Van Ausdall & Farrar

What Van Ausdall & Farrar does

Van Ausdall & Farrar (VAF) is a privately-held managed technology services provider (MTSP) headquartered in Indianapolis, Indiana, founded in 1914 as a Thomas Edison Company distributor and self-described as Indiana's largest full-service office technology provider. The company delivers an integrated portfolio spanning four functional pillars: Managed IT (VSecure endpoint, server, firewall, and SOCaaS security tied to Sophos, Fortinet, Arctic Wolf, Tenable, and KnowBe4), Cloud Communications (UCaaS via RingCentral, Mitel, and 8x8 with Salesforce and HubSpot integrations), Managed Print Services (Ricoh, HP, Canon, Kyocera, Brother printers with claims of up to 30% cost reduction), and Process Automation (document management via OnBase, Square9, and OPEX). In 2024-2025, VAF added an AI Consulting practice with a proprietary AI Acceptable Use Framework, AI-driven anti-phishing, AI knowledge management, and a November 2025 AI Automation initiative.

The company operates three offices in Indiana (Indianapolis headquarters, Fort Wayne, Evansville) and serves customers across Indiana and the broader Midwest in verticals including healthcare, insurance, engineering and construction, state and local government, manufacturing and logistics, real estate, financial services, education, and non-profits. Its go-to-market combines direct field sales for mid-market and enterprise accounts with inside sales for SMB, supplemented by channel partnerships with Microsoft (Solutions Partner, top 5%), Mitel (Gold Dealer, top 7% of ~1,200 North American dealers for six consecutive years), RingCentral (Top 30 globally, #28 of 14,000 partners; Leadership Roundtable member), and Ricoh (ProVision Dealer). Revenue is generated through monthly recurring managed services contracts, hardware and consumables sales, cloud communications subscriptions, and project-based professional services, with quote-based pricing that is not publicly disclosed.

VAF holds SOC 2 Type II certification and bundles endpoint-to-network security under its VSecure sub-brand launched in 2024. The company has 101-250 employees, no disclosed parent company or external investors, and operates as an independent, founder-or-private-controlled business with over a century of continuous operation. Recent strategic activity is concentrated around security and AI feature launches, deepening Microsoft and RingCentral co-sell motions, and rebranding IT services under VSecure to emphasize a security-first managed services posture.

Name

Van Ausdall & Farrar

Legal name

Van Ausdall & Farrar, Inc.

Website

https://vanausdall.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

101–250 employees

Short description

Van Ausdall & Farrar is a privately-held managed technology services provider founded in 1914 and headquartered in Indianapolis, offering integrated managed IT, cloud communications, managed print, process automation, and AI consulting services to SMB and mid-market customers across Indiana and the Midwest.

Ownership category

akta.pro rank

Product category

Managed Technology Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK), Endpoint Protection Platforms (EPP/NGAV) (HDADAEAD), Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ)

Keywords

• Managed IT services
• Managed print services
• Cloud communications
• Managed security services
• Document management solutions

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Managed Services: Monthly recurring fees for managed IT services, managed security services, and managed print services. Includes monitoring, maintenance, support, and technology management.
2. Hardware and Supplies Sales: Sale of printers, copiers, scanners, video surveillance equipment, and related supplies. Includes both one-time equipment sales and ongoing consumable supply orders.
3. Cloud Communications: Cloud VoIP and PBX systems, unified communications as a service (UCaaS) through partnerships with RingCentral, 8x8, and Mitel. Recurring subscription revenue.
4. Professional Services: Implementation, installation, training, and consulting services. Includes technology assessments, security awareness training, and strategic business reviews.
5. Training Services: Customer training programs including security awareness training, system usage training, and technology education. Customized to meet business needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Van Ausdall & Farrar is Indiana's largest full-service managed technology services provider, delivering integrated IT, communications, print, and process automation solutions to businesses and non-profits throughout the Midwest. Core offerings include Managed IT Solutions, Cloud VoIP and PBX Systems (UCaaS), Managed Print Services, Process Automation (document management and workflow), Managed Security Services, and AI Consulting Services, supported by proprietary tools such as the Technology Strength Assessment™ and the VSecure IT Services security-focused managed service plans.

