What ScreenSpace does

ScreenSpace is a Boulder, Colorado-based B2B visual storytelling company founded in 2017 by identical twin brothers Darren Fanton (CEO) and Adam Fanton (Creative Director), who previously ran the award-winning creative studio Bent Light Media. The company operates a hybrid model combining a self-serve Visual Storytelling Platform with a tiered creative services practice, targeting B2B SaaS, professional services, industrial and mechanical contractors, waste management, and consulting firms whose value is complex and not easily communicated through static content. The platform enables non-buyer B2B teams to build "Stories" — non-linear, persona-based interactive web experiences inspired by video game technology — using a drag-and-drop visual designer, scene-level analytics, and native CRM integrations.

Underlying the product is a proprietary 3D interactive engine supporting non-linear navigation, buyer-led journey branching, and real-time engagement signals, complemented by an extensive integration ecosystem spanning HubSpot, Salesforce, Marketo, Pardot, Figma, Loom, Miro, Typeform, Calendly, and major review platforms. ScreenSpace monetizes through a mix of annual platform subscriptions ($500+/mo), done-for-you Strategy & Content Sprints ($1,750+/mo), Agency retainers ($5,000+/mo quarterly, with sub-tiers up to $12K/mo), one-time Narrative Foundation ($8K) and Visual Story ($28K) engagements, prepaid Content Credits for à la carte creative services, and custom Enterprise contracts with white-label and security features. The go-to-market is hybrid: a sales-led, high-touch free 30-minute strategy session capped at 2 new clients per month, plus a self-serve free Starter plan and 14-day Growth trial.

The company is privately held with no disclosed external funding, operates from a single Boulder headquarters, and explicitly positions itself as a premium boutique studio with founders personally leading every engagement. Recognized customers include HubSpot, Fastly, ProductLed, ServiceBell, Mozart Data, and AMNI; review-platform credentials include G2 High Performer, TrustRadius Top Rated, and an aggregate 4.9/5 rating.

Name

ScreenSpace

Legal name

ScreenSpace Inc

Website

https://screenspace.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ScreenSpace is a Boulder-based B2B visual storytelling platform that combines a self-serve interactive Story builder with a tiered creative services practice, helping B2B SaaS, professional services, industrial, and consulting firms turn complex value propositions into non-linear, video-game-inspired buyer journeys.

Ownership category

akta.pro rank

Product category

Visual Storytelling Platform

NAICS

Graphic Design Services (541430), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Interactive visual storytelling
• B2B marketing platform
• Creative services agency
• Buyer journey content
• Interactive demo platform

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Visual Storytelling Platform Subscription: Annual subscription-based access to the self-serve platform with tiered plans. Includes 5 seats, drag-and-drop story builder, guided templates, lead capture, analytics, embeddable stories, and team onboarding. Platform is core to customer success and enables land-and-expand dynamics through add-ons (unlimited users, custom domains, white-label).
2. Narrative Foundation: One-time $8,000 engagement for 2-week narrative strategy workshop, Interactive Narrative Canvas, Brand Voice Guide, and Buyer Journey Map. Credited toward Visual Story if continued within 90 days. Entry-level service engagement.
3. Visual Story (Creative Services): One-time $28,000 engagement for 4-6 week cinematic interactive experience production, including storyboard, full cinematic experience, asset library (GIFs, social images, email assets), team training, Content Playbook, and 12 months platform access with 5 seats. Primary revenue driver for new clients.
4. Creative Partnership (Ongoing): Monthly retainer ($7,500-$12,000 billed quarterly) for fractional creative director, monthly/weekly strategy sessions, and ongoing content production. Tiers: Core ($7,500/mo), Growth ($10,000/mo), Scale ($12,000/mo). Drives recurring revenue and client retention.
5. Service Credits: Prepaid credit system for smaller creative services (Story Design, Theme Design, Product Capture, etc.). Volume discounts incentivize bulk purchase. Credits expire 6 months after subscription termination. Supports transaction-based micro-purchases.
6. Enterprise Custom Engagements: Tailored agreements including custom DPA, vendor security assessment, custom integrations, dedicated creative director, white-labeled stories, and unlimited creators. Priced based on scope, typically multi-year commitments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

ScreenSpace provides a self-serve interactive visual storytelling platform that lets B2B companies build immersive, game-like web experiences (called 'Stories') that buyers click through at their own pace, with drag-and-drop design, templates, lead capture forms, real-time analytics, and CRM integrations. Layered on top of the platform, the founders personally deliver tiered creative services including narrative strategy workshops, full cinematic Visual Story production, and ongoing fractional Creative Partnerships. The platform is sold via annual subscriptions while creative services are sold as one-time engagements ($8K-$28K) and monthly retainers ($7.5K-$12K).

