Ballen Brands
Ballen Brands is a family-owned digital marketing firm that builds WordPress-based BREW real estate websites with IDX integration, CRM setup, and content services for individual real estate agents, brokerages, and small businesses on a month-to-month, no-contract basis.
- Company typePrivate
- Founded2016
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ballen Brands does
Ballen Brands is a privately held, family-owned digital marketing and web design firm founded in 2016 by Lori Ballen, with ownership transferred to siblings Jeff Helvin (Chief Operating Officer) and Paul Helvin (Chief Business Officer) in April 2019. The company is headquartered in Las Vegas, Nevada with secondary operations in Huntington Beach, California, and operates as the legal entity Helvin Bros LLC. Its core product is BREW (Ballen Real Estate Websites), a WordPress-based platform with Elementor Pro page building, integrated IDX Broker property search, Listings to Leads instant home valuation, community showcase pages, lead capture forms, and SEO architecture (Yoast, Smush, Hummingbird plugins). Complementary offerings include Business WordPress Websites ($1,495 setup + $59/month), WooCommerce e-commerce sites ($2,495 + $59/month), Keller Williams Command enhancement services, Keap CRM setup and integration, IDX Broker and Listings to Leads configuration, WordPress hosting ($19–$99/month), and content creation services including a $500/month Ultimate Blog Bundle. AI tools are used to support content creation workflows but are not a differentiated product capability.
The company serves solo real estate agents, real estate teams, real estate brokerages (via the Broker BREW tier), Keller Williams agents, and small-to-medium businesses outside of real estate, including e-commerce operators. Customers are acquired through a content-first, SEO-driven, direct-sales funnel via ballenbrands.com with no channel partners, resellers, or marketplace listings. The business model combines one-time setup fees ($495–$3,995) with recurring monthly subscriptions (typically ~$214/month per BREW customer bundling hosting, IDX, Listings to Leads, and analytics), plus à la carte content services. All services are month-to-month with no contracts. The company competes on agent-built-for-agent credibility, integrated real estate tool stack, hyper-local SEO content strategy, and contract flexibility rather than on proprietary technology; its underlying technology is built on commodity WordPress and third-party SaaS (Keap, IDX Broker, Listings to Leads, WooCommerce, Elementor).
Ballen Brands firmographics
Firmographics- Name
- Ballen Brands
- Legal name
- Helvin Bros LLC
- Website
- https://ballenbrands.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ballen Brands is a family-owned digital marketing firm that builds WordPress-based BREW real estate websites with IDX integration, CRM setup, and content services for individual real estate agents, brokerages, and small businesses on a month-to-month, no-contract basis.
- Ownership category
- akta.pro rank
Where Ballen Brands is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ballen Brands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Website Setup Fees: One-time fees for website design and build, ranging from $1,495 to $3,995 depending on package tier (Decaf BREW to Broker BREW). Business WordPress websites at $1,495, E-commerce at $2,495, KW Command setup at $495, IDX integration at $250, L2L integration at $250, landing pages at $200.
- Monthly Hosting & Utilities: Recurring monthly fees for website hosting ($19-$99/mo), IDX Broker ($60/mo), Listings to Leads ($95/mo), Clicky Analytics ($10/mo), and other services. BREW monthly utilities total approximately $214/mo. Business website monthly at $59/mo.
- CRM Subscriptions: Keap/Infusionsoft CRM plans at $239/mo (Pro, up to 2 users, 2,500 contacts) or $369/mo (Ultimate, up to 3 users, 5,000 contacts). Additional one-time setup fees of $995 for CRM campaign suites. Currently offering 50% off first 2 months.
