Launch Leads

What Launch Leads does

Launch Leads is a privately held, bootstrapped B2B lead generation and appointment setting agency founded in 2009 by Scott Smith and headquartered in Salt Lake City, Utah. The company delivers qualified sales appointments with decision-makers through US-based SDR teams executing multi-channel outbound campaigns (phone, email, LinkedIn) for mid-market and enterprise clients across 50+ B2B verticals including Technology & SaaS, Financial & Business Services, Healthcare & Life Sciences, and Logistics/Industrial/Energy. Its product portfolio spans three core services (Appointment Setting, Lead Generation, and Lead Qualification) plus seven specialized solutions such as Dead Lead Revival, Outsourced SDR Services, and Rapid Inbound Lead Response.

The underlying technology stack combines a proprietary dialer and lead aggregation system built since 2009 with third-party intent data (6sense, Bombora), multi-source enrichment (ZoomInfo, Apollo), native CRM write-back integrations (Salesforce, HubSpot), and engagement analytics (Microsoft Clarity). This stack supports an outcome-influenced, quote-based monthly pricing model and 70%+ appointment show rates, backed by 152K+ lifetime appointments set and $5B+ in cumulative client revenue generated. The company has earned three consecutive Inc. 5000 placements (2017-2019) and operates with 11-50 employees without any external funding, M&A activity, or international expansion.

Name

Launch Leads

Legal name

Launch Leads

Website

https://launchleads.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Launch Leads is a bootstrapped B2B lead generation and appointment setting agency, founded in 2009 in Salt Lake City, that delivers qualified sales appointments with decision-makers to mid-market and enterprise clients across 50+ verticals via US-based multi-channel SDR campaigns.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

NAICS

Advertising Agencies (541810), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Qualification & Inside Sales Support Services (BPAFAKAK)

Keywords

• B2B lead generation
• Appointment setting
• Outsourced SDR services
• Outbound prospecting
• Sales pipeline development

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Performance-Based Appointment Setting: Outcomes-based pricing model where the first invoice was performance-based — paid per appointment delivered, not per call dialed. This economic model remains the spine of how the company operates today. Pricing is quote-based and tailored to client campaigns.
2. Managed SDR Services: Dedicated SDR team services with named specialists assigned to campaigns, including outbound prospecting, qualification, and appointment booking across multi-channel sequences

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Launch Leads delivers B2B lead generation and appointment setting services by running multi-channel outbound campaigns (phone, email, LinkedIn) on behalf of mid-market and enterprise clients. US-based SDR teams execute campaigns built around the client's Ideal Customer Profile, qualifying prospects and booking sales meetings with decision-makers, with integrated CRM write-back and transparent reporting. The company also provides dedicated outsourced SDR teams, lead qualification, dead lead revival, and rapid inbound response.

Product overview

Launch Leads is a B2B lead generation and appointment setting agency offering a unified platform of services centered on delivering qualified sales appointments with decision-makers. The core portfolio consists of three primary service lines (Appointment Setting Services, Lead Generation Services, and Lead Qualification) supplemented by six specialized solutions (Dead Lead Revival, Outsourced SDR Services, Hyper-Targeted Lead Lists, Lead Nurturing, Rapid Inbound Lead Response, and Trade Show Lead Generation). All services are delivered through US-based SDRs using a phone-first, multi-channel approach (phone, email, LinkedIn) with integrated CRM reporting to Salesforce or HubSpot, intent data monitoring via 6sense and Bombora, and data enrichment through ZoomInfo and Apollo. The company emphasizes qualified meetings over raw lead volume, with proprietary pre-meeting confirmation and engagement systems that maintain 70%+ show rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Appointment Setting Services Full-service outbound lead generation campaigns that schedule qualified sales appointments with interested decision-makers matching the client's target criteria. Includes multi-touch confirmation sequences, pre-meeting engagement, and 70%+ show rate maintenance. Designed for B2B companies seeking pipeline with decision-makers.
• Lead Generation Services

Quantifiable outcome

• 152K+ appointments scheduled, 52K+ sales closed, $5B+ revenue generated for clients
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, key and supporting.

