Stadium
Stadium is a B2B platform for employee recognition, group gifting, and branded swag management, serving enterprise customers with global fulfillment in 170+ countries. It integrates with 100+ HRIS, CRM, and communication systems via native connectors, API, and Zapier.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Stadium does
Stadium operates a B2B platform unifying employee recognition, group gifting, and branded swag distribution for mid-market and enterprise customers, with named deployments at Amazon, Google, PwC, Pinterest, Harvard University, Agoda, Marqeta, and Paperchase. The company is privately held, was founded in 2014 in New York, and operates two sub-brands—Snackmagic for customizable snack boxes and SwagMagic for branded merchandise with 15K+ SKUs from premium brands including Nike, The North Face, Carhartt, Adidas, and YETI.
The platform's underlying technology stack consists of a cloud-based application with native integrations to 100+ HRIS, ATS, CRM, and communication systems (Workday, HiBob, BambooHR, SAP SuccessFactors, UKG, Salesforce, HubSpot, Slack, Microsoft Teams), supplemented by a public API (api.bystadium.com/api/v2/docs), a Chrome browser extension, Zapier connectivity to 2,000+ apps, and webhook support. Core product modules include Stadium Shops (company storefronts), Kudos Programs (peer-to-peer recognition), Milestone Programs (automated service anniversary and birthday gifting), Stadium Points (reward currency), Stadium Wallet (prepaid fund management with up to 5% bonus), Bulk Swag, On-Demand Print Swag, and Automated Gifting campaigns. The fulfillment backbone operates locally in 170+ countries, enabling multinational delivery without international shipping complexity.
Revenue is generated through a hybrid model combining platform subscriptions (quote-based, annual cadence) with a flat 15% transactional sending fee for non-subscribers, plus points redemption economics and prepaid wallet funding. Go-to-market blends product-led growth—self-service signup with shop templates and sign-up CTAs on bystadium.com—with enterprise field sales (Book a Demo flow) targeting larger deployments. The company is led by co-founders Shaunak Amin (CEO) and Manik Juneja (CTO). The most recent disclosed funding event is a 2018 FJ Labs investment, following a $225,000 seed round in 2014, with the company awarded a G2 Top 100 Fastest Growing Product designation in 2023.
Stadium firmographics
Firmographics- Name
- Stadium
- Website
- https://bystadium.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Stadium is a B2B platform for employee recognition, group gifting, and branded swag management, serving enterprise customers with global fulfillment in 170+ countries. It integrates with 100+ HRIS, CRM, and communication systems via native connectors, API, and Zapier.
- Ownership category
- akta.pro rank
Where Stadium is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Stadium business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Platform Subscription: Subscription-based access to the Stadium platform with features for gifting, recognition, and swag management
- Sending Fees: Flat 15% sending fee when using Stadium without a subscription for gifting operations
- Points Redemption: Earn Stadium Points which can be used to redeem rewards from the catalog
- Wallet Preloading: Preload funds into Stadium Wallet with bonus points (up to 5% more)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Book a Demo - Enterprise tier |
| Transaction based/ take rate | Pay-as-you-go | Non-subscription sending fee |
| Subscription | Pay-as-you-go | Stadium Wallet |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Stadium product offering
Product offeringCore offering
Based on the only sourced statement available, Stadium's offering centers on group gifting and swag along with rewards and recognition services. No further product detail is supported by the provided input.
Product overview
Stadium is a unified engagement platform combining recognition programs, group gifting, and swag management. The platform consists of core components: Stadium Platform (the central hub), Stadium Shops (company storefronts), Stadium Points (reward currency), Stadium Wallet (fund management), and Automated Gifting (workflow automation). Supporting sub-brands include Snackmagic for customizable snack boxes and Swagmagic for branded merchandise catalog with 15K+ items. The platform integrates with HRIS, CRM, and communication tools, and offers API access for custom integrations. Global fulfillment is available in 170+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Snackmagic: Customizable snack box solution for corporate gifting, included as a product category under Stadium's platform.
- SwagMagic
Quantifiable outcome
- Cut 9 vendors and saved significant costs
- +3 more outcomes
Companies that use Stadium
Customer profileNamed customers11 records
Segments6 records
Stadium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
Feature9 records
Stadium partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- HiBobcoreIntegration with HiBob HRIS platform enabling automated employee gifting based on HR data sync. Octus case study features HiBob integration for onboarding automation and employee recognition workflows.
- ADP Workforce NowcoreIntegration with ADP HRIS platform for contact sync and automated gifting workflows based on employee data.
- WorkdaycoreWorkday HRIS integration enabling employee data sync for automated recognition and gifting.
