Mediahawk
Mediahawk is a UK-based SaaS provider of call tracking and marketing attribution software, serving over 4,000 marketers across automotive, care homes, healthcare, and other verticals with integrated conversion tracking, AI speech analytics, and CRM/martech integrations.
- Company typePrivate
- Founded2002
- HeadquartersMilton Keynes, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mediahawk does
Mediahawk is a UK-based call tracking and marketing attribution SaaS provider headquartered in Milton Keynes, founded in 2002 by Michael Morrell and Harry Bott. The company combines dynamic number insertion, multi-channel campaign attribution, conversion tracking, user journey mapping, AI-powered speech analytics, and sales-to-revenue matching into a single integrated platform designed to attribute phone calls, web forms, live chats, and other conversions to the marketing activity that generated them. It serves over 4,000 marketers across at least eleven verticals, with particular depth in automotive and care homes where sector-specific CRM integrations (Dealerweb, CareHQ) have been introduced.
The underlying technology stack is a hosted telephony and analytics SaaS platform that ingests call audio, applies third-party transcription, and runs AI-driven topic and behaviour analysis on call conversations. The platform exposes more than 25 native integrations spanning CRMs (Salesforce, HubSpot, CareHQ), ad platforms (Google Ads, Facebook, Instagram, Microsoft Advertising, Marin, Optimizely), and BI tools (Looker Studio, Power BI, Adobe Analytics), supported by a public Call Tracking API and developer documentation.
Mediahawk generates revenue primarily through tiered SaaS subscriptions — Starter at £199/month, Professional at £299/month, and quote-based Enterprise contracts — supplemented by professional services revenue from the Client Excellence Programme (managed service and custom insight reports). Distribution combines direct sales with an Agency Partner Programme and a Technology Partner Programme, plus co-sell leverage as an official Google Cloud Partner. The company operates as a privately held, founder-owned business with no disclosed external funding.
Mediahawk firmographics
Firmographics- Name
- Mediahawk
- Legal name
- Mediahawk Ltd
- Website
- https://mediahawk.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mediahawk is a UK-based SaaS provider of call tracking and marketing attribution software, serving over 4,000 marketers across automotive, care homes, healthcare, and other verticals with integrated conversion tracking, AI speech analytics, and CRM/martech integrations.
- Ownership category
- akta.pro rank
Mediahawk industry classification
Industry- Product category
- Marketing Attribution and Call Analytics Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)
Keywords
Where Mediahawk is headquartered
LocationHeadquarters
- HQ city
- Milton Keynes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mediahawk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Starter, Professional, Enterprise): Mediahawk generates revenue primarily through SaaS subscription pricing with three tiers: Starter at £199/month (£179/month annual), Professional at £299/month (£269/month annual), and Enterprise with custom pricing. The subscription model provides call tracking, marketing attribution, and analytics capabilities with different feature sets across tiers.
- Client Excellence Programme Services: Additional revenue from managed services, custom insight reports, and dedicated expert help through the Client Excellence Programme, providing personalised support from marketing attribution and analytics experts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan with essential call tracking and marketing attribution features for businesses getting started quickly |
| Subscription | Monthly | Professional plan with advanced analytics tools to take analysis to the next level |
| Subscription | Multi-year contract | Enterprise plan with flexibility to meet custom needs and match business growth |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Mediahawk product offering
Product offeringCore offering
Mediahawk sells a SaaS platform that combines call tracking, marketing attribution, conversion tracking, user journey mapping, AI-powered speech analytics, and revenue attribution to help businesses identify which marketing campaigns drive phone calls and other conversions. It is delivered through tiered subscriptions (Starter, Professional, Enterprise), an open API, and a Client Excellence Programme offering managed services, with target customers being marketing teams and agencies in verticals such as automotive, care homes, healthcare, dental, legal, property, financial services, technology services, travel, and education.
Product overview
Mediahawk is a unified marketing attribution and call analytics platform combining multiple interconnected modules: the core Call Tracking and Marketing Attribution products work together with add-on modules including Conversion Tracking (for calls, forms, live chats), User Journey (seamless journey mapping), Speech Analytics (AI-powered call analysis), Sales Matching (revenue attribution), Parameter Connect (cross-channel reporting), Outbound Call Tracking, and Advanced Call Handling. The platform is complemented by the Client Excellence Programme offering managed services and expert support, plus Agency and Technology Partner Programmes for channel partnerships. Developer tools and API documentation support technical integration. The platform delivers 100% marketing attribution enabling businesses to track calls, conversions, and sales to analyse performance and make data-driven decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Call Tracking Core call tracking platform that pinpoints which marketing campaigns drive phone calls, both online and offline, using dynamic number insertion and keyword-level tracking for businesses and marketing agencies.
- Marketing Attribution Marketing attribution platform that connects every marketing action to outcomes to identify the most effective channel and campaign mix, delivering accurate ROI measurement across online and offline marketing activities.
- Marketing Analytics Platform capability that shows the full customer journey across online and offline channels, combining call, conversion, and user journey tracking with deep analytics for marketing teams and agencies.
- Client Excellence Programme Managed services offering designed to help clients succeed with marketing strategy, including an Insight Service for custom reports and dedicated expert help, and a Managed Service providing tailored and prioritised support.
- Call Tracking API and Developer Tools Developer-facing API and documentation enabling developers to manage and configure bespoke Mediahawk set-ups and build technical integrations with the platform.
Quantifiable outcome
- 300% increase in enquiries
- +3 more outcomes
Companies that use Mediahawk
Customer profileNamed customers25 records
Segments11 records
Ideal customer profiles5 records
Mediahawk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability7 records
Feature9 records
Mediahawk partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and supporting.
- Google CloudcoreOfficial Google Cloud Partner enabling seamless integration of Mediahawk's data across Google's suite of marketing products including Google Ads, Google Analytics, Looker Studio, and Google Business Profile.
- Google AdscoreDeep integration with Google Ads for call tracking, conversion tracking, and campaign attribution. Enables tracking of call conversions from Google Ads campaigns.
- FacebookcoreIntegration with Facebook and Instagram Ads platform for tracking social media campaign performance and attributing phone calls to social advertising.
- InstagramcoreIntegration with Instagram Ads platform for social advertising attribution and call tracking from Instagram campaigns.
- SalesforcecoreIntegration with Salesforce for connecting call tracking data with CRM systems, enabling sales reporting and revenue attribution.
- HubSpotcoreIntegration with HubSpot for inbound call tracking, lead attribution, and marketing automation connection.
- DealerwebcoreIntegration announced with Dealerweb to enhance lead management and data accuracy for automotive dealers.
- CareHQcoreNew integration launched to give care home marketers greater visibility into inbound enquiries within their CRM systems.
- Looker StudiosupportingIntegration with Google Looker Studio (formerly Data Studio) for visualising call tracking and marketing attribution data in custom dashboards.
- Adobe AnalyticssupportingIntegration with Adobe Analytics for combining call tracking data with broader digital analytics.
- ZapiersupportingIntegration via Zapier for automating workflows and connecting Mediahawk data with thousands of other applications.
- Power BIsupportingIntegration with Microsoft Power BI for advanced analytics and business intelligence reporting.
- Microsoft AdvertisingsupportingIntegration with Microsoft Advertising (Bing Ads) for tracking call conversions from Microsoft search campaigns.
- OptimizelysupportingIntegration with Optimizely for A/B testing and conversion rate optimisation combined with call tracking data.
- Marin SoftwaresupportingIntegration with Marin One for bid management and cross-channel campaign attribution including offline call conversions.
- Google Business ProfilecoreIntegration with Google Business Profile for tracking calls from business listings and local search.
- AutodatasupportingIntegration partnership for automotive data capabilities.
- DengrosupportingTechnology integration for dental practice management.
- Radix CommunicationssupportingCopywriting partner responsible for content creation. Named as the agency helping produce content under the direction of Head of Marketing Faye Thomassen and Marketing Manager Karina Bikerniece.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mediahawk competitors and assessment
Company assessmentDirect peers
- CallRail: US-based call tracking and marketing analytics SaaS serving SMB and mid-market customers across multiple verticals. Direct competitor to Mediahawk with overlapping call tracking, attribution, and form-tracking functionality.
