Geliver
Geliver is a Turkish API-first cargo marketplace that aggregates discounted shipping rates from 8 major Turkish carriers into a single platform, serving e-commerce SMBs and individual entrepreneurs with 3M+ cumulative shipments and 50,000+ registered users.
- Company typePrivate
- Founded2021
- HeadquartersManisa
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Geliver does
Geliver is a Turkish logistics technology company operating Turkey's first cloud-based cargo marketplace ("Kargo Pazaryeri"), founded in 2021 in Manisa and spun out of Zorlu Holding's Parlak Bi'Fikir corporate entrepreneurship program with a 500,000 TL seed investment for a 25% equity stake. The platform aggregates rates from 7-8 major Turkish cargo carriers — Aras, Yurtiçi, Sürat, PTT, HepsiJet, Kolay Gelsin, Paket Taxi, and MNG — and resells access to those discounted bulk rates to individual entrepreneurs and e-commerce SMBs without requiring individual carrier agreements or minimum volume commitments, advertising discounts of up to 70% versus standard list prices. As of the most recent reporting, Geliver reports 3M+ cumulative shipments and 50,000+ registered users served through a self-serve web panel at app.geliver.io.
The underlying technology stack is an API-first, multi-tenant SaaS platform built around a unified RESTful API conforming to OpenAPI specifications, with webhooks for shipment status notifications and pre-built SDKs in six programming languages (Go, Node.js, Python, C#, PHP, Java). On the demand side, Geliver maintains native connectors for 20+ Turkish e-commerce platforms (Shopify, WooCommerce, Ticimax, Çiçeksepeti, İdeasoft, Tsoft, İkas, Shopier, and others) that automate order-to-label workflows, and offers a map-based tracking interface, customizable shipping labels, and cash-on-delivery support. The team remains small at 1-10 employees, with founders Adnan İnce, Mithat Eser (also CTO), and Ulaş Çavuş.
Geliver monetizes via a transaction-based take rate layered on top of carrier base rates — users pay per shipment starting from 64 TL + VAT, with an additional "platform usage fee" (platform kullandırma bedeli) commission deducted at pickup and invoiced to the carrier. Distribution is fully digital and self-serve, supported by content marketing, organic social (LinkedIn, Instagram), developer relations via GitHub and API documentation, and PR coverage in Turkish business media. The company is recognized in the TİM (Turkish Exporters Assembly) 2023 report and has received TÜBİTAK BIGG program support.
Geliver firmographics
Firmographics- Name
- Geliver
- Legal name
- Geliver Bilişim Yazılım Lojistik Ticaret Pazarlama Danışmanlık Arge Anonim Şirketi
- Website
- https://geliver.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Geliver is a Turkish API-first cargo marketplace that aggregates discounted shipping rates from 8 major Turkish carriers into a single platform, serving e-commerce SMBs and individual entrepreneurs with 3M+ cumulative shipments and 50,000+ registered users.
- Ownership category
- akta.pro rank
Geliver industry classification
Industry- Product category
- Logistics Software
- NAICS
- Freight Transportation Arrangement (488510), Support Activities for Transportation (488)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- PUDO Network Aggregators & API Platforms (Multi-Carrier Enablement) (TLAAAMAI)
Keywords
Where Geliver is headquartered
LocationHeadquarters
- HQ city
- Manisa
Offices1 record
Markets served
Geliver business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Cargo Shipping Fees (Transaction-based): Geliver charges a platform commission on top of carrier base rates. The platform aggregates discounted rates from bulk carrier agreements and adds a platform fee to generate revenue. Users pay per shipment through the platform, with pricing starting from 64 TL + VAT.
- Platform Usage Commission: As per the user agreement, Geliver charges a 'Platform kullandırma bedeli' (platform usage fee) which is a commission added to the carrier base rates. This commission is deducted when the cargo is picked up and invoiced to the carrier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Transaction Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Geliver product offering
Product offeringCore offering
Geliver operates a cloud-based cargo marketplace (Kargo Pazaryeri) that aggregates shipping services from 7+ major Turkish cargo carriers (Aras Kargo, HepsiJet, PTT Kargo, Sürat Kargo, Yurtiçi Kargo, Kolay Gelsin, Paket Taxi, MNG Kargo) into a single platform. The service compares carrier prices and estimated delivery times in real-time, generates shipping labels, and tracks shipments, offering discounted rates of up to 70% without requiring individual carrier agreements or volume commitments.
