Cadence - The Event Experience Platform

What Cadence - The Event Experience Platform does

Cadence, operating as Event Cadence, Inc. and headquartered at 134 North 4th Street, Brooklyn, NY, sells a subscription-based event experience platform used to plan and execute in-person, virtual, and hybrid events for enterprise buyers. The platform combines modular software with tailored professional services and is sold through a direct enterprise sales motion with quote-based pricing on an annual billing cadence. Founded in 2016 and operating with 11-50 employees, the company targets four primary verticals — Life Sciences, Enterprise Organizations, Higher Education, and Finance — with cited event types spanning medical congresses, corporate conferences, orientations, alumni weekends, and investor meetings.

The core platform is built around five functional pillars: Event Logistics (scheduling, speaker profiles, sponsor/exhibitor management), Customer Engagement (appointment scheduling, customer information, on-site lead scanning), Audience Engagement (live feed, competitive elements, live polls), Resources (collections, materials distribution, custom page building), and Reporting & Analytics (actionable insights, surveys). Modular add-ons include Ensemble, an organization-wide dashboard aggregating interaction visibility across events, and Will Call, a contractor-facing mobile check-in application. Native iOS and Android apps are distributed through the Apple App Store and Google Play Store. Infrastructure is anchored on Amazon Web Services, with sub-processor integrations spanning Zoom, Webex, Agora, and Twilio for communications, HubSpot for CRM, Amplitude for usage analytics, Intercom for support, and Asana, Vitally, and UserSnap for internal operations.

The business model rests on recurring platform licensing fees plus professional services revenue tied to congress support and account management. The company holds ISO 27001 certification and is GDPR-compliant, with Standard Contractual Clauses enabling European data transfers — credentials that materially shape its enterprise sales motion. The customer roster skews heavily to large pharma (Merck MSD, Bayer, Sanofi, AstraZeneca, Daiichi Sankyo) alongside Intel, MIT, Mary Kay, and Foresters Financial. Customer-acquisition is concentrated: the company does not disclose funding rounds beyond a 2017 MassChallenge accelerator participation and appears to be privately held with no disclosed institutional investors.

Name

Cadence - The Event Experience Platform

Legal name

Event Cadence, Inc.

Website

https://eventcadence.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Cadence sells a subscription-based, ISO 27001-certified event experience platform for in-person, virtual, and hybrid events, serving enterprise buyers in Life Sciences, Higher Education, Finance, and general Enterprise with modular tools and white-glove congress support services.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Event management software
• Virtual event platform
• Hybrid event solutions
• Conference management platform
• Event engagement tools

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing: Subscription-based licensing fees for access to the event management platform. The referral program terms reference 'licensing fee' as the basis for referral rewards (5% of Qualified Revenue).
2. Professional Services: Tailored services complementing the platform, including support services, congress support, and account management. The company emphasizes expert guidance and seamless experience from start to finish.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cadence provides an enterprise event experience platform that combines software with tailored services to plan and execute in-person, virtual, and hybrid events. The platform spans event logistics (scheduling, speakers, sponsor/exhibitor management), customer engagement (appointments, customer records, lead scanning), audience engagement (live feeds, competitions, polls), resource management (collections, materials, custom pages), and reporting/analytics. It is sold via annual subscription licensing with bundled professional services.

Product overview

Cadence is an event experience platform offering a unified product with modular capabilities. The core Cadence Platform combines powerful event management software with tailored services for in-person, virtual, and hybrid events. The platform integrates multiple modules including Ensemble (organizational dashboard with cross-level interaction visibility), Will Call (contractor-focused check-in and engagement app), and native mobile applications for iOS and Android. The platform serves diverse industries including Life Sciences, Enterprise Organizations, Higher Education, and Finance, addressing event types such as Medical Congresses, Conferences, and Company Events. The system emphasizes human-centered service delivery over AI automation, with over 20 built-in features spanning event logistics, customer engagement, audience engagement, resources, and insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Cadence Platform An enterprise event management and engagement platform for organizations running in-person, virtual, and hybrid events. Sold via annual subscription licensing and complemented by professional services, it serves Life Sciences, Enterprise Organizations, Higher Education, and Finance verticals with features spanning event logistics, customer engagement, audience engagement, resources, and reporting.
• Ensemble Organizational dashboard that provides a full-picture view across every level of interaction, enabling organizations to aggregate and analyze cross-event data and engagement. Marketed as a standalone 'By Need' offering alongside the core Cadence Platform.
• Will Call Mobile application for contractors that simplifies event check-ins and attendee engagement. Marketed as a standalone 'By Need' offering for organizations that need to streamline on-site attendee management.
• Cadence Mobile App (iOS and Android) Native iOS and Android mobile applications that extend the Cadence Platform for on-the-go event management, attendee engagement, scheduling, and content access. Distributed through the Apple App Store and Google Play Store.

