Orkestro
Orkestro is a London-based last-mile delivery orchestration platform providing an API and merchant dashboard that connects eCommerce businesses and restaurants to 38+ courier fleets through a single integration, monetising via tiered per-order and monthly fees.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Orkestro does
Orkestro is a London-based last-mile delivery orchestration platform founded in 2017. The company provides software infrastructure that enables eCommerce merchants, restaurants, and multi-store retail chains to connect once via API to access 38+ courier fleets (including Uber Direct, Stuart, Gophr, Addison Lee, DoorDash Drive, and JetGo) rather than building individual integrations with each carrier. Its core technology stack comprises a cloud-based orchestration platform, a public API documented at developers.orkestro.io, a merchant dashboard (dash.orkestro.com), and proprietary digital SLA, geofencing, and analytics tooling for automated order allocation, claim resolution, and performance tracking.
The platform serves two primary customer segments: eCommerce merchants managing online order fulfilment, and restaurants/F&B businesses coordinating delivery. It also targets both SMBs (via a self-serve PAYG tier and a Launch tier) and enterprise merchants (via Scale, Enterprise, and Enterprise+ tiers with dedicated account management). Native integrations with 8+ eCommerce platforms — including Shopify, WooCommerce, SevenRooms, Foodetective, Slerp, and Storekit — provide embedded distribution into merchant workflows.
Orkestro monetises through a hybrid model combining per-order transaction fees (£0.39–£0.99 depending on tier), monthly minimum platform fees (£29–£3,900), and usage-based SMS notification charges (£0.05 per message), billed via GoCardless. The company has raised £4.5M in disclosed seed funding across two rounds (2018 and March 2020) led by LocalGlobe, Cherry Ventures, and angel investors including founders of Depop, Checkout.com and Sequoia Scouts. By 2020–2021 the platform had orchestrated 1 million cumulative delivery bookings, though no Series A or more recent fundraise has been disclosed.
Orkestro firmographics
Firmographics- Name
- Orkestro
- Legal name
- Orkestro Limited
- Website
- https://orkestro.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orkestro is a London-based last-mile delivery orchestration platform providing an API and merchant dashboard that connects eCommerce businesses and restaurants to 38+ courier fleets through a single integration, monetising via tiered per-order and monthly fees.
- Ownership category
- akta.pro rank
Orkestro industry classification
Industry- Product category
- Last-mile delivery orchestration software
- NAICS
- Freight Transportation Arrangement (48851), Couriers and Express Delivery Services (4921)
- SIC
- Trucking & Courier Services (No Air) (4210), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
- akta.pro secondary industries
- Last-Mile Fleet Sharing & Pooling (Multi-tenant/shared fleets) (TLABAGAJ), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM)
Keywords
Where Orkestro is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Orkestro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Administration Fees - Order Fees: Per-order transaction fees charged to merchants for each delivery booking placed through the platform. Fees vary by service tier, ranging from £0.39 (Enterprise+) to £0.99 (PAYG) per order.
- Administration Fees - Monthly Minimum: Monthly subscription-style minimum fee for platform access. Merchants are billed in advance for the month, covering platform access up to a threshold of order activity. Ranges from £29 (PAYG) to £3,900 (Enterprise+) per month.
- SMS Notification Fees: Additional per-SMS fees of £0.05 for customer notifications sent through the platform, billed weekly for all SMS messages sent during the previous 7-day period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Enterprise+ tier: £0.39 per order + £3,900 monthly minimum |
| Hybrid | Monthly | Enterprise tier: £0.49 per order + £2,450 monthly minimum |
| Hybrid | Monthly | Scale tier: £0.59 per order + £1,475 monthly minimum |
| Hybrid | Monthly | Launch tier: £0.69 per order + £690 monthly minimum |
| Hybrid | Monthly | PAYG (Pay As You Go) tier: £0.99 per order + £29 monthly minimum |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Orkestro product offering
Product offeringCore offering
Orkestro provides a cloud-based last-mile delivery orchestration platform that lets merchants connect once via API to access and manage 38+ courier fleets simultaneously. The platform automates order allocation based on capacity, location and service preferences, enforces digital SLAs, issues real-time tracking and end-customer SMS notifications, and provides analytics and consolidated billing across all fleet partners.
Product overview
Orkestro is a unified last-mile delivery orchestration platform consisting of the core Orkestro Platform and API, the Fleet Partner Network connecting merchants to 35+ courier fleets, and a Merchant Dashboard for order management. The platform enables businesses to connect once to Orkestro and access all participating couriers through a single integration, with automated order routing, real-time tracking, and digital SLA management. Service tiers (Enterprise+, Enterprise, Scale, Launch, PAYG) offer different pricing structures based on monthly minimum fees and order volumes.
Differentiator
Problem solved
Functional benefit
Products and services
- Orkestro Platform Cloud-based last-mile delivery orchestration platform that lets businesses connect once to access 38+ courier fleets simultaneously, with automated order allocation, digital SLA enforcement, real-time tracking, SMS notifications, analytics and consolidated billing. Targeted at eCommerce merchants, restaurants/F&B operators, and enterprise retailers.
- Orkestro API Public REST API enabling merchants to programmatically book deliveries, request quotes, manage orders and integrate with Orkestro's courier network without building individual integrations to each fleet. Supports automated order placement and tracking.
- Merchant Dashboard Web-based portal (dash.orkestro.com) where merchants can sign up, manage deliveries, track orders in real time, generate reports, access live support and configure customer notification settings.
- Fleet Partner Network Aggregated network of 38+ courier and delivery fleet partners (e.g. JetGo, Uber Direct, Gophr, Stuart, Addison Lee, DoorDash Drive, Rappi) accessible through the Orkestro Platform, giving merchants on-demand access to multiple last-mile delivery fleets through a single integration.
Quantifiable outcome
- Reached 1M bookings milestone since launch
Companies that use Orkestro
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Orkestro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
Orkestro partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ShopifycoreeCommerce platform integration enabling Shopify merchants to seamlessly connect their online stores to Orkestro's delivery network for automated order fulfillment.
- WooCommercecoreeCommerce platform integration enabling WooCommerce merchants to connect their online stores to Orkestro's delivery network.
- SevenRoomscorePartnership enabling restaurant clients to manage delivery operations through SevenRooms platform with seamless Orkestro integration for courier management.
- FoodetectivecoreRestaurant management platform partner enabling F&B clients to manage delivery orders across multiple courier fleets through Orkestro integration.
- JetGocoreFleet partner providing last-mile delivery services through Orkestro platform. JetGo offers same-day and next-day delivery services.
- Uber DirectcoreFleet partner providing delivery services through Orkestro platform. Uber Direct offers on-demand delivery powered by Uber's logistics network.
- GophrcoreFleet partner providing last-mile delivery services through Orkestro platform with focus on reliability and speed.
- StuartcoreFleet partner providing same-day delivery services across the UK through Orkestro platform.
- Addison LeecoreFleet partner providing premium delivery services through Orkestro platform, known for quality and professional service.
- PedalMeminorEco-friendly fleet partner providing cargo bike delivery services through Orkestro platform, supporting sustainable urban logistics.
- DoorDash DrivecoreFleet partner providing commercial delivery services through Orkestro platform, enabling businesses to offer same-day delivery.
- RappiminorFleet partner providing delivery services through Orkestro platform, operating across multiple Latin American markets.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Orkestro competitors and assessment
Company assessmentDirect peers
- Bringg: Enterprise delivery orchestration platform providing multi-fleet dispatch, automation, and analytics APIs for retailers and logistics operators. Directly comparable to Orkestro in target customer (large merchants), product (multi-carrier orchestration), and delivery model (API + SaaS).
- Shippo: Multi-carrier shipping API and dashboard used by SMB and mid-market merchants to access rates, print labels, and track parcels across couriers. Comparable to Orkestro in its developer-first, aggregator-over-carriers approach, though Shippo focuses on parcel shipping rather than same-day last-mile.
