What OneQrew does

OneQrew GmbH is a Stuttgart-registered digital platform serving small and medium-sized skilled trades businesses (Handwerksbetriebe) across the DACH region (Germany, Austria, Switzerland). The company operates as a holding entity over a group of 17 wholly-owned specialized software brands — including QOMET (steel/metal), JUPROWA (electrical/plumbing), blue:solution (HVAC/electrical SMB with 40,000+ customers), sykasoft (HVAC/refrigeration/plant engineering), AAA EDV (heating technology), PinnCalc (carpentry/joinery), CP-Pro (scaffolding), and extragroup (furniture/interior finishing CAD/ERP) — each of which has been acquired and continues to operate independently under its own brand. Collectively, the group brings roughly 40 years of trades-software domain experience and a combined installed base of tens of thousands of SMB customers.

The core technology stack is a cloud-based SaaS suite anchored by four products: OneQrew HUB (a centralized product information hub connecting manufacturer catalogs, assembly instructions, 3D data, and material specifications directly into trades software), VenDoc ERP (full ERP covering order processing, accounting, HR, planning, and production), HalloPetra (an AI office assistant positioned as a vacation replacement for administrative work, built on OpenAI and Google Gemini APIs), and Infleet (real-time GPS fleet tracking with route optimization). These are accessed through the MyOneQrew customer portal, which provides SSO and bundles additional tools: MeisterQ (AI knowledge assistant via Perplexity API), OneQrew Academy (training), OneQrew Social (AI-generated social media content via Google Gemini and Perplexity), OneQrew WebKit (AI website builder), Förder-Kompass (German/Austrian funding program finder), Preis-Check-Atlas (hourly-rate benchmarking), and CraftIT (tool management).

OneQrew's business model is recurring SaaS subscription, with quote-based pricing tailored to each trades segment and a freemium MyOneQrew portal offered free to existing subscription customers. Distribution runs through direct digital channels (oneqrew.com, my.oneqrew.com), the 17 group-company brands serving their respective trades verticals, and a partner/reference-customer program. Go-to-market emphasizes direct-to-SMB marketing via LinkedIn, Instagram, Facebook, YouTube, XING, content marketing (including the annual Preisatlas Handwerk), and the OneQrew Academy webinar program. Leadership comprises Co-CEO Benno Quade and Managing Director Christoph Stoica, with operations headquartered in Freiburg and offshore delivery through Manila via OneQrew Digital Services.

Name

OneQrew

Legal name

OneQrew GmbH

Website

https://oneqrew.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

OneQrew is a Stuttgart-based holding company operating a group of 17 specialized SaaS brands that deliver ERP, AI office assistance, GPS fleet tracking, and digital tools to SMB skilled trades businesses across the DACH region.

Ownership category

akta.pro rank

Product category

Skilled Trades Software (Handwerk Software)

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

Keywords

• Skilled trades software
• Trade ERP systems
• SaaS platform
• Business management software
• Trades digitalization

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscriptions: OneQrew and its group companies provide software-as-a-service solutions on a subscription basis. Products like OneQrew Hub, VenDoc (ERP), Infleet, and AI tools are offered as recurring subscriptions to trades businesses. The MyOneQrew portal is provided free to subscription customers as a value-added service.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

OneQrew is a digital platform that connects skilled trades (Handwerk) businesses with specialized software solutions from its group of 17 software companies, providing integrated business management, ERP (VenDoc), AI-powered office automation (HalloPetra), GPS fleet tracking (Infleet), and product information hub (OneQrew HUB). The MyOneQrew customer portal bundles these capabilities with single sign-on, AI assistants, training, and benchmarking tools delivered as SaaS subscriptions to SMB trades businesses in the DACH region.

Product overview

OneQrew operates a platform connecting trades (Handwerk) businesses with a group of software companies, aggregating their digital solutions into a unified ecosystem. The core portfolio comprises four main products: OneQrew HUB (centralized product information hub delivering manufacturer catalogs and material data), OneQrew ERP / VenDoc (full ERP system for trades businesses), HalloPetra / KI-Bürokraft (AI-powered office assistant), and Infleet (GPS fleet tracking with route optimization). These are accessed through the MyOneQrew customer portal, which serves as a single-login hub bundling AI tools (MeisterQ assistant), training (OneQrew Academy), social media automation (OneQrew Social), website building (OneQrew WebKit), funding guidance (Förder-Kompass), price benchmarking (Preis-Check-Atlas), and tool management (CraftIT).

Differentiator

Problem solved

Functional benefit

Brands

• OneQrew HUB: Platform connecting manufacturers with craft businesses, providing product information and material data
• HalloPetra
• Infleet
• VenDoc
• MeisterQ
• OneQrew Academy
• OneQrew WebKit
• OneQrew Social
• Förder-Kompass
• CraftIT

Products and services

• OneQrew HUB Central product information platform that consolidates manufacturer catalogs, assembly instructions, 3D data, and material specifications directly within the trades software environment, eliminating manual searches for trades businesses.
• OneQrew ERP (VenDoc) ERP system tailored for trades businesses covering SHK (sanitary, heating, climate), electrical, and other trades, with modules for order processing, accounting, human resources, planning, and production.
• HalloPetra (KI-Bürokraft) AI-powered office assistant for tradespeople that functions as a digital substitute for vacation coverage or temporary administrative support, automating office tasks through generative AI integration with the user's trades software.
• Infleet (GPS-Tracking) Real-time GPS vehicle tracking solution with automated route optimization, digital mileage logging, and fleet management capabilities designed for trades businesses managing service vehicles.
• MyOneQrew Portal Central hub for subscribed customers providing single sign-on access to all OneQrew tools, including AI assistants (MeisterQ), training content (OneQrew Academy), funding guides (Förder-Kompass), product information, with multi-factor authentication and B2B messenger capabilities.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Partnerships

17 partnerships are on record, tiered core.

