What Moloni does

Moloni is a Portuguese cloud-based SaaS provider of online invoicing and business management software, certified by the Autoridade Tribut\u00e1ria (Portuguese Tax Authority) under certificate number 2860. Founded in 2012 and headquartered in Lisbon, Moloni serves more than 39,000 Portuguese companies, primarily small and medium-sized enterprises, alongside freelancers, retailers, restaurants, e-commerce operators, and select public-sector contractors. Its product suite covers AT-certified invoice and document issuance, customer and product management, financial reporting, electronic data interchange (EDI) in CIUS-PT and UBL 2.1 formats for public procurement, ATCUD code generation, qualified digital signature, and 128-bit encrypted data handling.

The platform is accessible via web browser and through a six-app native mobile suite on iOS and Android (Sales, Manager, Stocks, POS, Orders, Display), addressing the full operating cycle from invoicing to point-of-sale to inventory. Moloni exposes a public REST API and an integration marketplace of 38 third-party plugins spanning e-commerce (Shopify, WooCommerce, PrestaShop, Magento 2, Wix, Shopkit), payments (Stripe, SIBS, ifthenpay, Easypay, REDUNIQ, Paybyrd), logistics (CTT, Logistics WMS), CRM (Zoho CRM, Bitrix24), business intelligence (Atlas Insight), and workflow automation (Zapier). It also offers Moloni Pro Connector for ERP integrations and is a wholly-owned subsidiary of the Visma Group, the European enterprise software conglomerate.

Moloni operates a recurring subscription model with the core Moloni ON plan starting at EUR 3.50/month and the POS module at EUR 10.90/month plus EUR 1 per additional operator seat; many third-party plugins are monetized as paid add-ons. Go-to-market is product-led growth via a 30-day free trial on moloni.pt, complemented by an Official Agent Program that recruits exclusive channel partners on commission economics and free customer onboarding. The company has received PME Excel\u00eancia 2023, PME L\u00edder 2023, and Produto do Ano 2024 awards, and is headquartered in Portugal.

Name

Moloni

Legal name

Moloni Unipessoal, Lda

Website

https://moloni.pt

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Moloni is a Portuguese cloud-based SaaS provider of AT-certified online invoicing and business management software, serving over 39,000 SMEs, freelancers, retailers, restaurants, and e-commerce operators across Portugal under the ownership of the Visma Group.

Ownership category

akta.pro rank

Product category

Invoicing and Business Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Compliance & Regulatory Operations (AML/KYC, Reporting, Audit) (FSAGAAAL)

Keywords

• Online invoicing software
• SaaS billing platform
• Point of sale systems
• Business management tools
• Electronic invoicing solutions

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. SaaS Subscription (Moloni ON): Monthly/annual subscription plans for the core online invoicing software, starting at €3.50/month. Plans are tiered, with the 30-day free trial reducing onboarding friction. Subscriptions include access to core invoicing features, document issuance, and customer management.
2. POS Software Subscription: Monthly subscription for the Point of Sale module at €10.90/month (software only), with additional operator seats at €1/month per user. No hardware is included in the subscription.
3. Plugin/Integration Fees: Many integrations with third-party platforms (e-commerce, payments, logistics) are listed as 'Pago' (paid), generating revenue through the sale of integration plugins. Some plugins (Magento 2, OpenCart 3, PrestaShop, VirtueMart, WooCommerce) are free.
4. Operator Seat Fees: Additional POS operator/worker seats billed at €1/month per user, beyond the base POS subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Moloni is a cloud-based SaaS platform providing certified online invoicing, document management, and business management tools for Portuguese businesses. Its core offering, Moloni ON (starting at €3.50/month), enables SMEs, freelancers, and enterprises to issue tax-compliant invoices, receipts, and transport documents certified by the Portuguese Tax Authority (AT Certificate No. 2860). The platform extends to POS (€10.90/month), mobile apps (Sales, Manager, Stocks, Orders, Display), and 38+ third-party integrations covering e-commerce, payments, and CRM.