Product overview

Van Ausdall & Farrar is a full-service managed technology services provider offering an integrated portfolio of solutions: Managed IT Solutions (including cloud, security, and data management), Cloud VoIP and PBX communications systems, Managed Print Services, Process Automation, and AI Consulting Services. These core offerings are supplemented by proprietary tools like the Technology Strength Assessment for technology evaluation and VSecure IT Services for security-focused managed support. The company also provides customer training and video surveillance solutions. The portfolio works together to provide end-to-end business technology services spanning from infrastructure management to security and AI adoption.

Differentiator

Problem solved

Functional benefit

Brands

• Technology Strength Assessment™: A comprehensive assessment tool to help businesses understand their technology needs, eliminate unnecessary technology, optimize existing systems, and create a technology improvement roadmap.
• VSecure
• VAF Volunteers

Products and services

• Managed IT Solutions Comprehensive information technology services including managed security, cloud solutions, data backup, disaster recovery, and network management to empower business operations.
• Cloud VoIP and PBX Systems Unified cloud communications platforms providing VoIP, PBX, video conferencing, instant messaging, and email solutions for business communication needs delivered via Mitel, RingCentral, and 8x8 partnerships.
• Managed Print Services Print solutions that cut costs by up to 30%, streamline workflows, and provide 24/7 support with enterprise-grade security for printing and copying needs across businesses.
• Process Automation Customized solutions to streamline data flow and boost efficiency by overcoming backlogs, improving processes, and enabling competitive business operations through document management and workflow automation.
• AI Consulting Services AI strategy, governance, and risk management consulting services to help businesses adopt AI responsibly with the proprietary AI Acceptable Use Framework.
• Managed Security Services Protection against malware, viruses, ransomware, and phishing attacks through comprehensive security monitoring and incident response delivered as part of VSecure IT Services.
• Technology Strength Assessment Proprietary Technology Strength Assessment™ that evaluates business technology infrastructure across information, print, process, and communication domains to create technology improvement roadmaps.
• VSecure IT Services Comprehensive IT security-focused managed service offerings including endpoint/server protection with EDR/XDR/MDR, proactive patching, co-managed firewall security, SOCaaS, and dedicated security analyst services.
• Video Surveillance Solutions IP-based network-connected surveillance cameras and management systems with HD quality video, advanced infrared technology, and remote access capabilities delivered via Fortinet partnership with no license fees.
• Customer Training Customized training classes and quick clips for security awareness, Mitel Connect Client, Microsoft tools, and system usage for employees and end users.

