Cuponomia

What Cuponomia does

Cuponomia is a Brazilian coupon and cashback aggregator platform founded in 2012 and operated under the legal entity Divulgação Virtual LTDA, headquartered in São José dos Campos, Brazil. The platform aggregates more than 20,000 verified discount codes and cashback offers across 2,000+ partner e-commerce stores, serving Brazilian online shoppers as its primary user base. Its product surface consists of a web platform (cuponomia.com.br), a Chrome browser extension with 700,000+ active users, and native mobile applications for iOS and Android, supplemented by a premium subscription tier called Cuponomia Prime.

The underlying business is an affiliate marketing model: Cuponomia earns commission from partner retailers when users transact through tracked links, then redistributes a portion to consumers as cashback, redeemable to a bank account once balances exceed R$20. The platform negotiates enhanced commission rates with retailers and surfaces "super cashback" promotions (often 10-30% for select merchants) as a key acquisition and engagement lever. Marketing reach is amplified by earned media coverage in TV Globo, Folha de São Paulo, TechCrunch, Forbes, and Época Negócios, alongside seasonal campaign pages for events such as Black Friday and Dia das Mães.

The company has expanded beyond Brazil into Chile, Colombia, and Mexico, and is LGPD-compliant with an appointed DPO. It is privately held with no disclosed venture funding rounds beyond an early 2012 participation by 500 Global, and it has no reported M&A activity, subsidiaries, or public-market filings.

Name

Cuponomia

Legal name

Divulgação Virtual LTDA

Website

https://cuponomia.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Cuponomia is a Brazilian coupon and cashback aggregator serving consumers in Brazil, Chile, Colombia, and Mexico, partnering with 2,000+ retailers to deliver 20,000+ verified discount codes via web, Chrome extension, mobile apps, and a Prime subscription tier.

Ownership category

akta.pro rank

Product category

Coupon and Cashback Platform

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Coupon aggregation platform
• Cashback rewards platform
• Affiliate marketing platform
• Discount code platform
• Online shopping savings

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Affiliate Commissions: Cuponomia earns commission from partner e-commerce stores when users make purchases through affiliate links. This is the primary revenue stream. The platform negotiates enhanced commission rates with retailers and passes a portion back to users as cashback.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cuponomia operates a free online platform that aggregates more than 20,000 verified discount coupons and cashback offers from over 2,000 e-commerce partner stores, enabling Brazilian and Latin American online shoppers to save money on purchases. Users activate cashback before purchasing at partner retailers via affiliate links, and the platform delivers these offers through a website, a Chrome browser extension with 700,000+ users, and native iOS and Android mobile apps.

Product overview

Cuponomia é uma plataforma de cashback e cupons de desconto gratuita que opera com uma arquitetura de produto central complemented por módulos adicionais. A plataforma principal oferece agregação de cupons e cashback de mais de 2.000 lojas, enquanto a Extensão Cuponomia (add-on de navegador) e o App Cuponomia (aplicativo móvel para iOS e Android) expandem o acesso aos serviços. O programa Prime representa uma camada de assinatura premium com benefícios exclusivos. O modelo de receita é baseado em marketing de afiliados, onde a empresa recebe comissão das lojas parceiras e redistribui parte do valor aos usuários via cashback.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuponomia Platform (Main) Free web-based coupon and cashback aggregation platform offering over 20,000 verified discount codes from 2,000+ e-commerce partner stores for Brazilian and Latin American online shoppers.
• Cuponomia Browser Extension (Chrome)

Quantifiable outcome

• Users save money on every purchase through exclusive discount codes and cashback
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

55 partnerships are on record, tiered core, major and minor.