Quantifiable outcome

• +75% improvement in event coordination efficiency
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered supporting, core infrastructure and core.

• AgorasupportingTechnology or IntegrationTelecommunications partner providing Video/Audio communications within the Cadence Platform. Sub-processor for real-time communication features.
• Amazon Web Services, Inc.core infrastructureTechnology or IntegrationHosting & Infrastructure partner providing on-demand cloud computing platforms and APIs. Primary infrastructure provider for the platform.
• AmplitudesupportingTechnology or IntegrationUsage Analytics partner providing analytics of the usage of the Platform for product insights.
• AsanasupportingTechnology or IntegrationProject Management partner used internally for project management purposes.
• HubSpotsupportingTechnology or IntegrationCRM partner for customer lists and outreach management.
• IntercomsupportingTechnology or IntegrationCustomer Support/Ticketing partner for communicating with customers for customer support purposes.
• PartnerStackcoreGTM or Marketing PartnerPartner Relationship Manager (PRM) for tracking and outreach for referrals and partnerships. Primary channel partner for the referral program.
• Twilio, Inc.supportingTechnology or IntegrationEmail Communications partner for email communications from within the platform.
• UserSnapsupportingTechnology or IntegrationCommunications partner for processing of bug reports and idea submissions from users.
• VitallysupportingTechnology or IntegrationCustomer Relationship Platform partner for outreach to users for relationship management.
• WebexsupportingTechnology or IntegrationTelecommunications partner providing Audio/Video communications within the platform.
• ZoomsupportingTechnology or IntegrationTelecommunications partner providing Audio/Video communications within the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cvent: The dominant enterprise event management platform, offering event registration, venue sourcing, and engagement tools for large corporate and association events. Competes head-to-head with Cadence for enterprise pharma and Fortune 500 event programs.
• Bizzabo: Enterprise Event Experience OS serving in-person, hybrid, and virtual events with attendee engagement, registration, and analytics. Closely comparable to Cadence on platform breadth, vertical specialization, and enterprise GTM.
• Hopin (now RingCentral Events): Originally a virtual-first event platform, now part of RingCentral, offering hybrid event infrastructure to enterprise customers. Directly competes with Cadence on hybrid/virtual feature parity, but with substantially larger backing.
• RainFocus: Enterprise event marketing platform with deep integrations into CRM and martech stacks for large trade shows, conferences, and corporate events. Most directly comparable on enterprise pharma/association verticals and CRM-integrated architecture.
• Swapcard: Event management platform with strong matchmaking and community engagement features for trade shows and conferences. Comparable to Cadence on enterprise event use cases, particularly around networking and audience engagement.
• Splash: Event marketing platform focused on branded virtual, in-person, and hybrid events for marketers. Competes with Cadence for mid-market and enterprise brand-driven event programs.
• Aventri (EventsAir): Enterprise event management platform specializing in large-scale conferences, association events, and corporate meetings. Comparable on enterprise verticals, registration workflows, and deep event-program feature set.

Broad incumbents

• Eventbrite: Public consumer-and-SMB event ticketing and management platform. Overlaps with Cadence at the lower end of the market and on event registration infrastructure, though Cadence's enterprise focus is a different end of the spectrum.

Emerging players

• vFairs: Virtual and hybrid event platform with strong footprint in job fairs, university events, and large corporate conferences. Comparable to Cadence on hybrid format support and enterprise use cases, though typically smaller per-event deployments.
• Hubilo: Virtual and hybrid event platform with a SaaS event experience focus. Competes for similar enterprise and association buyers as Cadence, with growing overlap in audience engagement and analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eventcadence
• YouTubeyoutube.com/channel/UCmxKc9lwOWD3IMEAmEnAihQ
• Facebookfacebook.com/eventcadence
• LinkedInlinkedin.com/company/eventcadence
• Instagraminstagram.com/eventcadence

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadence - The Event Experience Platform