Pinpoint
Pinpoint is a cloud-based Applicant Tracking System for mid-market and enterprise organizations with complex multi-stream hiring needs, offering a unified platform spanning job posting, candidate engagement, AI-assisted screening, scheduling, offer management, and onboarding, certified to ISO 42001, ISO 27001, and SOC 2 Type II standards.
- Company typePrivate
- Founded2018
- HeadquartersSt. Helier
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Pinpoint does
Pinpoint is a cloud-based Applicant Tracking System (ATS) purpose-built for mid-market and enterprise organizations with complex, multi-stream hiring requirements. Its platform is organized around five pillars — Plan, Attract, Engage, Select, and Onboard — covering the full hiring lifecycle from job posting and branded careers sites through candidate communication, AI-assisted screening, interview scheduling, offer management, and onboarding. The product is differentiated for organizations running parallel hiring streams across multiple brands, locations, geographies, and role types within a single unified system, with built-in compliance for US (EEOC, OFCCP, I-9) and UK/EU (GDPR, UK GDPR, anonymized screening, Article 55) regulatory regimes. The customer base spans 500+ organizations across retail, hospitality, manufacturing, healthcare, professional services, nonprofit, financial services, and education, with named enterprise logos including Lush, citizenM, Ritz Carlton, River Island, Skims, Grant Thornton, Davies Group, and Tata.
The technology stack is built on Ruby on Rails (6.x), React with TypeScript, PostgreSQL, and Sidekiq, with CI/CD transitioning from CircleCI to GitHub Actions and a dedicated AI microservice called "Arti" that isolates AI workloads. AI features are powered primarily by OpenAI's LLM API, with resume parsing and anonymization handled by Affinda, calendar and transcription by Cronofy, observability by LangSmith (LangChain), and infrastructure distributed across AWS and Digital Ocean data centres in London, Amsterdam, Dublin, and Frankfurt. The platform holds ISO/IEC 42001 (AI governance), ISO/IEC 27001, and SOC 2 Type II certifications, and offers over 100 native integrations plus an open API and MCP server for AI-assistant interoperability.
Pinpoint operates as a private, subscription-based SaaS business incorporated in Jersey (The Infuse Group Limited, t/a Pinpoint Software) and headquartered in St. Helier. The company bootstrapped to 500+ customers and $5M ARR before raising private equity in 2023 for growth, and is run on quote-based annual subscriptions priced in USD and GBP with no per-seat tax on hiring managers. It employs 100+ people distributed across 10+ countries (roughly 70% UK, 25% US, and the remainder across Europe), sells through direct enterprise field sales and inside sales, and has never had layoffs — a discipline consistent with its stated focus on sensible unit economics.
Pinpoint firmographics
Firmographics- Name
- Pinpoint
- Legal name
- The Infuse Group Limited (t/a Pinpoint Software)
- Website
- https://pinpointhq.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pinpoint is a cloud-based Applicant Tracking System for mid-market and enterprise organizations with complex multi-stream hiring needs, offering a unified platform spanning job posting, candidate engagement, AI-assisted screening, scheduling, offer management, and onboarding, certified to ISO 42001, ISO 27001, and SOC 2 Type II standards.
- Ownership category
- akta.pro rank
Pinpoint industry classification
Industry- Product category
- Applicant Tracking System
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where Pinpoint is headquartered
LocationHeadquarters
- HQ city
- St. Helier
Offices7 records
Markets served
Pinpoint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (ATS Platform): Pinpoint operates as a cloud-based SaaS applicant tracking system, charging customers on a subscription basis. Pricing is in USD and GBP, with no per-seat tax on hiring managers. The majority of AI functionality is included; an overall credit limit per client ensures fair usage. The platform replaces multiple point solutions (careers site, CRM, scheduling, onboarding, reporting) within a single subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full platform subscription — all modules included (Plan, Attract, Engage, Select, Onboard) |
Distribution channels4 records
Marketing channels8 records
Pinpoint product offering
Product offeringCore offering
Pinpoint is a cloud-based Applicant Tracking System (ATS) sold as a SaaS subscription to mid-market and enterprise organizations. The platform covers the full hiring lifecycle across five pillars (Plan, Attract, Engage, Select, Onboard), consolidating careers site, CRM, scheduling, screening, offer management, onboarding, and reporting into a single subscription, with optional embedded AI features for candidate matching, screening, and interview summarization.
Product overview
Pinpoint is a unified Applicant Tracking System (ATS) built as a single platform organized around five interconnected pillars — Plan, Attract, Engage, Select, and Onboard — covering the full hiring lifecycle from job posting and employer branding through candidate communication, screening, interview scheduling, offer management, and onboarding. The core platform includes over 100 native integrations and an open API. AI capabilities are embedded throughout the platform as optional, opt-in features including AI Hiring Copilot, AI Match Score, AI Candidate Filters, AI Candidate Companion, AI Notetaker, AI Criteria Checklist, and Anonymized Screening, all governed by a dedicated AI microservice (Arti) and grounded in a human-in-the-loop principle.
Differentiator
Problem solved
Functional benefit
Products and services
- Pinpoint ATS Platform A global SaaS applicant tracking system covering the entire hiring lifecycle from job posting and employer branding through candidate communication, screening, interview scheduling, offer management, and onboarding. Designed for mid-market and enterprise organizations managing multiple hiring streams (desk-based to deskless, early career to executive) within a single unified platform, with over 100 native integrations and embedded AI capabilities.
Quantifiable outcome
- 65% reduction in time to hire
- +8 more outcomes
Companies that use Pinpoint
Customer profileNamed customers25 records
Segments15 records
Ideal customer profiles1 record
Pinpoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability12 records
Feature21 records
Pinpoint partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS provides on-demand cloud computing and hosting infrastructure for Pinpoint's production environment. Data centres in Amsterdam, Ireland, Frankfurt, and London.
- Digital OceancoreDigital Ocean provides cloud infrastructure alongside AWS for Pinpoint's production environment. Data centres in Amsterdam and Frankfurt.
- OpenAIcoreOpenAI provides LLM (Large Language Model) capabilities powering Pinpoint's AI features (AI Hiring Copilot, AI Match Score, AI Notetaker, etc.). Pinpoint uses OpenAI's commercially available models via API in its own OpenAI Organization account. Customer data is not used for training.
- Affinda Holdings Pty LtdcoreAffinda provides resume parsing and blind hiring functionality. Enables resumes to be parsed, indexed for search, and presented in a standardized format on candidate profiles. Also enables anonymisation via redaction for blind hiring within the platform. SOC2 Type II and ISO27001 certified.
- Cronofy LimitedcoreProvides calendar integrations between Pinpoint and users' calendar systems (Google, Outlook), and interview transcription services. Available from UK or US locations.
- CheckrcoreBackground check provider integrated into Pinpoint's onboarding workflow. Enables criminal checks, employment verification, and reference checks with full audit trail for compliance.
- BambooHRcoreHRIS integration partner enabling employee data synchronization between Pinpoint and BambooHR HRIS platform.
- RipplingcoreHRIS and workforce management integration partner enabling synchronization of hiring and employee data with Rippling.
- WorkdaycoreEnterprise HRIS integration partner enabling Workday customers to sync hiring data with Pinpoint's ATS.
- ADPcoreADP Workforce Now integration partner for US HRIS and payroll synchronization with Pinpoint.
- DocuSigncoreE-signature functionality via DocuSeal, LLC, enabling offer letters and employment contracts to be signed electronically within Pinpoint's workflow.
- Twilio, Inc.coreSMS functionality enabling Pinpoint to send text message communications to candidates directly from the platform.
- LinkedIncoreLinkedIn integration for recruitment advertising, candidate sourcing, and 'Apply with LinkedIn' functionality on Pinpoint-powered careers sites.
- IndeedcoreJob board integration enabling one-click posting to Indeed from Pinpoint, with application data flowing back into the ATS.
- Willo Technologies LtdcoreVideo interviewing services providing virtual one-way interview functionality within Pinpoint's hiring workflow.
- Google LLCcoreBusiness intelligence and data warehousing for internal product analysis. Google Workspace SSO support for Pinpoint's authentication.
- Intercom, Inc.coreIn-platform support and live chat functionality between Pinpoint's customers and support team, as well as hosting support articles.
- Postmark, Inc.coreEmail functionality enabling transactional and marketing emails to be sent and received from Pinpoint's platform.
- Datadog, Inc.coreApplication security and infrastructure monitoring, including error tracking and performance monitoring across Pinpoint's cloud infrastructure.
- Braintrust Data, Inc.coreApplication monitoring and debugging used for monitoring the application and error tracking.
