Ruttl
Ruttl is an AI-powered visual feedback platform that enables pixel-level annotation on live websites, mobile apps, PDFs, images, and videos. It serves digital agencies, product teams, and enterprises by replacing email-based design reviews with contextual in-page collaboration and project management integrations.
- Company typePrivate
- Founded2019
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ruttl does
Ruttl is an AI-powered visual feedback and collaboration platform that enables pixel-level annotation on live websites, mobile applications, PDFs, images, and videos. The platform primarily serves digital agencies, software companies, and product teams that need to streamline design review and client feedback workflows, replacing email chains and screenshot-based reviews with contextual, in-page commenting. Customers include individual creators, SMB agencies (Fletcher Digital, PrakSite, Pixallus), and large enterprises that have used the tool (Adobe, Atlassian, Gartner, Lottie, Razorpay, Squadstack).
The product portfolio comprises three core tools—Website Feedback, Mobile App Feedback (via an NPM package), and Image/PDF Feedback—unified under a single platform with version control, guest commenting without sign-up, and an Inspect Mode for viewing CSS and element values. Ruttl AI is an add-on module offering comment sentiment analysis, performance optimization recommendations, visual accessibility checks (coming soon), and SEO audits (coming soon). The platform integrates with Trello, Slack, Asana, Jira, ClickUp, and Zapier (3,000+ workflows), converting feedback comments into tasks in downstream project management tools. Underlying technology includes proxy-based website annotation that allows real-time feedback on live websites without requiring client authentication.
Ruttl operates a product-led growth (PLG) model with a freemium entry point and tiered subscription pricing: Basic (free, 5 users), Pro ($18/user/month, up to 50 users), Business (custom, with SAML), and Enterprise (custom, with custom domain). The company is bootstrapped and explicitly profitable, owned by Brucira Softwares Pvt. Ltd. and headquartered in Mumbai, India, with 11-50 employees. As of July 2025, Ruttl claims $112K in trailing revenue and over 1 million users globally, with growth driven organically through platform launches on Indie Hackers, AppSumo, and PitchGround. ISO 27001 certification supports its enterprise positioning.
Ruttl firmographics
Firmographics- Name
- Ruttl
- Legal name
- Brucira Softwares Pvt. Ltd.
- Website
- https://ruttl.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ruttl is an AI-powered visual feedback platform that enables pixel-level annotation on live websites, mobile apps, PDFs, images, and videos. It serves digital agencies, product teams, and enterprises by replacing email-based design reviews with contextual in-page collaboration and project management integrations.
- Ownership category
- akta.pro rank
Where Ruttl is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Ruttl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Basic Plan): Free tier with limited features (5 users, 1 project, 5 pages) serving as a freemium entry point for user acquisition and product adoption.
- SaaS Subscription (Pro Plan): Paid subscription at $18/user/month offering unlimited projects, 50 users, all integrations, and dedicated success manager. Billed monthly with annual discount potential.
- SaaS Subscription (Business Plan): Custom enterprise pricing with unlimited admins and users, centralized project management, dedicated team workspace, and SAML support. Targets larger organizations.
- Lifetime Deals: One-time lifetime deals offered through AppSumo and PitchGround platforms, generating immediate revenue and customer feedback during promotional periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic - Free tier for solo creators with essential features |
| Subscription | Monthly | Pro - Advanced features for experts at $18/user/month |
| Subscription | Multi-year contract | Business - Centralized team workspace with custom pricing |
| Subscription | Monthly | Video Annotation - Starting at $4/user/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Ruttl product offering
Product offeringCore offering
Ruttl is a visual feedback and collaboration platform that enables real-time, pixel-level comments and live edits on websites, mobile apps, images, and PDFs. It replaces messy email chains and cluttered screenshots with contextual in-page annotations, version control, and workflow integrations for design, development, and client review teams.
Product overview
Ruttl is a unified visual feedback and collaboration platform that helps product, marketing, sales, and support teams work efficiently to grow revenues. The product portfolio consists of three core feedback tools: Website Feedback Tool (for live websites), Mobile App Feedback (for mobile apps via NPM package), and Image/PDF Feedback Tool (for static files). These are unified under a single platform with integrated collaboration features. Ruttl AI is an add-on module providing AI-powered sentiment analysis, performance optimization, visual accessibility checks, and SEO audit capabilities. The platform offers tiered pricing (Basic free, Pro at $18/month, Business custom, and Enterprise) and integrates with popular project management tools including Trello, Slack, Asana, Jira, ClickUp, and Zapier.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Feedback Tool Core product that allows teams and clients to report bugs and leave pixel-level comments directly on live websites without requiring client sign-up. Supports real-time edits, version control, and integration with WordPress, Shopify, and custom HTML/CSS sites.
- Mobile App Feedback Annotation tool for mobile apps with pixel-perfection that uses an NPM package to report and resolve bugs. Includes task assignment, prioritization, and deadline settings for development teams.