Product overview

ScreenSpace is a visual storytelling platform for B2B companies, combining a self-serve Visual Storytelling Platform with professional creative services. The core product is the Visual Storytelling Platform, a DIY interactive content creation tool where users build immersive 'Stories' using drag-and-drop design, guided templates, and scene-based layouts. The platform includes complementary sub-products: the Insights Hub for analytics, Form Creator for lead capture, Story Center for content management, and an Interactive Guide for onboarding. Beyond the self-serve platform, ScreenSpace offers tiered creative services: Narrative Strategy Workshop and Interactive Visual Story (project-based engagements), Creative Partnership (ongoing monthly retainer), and Content Credits (a prepaid credit system for à la carte creative services including Story Creation Package, Story Design Package, Story Build-Out, Theme Design, Product Capture & UI Motion, and Content Creation). Pricing tiers span Platform ($500+/month DIY), Strategy & Content Sprint ($1,750+/month), Agency ($5,000+/month), and custom Enterprise plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Storytelling Platform Self-serve interactive content platform that enables B2B companies to create immersive, game-like web experiences ('Stories') that buyers click through at their own pace. Includes drag-and-drop design, guided templates, lead capture forms, real-time analytics, and native CRM integrations. Sold via annual subscription tiers (Platform, Strategy & Content Sprint, Agency) plus a free Starter plan.
• Narrative Foundation One-time $8,000 narrative strategy engagement spanning two weeks that includes a live narrative strategy workshop, an Interactive Narrative Canvas, a Brand Voice Guide, and a Buyer Journey Map. Designed as the entry point for clients who later upgrade to a Visual Story, with the fee credited toward a Visual Story if continued within 90 days.
• Visual Story One-time $28,000 creative engagement over 4-6 weeks in which the ScreenSpace creative team produces a complete cinematic interactive experience, including a storyboard, the full cinematic Story, an asset library (GIFs, social images, email assets), team training, and a Content Playbook. Includes 12 months of platform access with 5 seats.
• Creative Partnership Ongoing monthly retainer ($7,500 to $12,000, billed quarterly) providing a fractional creative director plus monthly or weekly strategy sessions and ongoing content production. Tiers include Core ($7,500/mo, 1 strategy session, 1 content project), Growth ($10,000/mo, 2 strategy sessions, 1 full project), and Scale ($12,000/mo, weekly strategy sessions, ongoing pipeline). Includes platform access.
• Service Credits Prepaid credit system for à la carte creative services (Story Creation, Story Design, Theme Design, Product Capture, Workshops, etc.) with volume discounts for bulk purchase. Credits expire 6 months after subscription termination and enable transaction-based micro-purchases against the ScreenSpace platform.

Quantifiable outcome

• Buyers arrive to sales calls already understanding value, shortening sales cycles
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration45 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core infrastructure, core and supporting.

• Auth0core infrastructureTechnology or IntegrationAuthentication and identity management for user access to the ScreenSpace platform.
• HubSpotcoreTechnology or IntegrationCRM integration enabling lead capture, contact management, and marketing automation within ScreenSpace Stories. Supports field mapping and automated nurture triggers.
• SalesforcecoreTechnology or IntegrationCRM integration through Account Engagement (Pardot) for B2B marketing automation, lead nurturing, and pipeline management. Supports form handlers and completion actions.
• Marketo (Adobe)coreTechnology or IntegrationMarketing automation platform integration for lead generation, campaign automation, and customer engagement within the ScreenSpace platform.
• FigmasupportingTechnology or IntegrationDesign prototype embedding integration—users can embed Figma prototypes live inside ScreenSpace Stories for interactive product demonstrations.
• LoomsupportingTechnology or IntegrationVideo embedding for product walkthroughs and tutorials within ScreenSpace Stories. Also used internally for async feedback on creative services.
• MirosupportingTechnology or IntegrationCollaborative brainstorming and visual project planning via live embed integration inside ScreenSpace Stories.
• Stripecore infrastructureTechnology or IntegrationPayment infrastructure for processing subscription and service transactions.
• Intercomcore infrastructureTechnology or IntegrationChatbot support and knowledge base for customer service within the ScreenSpace platform and Help Center.
• SendGridcore infrastructureTechnology or IntegrationEmail processing service for transactional and marketing communications.
• Segmentcore infrastructureTechnology or IntegrationCustomer data retention database for managing and organizing customer information.
• G Suite (Google)supportingTechnology or IntegrationInternal and external communications including email and collaboration tools.
• Google AnalyticssupportingTechnology or IntegrationBusiness analytics for tracking and measuring platform performance and user behavior.
• SlacksupportingTechnology or IntegrationInternal communication tool and host of the ScreenSpace Community Slack workspace for customer collaboration.
• ZencodersupportingTechnology or IntegrationVideo encoding and transcoding services for optimizing video content within Stories.
• Integrations.appsupportingTechnology or IntegrationAPI integration and automation services for extending ScreenSpace's connectivity capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Storylane: Storylane is a venture-backed interactive product demo platform that lets B2B SaaS teams build no-code, click-through product tours for marketing and sales. It is the most direct peer to ScreenSpace in the interactive buyer-journey category, competing for the same sales-led motion and HubSpot/Salesforce integrations.
• Navattic: Navattic is a no-code interactive product demo platform used by B2B SaaS companies to create clickable demos that replace or supplement live walkthroughs. Like ScreenSpace, it targets marketing and sales teams with persona-based demos and CRM integrations, making it a direct competitive peer in the interactive storytelling space.
• Tourial: Tourial enables B2B companies to build beautiful, no-code interactive product tours without engineering resources, focused on buyer enablement and pre-sales engagement. It overlaps with ScreenSpace's platform for creating interactive marketing and sales experiences, making it a direct peer.
• Reprise: Reprise is an enterprise demo platform that offers both no-code interactive demo creation and a full demo environment platform for sales engineering. It competes with ScreenSpace at the enterprise end of the interactive storytelling market, with deeper technical capabilities but a more product-centric rather than narrative approach.
• Walnut: Walnut is an interactive product demo platform for B2B SaaS that allows sales teams to create personalized, no-code demos and share them with prospects. It directly competes with ScreenSpace for the same buyer-led, interactive sales and marketing storytelling use case.
• Demoboost: Demoboost is a platform for creating interactive, personalized product demos and tours used by B2B sales and marketing teams. It is a direct peer to ScreenSpace in the interactive demo and buyer journey category, with similar CRM integration and sales enablement positioning.
• Consensus: Consensus is an interactive product demo platform with a focus on buyer enablement, automated demo personalization, and analytics for sales teams. It overlaps directly with ScreenSpace's value prop of educating and pre-selling buyers through self-guided interactive content.

Emerging players

• Articulate 360: Articulate 360 is a leading e-learning and interactive content authoring suite used by training and enablement teams. While its primary category is L&D rather than marketing, it competes for a share of buyer-education and interactive content budgets that ScreenSpace also targets, especially in the self-serve platform tier.
• Dock: Dock is a sales content and buyer experience platform that creates interactive sales rooms, mutual action plans, and deal rooms for B2B sellers. It is a ScreenSpace integration partner and a partial competitor in the buyer-led interactive content category, particularly for sales-led motions.

Broad incumbents

• Vidyard: Vidyard is an established video hosting, creation, and sales engagement platform used broadly across B2B marketing and sales teams. It is an integration partner of ScreenSpace but also a broader incumbent whose video and analytics features overlap with parts of ScreenSpace's storytelling and Insights Hub capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/screenspaceio
• Facebookfacebook.com/screenspaceio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ScreenSpace