links commits, branches, and pull requests directly to tasks.
- SalesforcecoreNative Salesforce integration for CRM data access and sales workflow management within Kroolo.
- AsanacoreIntegration with Asana for project management interoperability. Enables data migration and sync with Asana workspaces.
- LinearcoreIntegration for Linear users to import tasks and sprints into Kroolo. Enables workflow consolidation for engineering teams.
- IntercomcoreIntegration with Intercom for customer support workflow. Imports users, leads, conversations, and messages for unified customer engagement.
- OneDrivecoreMicrosoft OneDrive integration enabling automatic file synchronization. Keeps project files up-to-date and accessible across platforms.
- Outlook (Microsoft)coreIntegration for Outlook email and calendar sync. Enables email-based task creation, calendar event management, and contact synchronization.
- GmailcoreGmail integration enabling email-triggered automations. Automatically updates task statuses, priorities, and deadlines based on email interactions.
- FreshdeskcoreIntegration with Freshdesk for customer support ticket management. Connects support workflows to project tracking.
- Microsoft TeamscoreIntegration with Microsoft Teams for communication and task synchronization. Automates notifications for task updates, project changes, and goal progress.
- GitLabcoreIntegration linking GitLab commits, branches, and pull requests directly to Kroolo tasks for streamlined development tracking.
- Google CalendarcoreGoogle Calendar integration for deadline and meeting tracking. Syncs Kroolo task due dates with calendar events.
- OpenAI / ChatGPTcoreAI model provider powering Kroolo's intelligent features. ChatGPT used for real-time conversation processing with no data logging or storage on servers.
- Anthropic (Claude)coreAI model provider integrated for enhanced AI capabilities. Claude AI used for additional language model processing.
- DeepSeekcoreAI model provider for language model processing. Used for real-time AI interactions without data logging.
- Google GeminicoreGoogle's AI model integrated for enhanced AI capabilities. Used for Gemini-powered language model processing.
- Meta LlamacoreOpen-source AI model provider for Llama-based language model processing capabilities.
- AWS (Amazon Web Services)coreCloud hosting provider. All data stored in AWS region US-East-1 using serverless instances for high availability. Encryption keys managed by AWS.
- StripecorePayment processing partner for subscription billing. Handles credit card processing and payment collection on behalf of Kroolo.
- HubSpotcoreMarketing automation and promotional email services. Used for promotional email communications with users who have opted in.
- Intercom (Support)coreCustomer support helpdesk integration. Used to provide support services for Kroolo customers.
- AWS Cognito / PropelAuthcoreAuthentication service providers for OAuth-based user authentication including Google, Microsoft, and Apple sign-in options.
- AWS SEScoreAmazon Simple Email Service for transactional email communications.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Kroolo competitors and assessment
Company assessmentDirect peers
- Notion: Notion offers an all-in-one workspace combining docs, project management, wikis, and Notion AI for knowledge workers. It is the most direct competitor to Kroolo's Work + AI positioning and competes for the same consolidated-workspace budget.
- ClickUp: ClickUp is a unified work management platform covering projects, docs, goals, chat, and increasingly AI agents (ClickUp Brain). It directly competes with Kroolo Work and Agents on feature breadth and price-per-seat.
- Asana: Asana is a leading work management platform for cross-functional project and portfolio management with AI Studio for workflow automation. It is a direct competitor in the project management and OKR/goals segments Kroolo targets.
- Monday.com: Monday.com offers an enterprise work operating system spanning project management, CRM, service, and now AI assistants. It competes directly with Kroolo for enterprise work management consolidation budgets.
- Linear: Linear is an opinionated issue tracking and project management tool favored by engineering teams, with expanding AI features. It directly competes with Kroolo's Engineering Teams and sprint planning segments.
- Coda: Coda combines documents, spreadsheets, and apps into flexible 'docs-as-apps' workspaces with Coda Brain AI. It overlaps heavily with Kroolo's AI Docs and workflow automation capabilities.
- Wrike: Wrike is an enterprise work management and project portfolio platform with AI risk prediction and workflow automation. It targets the same enterprise segment and use cases Kroolo addresses.
- Smartsheet: Smartsheet is an enterprise work execution platform combining project, portfolio, and resource management with AI-enhanced capabilities. It directly overlaps with Kroolo's portfolio and enterprise project segments.
- Trello: Trello (Atlassian) provides lightweight kanban-based project management and is one of the tools Kroolo explicitly lists as replaceable. It represents the SMB/down-market comparable for project management workflows.
Broad incumbents
- Atlassian (Jira + Confluence): Atlassian's Jira, Confluence, and Atlassian Intelligence stack dominates engineering and product team workflows with deep enterprise penetration. It competes broadly with Kroolo Work, Search, and Agents across the same buyer personas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kroolo social profiles
Digital presenceKroolo compliance and trust
Trust signalCompliance3 records
Kroolo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kroolo leadership team
Management profileNumber of profiles
Profiles1 record
Kroolo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kroolo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kroolo
What does Kroolo do?
Kroolo sells an AI-native all-in-one work management SaaS platform that unifies project management, document collaboration, goal/OKR tracking, enterprise search, and AI agents into a single subscription product. The platform is sold via self-serve free trials and enterprise contracts and targets organizations seeking to consolidate 10+ fragmented productivity tools behind one AI-powered WorkOS.
Is Kroolo a public or private company?
Kroolo is a private company. It is classified as unknown and is currently operating.
When was Kroolo founded?
Kroolo was founded in 2023. It employs 11 to 50 people.
Where is Kroolo based?
Kroolo is headquartered in Singapore, Singapore, in the Asia region.
How does Kroolo make money?
One revenue line is on record: saaS Subscription.
Who are Kroolo's main competitors?
Direct peers on record are Notion, ClickUp, Asana, Monday.com, Linear, Coda, Wrike, Smartsheet and Trello. Atlassian (Jira + Confluence) is listed as a broad incumbent.
Does Kroolo have an API?
Yes. Kroolo offers an API that provides additional ways to access and use the Service. The API is considered a part of the Service and its use is subject to the Terms of Service. The API may only be accessed and used for Customer's internal business purposes to create interoperability and integration between the Service and other products, services, or systems used internally. The API is subject to changes and modifications.
What industry is Kroolo in?
Kroolo's product category is AI-Native Work Management Software. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAAACAO, Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment). Its NAICS code is 5132 and its SIC code is 7372.