Product overview

Moloni is a cloud-based business management and invoicing platform that provides a comprehensive suite of tools for Portuguese businesses. The core offering consists of the main Moloni platform and Moloni ON for invoicing and document management, complemented by specialized POS solutions (Moloni POS with 10.90EUR/month pricing), and six dedicated mobile applications (Moloni Sales for mobile invoicing, Moloni Manager for business analytics, Moloni Stocks for inventory management, Moloni Orders for restaurant order handling, and Moloni Display for customer-facing screens). Additional tools include the Moloni Pro Connector for desktop integration and an Agent Program for B2B partners. The platform integrates with 38+ third-party services covering e-commerce, payments, business intelligence, and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Moloni Sales: Mobile application focused on fast sales and mobile document issuance.
• Moloni Manager
• Moloni Stocks
• Moloni POS
• Moloni Orders
• Moloni Display

Products and services

• Moloni ON Cloud-based online invoicing software certified by the Portuguese Tax Authority (AT Certificate No. 2860). Enables SMEs, freelancers, and enterprises to issue tax-compliant invoices, receipts, and transport documents; manage customers, products, and inventory; and access financial reporting via web browsers and mobile apps. Includes 30-day free trial.
• Moloni (Core Platform) Online invoicing software providing certified document issuance, customer management, inventory control, and financial reporting for Portuguese businesses. Accessible via web browsers on Windows, macOS, and Linux.
• Moloni POS Point-of-sale solution accessible via browser or mobile apps. Features table management for restaurants, multiple POS terminals, TPA payment terminal integration (Multibanco/MBWay), and suspended sales.
• Moloni Sales Mobile App Mobile-first invoicing application for iOS and Android enabling fast sales, document issuance, customizable interface, multi-currency support, and real-time synchronization for businesses and freelancers.
• Moloni Manager Mobile App Mobile business management app providing real-time access to sales data, performance comparison across periods, best-seller analysis, stock management, and sales representative performance tracking.
• Moloni Stocks Mobile App Mobile inventory management application using device cameras for barcode scanning. Supports multi-warehouse inventory counts, collaborative workflows, and real-time synchronization.
• Moloni Orders Mobile order management application for restaurant take-away, dine-in, and delivery operations. Features real-time kitchen communication, table management, and device notifications for order status.
• Moloni Display Customer-facing display application for Android tablets/TVs and AndroidTV showing sales summaries, order status, and promotional slideshows. Integrates with Moloni POS.
• Moloni Pro Connector Desktop connector software for integrating Moloni with local ERP and accounting systems, enabling deeper data integration and remote installation/configuration support.
• Moloni Agent Program Official B2B partner program offering agents across Portugal exclusive commissions on referred sales, direct system access to onboard clients instantly with the first month free, dedicated support, and exclusive campaigns. No financial investment required.

Quantifiable outcome

• Over 39,000 companies trust and use Moloni
• +5 more outcomes

Named customers30 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

Feature13 records

Partnerships

38 partnerships are on record, tiered core, supporting and flagship.