- Content & Professional Services: Professional content creation services including buyer/seller blogs ($150/page), community pages ($150/each), hyperlocal blogs ($150/each), market reports ($250/each), professional bios ($150/each), and a monthly Ultimate Blog Bundle at $500/mo. KW Command content pages at $150/page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Business WordPress Website — $1,495 setup + $59/mo |
| One time/ perpetual license | Monthly | Ecommerce Website with WooCommerce — $2,495 setup + $59/mo |
| One time/ perpetual license | Monthly | KW Command Website Setup — $495 one-time |
| One time/ perpetual license | Monthly | BREW Real Estate Websites — $1,495 to $3,995 setup + ~$214/mo utilities |
| One time/ perpetual license | Pay-as-you-go | IDX Broker Services — $250 one-time setup |
| Subscription | Monthly | Listings to Leads (L2L) Integration — $250 + $95/mo |
| Subscription | Monthly | Keap CRM — $995 setup + $239-$369/mo |
| Subscription | Monthly | WordPress Hosting Tiers — $19-$99/mo |
| Unit Pricing | Monthly | Content Services — $150-$500/mo |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Ballen Brands product offering
Product offeringCore offering
Ballen Brands designs, builds, hosts, and markets WordPress-based websites for real estate professionals, small businesses, and e-commerce sellers. Its core offerings include the BREW (Ballen Real Estate Websites) platform with IDX property search and lead capture, Business WordPress Websites, WooCommerce E-commerce Websites, and adjacent services such as KW Command enhancements, Keap CRM setup, WordPress hosting, and AI-assisted content/blog services. All services are sold month-to-month with no contracts, and clients own their sites.
Product overview
Ballen Brands offers a suite of digital marketing products for real estate agents and small businesses, centered on WordPress-powered websites. The core product is BREW (Ballen Real Estate Websites) — a customizable WordPress platform with IDX Broker property search, Listings to Leads instant home valuation, lead capture tools, community showcase pages, and SEO optimization. Related products include Business WordPress Websites and WooCommerce Ecommerce Websites. Add-on modules include Keap CRM for sales automation, KW Command Website Enhancement and Smart Plans for Keller Williams agents, IDX Broker Services, Listings to Leads Integration, WordPress Website Hosting, and Content Creation Services (with individual services and the Ultimate Blog Bundle subscription). The products integrate with each other through WordPress and share common tools like Yoast SEO, Smush, and Hummingbird.
Differentiator
Problem solved
Functional benefit
Brands
- BREW (Ballen Real Estate Websites): Ballen Real Estate Websites - IDX-enabled WordPress websites built for real estate agents with property search, lead capture, community pages, and marketing tools. Packages include Decaf, Light, Medium, Bold, and Broker BREW options.
Products and services
- BREW (Ballen Real Estate Websites) WordPress-based, IDX-enabled real estate agent website platform with property search, lead capture, community showcase pages, buyer/seller blogs, instant home valuation, and SEO optimization. Sold in five tiers (Decaf to Broker BREW) from $1,495 to $3,995 setup, with month-to-month utilities around $214/mo; agents own their site with no contracts.
- KW Command Website Enhancement Setup and customization service for Keller Williams Command IDX websites, delivering a customized home page, featured properties, About Us/Contact/Team pages, Buyer and Seller pages, Instant Home Value, Mortgage Calculator, Schools, and Testimonials for $495 one-time.
- KW Command Smart Plans Automation suite for the KW Command platform with 10 Smart Plans covering new buyer/seller lead follow-up, cold lead re-engagement, year-long nurture campaigns, Sphere of Influence outreach, and testimonial requests, including Twilio integration for automated text messages. Available standalone for $495 or bundled with website enhancement for $950.
- Business WordPress Websites WordPress business websites built with Elementor Pro page builder, including up to 10 pages, blogging, submission forms, social sharing, buyer/seller/hyperlocal blog options, and built-in SEO. Priced at $1,495 setup plus $59/month hosting, with an optional WooCommerce e-commerce add-on for $1,000.
- Ecommerce Websites with WooCommerce WordPress e-commerce websites with WooCommerce integration, including shopping cart, checkout, payment gateway integration, product variations, gallery, ratings, inventory, order management, coupons, and related products. Priced at $2,495 setup plus $59/month.
