SKAI LABS

What SKAI LABS does

Skai sells primarily through direct enterprise field sales with annual and multi-year subscriptions priced on a flat-fee, tiered model aligned to advertiser spend: Standard ($114k/year, up to $4M spend, 120+ publishers), Advanced ($276k/year, up to $10M), Enterprise ($504k/year, up to $20M), Enterprise Premier ($756k/year, up to $35M), and a custom-priced Enterprise Premier+ tier above $35M with white-glove onboarding and bespoke Skai Labs development. A reseller channel (Ad-Profit, Allied Digital Strategies, Mogul, Tinuiti) extends access to advertisers below the $4M spend threshold. Revenue streams consist of recurring SaaS subscriptions, professional services (Expert Services), and bespoke custom-development engagements (Skai Labs). The customer base of 8,200+ brands and 2,000+ active retail-media advertisers spans enterprise CPG (PepsiCo, Heinz, Kellogg's, Haleon, Dr. Squatch), consumer brands (Philips, John Frieda), and major agency holding companies (GroupM, Dentsu, WPP, Publicis, Tinuiti, Jellyfish, Code3, Croud). Disclosed outcomes from named customers include double-digit CPC reductions, 100%+ revenue growth in specific campaigns, and material time savings from automation, suggesting the platform is monetizing through demonstrable performance lift rather than purely seat-based pricing.

Name

SKAI LABS

Legal name

Kenshoo, Ltd.

Website

https://skai.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Skai (formerly Kenshoo) is an AI-powered omnichannel commerce media platform that unifies retail media, paid search, and paid social across 300+ publishers, serving 8,200+ brands and agencies with GenAI-driven activation and digital shelf intelligence.

Ownership category

akta.pro rank

Product category

Commerce Media Platform

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• Commerce media platform
• Retail media management
• Paid search optimization
• Paid social advertising
• Omnichannel marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Annual subscription-based pricing with tiered plans (Standard, Advanced, Enterprise, Enterprise Premier, Enterprise Premier+) based on annual ad spend. Includes platform access, automation, optimization tools, and support. Flat annual fees ensure predictable technology costs as brands scale.
2. Expert Services: Additional professional services including enablement, strategic consulting, and managed services for implementation, campaign management, and optimization support.
3. Skai Labs Custom Development: Bespoke integrations, automations, and features built by custom development team for unique client needs beyond standard platform capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

SKAI LABS (operating as Skai, formerly Kenshoo) is an AI-powered omnichannel commerce media platform that centralizes media data across retail media networks, paid search, and paid social, then activates and measures campaigns from a single interface. The platform is sold primarily as a tiered annual SaaS subscription to enterprise brands and agencies, augmented by expert services, custom development (Skai Labs), and training (Skai University). Core capabilities include Data Hub for cross-publisher data normalization, Celeste AI as a GenAI commerce media agent, retail media management across 100+ networks, paid search, paid social, digital shelf optimization, retail insights, ticketing automation, and revenue recovery.

Product overview

SKAI LABS (formerly Kenshoo) is an AI-powered omnichannel commerce media platform providing a unified platform-plus-modules architecture. The core Skai Platform centralizes media data across retail media, paid search, and paid social, with AI-powered activation and measurement capabilities. The product portfolio includes: Data Hub for data centralization and normalization across 300+ publishers; Celeste AI as the GenAI-powered agent for insights and automation; Retail Media Solutions for managing campaigns across 100+ retail networks; Paid Search for Google and Microsoft advertising; Paid Social for social platform campaigns; Digital Shelf Optimization for competitive intelligence; Retail Insights for margin and profitability analysis; Ticketing Automation (powered by Workflow Labs) for catalog management; and Revenue Recovery (powered by Carbon6) for financial reconciliation. Supporting services include Expert Services, Skai Labs custom development, and Skai University training. The platform integrates with major advertising APIs, retail data providers, and enterprise tools to provide end-to-end commerce media management.

