Shaw/Scott

What Shaw/Scott does

Shaw/Scott is a Seattle-headquartered, privately held digital marketing agency founded in 2009 that delivers customer-first marketing experiences to enterprise brands through four service pillars: Consulting (research-backed marketing strategy), Enablement (augmenting or running in-house teams), Implementation (deploying enterprise martech platforms), and proprietary Software. Its service portfolio targets large, brand-led clients across retail (Macy's, Lululemon, Joann, PetSmart, Pet Supplies Plus, BQ, The Body Shop, ModCloth), telecommunications (Frontier), and financial services (Prosper), with case-study outcomes including a 21% average lift in ModCloth newsletter performance via Send Time Optimization and 188K engagements / 16K new contacts for The Body Shop International via Forms Builder.

The firm operates a multi-geography delivery model with offices in Seattle (headquarters, 1513 33rd Avenue), San Francisco, Chicago, New York, Vancouver/West Vancouver, London (EMEA HQ), Budapest, and Mexico City, employing 75+ people averaging 10+ years of experience under Co-Founder/Co-CEO Julian Scott (Vancouver) and an additional referenced Co-Founder/Co-CEO Melissa Shaw. Its technology surface combines four proprietary tools (Email Archiver with its June 2017-launched Customer Journey View feature, Forms Builder, Send Time Optimization, and Coupon Service) with a partner collective of more than 25 marketing technology vendors spanning ESP/MAP, mobile, loyalty, CDP/DMP, email creation, and live-content categories, including Adobe Marketing Cloud, Braze, Klaviyo, Iterable, Bluecore, Airship, Amperity, and Antavo.

Shaw/Scott's business model is professional services: revenue is generated through consulting, enablement, and implementation engagements priced per-project and negotiated per client, with no publicly disclosed pricing or contract structure. M&A history includes the Lift Science acquisition in 2016 and the Loxley CX combination in 2018; the company has won 40+ industry awards and is women/LGBT founded and led, with no external funding, no parent company, and no IPO or exit disclosed in the source data.

Name

Shaw/Scott

Legal name

Shaw/Scott, Inc.

Website

https://shawscott.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Shaw/Scott is a Seattle-based digital marketing agency founded in 2009 that delivers consulting, enablement, implementation, and proprietary software services to enterprise brands across retail, telecom, and financial services in 10 countries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Other Management Consulting Services (541618)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Digital marketing agency
• Email marketing services
• Marketing technology consulting
• Customer engagement strategy
• Marketing platform implementation

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Shaw/Scott generates revenue through professional services including consulting, marketing enablement, and implementation services for enterprise clients. The agency works with brands to deliver customer-first digital marketing experiences through strategy, technical implementation, and ongoing campaign management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Shaw/Scott is a digital marketing agency that helps enterprise brands deliver customer-first digital experiences through four service pillars: Consulting (research-backed marketing strategy), Enablement (supporting in-house teams with data-intelligent, automated campaigns), Implementation (deployment and optimization of enterprise marketing platforms), and proprietary Software Solutions (Email Archiver, Forms Builder, Send Time Optimization, Coupon Service).

Product overview

Shaw/Scott is a digital marketing agency offering four core service pillars: Consulting (research-backed marketing strategy), Enablement (in-house team support), Implementation (enterprise marketing platform optimization), and proprietary Software Solutions. Their software portfolio includes Email Archiver (with Customer Journey View for subscriber analytics), Forms Builder, Send Time Optimization, and Coupon Service. These tools are designed to address real-life marketing challenges and work in conjunction with their agency services. The company also maintains a partnership collective with technology vendors across ESP/MAP, Mobile, Loyalty, CDP/DMP, Email Creation, and Live Content categories to support comprehensive digital marketing programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting
• Enablement
• Implementation
• Email Archiver
• Forms Builder
• Send Time Optimization
• Coupon Service

Quantifiable outcome

• ModCloth achieved 21% average lift in newsletter performance across open rate, click-through rate, and revenue using Send Time Optimization
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature4 records

Partnerships

27 partnerships are on record, tiered core.