- Image/PDF Feedback Tool Enables teams to collect feedback as comments on PDFs and images at pixel level, with task assignment, tagging, and the ability to share video recordings as visual comments for quicker version updates.
- Ruttl AI AI-powered add-on module that performs comment sentiment analysis, performance optimization recommendations, visual accessibility checks (color contrast, alt text, layout), and SEO audits for meta tags, on-page content, and structure.
- Comment on Website Standalone feature offering that allows users to place contextual comments directly on live websites for specific webpage sections, enabling precise client and team feedback.
- Review Web Applications Feature offering for reviewing and providing feedback on web applications with live preview and inline commenting capabilities.
- PDF Annotator Standalone tool for annotating PDF documents with comments, markup, and collaborative review capabilities.
Quantifiable outcome
- 50% improvement in team efficiency
- +3 more outcomes
Companies that use Ruttl
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles3 records
Ruttl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature10 records
Ruttl partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- TrellocoreTrello integration converts feedback into organized cards effortlessly. Comments and tickets from Ruttl projects appear as cards on preferred Trello boards and can be added to specific lists.
- SlackcoreSlack integration delivers real-time project notifications to teams. All project updates including comments, tickets, and project changes are sent directly to Slack channels.
- AsanacoreAsana integration creates tasks instantly from Ruttl feedback. Comments and tickets can be added to preferred Asana projects for seamless workflow management.
- JiracoreJira integration tracks bugs and issues directly from Ruttl. Comments and tickets are sent to preferred Jira projects for issue tracking and software development management.
- ClickUpcoreClickUp integration turns comments into actionable tasks with ease. Comments and tickets can be sent to preferred ClickUp spaces for task management.
- ZapiercoreZapier integration enables 3000+ automated workflows, allowing Ruttl to connect with numerous other tools and automate feedback-to-action pipelines.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Ruttl competitors and assessment
Company assessmentBroad incumbents
- Loom: Async video messaging and screen recording product, often used as a substitute for visual feedback capture — overlaps with Ruttl's video-annotation feature area.
- InVision: Established design collaboration and prototyping platform with commenting and review features, historically a primary competitor in the design-feedback category.
- Figma: Dominant collaborative design tool with built-in commenting, version control and developer handoff — competes with Ruttl at the design-review stage but inside a much broader design canvas.
- Notion: Workspace collaboration product with inline comments and web-clipping — adjacent competitor for teams evaluating lighter-weight feedback and collaboration tools.
- Atlassian Jira: Enterprise issue-tracking platform that bundles bug capture and triage — competes with Ruttl at the downstream action stage (turning feedback into Jira tickets) via deep integration.
Direct peers
- Filestage: Review and approval platform for creative assets including websites, video and PDFs — overlaps with Ruttl's PDF/image and video annotation surfaces for agency and creative teams.
- Marker.io: A direct competitor offering visual bug reporting and feedback capture for live websites with direct integrations into Jira, Linear, and other PM tools — same core use case as Ruttl's Website Feedback Tool.
- Usersnap: Customer feedback and bug-reporting platform with screenshot annotation and project-management integrations, competing head-to-head with Ruttl for web and SaaS bug-capture workflows.
- BugHerd: Visual website feedback and bug-tracking tool that lets clients leave pin-based comments on live sites, overlapping heavily with Ruttl on target customers (agencies, web teams) and proxy-based annotation.
Emerging players
- Hotjar: Behavior analytics and on-site feedback tool (surveys, recordings) for websites — partial overlap with Ruttl on capturing user/visitor feedback on live websites.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ruttl social profiles
Digital presenceRuttl compliance and trust
Trust signalCompliance1 record
Ruttl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruttl leadership team
Management profileNumber of profiles
Ruttl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruttl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruttl
What does Ruttl do?
Ruttl is a visual feedback and collaboration platform that enables real-time, pixel-level comments and live edits on websites, mobile apps, images, and PDFs. It replaces messy email chains and cluttered screenshots with contextual in-page annotations, version control, and workflow integrations for design, development, and client review teams.
Is Ruttl a public or private company?
Ruttl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ruttl founded?
Ruttl was founded in 2019. It employs 11 to 50 people.
Where is Ruttl based?
Ruttl is headquartered in Mumbai, India, in the Asia region.
How does Ruttl make money?
Four revenue lines are on record. SaaS Subscription (Basic Plan) is the primary driver. The others are saaS Subscription (Pro Plan), saaS Subscription (Business Plan) and lifetime Deals.
Who are Ruttl's main competitors?
Broad incumbents on record are Loom, InVision, Figma, Notion and Atlassian Jira. Direct peers are Filestage, Marker.io, Usersnap and BugHerd. Hotjar is listed as an emerging player.
Does Ruttl have an API?
No public API is recorded for Ruttl.