ThrivePOP
ThrivePOP is a privately held, woman-owned, full-service digital marketing agency in Muskegon, Michigan, serving cannabis, pet, IT, and retail brands with strategy, content, branding, social, web, SEO, and PPC delivered via tiered retainers and project-based packages.
- Company typePrivate
- Founded2017
- HeadquartersMuskegon, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ThrivePOP does
ThrivePOP is a privately held, woman-owned, full-service digital marketing agency headquartered at 155 W Apple Ave, Muskegon, Michigan. Founded in 2017 by a mother-daughter team (Michele Ringelberg, CEO, and Brittanie Bengston, VP), the agency delivers strategy, content creation, branding, social media management, web development, SEO, and PPC services to clients in cannabis, pet products, information technology, and retail/eCommerce verticals. Its technology posture is that of a service business: no proprietary platform, with delivery supported by partner integrations such as HubSpot (Platinum Partner), Google Partner (paid search), Semrush (SEO), Springbig, and Alpine IQ in cannabis.
ThrivePOP monetizes through a tiered service offering — Spark ($1,499 one-time), Pop ($4,999), Thrive ($9,999), and Thrive+ ($14,999/month retainer) — combining subscription-style monthly retainers for ongoing full-service execution with project-based pricing for defined deliverables such as strategy roadmaps, branding packages, and website builds. Go-to-market is sales-led, anchored on free strategy consultations booked via the website, inbound content marketing (blog, podcast 'Marketing That Pops,' free resources), and direct outreach targeting overwhelmed in-house marketing managers and lean teams.
The company claims $57M+ in revenue generated for clients, 10k+ leads generated, 7+ year average client retention, and 25+ years of combined leadership experience. It is bootstrapped with no disclosed funding rounds, no parent company, and operates with a small team of roughly 11 people serving 11+ named brands across regulated (cannabis) and mainstream verticals.
ThrivePOP firmographics
Firmographics- Name
- ThrivePOP
- Legal name
- ThrivePOP
- Website
- https://thrivepop.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ThrivePOP is a privately held, woman-owned, full-service digital marketing agency in Muskegon, Michigan, serving cannabis, pet, IT, and retail brands with strategy, content, branding, social, web, SEO, and PPC delivered via tiered retainers and project-based packages.
- Ownership category
- akta.pro rank
ThrivePOP industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
- akta.pro secondary industries
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)
Keywords
Where ThrivePOP is headquartered
LocationHeadquarters
- HQ city
- Muskegon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ThrivePOP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketing Services Retainer: Monthly retainer model where ThrivePOP acts as the client's marketing department, providing ongoing SEO, web, social, email marketing, HubSpot implementation, and graphic design services for a monthly fee.
- Project-Based Services: One-time project pricing for defined deliverables including strategy roadmaps, branding packages, website development, and content creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Spark - Entry-level strategy package |
| Subscription | Pay-as-you-go | Pop - Marketing Roadmap package |
| Subscription | Pay-as-you-go | Thrive - Bundled package (Most Popular) |
| Subscription | Monthly | Thrive+ - Full-service ongoing marketing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
ThrivePOP product offering
Product offeringCore offering
ThrivePOP is a full-service digital marketing agency that delivers strategy, content creation, branding, social media management, web development, SEO, PPC, and HubSpot implementation for businesses. It operates as a fractional or outsourced marketing department through tiered engagements (Spark, Pop, Thrive, Thrive+ Pro) plus monthly retainers, with vertical specializations in cannabis, pet products, retail/eCommerce, and information technology.
Product overview
ThrivePOP is a full-service digital marketing agency that operates as a service-based business rather than a software product company. The company delivers marketing services through four pricing tiers: Spark (entry-level, $1,499), Pop (marketing roadmap, $4,999), Thrive (bundled services, $9,999), and Thrive+ Pro (full-service monthly retainer, $14,999/month). Core service offerings include Strategy & Consulting, Content Creation, Branding, Social Media Management, Web Development, SEO & PPC, and Marketing Consultation. The agency specializes in industry-specific marketing for cannabis brands and also serves pet products, information technology, and retail sectors. Free marketing resources are available including templates, checklists, and educational content.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $57M+ revenue generated for clients
- +7 more outcomes
Companies that use ThrivePOP
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
ThrivePOP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
ThrivePOP partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- HubSpotcoreHubSpot partner providing inbound marketing, CRM, and automation platform implementation for clients. As a HubSpot partner, they help clients implement and optimize HubSpot tools for marketing automation, email campaigns, and sales alignment.
- Google PartnercoreCertified Google Partner for paid advertising and search marketing. Enables managed PPC campaigns and Google Ads certification for clients.
- SemrushcoreSEO and content marketing platform used for keyword research, competitor analysis, and search optimization services.
- BIPOCANNminorCannabis industry organization supporting diversity and inclusion in the cannabis sector.
- Cannabis Marketing AssociationminorIndustry association for cannabis marketing professionals providing networking and best practices.
- MCIA (Michigan Cannabis Industry Association)minorMichigan state cannabis industry association for businesses operating in the regulated cannabis market.
- ClutchminorBusiness rating and review platform for B2B service providers.
- 50prosminorProfessional services marketplace connecting agencies with potential clients.
- American Pet Products AssociationminorTrade association for the pet products industry supporting pet brands and manufacturers.
- SBA (Small Business Administration)minorUS government agency supporting small businesses through learning platforms and resources.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
ThrivePOP competitors and assessment
Company assessmentDirect peers
- Disruptive Advertising: Mid-market digital marketing agency focused on PPC, SEO, and lifecycle marketing — competes head-to-head with ThrivePOP for the same 'overwhelmed in-house marketing manager' buyer persona.
- Directive: B2B-focused digital marketing agency offering SEO, PPC, and content services to mid-market and enterprise SaaS/IT clients — overlaps with ThrivePOP's IT vertical and retainer delivery model.
- Iron Horse: Boutique full-service digital marketing agency with similar team size and retainer model, competing for mid-market clients in commerce and B2B — comparable scale and delivery model to ThrivePOP.
- Salted Stone: HubSpot Elite partner agency delivering inbound marketing, CRM implementation, and full-service campaigns — directly comparable to ThrivePOP given shared HubSpot partnership and outsourced-marketing-department positioning.
- KlientBoost: Performance-focused digital marketing agency specializing in PPC, paid social, and CRO — directly comparable to ThrivePOP's SEO & PPC service line and mid-market retainer model.
- SmartSites: Full-service digital marketing agency of comparable size offering SEO, PPC, web design, and social media services to SMB and mid-market clients — directly overlapping ThrivePOP's service model and customer segment.
- Single Grain: Full-service digital marketing agency offering SEO, content, paid media, and CRO to mid-market clients — comparable scope, pricing model, and target persona to ThrivePOP.
- LYFE Marketing: Full-service social media and digital marketing agency serving SMB and mid-market clients — directly comparable to ThrivePOP's social media management and content offerings.
Emerging players
- CannaPlanners: Cannabis-specialized marketing agency offering compliant digital marketing services to dispensaries and cultivators — competes directly with ThrivePOP's cannabis vertical offering.
Broad incumbents
- WebFX: Much larger full-service digital marketing agency with a broad portfolio including SEO, PPC, web design, and content — competes for the same mid-market buyers but with significantly greater scale and geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ThrivePOP social profiles
Digital presenceThrivePOP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThrivePOP leadership team
Management profileNumber of profiles
Profiles9 records
ThrivePOP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThrivePOP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThrivePOP
What does ThrivePOP do?
ThrivePOP is a full-service digital marketing agency that delivers strategy, content creation, branding, social media management, web development, SEO, PPC, and HubSpot implementation for businesses. It operates as a fractional or outsourced marketing department through tiered engagements (Spark, Pop, Thrive, Thrive+ Pro) plus monthly retainers, with vertical specializations in cannabis, pet products, retail/eCommerce, and information technology.
Is ThrivePOP a public or private company?
ThrivePOP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ThrivePOP founded?
ThrivePOP was founded in 2017. It employs 1 to 10 people.
Where is ThrivePOP based?
ThrivePOP is headquartered in Muskegon, United States, in the North America region.
How does ThrivePOP make money?
Two revenue lines are on record. Marketing Services Retainer is the primary driver. The others are project-Based Services.
Who are ThrivePOP's main competitors?
Direct peers on record are Disruptive Advertising, Directive, Iron Horse, Salted Stone, KlientBoost, SmartSites, Single Grain and LYFE Marketing. CannaPlanners is listed as an emerging player. WebFX is listed as a broad incumbent.
Does ThrivePOP have an API?
No public API is recorded for ThrivePOP.
What industry is ThrivePOP in?
ThrivePOP's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty), with a secondary code of MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 541830 and its SIC code is 7311.