• QOMETcoreOthersPart of OneQrew group. Specializes in calculation and order processing software for steel and metalworking trades. Develops solutions that perfect the modern office of steel and metal workers.
• mexXsoftcoreOthersPart of OneQrew group. Offers all-in-one industry software for gardening, construction and ancillary building trades with mobile and cloud support.
• JUPROWAcoreOthersPart of OneQrew group. Specializes in industry-specific system solutions for electrical and plumbing trades in German-speaking countries. Founded 1984 in Austria, expanded to Germany in 1987.
• AccantumcoreOthersPart of OneQrew group. Supports digitization in craft businesses through advanced DMS and WMS (Document Management System / Warehouse Management System) solutions since 2000.
• blue:solutioncoreOthersPart of OneQrew group. Supports over 40,000 customers in HVAC, electrical and small business sectors. Flagship product smarthandwerk offers comprehensive office software enabling digital workflows.
• sykasoft GmbHcoreOthersPart of OneQrew group. Specializes in solutions for HVAC, refrigeration, electrical, plant engineering, and technical customer service. Founded 1987, first software version developed in early 1980s.
• Huonker SoftwaretechnikcoreOthersPart of OneQrew group. Family-run company from Black Forest focused on software for construction trades. Solution baufaktura facilitates office work from costing to invoicing for small businesses.
• scireum GmbHcoreOthersPart of OneQrew group. Supports associations, brand manufacturers, and specialist wholesalers in digitalizing sales and marketing processes.
• CP-Pro SolutionscoreOthersPart of OneQrew group. Offers comprehensive software solutions for scaffolders, systematizing all work processes and significantly simplifying operations.
• OneQrew Digital Services (formerly Feil, Feil und Feil / FFUF)coreOthersPart of OneQrew group. Develops digital solutions for large, decentralized skilled-trade companies and service providers in installation and building operations. Has operations in Manila, Philippines.
• PinnCalc (formerly P-S-S)coreOthersPart of OneQrew group. Specializes in integrated, customer-tailored software solutions for carpenters, joiners, window manufacturers, and retailers.
• PraKomcoreOthersPart of OneQrew group. Develops flexible and inspiring software for trades ensuring optimal interaction between all areas of the business.
• TAIFUNcoreOthersPart of OneQrew group. Offers cross-sector commercial software and apps for all administrative tasks in small, medium, and large businesses.
• M-SOFTcoreOthersPart of OneQrew group. Develops integrated software solutions for skilled trades and commerce combining benefits, reliability, and ease of use with appropriate IT infrastructure.
• extragroupcoreOthersPart of OneQrew group. Focuses on furniture and interior finishing, supplying coordinated CAD and ERP software. Offers training on request.
• DIGI-SOFTWAREcoreOthersPart of OneQrew group. Offers perfectly coordinated solutions for skilled trades and medium-sized businesses for digital time recording, order processing, and capacity planning.
• AAA EDVcoreOthersPart of OneQrew group. Market leader for heating technology software with smart digital solutions in HVAC and plumbing sector. Modular, scalable, industry-specific solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• weclapp: German cloud ERP platform for SMBs including trade, manufacturing and services. Comparable on ERP-in-the-cloud positioning and DACH SMB focus, overlapping with OneQrew's VenDoc ERP offering.
• sevDesk: Cloud accounting and business management platform for German SMBs and freelancers. Comparable to the accounting, invoicing, and finance modules within OneQrew's trades software.
• Jobber: Field service software for small home-service businesses (HVAC, plumbing, electrical, landscaping). Comparable product/scope to OneQrew's trades SMB stack and a useful reference for SMB-centric GTM.
• ServiceTitan: Vertical SaaS for trades and field service businesses in North America. Closest international analogue on business model, vertical depth, and trade-SMB target customer; benchmark for OneQrew's long-term ARR scaling path.
• ToolTime: Berlin-based SaaS for trades businesses covering scheduling, dispatch, invoicing and customer management. Direct competitor to OneQrew's ERP/business management layer for DACH Handwerk SMBs.

Broad incumbents

• Microsoft Dynamics 365 Business Central: Mid-market cloud ERP from Microsoft frequently deployed at DACH SMBs. Represents the broad-suite incumbent threat to OneQrew's ERP and integrated business management roadmap.
• Sage: Global SMB ERP/accounting vendor with a sizable DACH presence. Competes broadly with OneQrew ERP and has historically targeted construction and trades verticals.
• Lexoffice (Haufe-Lexware): Leading cloud accounting solution for German SMBs, part of Haufe Group. Comparable as a DACH incumbent SaaS sold into the same trades SMB customer base as OneQrew.
• Hilti ON!Track: Hilti's tool and asset management platform for construction. Comparable on the tool-tracking and fleet-management axis (OneQrew's Infleet and CraftIT) for trades and construction customers.

Emerging players

• Plancraft: Construction-trade SaaS from Hamburg targeting craftsmen with project management and CRM. Emerging peer focused specifically on the German trades segment that OneQrew's subsidiaries serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@oneqrew
• Facebookfacebook.com/oneqrew
• LinkedInlinkedin.com/company/oneqrew
• Instagraminstagram.com/oneqrew

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneQrew