What RevOps Squared does

Benchmarkit is a privately held B2B SaaS benchmarking and research company founded by Ray Rike that provides segmented performance benchmarks, interactive tools, and partner-sponsored research reports to SaaS executives. Its core products include Public SaaS Company Benchmarks, Private SaaS Company Benchmarks, the Interactive 2025 B2B SaaS Performance Metrics Benchmarks tool, and annual research reports (2026 SaaS & AI-Native Metrics, 2026 B2B Marketing Benchmarks, Brand vs Demand Benchmarks). Underlying assets include a benchmarking index covering 800+ companies, 25,000+ benchmarked companies, and 1,500,000+ datapoints, with cuts by company size, annual contract value, target customer, product category, and go-to-market motion to give executives context for metrics used in board presentations, fundraising, and operating decisions.

The company monetizes primarily through B2B partnerships: partner-sponsored research reports, event and media sponsorships (including SaaS Metrics Palooza), and a paid Benchmark Assessment Program that lets partners deliver benchmarking services using Benchmarkit's methodology and data. The go-to-market is content-led, anchored by multiple podcasts (The Metrics Brothers/SaaS Talk co-hosted with Dave Kellogg, AI to ROI, Monday Night Metrics co-hosted with The SaaS CFO's Ben Murray, Metrics That Measure Up) and supported by a research partner ecosystem of 20+ B2B SaaS vendors such as Gainsight, MAXIO, LeanData, Sage Intacct, Mosaic, Xactly, Salesloft, The SaaS CFO, Revenue IO, Clearbit, Modern Sales Pros, Mediafly, LeadIQ, Demandbase, HubSpot, Atrium, and Tenbound. Customer logos and pricing are not publicly disclosed, and the company operates as a founder-led, sub-10-person team headquartered in Yardley, Pennsylvania, with no disclosed institutional funding.

Name

RevOps Squared

Legal name

Benchmarkit

Website

https://revopssquared.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Benchmarkit is a privately held B2B SaaS benchmarking company that provides segmented performance benchmarks, interactive tools, and research reports to SaaS executives for metrics-informed decisions related to operations, fundraising, and board presentations.

Ownership category

akta.pro rank

Product category

SaaS Benchmarking and Performance Analytics

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• SaaS performance benchmarking
• B2B SaaS metrics
• Interactive benchmarking platform
• SaaS KPI research
• Revenue operations analytics

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Benchmark Research Reports: Partner-sponsored research reports and benchmarks delivered as content marketing assets to engage executive buyers
2. Sponsorship Programs: Event sponsorships, media sponsorships, and partner research sponsorships for B2B SaaS vendors and technology companies
3. Benchmark Assessment Program: Paid benchmark assessment services for companies seeking to compare their metrics against industry standards

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

RevOps Squared provides B2B SaaS benchmarking products and services for SaaS and subscription-based companies seeking to improve customer acquisition, expansion, and retention efficacy. Its core offerings include Public and Private SaaS Company Benchmarks delivered through an interactive benchmarking platform, supported by annual research reports, partner-sponsored studies, podcasts, and a Benchmark Assessment Program that enables partners to offer benchmarking services to their clients.

Product overview

Benchmarkit provides B2B SaaS benchmarking products and services. The core offerings include Public SaaS Company Benchmarks and Private SaaS Company Benchmarks, which provide performance metrics data segmented by company size, annual contract value, target customer, product category, and go-to-market motion. Interactive benchmarking tools allow leaders to make benchmark-validated decisions for executive discussions, operating decisions, fundraising preparation, and board presentations. Supporting offerings include research reports (2026 SaaS & AI-Native Metrics, 2026 B2B Marketing Benchmarks, Brand vs Demand Benchmarks), media content (AI to ROI podcast, The Metrics Brothers/SaaS Talk, Metrics That Measure Up, Monday Night Metrics), and events (SaaS Metrics Palooza, SaaS Solutions Showcase). The company maintains a benchmarking index covering 800+ companies, 25,000+ data points, and 1,500,000+ benchmarked metrics.

Differentiator

Problem solved

Functional benefit

Brands

• SaaS Talk: Podcast hosted by Ray Rike and Dave Kellogg providing unique insights and metrics analysis for B2B SaaS companies, formerly known as The Metrics Brothers.
• AI to ROI
• Metrics That Measure Up
• Monday Night Metrics

