DenGro
DenGro is a UK-based vertical SaaS CRM for dental practices in the UK and Ireland, consolidating new-patient leads, automating email/SMS nurture, integrating with major practice management systems, and reporting marketing attribution and team performance across 4,000+ active users.
- Company typePrivate
- Founded2015
- HeadquartersBath, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DenGro does
DenGro Limited is a privately held UK SaaS company founded in 2015 and headquartered in Bath that builds a CRM purpose-built for dental practices in the UK and Ireland. The platform consolidates new-patient enquiries, automates dental-specific nurture messaging across email and SMS, tracks marketing attribution, monitors team effectiveness, and provides practice-level conversion analytics across 260+ treatment categories. It integrates natively with the major UK/Ireland dental practice management systems (Dentally, EXACT/SOE, Aerona, SfD) and supports over 90 third-party integrations spanning call tracking, telecoms, Meta Lead Ads and email. A web-based application is delivered with a free signup tier and supplemental inside-sales demos; an AI-driven chatbot and a new WhatsApp Inbox channel extend the product into 24/7 lead capture and conversational engagement.
The company's commercial model is a per-practice subscription with unlimited users, augmented by usage-based fees for SMS and WhatsApp messaging. DenGro claims 4,000+ active users and positions itself as the market-leading dental CRM in UK and Ireland, with stated outcomes of roughly doubling customer conversion rates within 6-12 months of adoption. Distribution combines self-serve sign-up, sales-assisted conversion for larger practices, and channel referrals through preferred PMS partnerships (notably Dentally and Henry Schein One/SOE-EXACT) plus an ecosystem of dental-focused marketing agencies. The business is privately held with no disclosed funding, parent company or institutional investors and is led by CEO Neil Stephen.
DenGro firmographics
Firmographics- Name
- DenGro
- Legal name
- DenGro Limited
- Website
- https://dengro.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DenGro is a UK-based vertical SaaS CRM for dental practices in the UK and Ireland, consolidating new-patient leads, automating email/SMS nurture, integrating with major practice management systems, and reporting marketing attribution and team performance across 4,000+ active users.
- Ownership category
- akta.pro rank
DenGro industry classification
Industry- Product category
- Dental Practice CRM Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
- akta.pro secondary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where DenGro is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DenGro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: DenGro operates on a subscription SaaS model, providing CRM software for dental practices. The platform offers a free tier for initial signup with paid plans for full feature access. Pricing is based on practice-level subscription rather than per-user.
- Inbox Messaging (SMS/WhatsApp): Additional revenue from Inbox messaging features. SMS and WhatsApp channels are paid services with per-message costs. Email is free. Users add funds to their DenGro account to enable SMS/WhatsApp functionality.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
DenGro product offering
Product offeringCore offering
DenGro provides a cloud-based SaaS customer relationship management (CRM) platform purpose-built for dental practices. The software captures new patient enquiries from multiple channels, automates treatment-specific nurture messaging via email, SMS, and WhatsApp, integrates with major dental practice management systems, and delivers real-time reporting on lead conversion, marketing attribution, and team performance. It serves UK and Ireland dental practices and groups seeking to improve new patient conversion rates and marketing ROI.
Product overview
DenGro is a unified CRM platform built specifically for dental practices, comprising a core DenGro Dental CRM product plus multiple integrated modules. The core platform handles lead management, marketing attribution, and patient conversion tracking. Key modules include the AI-powered DenGro Chatbot (for 24/7 enquiry capture), the Reporting Dashboard (for practice performance visualization), Conversations/Inbox (for multi-channel messaging including WhatsApp, SMS, and email), Automated Nurture Messages (for lead nurturing sequences), the DenGro Form Builder and Capture Hooks (for form integrations), Tags (for lead segmentation), Deposit Handling (for payment collection), and Unlimited Users (user licensing). The platform integrates with major dental PMS systems (Dentally, EXACT, Aerona) and various communication and marketing tools.
Differentiator
Problem solved
Functional benefit
Products and services
- DenGro Dental CRM The core CRM platform for dental practices. An AI-powered customer relationship management system designed specifically for the dental ecosystem to attract, convert, and manage new patient enquiries. Provides lead tracking, automated nurture messaging, reporting dashboards, team performance monitoring, and marketing attribution for UK and Ireland dental practices and groups.
- DenGro Chatbot AI-powered dental-specific chatbot that assists website visitors and captures dental enquiries 24 hours a day, 365 days a year. Integrated directly with the DenGro dashboard to automatically feed captured leads into the CRM system.
Quantifiable outcome
- Practices typically double their conversion rate in the first 6-12 months of using DenGro.
- +2 more outcomes
Companies that use DenGro
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles3 records
DenGro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability4 records
Feature8 records
DenGro partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- DentallycoreDenGro is Dentally's preferred CRM partner. The integration enables patient, appointment and financial information to sync between systems, removing manual data entry. The partnership includes joint marketing activities and customer referrals between the two platforms.
- Henry Schein One (Software of Excellence/EXACT)coreHenry Schein One integrates with DenGro to enable mutual customers to achieve efficiency gains in managing top-of-funnel processes. The partnership enables lead data to flow between EXACT PMS and DenGro CRM, with one-way sync from EXACT to DenGro.
