Electroheads
Electroheads is a UK-based direct-to-consumer e-mobility media and e-commerce company that sells electric bikes, scooters, cargo bikes, and mopeds online while monetizing expert reviews through affiliate referrals to 20+ manufacturer brands. It serves consumer e-mobility buyers across the UK, EU, and North America.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Electroheads does
Electroheads, operated by Electroheads Media Ltd and founded in 2020 in London, is a direct-to-consumer e-mobility media and e-commerce company. Its core offering is expert, ride-tested editorial content on electric bikes and electric scooters delivered through a blog, an email newsletter, and a YouTube channel with over 100,000 subscribers. This content reviews hundreds of e-bike and e-scooter models annually on dimensions including ride quality, comfort, handling, safety, range, build quality, and value, with particular focus on UK road-legality requirements. The technical foundation is a Shopify-based storefront integrated with YouTube and social media channels (Instagram, TikTok, Twitter/X), with no proprietary technology disclosed.
Electroheads monetizes this audience through two primary streams: first, affiliate referral commissions generated when readers click 'Buy direct from [Manufacturer]' links to brands such as ADO, Engwe, Fiido, Wisper, Cyrusher, and Pure Electric, tracked via codes such as 'ELECTROHEADS' and 'ADOELECTROHEADS'; second, direct hardware sales of e-bikes, e-scooters, cargo bikes, mopeds, and motorbikes through its own Shopify storefront, with unit prices ranging from approximately £179.99 for budget scooters to over £8,000 for premium e-motorbikes. A physical pickup location in the UK supports local order fulfillment.
The company serves consumer e-bike and e-scooter buyers, as well as environmentally conscious consumers seeking to switch from fossil-fuel vehicles, across the United Kingdom, Netherlands, Germany, Spain, France, the United States, and Canada, with localized storefronts in five languages. It won the Riders Choice Awards 2024 for Best Reviews Website and operates with 11-50 employees under founder and COO James Moore, with no external funding rounds disclosed.
Electroheads firmographics
Firmographics- Name
- Electroheads
- Legal name
- Electroheads Media Ltd
- Website
- https://electroheads.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electroheads is a UK-based direct-to-consumer e-mobility media and e-commerce company that sells electric bikes, scooters, cargo bikes, and mopeds online while monetizing expert reviews through affiliate referrals to 20+ manufacturer brands. It serves consumer e-mobility buyers across the UK, EU, and North America.
- Ownership category
- akta.pro rank
Electroheads industry classification
Industry- Product category
- Electric Mobility Products
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-Bikes & Electric Bicycles (CRACASAA)
- akta.pro secondary industries
- E-Scooters (Stand-Up) (CRACASAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), E-Bike Retail (CRAMAHAE)
Keywords
Where Electroheads is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Electroheads business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Affiliate/Referral Revenue: Electroheads earns commissions through affiliate links directing customers to manufacturer websites (ADO, Engwe, Fiido, etc.). Review articles contain 'Buy direct from' links with referral codes (e.g., 'ELECTROHEADS', 'ADOELECTROHEADS') that track purchases and generate commissions.
- E-commerce Product Sales: The company operates a Shopify storefront selling electric bikes and scooters directly. Products are shipped or available for pickup, with prices ranging from budget options under £1000 to premium models exceeding £3000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget electric scooters from £179.99 |
| Unit Pricing | Pay-as-you-go | Electric bikes from under £1000 to premium models |
| Unit Pricing | Pay-as-you-go | High-power e-bikes (500W+) for private use |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Electroheads product offering
Product offeringCore offering
Electroheads operates an independent review platform and e-commerce marketplace for electric bikes, e-scooters, electric mopeds, and electric accessories. The company combines expert editorial content (blog buying guides and YouTube video reviews) with a Shopify storefront selling products directly and affiliate links to manufacturer websites such as ADO, Engwe, Fiido, and Cyrusher. Products span budget options under £1,000 to premium models exceeding £8,000 across categories including folding bikes, mountain bikes, cargo bikes, commuter bikes, and adult/kids scooters.
Product overview
Electroheads is an electric mobility review platform and e-commerce marketplace operated by Electroheads Media Ltd, offering expert reviews and sales of electric bikes and scooters. The platform provides curated product selections across multiple subcategories: folding electric bikes (featuring brands like ADO, Fiido, Engwe, Volt, Lemmo), electric mountain bikes (from Cyrusher, Engwe, Wisper, Canyon), electric road/commuter bikes, electric cargo bikes and trikes, electric mopeds, and electric scooters for adults and children. The core offering combines written expert reviews with video content (YouTube 100k+ subscribers) and a direct purchase marketplace powered by Shopify. The platform also offers budget-friendly options under £1000 and high-powered 500W+ bikes for private land use. Key product categories include fat tyre bikes for all-terrain use and seated electric scooters for enhanced comfort.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Bike Sales A comprehensive e-bike retail offering covering folding e-bikes, electric road/commuter bikes, electric mountain bikes, electric cargo bikes and trikes, fat tyre e-bikes, electric mopeds, and high-powered 500W+ bikes for private land use. Products sourced from brands including ADO, Engwe, Fiido, Cyrusher, Wisper, Canyon, Estarli, Ampere, EBI, Hygge, Synch, Big Game Bikes, Lemmo, DYU, and others, with prices ranging from under £1,000 to over £8,000. Targeted at individual consumers seeking personal electric mobility solutions.
- Electric Scooter Sales A dedicated e-scooter retail offering covering adult electric scooters, off-road electric scooters, electric scooters with seats, and electric scooters for kids. Products sourced from brands including Pure Electric, AOVOPRO, JOYOR, iScooter, Windgoo, Todimart, RCB, and others. Prices range from approximately £179.99 for budget scooters to premium models for adult road use. Targeted at individual consumers and families seeking personal electric micro-mobility solutions.
- Electroheads YouTube Channel
Companies that use Electroheads
Customer profileSegments2 records
Ideal customer profiles2 records
Electroheads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Electroheads partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- ADO (ADOebike)coreMajor partner brand featured prominently in reviews and product listings. Exclusive discount code 'ADOELECTROHEADS' offered for purchases. Multiple ADO models reviewed including ADO Air 20, ADO Air 28, ADO Beast 20F, ADO Air 20 Ultra, ADO Air 20 PRO, and ADO One Pro cargo bike.
- EngwecoreFeatured partner with exclusive 'ELECTROHEADS' discount code. Multiple models reviewed including Engwe Engine Pro, Engwe P20, Engwe Engine X, Engwe E26, Engwe M20, and Engwe Y10 electric scooter. Products sold through affiliate links.
- FiidocoreExtensive partnership covering multiple Fiido models: Fiido D11, D2S, D3 Pro, D21, M21, L3, C21, C11 City Pro, M1 Pro Fat Tyre, Titan Cargo, E-Gravel, Nomads, and Air. Products available through their Shopify store and affiliate links.
- Wisper BikescoreUK-based e-bike manufacturer with multiple models featured: Wisper Tailwind Trail Crossbar, Wisper Tailwind Comfort, Wisper Wayfarer H7/H9/M7/M9, Wisper Traditional 705, Wisper M9 and Tailwind Trail MTB models. Featured in mountain bike and commuter reviews.
- CyrushercorePremium e-bike brand with extensive product range featured: Cyrusher Trax (full suspension MTB), Cyrusher Kommoda, Cyrusher Kuattro, Cyrusher Ovia, Cyrusher Bandit, Cyrusher Ranger, Cyrusher Nitro, and Cyrusher Glider cargo bike. Multiple models receive top ratings.
- EstarliminorUK e-bike manufacturer featured in cargo bike and folding bike categories. Products include Estarli e20.7, e20.8 Play, e28, e28.8, and Estarli eCargo Longtail (Family Version and standard).
- AmpereminorUK electric bike brand with products featured in road bike and mountain bike categories including Ampere X-Trail, Ampere Alter, Ampere Mode, and Ampere Explore.
- Pure ElectriccoreMajor UK e-scooter brand featured with Pure Air4 Pro Boost and Pure Flex (Advance Flex) models. Products reviewed with direct purchase links to pureelectric.com.
- AOVOPROminorE-scooter brand featured with AOVOPRO AV01 (budget scooter) and AOVOPRO ESBS (seated scooter). Products linked via Amazon UK affiliate links.
- HyggeminorDanish e-bike brand with products featured: Hygge Vester (folding fat tyre) and Hygge Virum (folding e-bike). Both reviewed with discount code 'ELECTROHEADS' for purchases.
- SynchminorUK-based e-bike brand with multiple fat-tyre and folding models: Synch Super Monkey, Synch Mini Monkey, Synch Longtail Monkey, Synch Ultra Monkey, Synch Glyder (scooter). Products noted as 'UK assembled'.
- iScooterminorE-scooter brand featured with i9 model (best lightweight scooter) and seated iScooter model. Products linked via Amazon UK.
- Big Game BikesminorUK e-bike manufacturer with high-power 750W models: Buffalo, Buffalo Alpha Plus, Impala, Impala Alpha Plus, Warthog. Products featured in 500W+ motor collection (not road-legal, for private use).
- RoxformminorE-bike brand with Roxform Plico folding bike reviewed and rated. Noted for comfort-focused design that 'doesn't feel like a folding bike'.
- EBI (EBIke)minorPremium touring e-bike brand with EBI Agile model featured as 'Best Touring Electric Bike'. Includes accessories package with front/rear rack and pannier bags.
- Ryd BikeminorLightweight e-bike brand with Ryd Bike Aero 16 reviewed as super lightweight option. Notable for no welded joints and carbon belt drive design.
- LemmominorInnovative brand with Lemmo Zero folding e-bike reviewed. Unique design allows folding smaller than Brompton Electric with airline-safe 159Wh battery.
- CanyonminorPremium German e-MTB brand with Canyon Torque:ON CF 7 featured as top-spec option. Highest price point in guides at £3,749 with carbon fibre frame.