Products and services

• Public SaaS Company Benchmarks Benchmarking data and performance metrics for publicly traded SaaS companies, enabling leaders to compare their performance against public market peers.
• Private SaaS Company Benchmarks Performance benchmarks for private SaaS companies segmented by company size, annual contract value, target customer, product category, and go-to-market motion.
• Interactive 2025 B2B SaaS Performance Metrics Benchmarks Interactive benchmarking tool allowing B2B SaaS leaders to compare their metrics against industry peers using an online interactive interface.
• 2026 SaaS & AI-Native Metrics Research report covering metrics specific to AI-native SaaS companies and the intersection of artificial intelligence with SaaS performance measurement.
• 2026 B2B Marketing Benchmarks B2B marketing performance benchmarks report for 2026 covering key marketing metrics and KPIs.
• Brand vs Demand Benchmarks Comparative benchmarks analyzing the relationship between brand marketing and demand generation performance.
• Benchmark Assessment Program Program allowing research partners to offer benchmarking services to their clients using the company's methodology and benchmarking dataset.
• Partner Sponsored Research Co-branded research reports produced with partners, covering topics such as GTM strategy, AI in finance, and AI in marketing.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• GainsightcoreGTM or Marketing PartnerResearch partner displaying the Gainsight logo on the website. Gainsight is a customer success platform serving B2B SaaS companies, indicating a mutual marketing relationship to reach shared SaaS executive audiences.
• MAXIOcoreGTM or Marketing PartnerResearch partner providing SaaS financial metrics and analytics. MAXIO (formerly SaaSOptics) focuses on subscription revenue management, aligning with Benchmarkit's metrics benchmarking focus.
• LeanDatacoreTechnology or IntegrationResearch partner specializing in revenue marketing automation and lead-to-account matching. Their demand generation technology complements Benchmarkit's benchmarking services.
• Sage IntacctminorGTM or Marketing PartnerResearch partner providing financial management solutions for SaaS companies. Supports Benchmarkit's research through co-branded content and audience reach.
• MosaiccoreGTM or Marketing PartnerStrategic investment planning platform (now part of Anaplan) that aligns with Benchmarkit's metrics-focused positioning for SaaS finance teams.
• XactlyminorGTM or Marketing PartnerSales performance management and incentive compensation solutions provider featured as a research partner, serving SaaS companies' commission and quota planning needs.
• SalesloftminorGTM or Marketing PartnerSales engagement platform research partner reaching SaaS sales and revenue operations professionals.
• The SaaS CFOcoreGTM or Marketing PartnerBen Murray's The SaaS CFO brand is a prominent media partner, co-hosting Monday Night Metrics with Ray Rike. Represents a key thought leadership partnership in the SaaS finance community.
• Revenue IOminorGTM or Marketing PartnerRevenue intelligence platform research partner supporting Benchmarkit's go-to-market and revenue benchmarking content.
• SaaSCanminorGTM or Marketing PartnerResearch partner focused on SaaS company assessment and benchmarking services.
• ProductLedminorGTM or Marketing PartnerProduct-led growth research and community partner, aligning with Benchmarkit's metrics benchmarking for PLG-oriented SaaS companies.
• Modern Sales ProsminorGTM or Marketing PartnerSales community and thought leadership partner reaching revenue operations and sales leaders.
• MediaflyminorGTM or Marketing PartnerRevenue enablement platform research partner, aligning content with sales and revenue team audiences.
• DemandbaseminorGTM or Marketing PartnerAccount-based marketing platform research partner serving B2B enterprise SaaS audiences.
• HubSpotminorGTM or Marketing PartnerCRM and marketing platform partner reaching a broad SaaS and marketing technology audience.
• AtriumminorGTM or Marketing PartnerSales analytics and forecasting platform research partner for SaaS metrics and KPI content.
• TenboundminorGTM or Marketing PartnerSales development research and benchmarking partner focused on B2B sales pipeline and SDR metrics.
• Baker TillyminorGTM or Marketing PartnerProfessional services firm and event sponsor, bringing accounting and advisory expertise to the SaaS finance benchmarking community.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OpenView Partners: OpenView publishes widely cited SaaS benchmarks (e.g., the SaaS Benchmarks Report and Expansion Benchmark Report) and targets the same B2B SaaS executive buyer — C-suite, RevOps, finance — as Benchmarkit, making it the closest direct competitor in the SaaS benchmarking category.
• Bessemer Venture Partners: Bessemer's State of the Cloud report and Cloud Index are reference benchmarks for SaaS founders, CFOs, and revenue leaders — the same audience Benchmarkit serves — and it publishes with far greater editorial reach and frequency.
• ICONIQ Capital: ICONIQ publishes SaaS growth benchmarks, marketing benchmarks, and recurring content reports for SaaS executives, directly competing with Benchmarkit's benchmarking reports and partner-sponsored research products for the same content-marketing budget pools.
• SaaS Capital: SaaS Capital publishes recurring SaaS financial benchmarks and survey-based industry data that overlaps with Benchmarkit's benchmarking index for private SaaS companies — and is distributed through a similar B2B SaaS finance audience.
• KeyBanc Capital Markets: The annual KeyBanc SaaS Survey is one of the most cited public-SaaS benchmarks in the market and targets finance leaders at SaaS companies, directly competing with Benchmarkit's Public SaaS Company Benchmarks and 2026 B2B Marketing Benchmarks for share of mind.

Broad incumbents

• SaaStr (SaaStr Inc.): SaaStr is a larger, broadly focused SaaS community, content platform, and annual conference serving a similar executive audience to Benchmarkit, with overlapping event and content monetization (SaaS Metrics Palooza mirrors SaaStr Annual) though its scope is wider than benchmarking.
• Forrester Research: Forrester publishes subscription-based SaaS and technology research that overlaps with Benchmarkit's benchmarking portfolio, including subscription-based pricing, customer success, and revenue operations coverage — serving the same enterprise buyers from a much larger and more established platform.

Emerging players

• Pavilion: Pavilion (formerly Revenue Collective) is a community for revenue leaders — CMOs, CROs, RevOps heads — that overlaps with Benchmarkit's executive persona and increasingly publishes benchmarking-style content for its members, making it a partial substitute for the community layer of Benchmarkit's media.
• Kyle Poyar / ProductLed: ProductLed publishes PLG benchmarks and operating reports that directly compete with Benchmarkit's PLG-segmented benchmarks. As one of Benchmarkit's listed research partners, it is a cooperating-but-overlapping player in the product-led benchmarking niche.

Others

• TSIA (Technology & Services Industry Association): TSIA publishes recurring benchmark studies on SaaS customer success, renewals, and recurring revenue metrics, making it an adjacent ecosystem participant to Benchmarkit's benchmarking index that targets overlapping RevOps, customer success, and finance leader personas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Benchmarkitai
• Facebookfacebook.com/revopssquared
• LinkedInlinkedin.com/company/benchmarkitai
• Instagraminstagram.com/benchmarkit_ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RevOps Squared