Differentiator

Problem solved

Functional benefit

Brands

• Celeste AI: The only GenAI agent purpose-built for Commerce Media, providing AI-powered insights and recommendations for marketing optimization.
• Skai Labs
• Skai University
• Data Hub
• ShopAble Media Awards

Products and services

• Skai Platform (Omnichannel Commerce Media Platform)

Quantifiable outcome

• 53% less time spent on manual tasks (based on averages across Beta clients)
• +9 more outcomes

Named customers34 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability12 records

Feature8 records

Partnerships

35 partnerships are on record, tiered strategic, core and minor.

• UnlimitailstrategicStrategic or Co-development Partner · 1 January 2026Unlimitail is making the digital inventory of its key partners including Carrefour and Plus retail media available within the Skai ecosystem, opening high-intent commerce audience to global advertisers.
• Amazon AdvertisingcoreTechnology or IntegrationDeep API integrations including Amazon Advertising API, Amazon Attribution API, Amazon Marketing Stream API, Amazon Retail Ads Network (RAS) API, Amazon Brand Analytics, Amazon Selling Partner API, Amazon Marketing Cloud, and Amazon S3 for data integration. Enables comprehensive Amazon advertising management across search, DSP, and retail media.
• WalmartcoreTechnology or IntegrationWalmart Advertising API, Walmart Retail Link, and Walmart Luminate integrations for managing Walmart Connect and Sam's Club MAP advertising campaigns with full retail media visibility.
• TargetcoreTechnology or IntegrationTarget advertising API integration for managing retail media campaigns on Target's platform.
• InstacartcoreTechnology or IntegrationInstacart Advertising API and Instacart Customer data integration for retail media advertising and customer insights.
• KrogercoreTechnology or IntegrationKroger Advertising API integration for managing retail media campaigns on Kroger's platform.
• GoogleTechnology or IntegrationGoogle Ads integration via Google Search, YouTube, and display advertising APIs for cross-channel campaign management.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta advertising API integration for Facebook and Instagram campaign management, creative optimization, and audience targeting.
• TikTokcoreTechnology or IntegrationTikTok advertising API integration for campaign creation, optimization, and management on TikTok platform.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft paid search advertising API integration for Bing and Microsoft Advertising campaign management.
• LinkedIncoreTechnology or IntegrationLinkedIn advertising API integration for professional network campaign management.
• Criteo Retail MediacoreTechnology or IntegrationCriteo Retail Media API integration for managing retail media campaigns across Criteo's network.
• DoorDashcoreTechnology or IntegrationDoorDash Advertising API integration for managing advertising on DoorDash platform.
• GoPuffcoreTechnology or IntegrationGoPuff Advertising API integration for managing advertising on GoPuff platform.
• Sam's ClubcoreTechnology or IntegrationSam's Club MAP Advertising API integration for managing wholesale club advertising.
• SnapcoreTechnology or IntegrationSnap advertising API integration for Snapchat campaign management and audience targeting.
• PinterestcoreTechnology or IntegrationPinterest advertising API integration for visual discovery platform campaign management.
• eBaycoreTechnology or IntegrationeBay Advertising API integration for managing advertising on eBay marketplace.
• ProfiterostrategicTechnology or IntegrationDigital shelf analytics integration bringing product-level pricing, content, ratings, and availability data to inform media optimization decisions.
• NielsenIQ (NIQ)strategicTechnology or IntegrationGlobal strategic alliance to enhance retail media performance with cutting-edge digital shelf intelligence. NIQ data integration for market analytics.
• ShalionstrategicTechnology or IntegrationDigital shelf intelligence integration for eCommerce analytics and monitoring across retailers.
• DataweavestrategicTechnology or IntegrationCommerce & digital shelf data integration for competitive intelligence and pricing analytics.
• SalsifystrategicTechnology or IntegrationProduct information management (PIM) integration for content optimization and syndication.
• Bol.comcoreTechnology or IntegrationBol.com Advertising API integration for managing advertising on Dutch eCommerce platform.
• ChewycoreTechnology or IntegrationChewy Advertising API integration for pet retail advertising campaigns.
• KoddicoreTechnology or IntegrationKoddi Media API integration for retail media network advertising.
• TopsortcoreTechnology or IntegrationTopsort Toppie API integration for auction-based retail media advertising.
• XPNstrategicTechnology or IntegrationIncrementality testing and measurement integration for proving true advertising impact.
• Epsilon Retail Media (CitrusAd)coreTechnology or IntegrationEpsilon Retail Media (formerly CitrusAd) Advertising API integration for retail media network management.
• Workflow LabscoreTechnology or IntegrationTicketing Automation powered by Workflow Labs, the leader in ecommerce operations automation. Provides real-time catalog fixes and automated workflows saving up to 85% of manual hours, all within Skai under one contract.
• Carbon6coreTechnology or IntegrationRevenue Recovery powered by Carbon6, the leading commerce financial partner. Delivers automated chargeback recovery and financial insights accessible in one platform under one contract.
• Ad-ProfitminorChannel Partner/ Reseller/ DistributorReseller partner offering Skai access for smaller programs under $4M annual ad spend.
• Allied Digital StrategiesminorChannel Partner/ Reseller/ DistributorReseller partner offering Skai access for smaller programs under $4M annual ad spend.
• MogulminorChannel Partner/ Reseller/ DistributorReseller partner offering Skai access for smaller programs under $4M annual ad spend.
• TinuitiminorChannel Partner/ Reseller/ DistributorReseller partner offering Skai access for smaller programs under $4M annual ad spend.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pacvue: Pacvue is a direct competitor in commerce media, offering omnichannel advertising, retail media management, and analytics across Amazon, Walmart, Instacart, and other retail networks with GenAI capabilities. Overlaps closely with Skai's Retail Media Solutions and Celeste AI positioning.
• Perpetua: Perpetua provides advertising optimization and intelligence for retail media networks including Amazon, Walmart, Instacart, and Target. Directly competes with Skai on retail media campaign automation, AI-powered optimization, and cross-publisher analytics for brands and agencies.
• Quartile: Quartile is an AI-powered retail media optimization platform managing campaigns across Amazon, Walmart, Target, and other networks. Competes directly with Skai on automated bidding, cross-channel retail media management, and ecommerce advertising analytics for enterprise brands.
• Helium 10: Helium 10 provides Amazon advertising, keyword research, and analytics tools used by brands and agencies. While more SMB-focused, it competes with Skai in Amazon advertising management and digital shelf intelligence for sellers on Amazon.
• Marin Software: Marin Software is a cross-channel advertising management platform with paid search, social, and ecommerce advertising capabilities. Historically a direct competitor to Kenshoo in paid search and social campaign management, now competing in overlapping enterprise segments.