• ifthenpaycoreTechnology or IntegrationPayment service integration allowing Moloni customers to generate MB (Multibanco) payment references. Available as a paid plugin. ifthenpay also offers the ifthenpay SMART mobile terminal for payments anywhere.
• EupagocoreTechnology or IntegrationPayment services integration for managing MB references easily and optimizing services securely and innovatively. Paid plugin.
• REDUNIQcoreTechnology or IntegrationPayment services provider offering the best solutions in payment services for any business. Moloni and REDUNIQ partnership delivers payment processing capabilities. Paid plugin.
• StripecoreTechnology or IntegrationStripe and Moloni integration reduces costs, increases revenue, and enables more efficient business administration. Paid plugin.
• Logistics WMSsupportingTechnology or IntegrationIntegration with LogisticsWMS offers indispensable tools for optimizing warehouse operations. Paid plugin.
• Atlas InsightsupportingTechnology or IntegrationAtlas Insight provides professional business analytics and dashboards that enable confident, data-driven decisions. Paid plugin.
• YaltsupportingTechnology or IntegrationYalt is a loyalty and marketing platform that helps SMEs increase visits, sales, and retention with digital cards and automated campaigns. Paid plugin.
• AirMenusupportingTechnology or IntegrationRestaurant integration connecting Moloni with major delivery platforms. Empowers restaurants with Moloni and AirMenu for platform connectivity. Paid plugin.
• Bitrix24supportingTechnology or IntegrationBitrix24 integration brings the right tools for maximum performance of your online store without effort. Paid plugin.
• CTTsupportingTechnology or IntegrationCreate your online store simply. CTT is a unique partner from creation to final customer delivery. Paid plugin.
• e-goisupportingTechnology or IntegrationCommunicate efficiently with customers, collaborators, and suppliers through SMS. Paid plugin.
• easypaycoreTechnology or Integrationeasypay allows providing MB references with the ease customers need. Simple, fast, and effective. Paid plugin.
• JumpsellersupportingTechnology or IntegrationConnect Moloni to Jumpseller and enjoy a complete e-commerce platform for fast-growing businesses. Paid plugin.
• LodgifysupportingTechnology or IntegrationLodgify integration simplifies accommodation management and saves time to dedicate to guests. Paid plugin.
• OutSmartsupportingTechnology or IntegrationOutSmart is online service management software. Automatic document creation when work orders are completed, client and article sync to Moloni. Paid plugin.
• Magento 2supportingTechnology or IntegrationConnect Magento 2 to Moloni and automate document issuance with speed, security, and full legal compliance. Free plugin.
• OpenCart 3supportingTechnology or IntegrationIntegrate OpenCart 3 with Moloni and automate document issuance with data synchronization and automatic sending. Free plugin.
• VirtueMartsupportingTechnology or IntegrationOpen-source e-commerce solution for Joomla. Integration facilitates synchronization between online store and invoicing management. Free plugin.
• ShopifycoreTechnology or IntegrationIntegrate Shopify with Moloni to automate document issuance, synchronize data, and send documents by email. Stock stays synchronized automatically. Paid plugin.
• ShopkitsupportingTechnology or IntegrationCreate your online store with Shopkit. Customize design, add products, configure payments and shipping. Sync orders, customers, and products between platforms. Paid plugin.
• PrestaShopcoreTechnology or IntegrationOpen-source e-commerce platform. Integration enables instant invoicing, fast receipt generation, and direct invoicing from PrestaShop. Free plugin.
• WooCommercecoreTechnology or IntegrationIntegrate WooCommerce with Moloni and issue AT-certified invoices from WordPress. Free plugin.
• SIBScoreTechnology or IntegrationSIBS is the main national electronic payments service. The SmartPOS terminal integration supports MB Way and card payments with real-time queries and centralized management. Paid plugin.
• PaybyrdsupportingTechnology or IntegrationPaybyrd is a payment partner for merchants. Online and in-store payment solutions managed from one device. Paid plugin.
• ZapiersupportingTechnology or IntegrationZapier connects Moloni with applications that automate processes and free the business from repetitive tasks. Paid plugin.
• Zoho CRMsupportingTechnology or IntegrationZoho CRM integration enables faster invoicing and saves time for other aspects of the business. Paid plugin.
• WixsupportingTechnology or IntegrationIntegrate Moloni with your Wix store and access everything needed to expand your business. Paid plugin.
• WHMCSsupportingTechnology or IntegrationIntegrate WHMCS with Moloni to automate document issuance with synchronization and automatic email sending. Paid plugin.
• WeasysupportingTechnology or IntegrationWeasy is a simple and intuitive platform for creating online stores. Integration ensures invoicing grows with the business. Paid plugin.
• X64supportingTechnology or IntegrationSell, print invoices, manage stock and table orders anywhere. X64 is a solution for point-of-sale and document management. Paid plugin.
• OyO (Organize Your Office)supportingTechnology or IntegrationOyO is online document, financial, and HR management software for SMEs. The integration centralizes information, simplifies operations, and provides effective control over payments and documents.
• TeksajosupportingTechnology or IntegrationTeksajo's e-Documents platform enables electronic data interchange (EDI) with business partners. Integration with Moloni adds invoicing and documents to the digital workflow.
• ClosumsupportingTechnology or IntegrationAutomate email and SMS campaigns. Integrate Closum, synchronize contacts, and optimize communication with customers. Paid plugin.
• BlumpsupportingTechnology or IntegrationBicycle maintenance business management integration. Gives more momentum to cycling business management with Moloni. Paid plugin.
• BUKsupportingTechnology or IntegrationBUK automates invoicing by connecting to the appointment scheduling system, available 24h/day. Paid plugin.
• AirTaxisupportingTechnology or IntegrationElectronic invoicing integration with taxi meter. Simple, fast, and fully compliant with the law. Paid plugin.
• FareHarborsupportingTechnology or IntegrationFareHarbor integration automates invoice issuance, reduces manual tasks, and minimizes errors. Paid plugin.
• Visma GroupflagshipStrategic or Co-development PartnerMoloni is part of the Visma Group, a multinational enterprise software company. This provides Moloni with the backing of a large European software group, access to shared resources, and integration into Visma's product ecosystem. Moloni is listed on visma.pt and visma.com.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vendus: Vendus is a Portuguese POS and invoicing platform targeting retail and hospitality SMEs in Portugal. It overlaps directly with Moloni POS, Moloni Orders, and basic invoicing functionality and competes on the same Portuguese Tax Authority compliance requirements.
• PHC Software: PHC is a long-established Portuguese accounting and ERP software vendor with invoicing, inventory, and payroll modules for SMEs. It competes directly with Moloni's invoicing and business management suite in the same Portuguese SME market.
• Primavera BSS: Primavera BSS is a leading Portuguese ERP and accounting software platform serving SMBs with invoicing, fiscal reporting, and POS-adjacent features. It is one of the most direct Portuguese competitors to Moloni in the SME compliance and back-office space.