• Casas BahiacoreChannel Partner/ Reseller/ DistributorMajor Brazilian department store and e-commerce retailer with 40 active discount coupons and 2.1% cashback rate on Cuponomia platform. One of the most popular stores on the platform.
• Magazine LuizacoreChannel Partner/ Reseller/ DistributorLeading Brazilian e-commerce retailer with 40 coupons and super cashback promotions up to 10%. Regular featured store in campaigns.
• NaturacoreChannel Partner/ Reseller/ DistributorBrazilian cosmetics and personal care brand with up to 15% super cashback and exclusive 20% discount coupons for first-time buyers.
• AliExpresscoreChannel Partner/ Reseller/ DistributorGlobal cross-border e-commerce platform with 33 active coupons and 2.1% cashback. Popular among Brazilian consumers for international products.
• Nike StoremajorChannel Partner/ Reseller/ DistributorAthletic footwear and apparel retailer with super cashback up to 10% (increased from 2%) and exclusive coupon codes.
• DellmajorChannel Partner/ Reseller/ DistributorTechnology company with up to 4% super cashback (increased from 0.5%) and exclusive 10% discount codes on accessories and monitors.
• Booking.commajorChannel Partner/ Reseller/ DistributorOnline travel agency with up to 4% cashback and access to Genius loyalty program benefits for Cuponomia users.
• adidasmajorChannel Partner/ Reseller/ DistributorSports apparel brand with 34 coupons and 3% standard cashback. Regular outlet promotions up to 60% off.
• KaBuM!majorChannel Partner/ Reseller/ DistributorBrazilian electronics retailer with 40 coupons and up to 1.1% cashback. Featured store for tech deals.
• AmericanasmajorChannel Partner/ Reseller/ DistributorBrazilian department store with super cashback up to 10% (increased from 2%) and 40 active coupons.
• Amazon BrazilcoreChannel Partner/ Reseller/ DistributorGlobal e-commerce giant with 40 active coupons. One of the most visited stores on platform with daily deals.
• Mercado LivrecoreChannel Partner/ Reseller/ DistributorLatin America's largest e-commerce marketplace with 40 coupons available to Cuponomia users.
• SheinmajorChannel Partner/ Reseller/ DistributorInternational fashion e-commerce with up to 5.5% cashback and 40 coupons. Frequent special promotions.
• Lojas RennermajorChannel Partner/ Reseller/ DistributorBrazilian fashion retailer with super cashback up to 10% and exclusive 15% discount coupons.
• O BoticáriomajorChannel Partner/ Reseller/ DistributorBrazilian cosmetics brand with up to 12% super cashback and exclusive 10% discount codes.
• Stanley (Igloo)minorChannel Partner/ Reseller/ DistributorPremium drinkware brand with up to 30% super cashback (increased from 3.5%) and 30% discount coupons.
• All Accor HotéisminorChannel Partner/ Reseller/ DistributorHotel chain with 12% super cashback (increased from 3%) and up to 20% off on international travel bookings.
• LATAM AirlinesminorChannel Partner/ Reseller/ DistributorLatin American airline with 8 coupons and 1.5% cashback for flight bookings.
• CentauromajorChannel Partner/ Reseller/ DistributorBrazilian sports retailer with 40 coupons and 2% cashback. Regular promotions including 40% off deals.
• SamsungmajorChannel Partner/ Reseller/ DistributorElectronics manufacturer with 40 coupons and 2% cashback. Regular deals including 50% off and free shipping.
• LG ElectronicsmajorChannel Partner/ Reseller/ DistributorElectronics brand with 39 coupons and 1% cashback. Featured in electronics category.
• UdemyminorChannel Partner/ Reseller/ DistributorOnline learning platform with 8% cashback and courses from R$24.90. Popular for professional development deals.
• Leroy MerlinmajorChannel Partner/ Reseller/ DistributorHome improvement retailer with 5% super cashback and exclusive 10% discount codes.
• C&AmajorChannel Partner/ Reseller/ DistributorBrazilian fashion retailer with 40 coupons, 3.1% cashback, and exclusive 30% off discount codes.
• NetshoesmajorChannel Partner/ Reseller/ DistributorSports e-commerce with 39 coupons and up to 15% super cashback. Regular exclusive deals.
• Colchões EmmaminorChannel Partner/ Reseller/ DistributorMattress brand with 21 coupons and 1.5% cashback. Part of home goods category.
• VivaraminorChannel Partner/ Reseller/ DistributorBrazilian jewelry and watch retailer with 23 coupons and 1.5% cashback. First purchase 10% off deal.
• Hoteis.comminorChannel Partner/ Reseller/ DistributorHotel booking platform with up to 6% super cashback and 5% exclusive discount codes.
• Loja do MecânicominorChannel Partner/ Reseller/ DistributorTools and machinery retailer with 1.6% super cashback and exclusive 10% discount codes.
• iHerbminorChannel Partner/ Reseller/ DistributorHealth and wellness e-commerce with 6% cashback and exclusive 20% off codes for new customers.
• Remessa OnlineminorChannel Partner/ Reseller/ DistributorInternational money transfer service with 1.5% cashback and 30% off spread discounts.
• ShopeemajorChannel Partner/ Reseller/ DistributorE-commerce platform with up to 5% cashback and daily coupons up to 50% off.
• HPminorChannel Partner/ Reseller/ DistributorTechnology company with 3.1% cashback and exclusive 15% off coupons for Father's Day campaigns.
• LenovominorChannel Partner/ Reseller/ DistributorTechnology manufacturer with 2.5% cashback and up to R$250 off discount codes.
• ElectroluxmajorChannel Partner/ Reseller/ DistributorAppliance brand with 40 coupons and 0.3% cashback. Featured in home appliances category.
• Beleza na WebmajorChannel Partner/ Reseller/ DistributorBrazilian beauty e-commerce with up to 12% super cashback and exclusive 15% discount codes.
• NuuvemminorChannel Partner/ Reseller/ DistributorDigital gaming platform with 1.7% cashback and deals up to 90% off on games.
• Sorte OnlineminorChannel Partner/ Reseller/ DistributorOnline lottery platform with 21% cashback and 20% off first purchase coupon.
• CobasiminorChannel Partner/ Reseller/ DistributorPet supplies retailer with up to 8% super cashback and exclusive 10% off first purchase codes.
• Pague MenosminorChannel Partner/ Reseller/ DistributorBrazilian pharmacy chain with up to 4% super cashback and 40 coupons.
• Extra (Grupo Carrefour)minorChannel Partner/ Reseller/ DistributorBrazilian hypermarket chain with 2.1% cashback and 3% discount codes.
• ASUSminorChannel Partner/ Reseller/ DistributorTechnology company with 5% cashback and up to 50% off deals. Featured in tech promotions.
• TrocafyminorChannel Partner/ Reseller/ DistributorSecond-hand electronics marketplace with 7% cashback and 5% off discount codes.
• KärcherminorChannel Partner/ Reseller/ DistributorCleaning equipment brand with 6% cashback and 12% off exclusive codes.
• AsicsminorChannel Partner/ Reseller/ DistributorAthletic footwear brand with 7% cashback and up to 65% off outlet deals.
• EudoraminorChannel Partner/ Reseller/ DistributorBrazilian cosmetics brand with up to 15% super cashback and 15% off first purchase codes.
• ConsulminorChannel Partner/ Reseller/ DistributorAppliance brand with 1% cashback and R$100 off exclusive coupon codes.
• HeringminorChannel Partner/ Reseller/ DistributorBrazilian clothing brand with 2.6% cashback and 15% off exclusive codes.
• KarstenminorChannel Partner/ Reseller/ DistributorBed and bath brand with 10% super cashback and 13 coupons available.
• Época CosméticosminorChannel Partner/ Reseller/ DistributorBrazilian beauty e-commerce with up to 5% super cashback and 34 coupons.
• Under ArmourminorChannel Partner/ Reseller/ DistributorAthletic apparel brand with 3.1% cashback and 30% off exclusive coupons.
• Ray-BanminorChannel Partner/ Reseller/ DistributorEyewear brand with 9% super cashback and up to 50% off selected models.
• OakleyminorChannel Partner/ Reseller/ DistributorEyewear and apparel brand with 9% super cashback and up to 50% off selections.
• Monte CarlominorChannel Partner/ Reseller/ DistributorJewelry brand with 4% cashback and 39 coupons including 10% site-wide discounts.
• Sunglass HutminorChannel Partner/ Reseller/ DistributorLuxury eyewear retailer with 9% super cashback and up to 50% off deals.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• PicPay: Brazilian digital wallet and fintech that has embedded cashback and coupon features into its payments app. Competes with Cuponomia for Brazilian consumer mindshare on cashback, though via a different primary product (wallet vs. extension).

