What Source Medium does

Source Medium (SourceMedium, Inc.) is a private, Delaware-incorporated software company founded in 2019 that operates a managed business intelligence platform purpose-built for fast-growing e-commerce and DTC brands. The company targets organizations ranging from sub-$10M to $500M+ in annual sales, addressing a recurring pain point in the category — fragmented reporting across Shopify, Meta, Google, Klaviyo, subscription tools, and other martech — where each platform claims authority over the same metrics. SourceMedium is trusted by 100+ e-commerce brands including LMNT, CPAP.com, Tonies, Pique Life, ZBiotics, Immi, and Rhode Skin.

The platform is built on Google Cloud Platform with BigQuery as the core data warehouse, and is composed of five tightly integrated product surfaces: (1) 50+ pre-built data connectors spanning storefronts (Shopify, Amazon, TikTok Shop), ad networks (Meta, Google, TikTok, Snap, Pinterest, Reddit, AppLovin), subscriptions (ReCharge, Stay AI, Loop, Skio), email/SMS (Klaviyo, Postscript, Attentive), and customer support (Gorgias, Richpanel); (2) a Standardized Metrics Layer of 20 pre-built models and 180+ defined metrics, validated by 2,500+ automated daily QA checks; (3) Managed BigQuery with included baseline compute, unlimited storage, and customer-owned data; (4) forkable Looker Studio dashboard templates; and (5) an AI Analyst accessible via Slack that returns natural-language answers alongside the underlying SQL for verification. A Multi-Touch Attribution product layer (server-side, no pixels) and an emerging AI-integration surface (MCP connector, Agent Skills, forthcoming Assistant API) extend the platform into attribution and workflow automation.

Source Medium monetizes through a subscription model with usage-based overage charges for heavy BigQuery/AI consumption, billed monthly on a single consolidated bill covering all platform features. Go-to-market is sales-led with enterprise field sales targeting mid-market and upper-mid-market e-commerce brands, supplemented by inside sales and self-serve evaluation content (comparison pages, documentation, case studies) for smaller accounts. Each customer is assigned a dedicated US-based Customer Solutions Analyst. The company is privately held with no disclosed parent, no public listing, and limited public funding history — two rounds in March–April 2023 with Lorimer Ventures and Watertower Ventures at undisclosed amounts. Feifan Wang is listed as founder; the broader management team is not disclosed in available materials.

Name

Source Medium

Legal name

Source Medium Inc.

Website

https://sourcemedium.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

E-commerce Analytics Platform

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Metadata, Catalog & Semantic Layer for Data Platforms (HDAEABAJ)

Keywords

• Ecommerce analytics platform
• Data warehouse services
• Multi-touch attribution
• Ai data analyst
• Business intelligence

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription + Usage Model: Subscription-based pricing with a generous base tier included. Additional usage-based charges for heavy BigQuery/AI usage beyond base compute allocations. Single consolidated bill covering all platform features.
2. Managed BigQuery Services: Included compute and unlimited storage in managed BigQuery warehouse. Overage charges apply for heavy BigQuery usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SourceMedium is a business intelligence platform purpose-built for fast-growing e-commerce brands, built on Google Cloud Platform with BigQuery as the underlying data warehouse. It provides pre-built connectors for 50+ commerce, advertising, subscription, email/SMS, and customer success platforms, a standardized metrics layer with 2,500+ automated daily QA checks, server-side multi-touch attribution, forkable Looker Studio dashboards, and an AI Analyst accessible in Slack that answers e-commerce business questions with SQL receipts for verification.

Product overview

SourceMedium is a turnkey business intelligence platform for e-commerce brands, built on Google Cloud Platform (GCP) with BigQuery as the core data warehouse. The platform provides a unified data foundation with pre-built connectors for commerce, ads, email, subscriptions, and operations, reconciled daily with 2,500+ automated quality checks. The core product portfolio includes AI Analyst (an always-on e-commerce analyst accessible via Slack with verifiable SQL answers), Multi-Touch Attribution (server-side MTA without new pixels), Dashboard Templates (forkable Looker Studio templates), and Managed BigQuery (preconfigured warehouse with included compute). These products work together as a single integrated platform: connectors ingest data from e-commerce and marketing sources, the Standardized Metrics Layer transforms raw data into documented business metrics, and the AI Analyst and Dashboard Templates activate insights. Customers own their BigQuery warehouse and can extend the foundation with custom models using dbt, Tableau, Python, or any tool that speaks BigQuery.

Differentiator

Problem solved

Functional benefit

Products and services

• SourceMedium BI Platform End-to-end business intelligence platform for fast-growing e-commerce brands, built on Google Cloud Platform with BigQuery. Provides pre-built connectors for 50+ commerce, advertising, subscription, email/SMS, and customer success platforms; a standardized metrics layer with 2,500+ automated daily QA checks covering 20 pre-built models and 180+ defined metrics; server-side multi-touch attribution; forkable Looker Studio dashboards; and an AI Analyst accessible in Slack that answers e-commerce business questions with SQL receipts for verification. Designed for marketing, growth, analytics, and finance teams at e-commerce brands that need a single source of truth across their data sources.
• AI Analyst Slack-accessible AI Analyst that answers e-commerce business questions in natural language and returns the underlying SQL alongside the answer so users can audit, verify, and trust the response. Targeted at non-technical operators who want self-serve analytics on top of the SourceMedium-managed BigQuery warehouse.
• Multi-Touch Attribution Server-side multi-touch attribution engine for e-commerce brands that operates on existing platform data without requiring new pixels or site retagging. Provides marketing and growth teams with attribution output across paid and owned channels to support budget allocation decisions.
• Managed BigQuery Managed BigQuery data warehouse service that backs the SourceMedium platform, with customers retaining ownership of their warehouse, dashboards, and SQL to avoid vendor lock-in. Supports ingestion from 50+ pre-built platform connectors and powers the standardized metrics layer and AI Analyst.

Quantifiable outcome

• Revenue nearly doubled for customers like Pique Life
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration50 records

AI capability6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• ElevarcoreTechnology or IntegrationIntegration partnership for data collection. Elevar provides server-side tracking and data collection that feeds into SourceMedium's attribution analysis. Quality data collection combined with attribution analysis provides brands with trustworthy numbers.
• BlotoutcoreTechnology or IntegrationPrivacy-first data collection integration. Blotout builds customer trust through privacy-compliant data collection while SourceMedium transforms that data into attribution insights.
• Google Cloud Platform (GCP)coreTechnology or IntegrationCore infrastructure partnership. SourceMedium is built on GCP with BigQuery as the data warehouse foundation. Native GA4 and Google Ads data transfers are free.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Northbeam: Northbeam provides multi-touch attribution and marketing analytics purpose-built for DTC and e-commerce brands. It directly competes on server-side MTA, BigQuery-based data ownership, and AI-powered insights — the same wedge SourceMedium sells against.
• Daasity: Daasity is a unified data platform for e-commerce and DTC brands, offering ETL into a data warehouse with pre-built metrics — directly comparable to SourceMedium's managed BigQuery + standardized metrics layer positioning.
• Lifetimely: Lifetimely is an e-commerce subscription and LTV analytics platform for Shopify brands. SourceMedium explicitly names it on its comparison pages, indicating direct overlap on subscription analytics, cohorts, and LTV for DTC merchants.
• Glew.io: Glew is a multi-channel e-commerce analytics and business intelligence platform for DTC brands, aggregating data from Shopify, Amazon, and ad platforms. It targets the same DTC analytics buyer as SourceMedium with comparable reporting and attribution use cases.
• Triple Whale: Triple Whale is a direct e-commerce analytics and attribution platform serving DTC brands with dashboards, MTA, and an AI assistant. It is SourceMedium's most explicitly named competitor and serves an overlapping $10M-$500M+ e-commerce customer base.

Broad incumbents

• Snowflake: Snowflake is a major cloud data warehouse that competes at the storage/compute layer with SourceMedium's managed BigQuery offering. Snowflake also ships its own semantic layer and marketplace apps that could substitute parts of SourceMedium's stack.
• Fivetran: Fivetran is a leading automated data integration platform with extensive connectors into ad, commerce, and subscription sources. It is explicitly named as a comparison target by SourceMedium and competes for the data ingestion layer of the e-commerce stack.
• Looker (Google Cloud): Looker is a Google-owned BI and semantic-layer platform that ships pre-built Looker Studio dashboard templates — the same distribution channel SourceMedium uses. It is a broad incumbent in the BI space within which SourceMedium's dashboard templates operate.

Emerging players

• Airboxr: Airboxr is an e-commerce-focused data automation and analytics tool for Shopify brands. It overlaps with SourceMedium on connecting commerce and ad data into standardized reports for SMB e-commerce operators.
• Hevo Data: Hevo Data is a no-code data pipeline platform with strong e-commerce connectors feeding into BigQuery, Redshift, and Snowflake. It is comparable to SourceMedium's managed ingestion and warehouse setup at the data movement layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sourcemediumhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Source Medium