Product overview
Geliver is Turkey's first cloud-based cargo marketplace (Kargo Pazaryeri) that operates as a single unified SaaS platform combining a cargo marketplace with logistics management capabilities. The core product is the Geliver Kargo Pazaryeri platform, which enables users to compare and ship with multiple cargo carriers (Aras Kargo, HepsiJet, PTT Kargo, Sürat Kargo, Yurtiçi Kargo, Kolay Gelsin, Paket Taxi, MNG Kargo) through a single panel, offering up to 70% discounts. The ecosystem includes the Geliver API for programmatic access and SDKs in 6 languages (Go, Node.js, Python, C#, PHP, Java) for developer integration. An E-ticaret Entegrasyon Modülü connects the platform to 20+ e-commerce platforms for automatic order synchronization and cargo label generation.
Differentiator
Problem solved
Functional benefit
Products and services
- Geliver Kargo Pazaryeri (Cargo Marketplace) Turkey's first cloud-based cargo marketplace platform that compares prices from 8+ cargo carriers (Aras Kargo, HepsiJet, PTT Kargo, Sürat Kargo, Yurtiçi Kargo, Kolay Gelsin, Paket Taxi, MNG Kargo) and enables shipping with discounts up to 70% without requiring individual carrier agreements. Targets Turkish e-commerce businesses and individual shippers.
- Geliver API RESTful API with OpenAPI specification enabling developers to integrate multi-cargo carrier functionality into their systems, including price comparison, label generation, shipment tracking, and webhook notifications for status changes.
- Geliver SDK (Go) Official Go language SDK enabling developers to build cargo shipping functionality into Go applications via the Geliver API.
- Geliver SDK (Node.js) Official Node.js/JavaScript SDK enabling developers to build cargo shipping functionality into Node.js applications via the Geliver API.
- Geliver SDK (Python) Official Python SDK enabling developers to build cargo shipping functionality into Python applications via the Geliver API.
- Geliver SDK (C#/.NET) Official C#/.NET SDK enabling developers to build cargo shipping functionality into .NET applications via the Geliver API.
- Geliver SDK (PHP) Official PHP SDK enabling developers to build cargo shipping functionality into PHP applications via the Geliver API.
- Geliver SDK (Java) Official Java SDK enabling developers to build cargo shipping functionality into Java applications via the Geliver API.
Companies that use Geliver
Customer profileSegments3 records
Ideal customer profiles3 records
Geliver technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
Feature9 records
Geliver partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Aras KargocoreOne of seven contracted cargo carriers on the Geliver platform. Geliver has negotiated bulk discount rates with Aras Kargo that are passed on to platform users. The integration enables price comparison, label generation, and shipment tracking.
- Yurtiçi KargocoreOne of seven contracted cargo carriers on the Geliver platform. Provides domestic shipping services integrated through Geliver's API, offering discounted rates to platform users.
- Sürat KargocoreOne of seven contracted cargo carriers on the Geliver platform. Integrated with Geliver for price comparison and shipping label services.
- PTT KargocoreOne of seven contracted cargo carriers on the Geliver platform. State-owned postal service cargo division integrated for nationwide coverage and cash-on-delivery services.
- HepsiJetcoreOne of seven contracted cargo carriers on the Geliver platform. Integrated for package delivery services with competitive pricing through the Geliver marketplace.
- Kolay GelsincoreOne of seven contracted cargo carriers on the Geliver platform. Provides shipping services integrated through Geliver's platform for price comparison and label generation.
- Paket TaxicoreOne of seven contracted cargo carriers on the Geliver platform. Parcel delivery service integrated for price comparison and shipping label functionality.
- MNG KargocoreAdditional cargo carrier integrated with Geliver's API and platform. Listed on the Kargo API page as a supported carrier alongside Aras, Yurtiçi, Sürat, PTT, HepsiJet, and Kolay Gelsin.
- ShopifycoreE-commerce platform integration partner. Geliver provides a pre-built connector for Shopify stores, enabling automatic order import and one-click shipping label generation for Turkish Shopify merchants.
- WooCommercecoreE-commerce platform integration partner. Geliver offers a WooCommerce plugin enabling automatic order synchronization and shipping label creation for WordPress-based online stores.
- TicimaxcoreMajor Turkish e-commerce platform with pre-built Geliver integration. Allows Ticimax merchants to automatically import orders and generate shipping labels through Geliver.
- ÇiçeksepeticoreLeading Turkish e-commerce marketplace with Geliver integration. Enables Çiçeksepeti sellers to connect their stores and manage shipments through Geliver's platform.
- İdeasoftcoreTurkish e-commerce platform provider integrated with Geliver. Allows İdeasoft merchants to automate order-to-shipment workflows.
- TebtimminorTechnology park/business incubator partner listed in Geliver's partnership section, suggesting support for startup ecosystem development.
- GAN İzmirminorIzmir chapter of the Global Entrepreneurship Network, listed as a business partner supporting Geliver's growth ecosystem.