- LangChain (LangSmith)coreAI observability platform (LangSmith) providing full traceability for AI interactions, including prompt/response pairs, token usage, latency, and audit trails. SOC2 Type II compliant.
- Sterling (First Advantage)coreBackground check provider integrated with Pinpoint for employment verification and criminal checks.
- HireRightcoreBackground check provider integrated with Pinpoint for comprehensive screening services within the hiring workflow.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Pinpoint competitors and assessment
Company assessmentDirect peers
- Greenhouse: Greenhouse is a leading enterprise ATS serving mid-market and large organizations with structured hiring workflows, AI features, and an extensive integration ecosystem. It is the most direct head-to-head competitor in the structured recruiting platform category.
- Lever: Lever combines an ATS with a talent CRM, targeting mid-market and enterprise customers. Its parallel hiring plus relationship-based CRM model closely mirrors Pinpoint's unified approach across Plan-Attract-Engage-Select-Onboard.
- SmartRecruiters: SmartRecruiters is an enterprise ATS with global hiring, multi-brand support, and AI-driven candidate matching. It targets the same mid-to-enterprise segment as Pinpoint, with comparable international job board distribution.
- Recruitee: Recruitee is a collaborative ATS for SMB and mid-market employers offering branded careers sites, automation workflows, and integrations. It competes with Pinpoint in the mid-market segment with similar usability-focused positioning.
- Teamtailor: Teamtailor is an ATS and employer branding platform popular in Europe with branded careers sites, automated workflows, and multilingual candidate experience. It overlaps with Pinpoint on UK/EU mid-market and multi-location hiring.
Emerging players
- Ashby: Ashby is a modern all-in-one talent platform combining ATS, sourcing, analytics, and AI tools targeted at high-growth startups and mid-market. It represents the AI-native next-generation competitor Pinpoint must defend against in the mid-market.
- Gem: Gem is a talent CRM and sourcing platform that integrates with ATS systems including Greenhouse and Lever. While not a direct ATS, it is increasingly expanding into adjacent recruiting workflows, overlapping with Pinpoint's Talent Pipeline CRM functionality.
Broad incumbents
- iCIMS: iCIMS is a long-standing enterprise talent acquisition platform with a broad portfolio spanning ATS, CRM, onboarding, and candidate marketing. It serves large enterprises with complex global hiring needs, directly overlapping with Pinpoint's enterprise target segment.
- Workday Recruiting: Workday Recruiting is the talent acquisition module within the Workday HCM platform, serving large global enterprises that want ATS tightly integrated with their HRIS. Pinpoint's Workday integration positions it as both a competitor (for standalone ATS deals) and a partner.
- BambooHR: BambooHR is a leading SMB/mid-market HRIS with an integrated ATS module and applicant tracking capabilities. It is an integration partner and adjacent competitor for HRIS-bundled deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pinpoint social profiles
Digital presencePinpoint compliance and trust
Trust signalCompliance6 records
Pinpoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinpoint leadership team
Management profileNumber of profiles
Profiles1 record
Pinpoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinpoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinpoint
What does Pinpoint do?
Pinpoint is a cloud-based Applicant Tracking System (ATS) sold as a SaaS subscription to mid-market and enterprise organizations. The platform covers the full hiring lifecycle across five pillars (Plan, Attract, Engage, Select, Onboard), consolidating careers site, CRM, scheduling, screening, offer management, onboarding, and reporting into a single subscription, with optional embedded AI features for candidate matching, screening, and interview summarization.
Is Pinpoint a public or private company?
Pinpoint is a private company. It is classified as private equity controlled and is currently operating.
When was Pinpoint founded?
Pinpoint was founded in 2018. It employs 51 to 100 people.
Where is Pinpoint based?
Pinpoint is headquartered in St. Helier.
How does Pinpoint make money?
One revenue line is on record: saaS Subscription (ATS Platform).
Who are Pinpoint's main competitors?
Direct peers on record are Greenhouse, Lever, SmartRecruiters, Recruitee and Teamtailor. Emerging players are Ashby and Gem. Broad incumbents are iCIMS, Workday Recruiting and BambooHR.
Does Pinpoint have an API?
Yes. Pinpoint offers an open API for custom integrations, enabling customers to connect bespoke services and build custom workflows. The platform also supports webhooks for event-driven integrations. Over 100 native integrations are available. Developer documentation is at www.pinpointhq.com/integrations.
What industry is Pinpoint in?
Pinpoint's product category is Applicant Tracking System. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its SIC code is 7361.