- Routific: Route optimization software for last-mile delivery fleets. Comparable to Orkestro in serving the same merchant/fleet customer base and addressing last-mile efficiency, though Routific focuses on routing optimization while Orkestro focuses on multi-fleet orchestration.
- Sorted: UK-headquartered delivery management platform offering carrier rate shopping, tracking, and checkout delivery options to enterprise retailers. The closest geographically and product-wise comparable to Orkestro within the UK market.
- EasyPost: Shipping API aggregator offering a single integration to USPS, UPS, FedEx, and regional carriers with label generation and tracking. Direct competitor in the 'single API across multiple couriers' category, though primarily focused on parcel rather than on-demand courier.
- Convey (project44): Delivery experience platform providing real-time visibility, predictive ETA, and last-mile orchestration APIs to enterprise shippers. Comparable to Orkestro on the enterprise/multi-fleet orchestration value proposition, though at much larger scale and broader scope.
- Onfleet: Last-mile delivery management software with dispatch, routing, driver tracking, and customer notifications. Listed as an Orkestro technology partner, illustrating direct overlap on delivery orchestration features for SMB and mid-market merchants.
Broad incumbents
- ShipStation: Established multi-carrier shipping SaaS owned by Stamps.com (Auctane), serving hundreds of thousands of SMB and mid-market merchants. Comparable to Orkestro as a multi-carrier shipping platform but broader in scope (parcel post, label printing) and more deeply entrenched in the SMB shipping workflow.
- DoorDash Drive: DoorDash's white-label delivery service for merchants, also a named Orkestro fleet partner. Like Uber Direct, it is both a key supply source and a competitor selling directly to merchants, making it a pivotal peer for Orkestro's ecosystem.
- Uber Direct: Uber's white-label on-demand delivery service for merchants, also a named Orkestro fleet partner. Represents both a supply-side partner and a competing direct-to-merchant delivery offering, making it a structurally important peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Orkestro social profiles
Digital presenceOrkestro compliance and trust
Trust signalCompliance1 record
Orkestro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orkestro leadership team
Management profileNumber of profiles
Profiles2 records
Orkestro funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orkestro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orkestro
What does Orkestro do?
Orkestro provides a cloud-based last-mile delivery orchestration platform that lets merchants connect once via API to access and manage 38+ courier fleets simultaneously. The platform automates order allocation based on capacity, location and service preferences, enforces digital SLAs, issues real-time tracking and end-customer SMS notifications, and provides analytics and consolidated billing across all fleet partners.
Is Orkestro a public or private company?
Orkestro is a private company. It is classified as venture growth investor backed and is currently operating.
When was Orkestro founded?
Orkestro was founded in 2017. It employs 11 to 50 people.
Where is Orkestro based?
Orkestro is headquartered in London, United Kingdom, in the Europe region.
How does Orkestro make money?
Three revenue lines are on record. Administration Fees - Order Fees are the primary driver. The others are administration Fees - Monthly Minimum and SMS Notification Fees.
Who are Orkestro's main competitors?
Direct peers on record are Bringg, Shippo, Routific, Sorted, EasyPost, Convey (project44) and Onfleet. Broad incumbents are ShipStation, DoorDash Drive and Uber Direct.
Does Orkestro have an API?
Yes. Orkestro offers a public API that allows merchants to programmatically access the platform for booking deliveries, managing orders, and integrating with courier networks. The API enables automated order placement, quote requests, and tracking capabilities. Orders can be placed via API integration or through manual methods (one-by-one via Platform, bulk CSV upload). Developer documentation is at developers.orkestro.io.
What industry is Orkestro in?
Orkestro's product category is Last-mile delivery orchestration software. Its primary akta.pro industry code is TLABAJAM, Data Integration, APIs & Telematics Data Platforms, with a secondary code of TLABAGAJ, Last-Mile Fleet Sharing & Pooling (Multi-tenant/shared fleets). Its NAICS code is 48851 and its SIC code is 4210.