Direct peers

• Coupons.com: Digital coupon platform offering printable, digital, and cashback coupon codes from major retailers. Comparable affiliate-driven model and target use case (online discount aggregation) to Cuponomia.
• BeFrugal: US cashback and coupon platform with browser extension and 5,000+ store partnerships. Closely comparable to Cuponomia in affiliate-driven revenue, multi-channel distribution, and coupon-plus-cashback hybrid offering.
• Méliuz: Brazil's largest publicly listed cashback platform, offering cashback and coupons across hundreds of retailers. Directly comparable to Cuponomia in business model, target customer (Brazilian online shoppers), and affiliate revenue approach, though operating at materially larger scale.
• Swagbucks: Rewards and cashback platform that pays users for online shopping, surveys, and activities. Comparable to Cuponomia in cashback-on-purchase mechanic and free consumer-facing model funded by affiliate commissions.
• Honey (PayPal): Browser extension and app that automatically finds and applies coupon codes and cashback at checkout. Comparable to Cuponomia in distribution model (browser extension-led) and affiliate revenue mechanism, though Honey is US/global and was acquired by PayPal for $4B.
• RetailMeNot: One of the largest digital coupon and cashback platforms globally. Operates the same affiliate-driven coupon aggregation model as Cuponomia across thousands of retailers, serving as the global category benchmark.
• Rakuten Cash Back: Cashback and rewards platform with browser extension and merchant network. Highly comparable to Cuponomia in affiliate revenue model, multi-channel distribution (extension, app, web), and shopper targeting.
• LetyShops: Cashback service popular across Europe and CIS markets with browser extension and 2,000+ store partnerships. Closely mirrors Cuponomia's model, scale, and multi-country footprint.

Regional players

• Buscapé: Brazilian price comparison and deals platform (now part of the Mercado Livre group). Overlaps with Cuponomia in coupon aggregation and Brazilian e-commerce shopper targeting, though integrated within a broader marketplace ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cuponomia
• Facebookfacebook.com/cuponomia
• LinkedInlinkedin.com/company/cuponomia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuponomia