Appointlet
Appointlet is a bootstrapped Portland-based SaaS platform, founded in 2012, offering freemium online appointment scheduling with calendar sync, video conferencing integrations, payment collection, and team routing for SMBs and professionals across education, healthcare, legal, sales, and other client-facing verticals.
- Company typePrivate
- Founded2012
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Appointlet does
Appointlet, LLC is a privately held, bootstrapped SaaS company founded in 2012 and headquartered in Portland, United States, that operates an online appointment scheduling platform. The product enables client-facing professionals and teams to publish customizable booking pages, sync availability with Google Calendar and Microsoft 365 via OAuth2, automatically generate unique video conferencing links (Zoom, Google Meet, GoToMeeting, WebEx, Join.Me), and collect payments through Stripe or PayPal during the booking flow. Underlying technology is a cloud-hosted, multi-tenant SaaS running on AWS with browser extensions for Chrome and Firefox, Zapier integration into 2,000+ third-party apps, and compliance posture covering GDPR, CCPA, and PCI-DSS-via-Stripe. Core features include round-robin and joint team scheduling, automated invites and reminders, customizable intake forms, meeting tags, and embeddable booking widgets.
The company monetizes through a freemium model: a free-forever tier with unlimited members and bookings drives top-of-funnel adoption, while a premium subscription at $10/member/month (or $96/member/year, a 20% discount) unlocks payment collection, advanced customization, and priority support. Educational institutions and non-profits receive a 25% discount, and bulk pricing is available for teams exceeding 150 members. Go-to-market is primarily product-led and self-serve, supplemented by an affiliate program offering 20% lifetime commissions via Tapfiliate, content marketing and SEO (including comparison pages targeting Calendly), organic social presence, and a demo-request channel for larger enterprise inquiries. Leadership consists of CEO & Founder Jared Morse and co-founder/advisor Rami El Chamaa; the company reports 1-10 employees and serves customers across education, healthcare, legal, financial, recruiting, property management, sales, retail, and customer success verticals globally.
Operationally, Appointlet claims 100,000+ companies, 250,000+ organizations, 15M+ meetings booked, and 99.8% historical uptime, with named customers including Stanford University, Columbia University, Lincoln High School, GattiHR, StiboSystems, Mendability, Staged By Design, and Cabanillas & Associates. The company has not raised institutional venture funding; its only recorded capital event is a 2016 Starve Ups accelerator participation at a $0 reported raise. Recent product activity includes the launch of Meeting Tags in September 2025 and an AI answering-service integration with Rosie in January 2026, signaling continued feature iteration rather than aggressive scaling.
Appointlet firmographics
Firmographics- Name
- Appointlet
- Legal name
- Appointlet, LLC
- Website
- https://appointlet.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Appointlet is a bootstrapped Portland-based SaaS platform, founded in 2012, offering freemium online appointment scheduling with calendar sync, video conferencing integrations, payment collection, and team routing for SMBs and professionals across education, healthcare, legal, sales, and other client-facing verticals.
- Ownership category
- akta.pro rank
Appointlet industry classification
Industry- Product category
- Appointment Scheduling Software
- NAICS
- Employment Services (5613)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ)
Keywords
Where Appointlet is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Appointlet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Premium Subscription: Monthly or annual subscription plans providing access to premium features beyond the free tier. Premium plan priced at $10/member/month with 20% annual discount ($96/year equivalent to $8/member/month). Includes unlimited members and bookings on both free and premium plans.
- Payment Processing (Stripe Integration): Premium feature enabling payment collection via Stripe. Appointlet does not take commission on payments; Stripe charges standard 2.9% + $0.30 processing fee per transaction.
- Affiliate Referrals: Revenue sharing with affiliates who refer new paying customers. Affiliates earn 20% lifetime commission on referred users' monthly or annual spend. Minimum $50 payment threshold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Forever Plan |
| Subscription | Monthly | Premium Plan |
| Subscription | Annual | Premium Annual |
| Subscription | Annual | EDU/Non-Profit Discount |
| Subscription | Multi-year contract | Bulk/Enterprise Pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Appointlet product offering
Product offeringCore offering
Appointlet is a cloud-based SaaS appointment scheduling platform that enables professionals and teams to create customizable booking pages, sync with Google Calendar and Microsoft 365 to prevent double bookings, automatically generate video conferencing links (Zoom, Google Meet, GoToMeeting, WebEx, Join.Me), and collect payments via Stripe or PayPal during the scheduling flow. It supports round robin team scheduling, joint availability checks across multiple staff, and embeddable website widgets.
Product overview
Appointlet is a unified online appointment scheduling platform designed for client-facing professionals and teams. The core product is the Appointlet Scheduling Platform, which encompasses booking pages, team scheduling, and automated notifications as integrated features. Additional capabilities include web conferencing integration (Zoom, Google Meet, GoToMeeting, WebEx, Join.Me), payment collection via Stripe/PayPal, custom intake forms, meeting tags, and round robin distribution. A browser extension (Chrome/Firefox) provides desktop access. The platform operates on a freemium model with a free forever plan supporting unlimited members and bookings, and premium plans at $10/member/month with a 20% annual discount. Special pricing includes 25% discounts for educational institutions and nonprofits.
Differentiator
Problem solved
Functional benefit
Products and services
- Appointlet Scheduling Platform
- Appointlet Browser Extension
Quantifiable outcome
- Lincoln High School scheduled 3,400+ parent-teacher conferences across 98 teachers in 30 days
- +4 more outcomes
Companies that use Appointlet
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles3 records
Appointlet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature8 records
Appointlet partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- ZoomcoreZoom integration generates unique video conferencing links for each scheduled meeting. Attendees receive join links in confirmation and reminder emails. Each meeting has a unique Zoom URL preventing unauthorized access. Supports up to 500 participants per meeting with features including background blurring, virtual backgrounds, meeting recording, and audio transcription.
- Google CalendarcoreGoogle Calendar integration syncs availability and creates calendar events automatically. Detects busy times to prevent double bookings. Generates Google Meet links for web conferencing with dial-in support for up to 250 participants. Events are automatically updated or deleted when meetings are rescheduled or cancelled.
- Microsoft 365 (Office)coreMicrosoft 365 integration uses OAuth2 for secure calendar connection. Auto-generates events in Outlook calendar when bookings are created. Checks for busy events to prevent double bookings. Option to add attendees directly to Office Calendar events. Automatic event updates on reschedule/cancellation.
- Google MeetcoreGoogle Meet integration available through Google Calendar connection. Provides video conferencing with 720p resolution, dial-in/dial-out capabilities, and up to 250 participants per meeting.
- GoToMeetingcoreWeb conferencing integration for scheduling meetings with automatic link generation.
- WebExcoreWeb conferencing integration for scheduling meetings with automatic link generation.
- Join.MecoreWeb conferencing integration for scheduling meetings with automatic link generation.
- StripecoreStripe payment integration enables collecting payments from attendees during the scheduling flow. Requires premium subscription. No commission taken by Appointlet; Stripe charges standard 2.9% + $0.30 processing fee per transaction.
- ZapiercoreZapier integration connects Appointlet to 2,000+ apps including CRMs (Salesforce, HubSpot, Zoho), email marketing tools (Mailchimp, ActiveCampaign), SMS providers, and analytics platforms. Enables automated workflows for lead capture, CRM sync, and follow-up sequences.
- Amazon Web Services (AWS)corePrimary hosting provider. Data stored in AWS US regions with internationally recognized compliance certifications. AWS provides state-of-the-art physical security and environmental protection.
- TapfiliatecoreTapfiliate powers the Appointlet affiliate program with 45-day cookie duration. Manages affiliate registration, tracking, and commission payments for partners earning 20% lifetime referral commissions.
- IntercomcoreCustomer support platform used by Appointlet for in-app support, chat, and help desk functionality.
- PostmarkcoreTransactional email service for sending booking confirmations, reminders, and other system-generated emails.