Broad incumbents

• Sage: Sage is a global incumbent in SMB accounting, payroll, and invoicing with Sage 50 and Sage Accounting products. It competes in the broader online invoicing and compliance category with much larger geographic and product breadth than Moloni.
• QuickBooks: QuickBooks is the dominant global SMB accounting and invoicing platform offered by Intuit. It serves overlapping SME invoicing and tax-compliance needs and increasingly targets European markets that Moloni addresses.
• Xero: Xero is a leading cloud accounting SaaS for small businesses with invoicing, bank reconciliation, and an extensive app marketplace. It is a broad incumbent with growing European presence competing for the same SMB finance workflows as Moloni.
• SAP Business One: SAP Business One is SAP's ERP suite for SMBs including invoicing, financial reporting, and tax compliance. It competes as a broader incumbent for the upper end of Moloni's SME segment that requires more complete back-office functionality.
• Microsoft Dynamics 365 Business Central: Microsoft Dynamics 365 Business Central is a cloud ERP for SMBs with integrated invoicing, finance, and tax-compliance features. It serves as a broad incumbent backed by Microsoft's enterprise distribution and Microsoft 365 ecosystem.

Emerging players

• Stripe Invoicing: Stripe Invoicing is a hosted invoices and recurring billing product within Stripe's payments platform with support for global tax compliance. It is an emerging player that is rapidly encroaching on the online invoicing category with a payments-native approach.
• SumUp: SumUp is a European SMB payments and POS provider that has expanded into invoicing and basic business management for micro-merchants. It is an emerging regional player with overlapping POS and invoicing functionality targeting similar SME customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• Xx.com/MoloniPortugal
• YouTubeyoutube.com/c/MoloniPortugal
• Facebookfacebook.com/molonisoftware
• LinkedInlinkedin.com/company/moloniportugal
• Instagraminstagram.com/moloni_software

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moloni