Broad incumbents

• Adobe Advertising Cloud: Adobe Advertising Cloud is part of Adobe Experience Cloud, offering cross-channel campaign management, paid search, and display advertising. As a broader incumbent, it competes with Skai on paid search and omnichannel campaign management for enterprise marketing teams.
• Salesforce Marketing Cloud (Datorama): Salesforce Marketing Cloud and its Datorama marketing intelligence platform offer cross-channel analytics, attribution, and campaign management for enterprise marketers. Competes with Skai on unified marketing data and analytics across paid channels.
• The Trade Desk: The Trade Desk is a leading demand-side platform for programmatic advertising, with growing retail media capabilities through its Solimar platform. As a broader incumbent, it competes with Skai on omnichannel campaign activation and data-driven media buying.

Emerging players

• Criteo: Criteo operates a retail media platform (formerly including Commerce Grid) and is both a partner and partial competitor to Skai through its retail media API integration. Overlaps on retail media activation and commerce media measurement.
• Sprinklr: Sprinklr offers a unified customer experience management platform with advertising, social media management, and analytics capabilities. Overlaps with Skai on paid social campaign management and cross-channel marketing analytics for enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SkaiLabs
• YouTubeyoutube.com/@skai_io
• Facebookfacebook.com/Skai.io
• LinkedInlinkedin.com/company/skai-io
• Instagraminstagram.com/skai_io

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKAI LABS