• SalesforcecoreTechnology or IntegrationCRM write-back integration where every appointment arrives as a new opportunity record with prospect name, title, company, trigger event, conversation summary, objections raised, and specific outcome the prospect said they were trying to achieve.
• HubSpotcoreTechnology or IntegrationCRM write-back integration with same fields and handoff structure as Salesforce integration.
• 6sensekeyTechnology or IntegrationAccount-level intent signal monitoring. When a prospect's organization starts researching topics tied to client's product category, 6sense surfaces the signal and the account moves up the tier system.
• BomborakeyTechnology or IntegrationThird-party intent data covering business research behavior across 5,000+ B2B publishers for identifying active buyers.
• ZoomInfocoreTechnology or IntegrationFirmographic and contact-level data enrichment, plus ZoomInfo Scoops for event-driven triggers including leadership changes, hiring patterns, funding announcements, and technology migrations.
• ApollosupportingTechnology or IntegrationSupplemental enrichment and prospecting data used alongside ZoomInfo for multi-source data enrichment achieving 40-60% more prospect information than single-source providers.
• LinkedIn Sales NavigatorcoreTechnology or IntegrationUsed for outbound outreach. Company does not use third-party LinkedIn automation platforms that violate LinkedIn's Terms of Service; every connection request and DM comes from a real SDR's profile.
• CalendlysupportingTechnology or IntegrationMeeting scheduling and calendar coordination for booked appointments.
• SlacksupportingTechnology or IntegrationClient communications platform. Most engagements run a shared Slack channel between client team and Launch Leads team.
• Microsoft ClaritysupportingTechnology or IntegrationAnalytics on how prospects engage with content directed to them through campaigns.
• Utah Technology Council (UTC)supportingOthersLong-standing membership in the state's flagship technology trade organization with active participation at events and committees.
• Corporate AlliancesupportingOthersMember-driven business community focused on relationship-led growth.
• ConnectSharesupportingOthersBusiness networking organization built around member referrals and warm introductions.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• UpGrowth: UpGrowth offers B2B demand generation, lead nurturing, and appointment setting services for SaaS and technology companies. Comparable delivery model and target customer segments.
• Belkins: Belkins is a B2B appointment setting and lead generation agency offering outbound SDR services, cold email, and LinkedIn outreach. It is explicitly named on Launch Leads' comparison pages as a direct competitor in the same niche with overlapping services and target market.
• CIENCE: CIENCE provides outsourced SDR, appointment setting, and inbound lead qualification services to mid-market and enterprise B2B clients. Named on Launch Leads' comparison pages; competes head-to-head on managed outbound and dedicated SDR teams.
• Martal Group: Martal Group is a B2B lead generation and appointment setting agency serving SaaS and technology companies with SDR outsourcing and outbound campaigns. Comparable business model with named overlap on Launch Leads' competitive set.
• SalesRoads: SalesRoads offers B2B appointment setting, outsourced SDR, and lead generation services to mid-market and enterprise clients. Named on Launch Leads' comparison pages; competes on dedicated SDR teams and multi-channel outbound.
• MemoryBlue: MemoryBlue is a sales development agency providing outsourced SDR and appointment setting services primarily to B2B technology companies. Directly comparable service offering, customer profile, and delivery model.
• Operatix: Operatix provides outsourced SDR and B2B lead generation services focused on technology, SaaS, and cybersecurity companies. Comparable agency model with multi-channel outbound and dedicated rep teams.
• DemandZEN: DemandZEN delivers appointment setting, lead qualification, and outsourced SDR services to B2B clients across technology and financial services. Closely comparable service portfolio and ICP.
• Sales Development Partners: Sales Development Partners provides fractional and outsourced SDR services, including appointment setting and outbound prospecting for B2B firms. Comparable outsourced SDR and lead generation delivery model.

Emerging players

• Outbounders: Outbounders provides outbound lead generation and appointment setting services to B2B technology firms. Smaller-scale emerging agency with overlapping service offering and target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/launchleads
• YouTubeyoutube.com/user/LaunchLeads
• Facebookfacebook.com/LaunchLeads
• LinkedInlinkedin.com/company/1556970

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launch Leads