personizely
- Company typePrivate
- Founded2018
- HeadquartersChisinau, Moldova
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
personizely firmographics
Firmographics- Name
- personizely
- Legal name
- Personizely
- Website
- https://personizely.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
personizely industry classification
Industry- Product category
- Conversion Rate Optimization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)
Keywords
Where personizely is headquartered
LocationHeadquarters
- HQ city
- Chisinau
- HQ country
- Moldova
- HQ region
- Europe
Markets served
personizely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Visitor-Based Tiers: Pricing based on monthly website visitors with tiered plans. Lower tiers target SMBs with 10,000-50,000 monthly visitors. Higher tiers accommodate growing businesses and mid-market companies with greater traffic volumes. All plans include access to A/B testing, personalization, and widgets features.
- Partner/Affiliate Commissions: Referral revenue through affiliate partner program where partners earn recurring commissions (20-30%) for referred customers. VAR partners can resell under white-label with custom pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for small businesses and startups |
| Subscription | Monthly | Mid-market tier for growing ecommerce brands |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels6 records
personizely product offering
Product offeringCore offering
Personizely is a SaaS conversion rate optimization platform that bundles A/B testing, real-time website personalization, and a drag-and-drop widget builder into a single no-code solution. It enables ecommerce and digital businesses to run split tests, deliver tailored visitor experiences, and deploy popups, bars, and callouts without developer involvement. The product is sold as monthly subscriptions priced by website traffic volume and is distributed via direct sign-up, app marketplaces, and partner channels.
Product overview
Personizely is a unified A/B testing and website personalization platform designed for ecommerce businesses. The platform comprises four integrated core products: A/B Testing (for running content, redirect, theme, and price tests), Website Personalization (for delivering real-time tailored visitor experiences), Widgets (for creating popups, bars, callouts, and embedded forms), and Integrations (connecting to ecommerce platforms, email/SMS services, CRMs, and analytics tools). All four products work together from a single platform to help businesses optimize conversions without developers, offering no-code visual editors and drag-and-drop functionality across the suite.
Differentiator
Problem solved
Functional benefit
Products and services
- A/B Testing A no-code A/B testing tool that lets ecommerce and digital businesses run content, redirect, theme, and price tests to optimize their site for higher conversions. Includes a visual editor, CSS/JS editor, custom goal tracking, multi-page tests, and custom traffic allocation. Targeted at marketers and ecommerce owners who want to launch experiments without developer involvement.
- Website Personalization A real-time website personalization engine that adapts content, images, CTAs, and colors for each visitor using behavior-based, contextual, and data-driven targeting (geolocation, device, traffic source, cart contents, weather, UTM parameters, subscription status). Designed for ecommerce and digital marketers seeking to turn more visitors into customers.
- Widgets A drag-and-drop widget builder for creating popups, announcement bars, callouts, embedded widgets, and teaser offers that drive sign-ups and boost sales. Includes 11+ element types (forms, surveys, buttons, images, videos, coupons, timers, product showcases, cart progress bars, social buttons, maps, custom HTML) and 9+ trigger types (exit intent, scroll, time, click, etc.). Aimed at marketers who want to launch on-site campaigns without coding.
Quantifiable outcome
- Customer saved $1000s in dev costs while generating $12,000+ in additional revenue
- +2 more outcomes
Companies that use personizely
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
personizely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration72 records
Feature6 records
personizely partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- ShopifycoreNative Shopify app integration allowing Shopify merchants to run A/B tests and personalization directly on their stores. Available on Shopify App Store with 93 5-star reviews.
- WixcoreWix App Market integration enabling Wix users to implement split tests and personalization. Listed with 345 5-star reviews on the Wix platform.
- MailchimpcoreEmail marketing integration for list growth and automated workflows. Captured leads sync automatically to Mailchimp for email campaigns.
- KlaviyocoreEcommerce email marketing integration enhancing subscriber lists and automating email campaigns with Personizely widget data.
- HubSpotcoreCRM integration enriching HubSpot subscriber lists by integrating Personizely lead capture and widget data.
- Google AnalyticscoreAnalytics integration providing insights about marketing campaign performance by connecting Personizely data with Google Analytics tracking.
- PrismflycorePlatinum-level agency partner providing ecommerce optimization services using Personizely. Specializes in comprehensive CRO solutions.
- FAV SolutioncorePlatinum partner and leading development agency specializing in ecommerce implementation of Personizely solutions.
- First PiercoreGold partner - full service ecommerce agency providing Personizely implementation and optimization services.
- Sphere AgencycoreGold partner - digital marketing agency for brands using Personizely for growth-focused campaigns.
- Les CausantescoreGold partner - growth marketing agency utilizing Personizely for client conversion optimization.
- CaveracoreGold partner - digital marketing agency specializing in customer experience, design, and web development with Personizely.
- Chameleon CollectivecoreGold partner - growth and transformation consultancy focusing on ecommerce, marketing, and customer experience solutions using Personizely.
- Crossroad MediacoreGold partner - boutique digital agency specializing in high-impact digital strategy, SEO, and AEO with Personizely.
- MediaparkminorSilver partner - design and digital marketing agency providing Personizely services to clients.
- Blue Bee WebminorSilver partner - all-in-one digital marketing agency utilizing Personizely for client campaigns.
- MAK Digital DesignminorSilver partner - web design and development company focusing on custom web solutions and ecommerce websites with Personizely.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
personizely competitors and assessment
Company assessmentDirect peers
- Dynamic Yield: Dynamic Yield (acquired by Mastercard) is an enterprise personalization platform offering A/B testing, personalization, and product recommendations — overlapping directly with Personizely's website personalization product.
- Crazy Egg: Crazy Egg offers heatmaps, A/B testing, and session recordings for SMB marketers. It is comparable to Personizely in the SMB CRO segment though with less focus on personalization widgets.
- Privy: Privy is a Shopify-focused popup and email-capture tool popular with SMB ecommerce merchants. It overlaps with Personizely's widget and email-list-growth use cases on the Shopify App Store.
- OptinMonster: OptinMonster is a leading popup and lead-capture widget builder for ecommerce and SaaS, directly overlapping with Personizely's widget builder product. Both target SMB marketers seeking no-code conversion tools.
- Convert.com: Convert is a privacy-focused A/B testing and personalization platform serving SMB and mid-market ecommerce. It competes in the same horizontal CRO category as Personizely with comparable pricing positioning.
- AB Tasty: AB Tasty is a European-headquartered A/B testing and personalization platform with overlapping functionality to Personizely, targeting mid-market and enterprise ecommerce and digital brands.
- VWO (Visual Website Optimizer): VWO is a direct competitor offering A/B testing, personalization, and conversion widgets for SMB and enterprise. Personizely's CMO wrote a public comparison article positioning Personizely as a more affordable alternative.
- Kameleoon: Kameleoon is an A/B testing and personalization SaaS targeting mid-market and enterprise ecommerce. Comparable to Personizely in core A/B and personalization functionality with broader enterprise positioning.
- Optimizely: Optimizely is the leading enterprise experimentation and personalization platform, offering A/B testing and website personalization. It is the direct competitor that Personizely explicitly positions against, but at significantly higher price points ($36K+/year).
Emerging players
- Sumo: Sumo (formerly SumoMe) provides popup builders, list-growth tools, and basic A/B testing for SMB websites. It overlaps with Personizely's widget and personalization features but has a smaller ecommerce-platform integration footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
personizely social profiles
Digital presencepersonizely compliance and trust
Trust signalCompliance1 record
personizely financial estimates
Financial estimateRevenue estimate
Valuation estimate
personizely leadership team
Management profileNumber of profiles
Profiles2 records
personizely funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
personizely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about personizely
What does personizely do?
Personizely is a SaaS conversion rate optimization platform that bundles A/B testing, real-time website personalization, and a drag-and-drop widget builder into a single no-code solution. It enables ecommerce and digital businesses to run split tests, deliver tailored visitor experiences, and deploy popups, bars, and callouts without developer involvement. The product is sold as monthly subscriptions priced by website traffic volume and is distributed via direct sign-up, app marketplaces, and partner channels.
Is personizely a public or private company?
personizely is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was personizely founded?
personizely was founded in 2018. It employs 1 to 10 people.
Where is personizely based?
personizely is headquartered in Chisinau, Moldova, in the Europe region.
How does personizely make money?
Two revenue lines are on record. Subscription - Visitor-Based Tiers are the primary driver. The others are partner/Affiliate Commissions.
Who are personizely's main competitors?
Direct peers on record are Dynamic Yield, Crazy Egg, Privy, OptinMonster, Convert.com, AB Tasty, VWO (Visual Website Optimizer), Kameleoon and Optimizely. Sumo is listed as an emerging player.
Does personizely have an API?
No public API is recorded for personizely.
What industry is personizely in?
personizely's product category is Conversion Rate Optimization Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of HDAAAGAB, Media & Content Personalization (News, Video, Music, Podcasts). Its NAICS code is 5132 and its SIC code is 7372.