- IDX Broker Services IDX Broker integration and support service for WordPress real estate websites, including custom lead registration settings, dynamic SEO configuration, saved property searches, showcase widgets, carousels, property search landing pages, and featured listings. $250 one-time setup, with $100 setup fee waived when using the Ballen Brands referral link.
- Listings to Leads Integration Instant home value tool integration for seller lead capture, including landing page layouts, lead registration settings, downloadable PDF content, Facebook ad integration, and social media auto-posting. $250 integration fee plus $95/month subscription, with a 30-day free trial via Ballen Brands link.
- Keap CRM Setup and Subscription Keap (Infusionsoft) CRM sales and marketing automation platform with lead follow-up, contact management, task management, appointment tracking, automated text and dialer, email marketing, and built-in landing pages. Includes one-time setup campaign suites (Starter, Business, Real Estate CRM) at $995 and monthly Pro ($239) or Ultimate ($369) subscriptions, currently 50% off first two months.
- WordPress Website Hosting Managed WordPress-specific hosting on Flywheel infrastructure, with Standard ($19/mo), Ultimate ($49/mo), and Deluxe ($99/mo) tiers including nightly backups, free SSL certificates, virus scanning, free site migration, and bundled monthly update minutes (30 or 60 depending on tier).
- Content Creation and Blog Writing Services Professional AI-assisted content writing services for websites, delivering keyword-optimized headings, unique content, internal linking, table of contents, back-end optimization, social media graphics, and five video talking points per blog post for YouTube distribution. Starting at $150 per page.
- Real Estate Content and Ultimate Blog Bundle Specialized real estate content services including professional bios ($150), community pages ($150), hyperlocal blogs ($150), market reports ($250), and buyer/seller blogs ($150), plus a monthly Ultimate Blog Bundle subscription at $500/month that bundles one market report, one buyer blog, and one seller blog published monthly with SEO optimization and no contracts.
- Real Estate Landing Pages Buyer and seller lead generation landing pages for real estate, including Down Payment Assistance, New Home Construction, Nearby Sold Homes, and Free Value Increase Report, sold at $200 per page and requiring an active Listings to Leads subscription.
Quantifiable outcome
- $25,800 in sales attributed to blogging by a single agent in one year using Ballen Brands website
- +1 more outcomes
Companies that use Ballen Brands
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Ballen Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature5 records
Ballen Brands partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- IDX BrokercoreBallen Brands integrates IDX Broker for MLS property display and advanced searches on client websites. They offer free ongoing IDX Broker support and waive the $100 setup fee when clients sign up through their referral link. IDX Broker is the primary tool for displaying properties and enabling lead capture on real estate websites.
- Listings to Leads (L2L)coreBallen Brands integrates Listings to Leads for instant home valuation tools and seller lead capture. Also includes social media ad integration, downloadable PDF content, and additional listing marketing features. Ballen Brands offers a 30-day free trial when clients sign up through their link and integration setup services for $250.
- Keap (Infusionsoft)coreBallen Brands is a Keap Certified Partner offering CRM setup and integration services for real estate agents. They offer pre-configured campaign suites (Starter, Business, Real Estate CRM) with one-time setup fees and monthly subscriptions, currently offering 50% off the first two months.
- WordPresscoreAll Ballen Brands websites are built on the WordPress content management system (Gutenberg-enabled with Elementor Pro page builder). WordPress is described as the most popular and actively developed CMS with a vast plugin library, no contracts, and ongoing feature and security development.
- WooCommercecoreWooCommerce is used as the e-commerce platform for Ballen Brands' online store offerings, providing a full-featured e-commerce solution with shopping cart, checkout, payment gateway integration, product variations, inventory management, order management, coupons, and reporting.
- Elementor ProcoreElementor Pro is the primary page builder used for all Ballen Brands websites, providing drag-and-drop design capability alongside Gutenberg. Includes built-in popup form templates for lead capture and easy integration with CRM systems.