- İzmir NICminorIzmir Innovation Center partner supporting innovation and entrepreneurship initiatives in the region.
Scale indicators6 records
Recent moves5 records
Expansion highlights2 records
Geliver competitors and assessment
Company assessmentDirect peers
- Shiprocket: India's leading multi-carrier shipping aggregator for e-commerce, offering API-based label generation, rate comparison, and tracking across 15+ courier partners. Directly comparable to Geliver in model, customer base, and technology stack, but operating at much larger scale in a more mature e-commerce market.
- EasyPost: US-based multi-carrier shipping API platform that provides rate shopping, label generation, tracking, and address verification across 100+ carriers via a single RESTful API. Closely aligned with Geliver's API-first, multi-carrier enablement approach, with a more global carrier footprint.
- Shippo: Multi-carrier shipping API and dashboard for SMBs and marketplaces, enabling rate comparison, label printing, and tracking across 85+ carriers. Comparable to Geliver as an SMB-focused, transaction-priced shipping aggregator with developer-friendly APIs.
- SendCloud: European e-commerce shipping platform aggregating 100+ carriers with checkout shipping options, label printing, and returns. Direct comparable in business model — multi-carrier aggregation for e-commerce — but serving a more mature European market.
- Packlink: European shipping marketplace that compares rates from multiple couriers for SMB shippers. Shares Geliver's core proposition — discounted multi-carrier access without individual agreements — and targets a similar SMB e-commerce customer.
- Envia.com: Latin American multi-carrier shipping aggregator for e-commerce and SMBs, with carrier rate comparison, label generation, and tracking via a unified platform. Comparable as an emerging-market shipping aggregator addressing the same fragmented-carrier pain point Geliver solves in Turkey.
Broad incumbents
- ShipStation: Established multi-carrier shipping management platform owned by Stamps.com (ThousandEyes/Auctane), serving hundreds of thousands of SMB e-commerce shippers. Comparable in target customer and core workflow, but with a global footprint and broader feature set.
Others
- HepsiJet: One of the largest Turkish e-commerce logistics carriers and a key Geliver carrier partner. Comparable as a domestic shipping peer and as a potential competitor (large e-commerce marketplaces operate proprietary shipping), and is directly integrated into Geliver's marketplace.
Emerging players
- Borzo: On-demand same-day delivery platform operating across emerging markets (Turkey, Brazil, Mexico, India) with API-based delivery booking. Adjacent peer addressing similar SMB/e-commerce shipping needs, but in same-day last-mile rather than intercity parcel aggregation.
- ParcelPerform: AI-driven shipping data and visibility platform that aggregates tracking events across 850+ carriers for e-commerce and 3PLs. Comparable in API-driven, multi-carrier enablement, but focused on post-shipment visibility rather than label generation and rate shopping.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Geliver social profiles
Digital presenceGeliver financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geliver leadership team
Management profileNumber of profiles
Profiles3 records
Geliver funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geliver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geliver
What does Geliver do?
Geliver operates a cloud-based cargo marketplace (Kargo Pazaryeri) that aggregates shipping services from 7+ major Turkish cargo carriers (Aras Kargo, HepsiJet, PTT Kargo, Sürat Kargo, Yurtiçi Kargo, Kolay Gelsin, Paket Taxi, MNG Kargo) into a single platform. The service compares carrier prices and estimated delivery times in real-time, generates shipping labels, and tracks shipments, offering discounted rates of up to 70% without requiring individual carrier agreements or volume commitments.
Is Geliver a public or private company?
Geliver is a private company. It is classified as venture growth investor backed and is currently operating.
When was Geliver founded?
Geliver was founded in 2021. It employs 1 to 10 people.
Where is Geliver based?
Geliver is headquartered in Manisa.
How does Geliver make money?
Two revenue lines are on record. Cargo Shipping Fees (Transaction-based) is the primary driver. The others are platform Usage Commission.
Who are Geliver's main competitors?
Direct peers on record are Shiprocket, EasyPost, Shippo, SendCloud, Packlink and Envia.com. ShipStation is listed as a broad incumbent. HepsiJet is listed as an others. Emerging players are Borzo and ParcelPerform.
Does Geliver have an API?
Yes. RESTful API with OpenAPI specification for cargo integration. Allows users to get price quotes from multiple cargo companies, purchase labels, manage sender addresses, manage carrier accounts, and manage organization accounts and permissions. Supports webhook notifications for cargo status changes. Developer documentation is at docs.geliver.io.
What industry is Geliver in?
Geliver's product category is Logistics Software. Its primary akta.pro industry code is TLAAAMAI, PUDO Network Aggregators & API Platforms (Multi-Carrier Enablement). Its NAICS code is 488510 and its SIC code is 4731.