• Adobe Marketing CloudcoreTechnology or IntegrationPartnership providing access to Adobe Marketing Cloud including Marketo Engagement Platform for managing cross-channel campaigns across B2B and B2C use cases.
• AirshipcoreTechnology or IntegrationPartnership with mobile app experience platform provider powering trillions of mobile app interactions. Airship offers mobile wallet, SMS, email, app UX experimentation and feature release management.
• AmperitycoreTechnology or IntegrationCustomer data platform partnership providing intelligent capabilities across data management, unification, analytics, and activation for better customer experiences.
• Annex CloudcoreTechnology or IntegrationCustomer marketing platform partnership providing integrated Customer Loyalty, Referral Marketing, and User Generated Content solutions.
• AntavocoreTechnology or IntegrationAI-powered customer loyalty technology partnership with solutions for loyalty program lifecycle including Promotion Engine, Loyalty Planner, and Loyalty Engine.
• Attentive MobilecoreTechnology or IntegrationText message marketing solution partnership driving 18.5% of total online revenue for businesses through thoughtful SMS experiences using real-time behavioral data.
• BloomreachcoreTechnology or IntegrationE-commerce personalization partnership with products including Engagement (marketing automation), Discovery (search), Content (headless CMS), and Clarity (AI shopping).
• BluecorecoreTechnology or IntegrationRetail Marketing Platform partnership specializing in email with AI-driven decisioning engine for intelligent, triggered campaigns.
• BrazecoreTechnology or IntegrationCross-channel customer engagement platform partnership for real-time engagement across channels, AI-powered experimentation, and journey orchestration.
• CordialcoreTechnology or IntegrationMarketing automation platform partnership empowering brands with AI-powered tools for automated marketing execution across email, SMS, and mobile.
• DigiohcoreTechnology or IntegrationIdentity-powered personalization platform partnership connecting every stage of customer journey with personalization, pop-ups, and quizzes.
• Email on AcidcoreTechnology or IntegrationEmail testing and tracking tools partnership providing preview across 41 email clients and devices, deliverability troubleshooting, and comprehensive analytics.
• ExponeacoreTechnology or IntegrationCustomer Data and Experience Platform partnership for B2C marketers to increase revenue, strengthen loyalty, and improve efficiency with unified single customer view.
• IterablecoreTechnology or IntegrationCustomer communication platform partnership enabling brands to deliver harmonized, individualized communications at scale across multiple channels.
• KlaviyocoreTechnology or IntegrationIntelligent B2C CRM partnership for email, SMS, mobile push, and web marketing with powerful segmentation and AI-driven insights for e-commerce brands.
• KnackcoreTechnology or IntegrationNo-code platform partnership for building custom applications that collect and manage data, automate processes, and move workflows online.
• LitmuscoreTechnology or IntegrationEmail optimization partnership providing preview across 100+ email clients, apps, and devices with personalization and optimization capabilities.
• MessageGearscoreTechnology or IntegrationCustomer marketing platform partnership connecting directly to brand data environments with secure real-time data access for enterprise marketing.
• Movable InkcoreTechnology or IntegrationPersonalization through automation and AI partnership enabling brands to maximize revenue and simplify workflow with contextual content activation.
• NiftyImagescoreTechnology or IntegrationReal-time email personalization partnership providing personalized and engaging content with any ESP for higher CTR and ROI.
• OmetriacoreTechnology or IntegrationCustomer data platform partnership for retailers providing detailed customer profiles to ensure all messages are relevant for higher engagement and revenues.
• Redpoint GlobalcoreTechnology or IntegrationStrategic partnership aligned on helping brands transform digital experience by connecting customer experience technology with thoughtful strategy for impactful customer moments.
• LINK MobilitycoreTechnology or IntegrationEurope's leading mobile communications provider partnership specializing in messaging and digital services for scalable mobile services and digital convergence.
• Cheetah DigitalcoreTechnology or IntegrationCross-channel customer engagement solution partnership enabling personalized experiences, cross-channel messaging, and loyalty strategies underpinned by engagement data platform.
• Selligent Marketing CloudcoreTechnology or IntegrationCRM-powered marketing cloud partnership for B2C marketers providing cross-channel messaging and loyalty strategies.
• SwrvecoreTechnology or IntegrationCross-platform customer interaction engine partnership providing mobile app engagement, push notifications, and customer loyalty solutions for enterprises.
• LiveclickercoreTechnology or IntegrationContextual email technology partnership enabling real-time multi-variate testing and dynamic content personalization for email campaigns.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• DEG: DEG is a digital marketing agency focused on data-driven email, loyalty, and customer engagement for enterprise brands. It directly mirrors Shaw/Scott's consulting/enablement/implementation model and ESP partnership approach.
• Power Digital Marketing: Power Digital is a digital marketing agency combining performance media, creative, and technology services for growth-stage and enterprise brands, with a comparable services-plus-tech value proposition to Shaw/Scott.
• Ansira: Ansira is a marketing services agency providing channel partner and customer relationship marketing, with proprietary technology and a partner ecosystem similar to Shaw/Scott's stack-agnostic approach.
• Bluewolf (an IBM Company): Bluewolf is a digital consulting agency specializing in marketing technology implementation and customer experience, closely comparable to Shaw/Scott's enterprise martech enablement focus.
• Digital Operative: Digital Operative is an integrated digital agency focused on performance marketing, e-commerce, and customer experience for mid-market and enterprise brands, directly comparable in size and service mix to Shaw/Scott.
• Smith-Harmon (legacy) / Responsys-acquired shops: Responsys and its acquired implementation partners historically serve Shaw/Scott's exact niche (enterprise email, mobile, cross-channel), making Oracle's marketing cloud services arm a directly comparable scale player.

Broad incumbents

• R/GA: R/GA is a global digital agency offering strategy, design, and technology services for major brands. It overlaps with Shaw/Scott in digital experience and martech implementation but operates at materially larger scale.
• Zeta Global: Zeta Global combines a marketing cloud platform with agency services for enterprise brands, operating at greater scale than Shaw/Scott but in the same data-driven email, mobile, and loyalty space.
• Epsilon: Epsilon is a large marketing services and technology provider covering email, loyalty, and customer data platforms. It competes with Shaw/Scott on enterprise email and loyalty engagements but at significantly greater scale and with proprietary technology.
• Merkle: Merkle is a customer experience management agency offering data, analytics, and marketing technology services for enterprise brands, overlapping heavily with Shaw/Scott's customer-first digital marketing proposition.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shawscott
• Facebookfacebook.com/shawscottagency
• LinkedInlinkedin.com/company/shaw---scott
• Instagraminstagram.com/_shawscott

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaw/Scott