- Yoast SEO / Smush / HummingbirdcoreAll BREW websites include Yoast SEO for keyword optimization, Smush for image optimization, and Hummingbird for site performance optimization to boost Google PageSpeed Insights and overall site speed.
- Clicky AnalyticscoreClicky Analytics is installed on websites for $10/mo to track website visitor traffic, measure marketing performance, and understand which pages are top performers and where there are conversion opportunities.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Ballen Brands competitors and assessment
Company assessmentDirect peers
- Real Geeks: Real Geeks provides IDX-enabled real estate websites with lead capture and CRM tools targeting individual agents and teams, directly competing with Ballen Brands' BREW platform in the same customer segment with comparable WordPress-based delivery.
- Chime (Lofty): Chime/Lofty is an AI-powered real estate marketing and CRM platform offering IDX websites, lead generation, and automation for agents and teams, directly competing with Ballen Brands' integrated BREW + Keap CRM offering.
- Sierra Interactive: Sierra Interactive provides real estate agent websites with IDX, CRM, and marketing automation, targeting the same SMB real estate professional segment as Ballen Brands with similar subscription-based pricing models.
- Placester: Placester offers IDX real estate websites and lead generation tools for agents and brokerages, directly overlapping with BREW's IDX-led website approach and competing for similar small-team real estate customers.
- CINC: CINC provides real estate websites, IDX, CRM, and lead generation systems for agents and teams, offering a comparable integrated stack to Ballen Brands' BREW + Keap ecosystem.
- Showcase IDX: Showcase IDX offers IDX search and lead capture widgets for WordPress real estate websites, directly competing with Ballen Brands' IDX Broker integration as a comparable technology layer in the same website stack.
Broad incumbents
- kvCORE: kvCORE is an end-to-end real estate platform operated by Inside Real Estate, providing IDX websites, CRM, and marketing automation at larger scale than Ballen Brands, often competing in the same agent/brokerage segment with more bundled capabilities.
- BoomTown: BoomTown offers real estate lead generation, CRM, and websites for teams and brokerages, operating at greater scale than Ballen Brands with overlapping IDX website and CRM functionality.
- Wix: Wix is a horizontal website builder with broader SMB appeal that competes with Ballen Brands' Business WordPress Website offering for non-real-estate small business customers, though it lacks real estate-specific IDX and lead capture depth.
Emerging players
- Ylopo: Ylopo provides AI-driven real estate marketing tools including IDX websites and lead nurturing, competing in the same agent customer segment as Ballen Brands with a more AI-forward positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ballen Brands social profiles
Digital presenceBallen Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ballen Brands leadership team
Management profileNumber of profiles
Profiles3 records
Ballen Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ballen Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ballen Brands
What does Ballen Brands do?
Ballen Brands designs, builds, hosts, and markets WordPress-based websites for real estate professionals, small businesses, and e-commerce sellers. Its core offerings include the BREW (Ballen Real Estate Websites) platform with IDX property search and lead capture, Business WordPress Websites, WooCommerce E-commerce Websites, and adjacent services such as KW Command enhancements, Keap CRM setup, WordPress hosting, and AI-assisted content/blog services. All services are sold month-to-month with no contracts, and clients own their sites.
Is Ballen Brands a public or private company?
Ballen Brands is a private company. It is classified as family owned and is currently operating.
When was Ballen Brands founded?
Ballen Brands was founded in 2016. It employs 1 to 10 people.
Where is Ballen Brands based?
Ballen Brands is headquartered in Las Vegas, United States, in the North America region.
How does Ballen Brands make money?
Four revenue lines are on record. Website Setup Fees are the primary driver. The others are monthly Hosting & Utilities, CRM Subscriptions and content & Professional Services.
Who are Ballen Brands's main competitors?
Direct peers on record are Real Geeks, Chime (Lofty), Sierra Interactive, Placester, CINC and Showcase IDX. Broad incumbents are kvCORE, BoomTown and Wix. Ylopo is listed as an emerging player.
Does Ballen Brands have an API?
No public API is recorded for Ballen Brands.