Quantifiable outcome

• Print cost reduction of up to 30%
• +2 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core, major and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft Solutions Partner with certifications demonstrating highest level of expertise. Integrations with Microsoft Outlook, Exchange, Teams, and Microsoft 365. Offers Microsoft 365 backup programs for customers.
• MitelcoreTechnology or IntegrationMitel Gold Partner for 6 consecutive years (top 7% of dealers). Offers MiCloud Connect UCaaS platform. Partner SmartStart program for cloud discovery, programming, implementation, training, and support. Deployed first SmartStart customer in US.
• RingCentralcoreTechnology or IntegrationRingCentral partner ranked #28 globally (top 30 of 14,000 partners). Leadership roundtable partner (top 25). Provides cloud communications, UCaaS, and video collaboration solutions. Tightest integration with Microsoft Teams available.
• 8x8majorTechnology or IntegrationCloud-based unified communication solution provider. Partnership announced in 2018 to bring cloud communications to market.
• FortinetcoreTechnology or IntegrationSecurity partnership for video surveillance (FortiCamera, FortiRecorder) and firewall solutions (FortiGate). Provides next-generation firewall security services as part of VSecure offering. No license fees for video surveillance.
• RicohcoreTechnology or IntegrationRicoh ProVision Dealer Partner (2024) with Circle of Excellence certification (2017). Eco Excellence Program member (2023). Provides printers, copiers, and production print equipment.
• SophoscoreTechnology or IntegrationSophos Intercept X Advanced with XDR included in all VSecure base plans. Endpoint/server protection using EDR/XDR/MTR technologies.
• HPmajorTechnology or IntegrationHP print solutions partner offering printers and supplies.
• CanonmajorTechnology or IntegrationCanon print solutions partner offering copiers, printers, and imaging equipment.
• KyoceramajorTechnology or IntegrationKyocera document solutions partner offering printers and multifunction devices.
• DattomajorTechnology or IntegrationDatto backup and business continuity solutions. Used for proactive monitoring in VSecure IT Services.
• AcronismajorTechnology or IntegrationAcronis global leader in hybrid cloud data protection. Partnership announced January 2017 for cloud backup and data protection services.
• KnowBe4majorTechnology or IntegrationSecurity awareness training platform provider. Offers end-user cybersecurity awareness training and compliance management platform.
• TenablemajorTechnology or IntegrationVulnerability management technology provider. Part of VSecure managed security offerings including vulnerability scanning.
• Arctic WolfmajorTechnology or IntegrationSecurity operations center as a service (SOCaaS) partnership for advanced threat detection and response.
• SalesforcemajorTechnology or IntegrationSalesforce CRM integration with VoIP systems enabling full call control directly from Salesforce records with screen pops for inbound calls.
• HubSpotmajorTechnology or IntegrationHubSpot CRM integration for unified communications enhancing customer relationship management and sales productivity.
• Google CloudcoreTechnology or IntegrationMitel deploys new MiCloud Connect UCaaS customers in Google Cloud. Strategic alliance for AI and contact center solutions. Mitel partnership leverages Google Cloud for 99.9999% reliability.
• Amazon AWScoreTechnology or IntegrationMitel strategic partnership with AWS for enhanced applications and advanced mobility functionality. Delivered through Mitel cloud communications platform.
• Technology Assurance Group (TAG)majorGTM or Marketing PartnerTAG membership connects VAF with top managed technology services providers. Annual conventions for discussing cloud IT, cybersecurity, and business innovation.
• AppDirectminorChannel Partner/ Reseller/ DistributorAppDirect marketplace partner for cloud services distribution.
• OnBase (Hyland)majorTechnology or IntegrationOnBase enterprise content management (ECM) solutions partner for document management and workflow automation.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Gordon Flesch Company: Gordon Flesch Company is a Midwest-based managed technology services provider offering managed IT, cloud communications, managed print, and document management. Closely comparable to VAF in geographic footprint (Indiana/Midwest), vertical mix, and integrated MTSP model.
• EO Johnson Business Technologies: EO Johnson is a regional managed technology services provider serving SMB and mid-market across the Midwest with managed IT, managed print, UCaaS, and document solutions. Direct comparable on service mix, customer profile, and regional scale to VAF.
• Marco Technologies: Marco is a Midwest-headquartered managed technology and print services provider with a similar portfolio spanning managed IT, cloud communications, managed print, and security. Comparable in regional depth, vertical breadth, and MTSP positioning to VAF.
• Dataprise: Dataprise is a national managed IT services provider focused on mid-market customers with managed security, cloud, and unified communications offerings. Comparable to VAF on managed IT core, security stack, and mid-market positioning.
• Ntiva: Ntiva is a managed IT and cybersecurity services provider serving SMB and mid-market organizations. Directly comparable on managed IT, cybersecurity, and UCaaS bundle, with a comparable customer profile and recurring services model.
• CMIT Solutions: CMIT Solutions is a managed IT services franchise network delivering managed IT, cybersecurity, and cloud services to SMBs. Comparable to VAF on the SMB-centric managed IT and security proposition, though structured as a franchise rather than single regional operator.

Broad incumbents

• Konica Minolta Business Solutions: Konica Minolta is a global incumbent in managed print and document solutions that has expanded into managed IT and cloud services. Comparable to VAF on managed print core and increasingly on the IT/UCaaS bundle, though at far greater scale and geographic reach.
• Ricoh USA: Ricoh is a global print and document management incumbent that is both a VAF partner (ProVision Dealer) and adjacent competitor. Comparable on managed print, document workflow, and increasingly on IT services, but at national/global scale rather than regional.
• Sharp Electronics Corporation: Sharp provides managed print, document, and IT services to mid-market and enterprise customers. Comparable to VAF on print and document solutions, with similar MTSP ambitions but at broader national scale.
• CDW Corporation: CDW is a large national provider of IT solutions and managed services across hardware, software, and cloud. Comparable to VAF on the multi-vendor IT solutions and managed services model, though operating at significantly greater scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vanausdallinc
• LinkedInlinkedin.com/company/van-ausdall-&-farrar
• Instagraminstagram.com/vanausdallinc
• Xx.com/vanausdallinc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Ausdall & Farrar