- AeronacoreIntegration partnership enabling patient and appointment data sync between Aerona PMS and DenGro CRM for mutual customers.
- Hive MarketingminorDental marketing agency that recommends DenGro to their dental practice clients as a great CRM solution for lead activity management and marketing contribution tracking.
- The FreshminorSpecialist dental and healthcare marketing agency that serves dental practices and partners with DenGro for integrated customer solutions.
- Global4minorDental communications provider supporting over 2,200 dental practices nationwide, partnering with DenGro for integrated solutions.
- FreshspaceminorDental-focused creative agency combining creativity and expertise to deliver high-standard marketing services for dental practices, partnered with DenGro.
- Elevate Dental AcademyminorDental education and training academy founded by Dr Gaurav Mehta and Nadia Reinolds, partnered with DenGro for comprehensive practice solutions.
- Sketch DentalminorAgency helping dental practices unlock their full potential, partnered with DenGro for integrated CRM solutions.
- 25DigitalminorYoung, ambitious web development agency with extensive knowledge in digital solutions for dental practices, partnered with DenGro.
- OrthoGrowminorOrthodontic-focused marketing agency helping orthodontic practices grow through expert Google Ads, Meta Ads, and reputation management, partnered with DenGro.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DenGro competitors and assessment
Company assessmentDirect peers
- Weave Communications: Patient communication and CRM-style platform for dental, optometry, and other SMB healthcare practices. Competes with DenGro on multi-channel patient messaging (SMS/email/phone) and practice growth analytics.
- Solutionreach: US-headquartered patient engagement, communication, and recall platform for dental and other specialty practices. Competes directly with DenGro on automated patient messaging, reminders, and lead/reactivation workflows in the same dental vertical.
- RevenueWell: Dental-specific patient communication and marketing automation platform offering recall, reminders, online reviews, and lead nurturing. Direct competitor to DenGro's automated nurture and multi-channel messaging capabilities within dental practices.
- Lighthouse 360: Dental practice patient communication and marketing system offering automated reminders, recall, and patient reactivation. Directly comparable to DenGro's automated messaging and patient engagement features for dental practices.
Broad incumbents
- Dentally: Cloud dental PMS vendor whose 'preferred CRM partner' status is DenGro's biggest distribution channel. Comparable in being a cloud software platform serving UK dental practices, with overlap in patient communication and lead capture features.
- Pipedrive: Generic SMB CRM with strong sales pipeline and lead-tracking capabilities. A plausible alternative for dental practices seeking lead conversion without a vertical-specific tool like DenGro.
- PatientPop (by Tebra): Practice growth and patient acquisition platform (now part of Tebra) for healthcare practices, including dental. Comparable to DenGro's lead capture, marketing attribution, and patient communication focus, but at broader scope.
- HubSpot: Generic CRM/marketing automation platform already integrated with DenGro and used as DenGro's own CRM infrastructure. Represents the closest generic-CRM substitute a dental practice could choose instead of DenGro.
- Aerona Software: UK dental practice management software vendor integrated with DenGro. Overlaps with DenGro on patient communication and is a distribution partner while also being adjacent as a potential in-PMS competitor.
- Henry Schein One (Software of Excellence / EXACT): Dominant dental practice management software provider in the UK (SOE/EXACT) and broader dental software ecosystem. Both a key DenGro integration/distribution partner and a potential incumbent competitor with resources to bundle CRM-like functionality into its PMS stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DenGro social profiles
Digital presenceDenGro compliance and trust
Trust signalCompliance3 records
DenGro financial estimates
Financial estimateRevenue estimate
Valuation estimate
DenGro leadership team
Management profileNumber of profiles
Profiles1 record
DenGro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DenGro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DenGro
What does DenGro do?
DenGro provides a cloud-based SaaS customer relationship management (CRM) platform purpose-built for dental practices. The software captures new patient enquiries from multiple channels, automates treatment-specific nurture messaging via email, SMS, and WhatsApp, integrates with major dental practice management systems, and delivers real-time reporting on lead conversion, marketing attribution, and team performance. It serves UK and Ireland dental practices and groups seeking to improve new patient conversion rates and marketing ROI.
Is DenGro a public or private company?
DenGro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DenGro founded?
DenGro was founded in 2015. It employs 1 to 10 people.
Where is DenGro based?
DenGro is headquartered in Bath, United Kingdom, in the Europe region.
How does DenGro make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are inbox Messaging (SMS/WhatsApp).
Who are DenGro's main competitors?
Direct peers on record are Weave Communications, Solutionreach, RevenueWell and Lighthouse 360. Broad incumbents are Dentally, Pipedrive, PatientPop (by Tebra), HubSpot, Aerona Software and Henry Schein One (Software of Excellence / EXACT).
Does DenGro have an API?
Yes. DenGro provides developer documentation and a Capture Hooks API for integrating external forms and websites. The API accepts POST requests to send form data from website forms or landing pages directly into DenGro. Developer documentation is available at developers.dengro.com with integration instructions. Capture Hooks require Integrator or Manager level access and can be tested via history/replay functionality. Developer documentation is at developers.dengro.com/help/treatment-names-and-slugs.
What industry is DenGro in?
DenGro's product category is Dental Practice CRM Software. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach), with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 513210 and its SIC code is 7372.