Scale indicators8 records
Recent moves4 records
Expansion highlights5 records
Appointlet competitors and assessment
Company assessmentDirect peers
- Calendly: Calendly is the dominant standalone scheduling SaaS platform and Appointlet's primary named competitor (Appointlet's website features comparison content vs Calendly). Both offer self-serve booking pages, calendar sync, team scheduling, and a freemium model.
- YouCanBookMe: YouCanBookMe is a direct scheduling SaaS competitor offering customizable booking pages, calendar sync, and team scheduling aimed at SMBs and professionals - a closely comparable product to Appointlet.
- Acuity Scheduling: Acuity (owned by Squarespace) is a direct competitor focused on appointment scheduling for service-based businesses (salons, consultants, coaches), overlapping with Appointlet's retail services and SMB verticals.
- Doodle: Doodle is a direct competitor in online appointment scheduling, offering booking pages, group polls, and team scheduling with both free and paid tiers - directly overlapping with Appointlet's core offering.
- ScheduleOnce (by OnceHub): ScheduleOnce by OnceHub is a scheduling platform serving enterprise and mid-market with booking pages, routing, and integrations - comparable to Appointlet's team scheduling and CRM integration capabilities.
- Setmore: Setmore is an appointment scheduling platform aimed at service businesses (salons, fitness, education) with a freemium model - directly comparable to Appointlet's pricing and target verticals.
Emerging players
- SavvyCal: SavvyCal is a newer scheduling SaaS positioning itself as a Calendly alternative with ranked availability and overlay calendars, targeting the same SMB/professional segment as Appointlet.
- Chili Piper: Chili Piper is an emerging scheduling and revenue routing platform focused on sales and customer success use cases, overlapping with Appointlet's sales/marketing and customer success segments.
Broad incumbents
- HubSpot Meetings: HubSpot's Meetings tool is bundled within the HubSpot CRM platform, offering scheduling natively to HubSpot's large customer base - a broad incumbent competing on integration rather than standalone features.
- Microsoft Bookings: Microsoft Bookings is bundled with Microsoft 365, providing native appointment scheduling to enterprise customers already paying for Office - a broad incumbent competing on bundled value rather than standalone depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Appointlet social profiles
Digital presenceAppointlet compliance and trust
Trust signalCompliance3 records
Appointlet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appointlet leadership team
Management profileNumber of profiles
Profiles2 records
Appointlet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appointlet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appointlet
What does Appointlet do?
Appointlet is a cloud-based SaaS appointment scheduling platform that enables professionals and teams to create customizable booking pages, sync with Google Calendar and Microsoft 365 to prevent double bookings, automatically generate video conferencing links (Zoom, Google Meet, GoToMeeting, WebEx, Join.Me), and collect payments via Stripe or PayPal during the scheduling flow. It supports round robin team scheduling, joint availability checks across multiple staff, and embeddable website widgets.
Is Appointlet a public or private company?
Appointlet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Appointlet founded?
Appointlet was founded in 2012. It employs 1 to 10 people.
Where is Appointlet based?
Appointlet is headquartered in Portland, United States, in the North America region.
How does Appointlet make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are payment Processing (Stripe Integration) and affiliate Referrals.
Who are Appointlet's main competitors?
Direct peers on record are Calendly, YouCanBookMe, Acuity Scheduling, Doodle, ScheduleOnce (by OnceHub) and Setmore. Emerging players are SavvyCal and Chili Piper. Broad incumbents are HubSpot Meetings and Microsoft Bookings.
Does Appointlet have an API?
Yes. Appointlet provides a public status API for checking service status. The API includes GET endpoints for retrieving overall status summary (https://status.appointlet.com/v3/summary.json) and component-level status (https://status.appointlet.com/v3/components.json). The API returns JSON data including page status, active incidents, and maintenance information. No rate limits, authentication details, or developer portal link were specified in available documentation. Developer documentation is at status.appointlet.com/en-us/public-api.
What industry is Appointlet in?
Appointlet's product category is Appointment Scheduling Software. Its primary akta.pro industry code is BPACAKAJ, Workforce Management & Scheduling Outsourcing (Non-payroll). Its NAICS code is 5613 and its SIC code is 7372.