- BambooHRcoreBambooHR integration for sending points when new employees start, automating onboarding rewards.
- SalesforcecoreSalesforce CRM integration for sending Stadium points for newly updated records, enabling sales-driven gifting automations.
- HubSpotcoreHubSpot CRM integration for automated gifting workflows based on customer lifecycle stages.
- ZapiercoreZapier integration connecting Stadium to 2,000+ apps for automated workflows without coding. Enables triggers from Zendesk, Airtable, Calendly, Cvent, Typeform, Patreon.
- Microsoft TeamscoreIntegration with Microsoft Teams enabling recognition programs to send kudos directly within the collaboration platform.
- SlackcoreSlack integration for peer-to-peer recognition programs, enabling kudos to flow freely across org chart.
- PipedrivecorePipedrive CRM integration for sales-driven gifting automations based on deal stages.
- ZendeskcoreZendesk integration for sending Stadium Points when tickets are created or tags are added.
- SwagMagiccoreSwagMagic powers branded merchandise and print-on-demand swag within the Stadium platform, offering 15K+ items from premium brands.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Stadium competitors and assessment
Company assessmentDirect peers
- Motivosity: Motivosity is an employee engagement platform combining peer recognition, manager tools, and rewards. It competes with Stadium's Kudos Programs and milestone gifting for HR teams seeking integrated recognition experiences.
- Terryberry: Terryberry is a long-standing employee recognition and corporate gifting platform with awards, milestones, and service anniversary programs. It is a direct competitor to Stadium's recognition, milestones, and swag modules for mid-market and enterprise HR teams.
- Kudos (Kudos Inc.): Kudos is an employee recognition and engagement platform focused on peer-to-peer appreciation with measurable culture analytics. It directly overlaps Stadium's Kudos Programs and HR-targeted recognition use cases.
- Alyce: Alyce is an AI-driven personal gifting platform for sales, marketing, and customer success teams. It is comparable to Stadium's client and prospect gifting use cases with CRM-triggered sending.
- Snappy: Snappy is a corporate gifting platform offering curated gift collections with recipient choice. It competes head-to-head with Stadium's group gifting and snack/gift box offerings for HR, sales, and marketing buyers.
- Sendoso: Sendoso is a leading B2B sending platform for direct mail, gifts, and swag with corporate fulfillment. It directly overlaps Stadium's gifting, swag distribution, and CRM-triggered sending use cases across enterprise sales and marketing teams.
- Giftogram: Giftogram is a digital corporate gifting platform offering gift cards, donations, and curated gifts. It competes with Stadium's gift cards and curated catalog offerings for HR and sales gifting use cases.
- Bonusly: Bonusly is a peer-to-peer employee recognition platform with reward redemptions. It overlaps directly with Stadium's Kudos Programs and points-based recognition workflows, and Stadium already integrates with Bonusly to send Stadium Points for new bonuses.
Broad incumbents
- Achievers: Achievers is an enterprise employee recognition and engagement platform with global reward catalogs. It is a broader incumbent that overlaps Stadium's recognition, milestone, and reward catalog capabilities at large enterprise scale.
Emerging players
- Caroo: Caroo is a curated corporate snack and swag box provider for distributed teams and onboarding. It overlaps with Stadium's Snackmagic and bulk swag offerings for HR and employee experience teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Stadium social profiles
Digital presenceStadium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stadium leadership team
Management profileNumber of profiles
Stadium funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stadium M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stadium
What does Stadium do?
Based on the only sourced statement available, Stadium's offering centers on group gifting and swag along with rewards and recognition services. No further product detail is supported by the provided input.
Is Stadium a public or private company?
Stadium is a private company. It is classified as unknown and is currently operating.
When was Stadium founded?
Stadium was founded in 2014. It employs 101 to 250 people.
Where is Stadium based?
Stadium is headquartered in New York, United States, in the North America region.
How does Stadium make money?
Four revenue lines are on record. Platform Subscription is the primary driver. The others are sending Fees, points Redemption and wallet Preloading.
Who are Stadium's main competitors?
Direct peers on record are Motivosity, Terryberry, Kudos (Kudos Inc.), Alyce, Snappy, Sendoso, Giftogram and Bonusly. Achievers is listed as a broad incumbent. Caroo is listed as an emerging player.
Does Stadium have an API?
Yes. Stadium offers a public API that enables developers to expand offerings, centralize swag management, and send global Stadium Points. Features include shop management (pull catalog, place orders, send shop points), browser extension for pulling email addresses from pages, and custom workflow creation. API documentation available at api.bystadium.com/api/v2/docs. Developer documentation is at api.bystadium.com/api/v2/docs.