- AM CargominorDanish cargo e-trike manufacturer with products including Kindergarten (6 children), Workman 2, Dog Friendly, Ultimate Curve, and Ultimate Harmony trikes.
- JOYORminorE-scooter brand featured with JOYOR Y6S (best for off-roading, 500W motor). Linked via Amazon UK.
- DYUminorBudget e-bike brand with multiple models: D3F 14-inch mini, FF500 fat tyre, C6 26-inch city, A1F 7.5AH 16-inch folding, King 750 26-inch fat tyre, T1 torque sensor folding.
- WindgoominorE-bike and e-scooter brand with products including Windgoo E20, Windgoo B3 (micro bike with pedals), Windgoo B9 (seated scooter), Windgoo M20 electric scooter.
- EskutaminorUK e-moped brand with Eskuta SX-250 Series III and SX-250d featured in Electric Mopeds category.
- 10TENminorElectric motorbike brand with 10TEN MX-E, MX-E 3L, and MX-E3 dirt bikes featured. High-power models (not road-legal) in 500W+ collection.
Scale indicators3 records
Recent moves6 records
Electroheads competitors and assessment
Company assessmentEmerging players
- Cowboy: Premium connected e-bike brand with strong direct-to-consumer content marketing targeting urban commuters. Comparable audience overlap (European urban e-mobility buyers) though positioned as a premium single-brand alternative.
Broad incumbents
- Cycling Weekly: Long-established UK cycling publication with growing e-bike review and buying guide coverage. Comparable as a buyer-facing review authority, though primarily focused on conventional cycling.
- BikeRadar: Established global cycling media outlet with reviews of electric and conventional bikes. Comparable as a bicycle review authority, though broader in scope beyond e-mobility.
- Rad Power Bikes: Large US direct-to-consumer e-bike retailer with its own content marketing and educational resources. Comparable as a vertically integrated e-bike brand leveraging owned content to drive direct sales rather than affiliate revenue.
- Global Cycling Network (GCN): Major YouTube-led cycling media brand covering road, MTB, and increasingly e-bikes. Comparable content + YouTube-first model with multi-channel audience, though broader cycling scope.
- Cyclist Magazine / Immediate Media cycling portfolio: UK cycling media brand under Immediate Media with reviews and buying advice increasingly covering e-bikes. Comparable as an established UK authority, though with broader premium road cycling focus.
Direct peers
- Ride1Up: US-based direct-to-consumer e-bike brand with strong content marketing and value positioning. Comparable target customer (budget-to-mid e-bike buyers) and review-driven discovery model, though primarily sells own-brand product.
- ElectricBikeReview.com: Long-running dedicated e-bike review site with hands-on testing and detailed product reviews. Closely comparable to Electroheads' core expert review + comparison content for e-bikes.
- Electrek: Leading US-based electric mobility news, reviews, and analysis site covering e-bikes, e-scooters, and EVs. Directly comparable content-led model with affiliate revenue and deep e-mobility category coverage.
- Pure Electric: UK-based retailer of electric scooters and e-bikes operating physical stores and online, with content/review marketing. Closest direct peer given shared UK e-mobility retail + content model, including featured brands on Electroheads' site.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Electroheads social profiles
Digital presenceElectroheads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electroheads leadership team
Management profileNumber of profiles
Profiles1 record
Electroheads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electroheads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electroheads
What does Electroheads do?
Electroheads operates an independent review platform and e-commerce marketplace for electric bikes, e-scooters, electric mopeds, and electric accessories. The company combines expert editorial content (blog buying guides and YouTube video reviews) with a Shopify storefront selling products directly and affiliate links to manufacturer websites such as ADO, Engwe, Fiido, and Cyrusher. Products span budget options under £1,000 to premium models exceeding £8,000 across categories including folding bikes, mountain bikes, cargo bikes, commuter bikes, and adult/kids scooters.
Is Electroheads a public or private company?
Electroheads is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Electroheads founded?
Electroheads was founded in 2020. It employs 11 to 50 people.
Where is Electroheads based?
Electroheads is headquartered in London, United Kingdom, in the Europe region.
How does Electroheads make money?
Two revenue lines are on record. Affiliate/Referral Revenue is the primary driver. The others are E-commerce Product Sales.
Who are Electroheads's main competitors?
Cowboy is listed as an emerging player. Broad incumbents are Cycling Weekly, BikeRadar, Rad Power Bikes, Global Cycling Network (GCN) and Cyclist Magazine / Immediate Media cycling portfolio. Direct peers are Ride1Up, ElectricBikeReview.com, Electrek and Pure Electric.
Does Electroheads have an API?
No public API is recorded for Electroheads.
What industry is Electroheads in?
Electroheads's product category is Electric Mobility Products. Its primary akta.pro industry code is CRACASAA, E-Bikes & Electric Bicycles, with a secondary code of CRACASAB, E-Scooters (Stand-Up). Its NAICS code is 441227 and its SIC code is 3751.