- Invoca: AI-driven call tracking and conversation analytics SaaS focused on enterprise and mid-market revenue teams. Closely comparable to Mediahawk in call analytics, speech intelligence, and marketing attribution.
- WhatConverts: Call tracking and lead tracking SaaS that captures phone calls, forms, chat, and ecommerce orders, then attributes them to marketing sources. Directly comparable to Mediahawk's call tracking and conversion tracking capabilities.
- ResponseTap: UK-based call tracking and analytics SaaS that traces phone calls back to digital marketing activity. Direct UK competitor with similar call tracking, dynamic number insertion, and marketing attribution offerings.
- CallTrackingMetrics: Call tracking and contact center SaaS with multi-channel attribution and speech analytics features. Comparable to Mediahawk across call tracking, attribution, and integrations with ad platforms.
- Marchex: Public US-based conversational analytics and call attribution platform for enterprises and agencies. Overlaps with Mediahawk's speech analytics and marketing attribution value proposition.
- Infinity Tracking: UK call tracking and marketing analytics provider focused on automotive and vertical-driven attribution. Comparable as a UK-based direct competitor targeting similar automotive and care home verticals.
Emerging players
- AgencyAnalytics: Marketing reporting and analytics platform tailored to marketing agencies with dashboards spanning SEO, PPC, social, and call tracking. Comparable overlap with Mediahawk's agency-focused partner programme and reporting tools.
Broad incumbents
- Google Analytics: Google's free web and app analytics product, increasingly bundling native conversion and call-conversion tracking. A broad incumbent that competes for attribution budget and is also Mediahawk's largest integration partner.
- HubSpot Marketing Hub: All-in-one marketing, CRM, and analytics platform including native attribution and lead tracking. A broad incumbent competing for the same marketing analytics budget and a key Mediahawk integration partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Mediahawk social profiles
Digital presenceMediahawk compliance and trust
Trust signalCompliance4 records
Mediahawk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediahawk leadership team
Management profileNumber of profiles
Profiles6 records
Mediahawk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediahawk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediahawk
What does Mediahawk do?
Mediahawk sells a SaaS platform that combines call tracking, marketing attribution, conversion tracking, user journey mapping, AI-powered speech analytics, and revenue attribution to help businesses identify which marketing campaigns drive phone calls and other conversions. It is delivered through tiered subscriptions (Starter, Professional, Enterprise), an open API, and a Client Excellence Programme offering managed services, with target customers being marketing teams and agencies in verticals such as automotive, care homes, healthcare, dental, legal, property, financial services, technology services, travel, and education.
Is Mediahawk a public or private company?
Mediahawk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mediahawk founded?
Mediahawk was founded in 2002. It employs 11 to 50 people.
Where is Mediahawk based?
Mediahawk is headquartered in Milton Keynes, United Kingdom, in the Europe region.
How does Mediahawk make money?
Two revenue lines are on record. SaaS Subscription (Starter, Professional, Enterprise) is the primary driver. The others are client Excellence Programme Services.
Who are Mediahawk's main competitors?
Direct peers on record are CallRail, Invoca, WhatConverts, ResponseTap, CallTrackingMetrics, Marchex and Infinity Tracking. AgencyAnalytics is listed as an emerging player. Broad incumbents are Google Analytics and HubSpot Marketing Hub.
Does Mediahawk have an API?
Yes. Mediahawk offers a Call Tracking API that enables developers to manage and configure bespoke Mediahawk set-ups. Developer tools and documentation are available at docs.mediahawk.co.uk for configuring integrations and API-based connections. Developer documentation is at docs.mediahawk.co.uk.
What industry is Mediahawk in?
Mediahawk's product category is Marketing Attribution and Call Analytics Software. Its primary akta.pro industry code is MPAAABAN, Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services. Its NAICS code is 5418 and its SIC code is 7310.