UpMail
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
UpMail firmographics
Firmographics- Name
- UpMail
- Legal name
- Sunshine Blink Limited
- Website
- https://upmailsolutions.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
UpMail industry classification
Industry- Product category
- Hospitality Sales Enablement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where UpMail is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
UpMail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Annual SaaS Subscription Licensing: UpMail operates as a cloud-based SaaS platform with annual subscription agreements. Pricing is customized based on company objectives, team structure, IT infrastructure, and budget. The model includes a standard allocation of 3 users per account, with additional licenses available at extra cost. E-signature is available as an add-on. Training and onboarding are bundled into the license fee. The subscription renews automatically for successive periods equal to the initial Licence Term unless terminated with 60 days' prior written notice.
- Professional Services (Onboarding & Training): Personalized onboarding and training programs are included within the subscription fee. All users receive live virtual training during onboarding and have access to an online training portal. Additional live virtual training sessions can be scheduled upon request. Dedicated account managers are assigned to each client.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Annual Subscription — Per User Licensing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
UpMail product offering
Product offeringCore offering
UpMail is a cloud-based SaaS sales enablement platform built specifically for hotel and hotel group sales teams. It provides customizable email templates, a template gallery, group email functionality, advanced email tracking, a centralized content library, an integrated e-signature add-on, and multi-property management features, connecting directly to users' corporate email accounts (Outlook/Gmail) and integrating with hospitality systems such as Amadeus Delphi, Oracle Opera Cloud, and Salesforce.
Product overview
UpMail is a cloud-based SaaS sales enablement platform designed specifically for hotel and hotel group sales teams. The platform consists of two core product modules: UpMail for Closing Deals (handling general inquiries, proposals, and contracts with e-signatures) and UpMail for Business Development (enabling prospecting, lead nurturing, and event/travel show follow-ups). Both modules are powered by the UpMail Platform, which provides customizable templates, a template gallery, a centralized content library, reporting dashboards, and advanced email tracking. The platform integrates directly with users' corporate email accounts (Outlook/Gmail) via browser extensions and connects with major hotel systems including Amadeus Delphi, Oracle Opera Cloud, and Salesforce CRM. Additional add-on features include e-signatures (via Eversign integration) and multi-property solutions for hotel groups.
Differentiator
Problem solved
Functional benefit
Products and services
- UpMail for Closing Deals A core product module for hotel sales teams to respond to general inquiries, create high-quality media-rich proposals tailored to client requirements, and streamline contract workflows with built-in e-signature functionality.
- UpMail for Business Development A core product module for hotel sales teams to generate leads from new contacts, nurture past bookings and inquiries with targeted offers and updates, and follow up with trade show or event contacts via personalized emails sent from the user's corporate account.
- UpMail Platform The underlying cloud-based SaaS platform that powers both UpMail product modules. Includes customizable templates, template gallery, e-signature tool, group email functionality, recommended content engine, centralized content library, corporate template gallery, reporting dashboard, and advanced email tracking.
- UpMail E-Signature An add-on e-signature feature that enables electronic contract signing directly through UpMail communications. Includes legal validity, multiple signatures on the same document, auto-reminders, audit trail, encrypted documents, and signature tracking. Powered by Eversign integration.
- UpMail Multi-Property Solutions
Quantifiable outcome
- 26.7% increase in conversion rates
- +3 more outcomes
Companies that use UpMail
Customer profileNamed customers30 records
Ideal customer profiles2 records
UpMail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
UpMail partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship, strategic and minor.
- Visiting MediacoreStrategic partnership to embed immersive 360° virtual tours into UpMail hotel proposals, creating engaging, trackable sales experiences. Combines Visiting Media's virtual tour technology with UpMail's dynamic, trackable proposal platform. King Kamehameha Kona Beach Resort achieved 26.7% conversion rate increase and assembled proposals in under 10 minutes using the combined solution.
- Amadeus (Delphi)flagshipUpMail is the 'preferred hotel proposal solution' for Amadeus Delphi users. The integration allows Delphi users to compose and send proposals directly from Delphi Sales & Catering bookings with a single click, streamlining the group business workflow. Data flows from Delphi into UpMail proposals, and email activity is logged back to Delphi as contact-level activities. Supports Amadeus MeetingBroker integration as well.
- Oracle Hospitality (Opera Cloud)coreUpMail integrates with Oracle Opera Cloud for unified booking and proposal management. Enables automated data import of guest room and event details, eliminates manual data entry, and automatically logs UpMail email activity to Opera accounts. Supports customizable content, branding, unlimited templates, and multilingual capabilities through the integration.
- SalesforcecoreSalesforce integration allows importing contacts directly from Salesforce CRM into UpMail, standardizing B2B email communications, enabling dynamic merge fields and personalized subject lines. Email activities are automatically logged to Salesforce to track client communications. Supports group emails to up to 200 Salesforce contacts at once.
- KnowlandstrategicPartnership with Knowland, the world's leading provider of data-as-a-service insights on meetings and events for hospitality, to improve group sales productivity through personalization of account-based sales outreach. Knowland's event data helps identify sales opportunities and prospects, which are then engaged via UpMail's personalized outreach capabilities.
- Great Hotels of The WorldstrategicPartnership with Great Hotels of The World, the global brand for independent upscale hotels, to increase hotel member revenue streams by improving the conversion of Group & MICE Sales Proposals. UpMail is offered as a recommended solution to member properties.
- Frasers HospitalitystrategicPartnership with Frasers Hospitality, a global hospitality operator, to improve the quality and efficiency of their one-to-one sales communications. UpMail is deployed across Frasers' global portfolio to standardize and professionalize sales outreach.
- PhotoWebminorPartnership with PhotoWeb, the leading hotel photographer and video producer that pioneered the hotel virtual tour. PhotoWeb recommends UpMail to hotel clients seeking to incorporate professional visual content into proposals.
- Venue ViewminorPartnership with Venue View, which enhances venues' online visibility and draws traffic to hotel websites with interactive 3D virtual tours. Venue View recommends UpMail as the proposal platform for hotels using their virtual tour content.
- VisualizerminorPartnership with Visualizer, which helps hoteliers showcase venue space features comprehensively. Visualizer recommends UpMail as the delivery mechanism for presenting visualized venue content in proposals.
- Event IntelligenceminorPartnership with Event Intelligence, which provides forward-looking event data for the travel industry to help hotels maximize revenue on compression days and prospect new sales leads.
- MICE DeskminorMICE Desk specializes in outsourcing MICE services, taking over convention sales for meeting hotels to boost turnover with faster response times and optimized processes. Recommended to clients seeking MICE sales support.
- ClairvoyixminorListed as a partner in UpMail's partner ecosystem, providing hospitality technology consulting and implementation services that may support UpMail deployments.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
UpMail competitors and assessment
Company assessmentBroad incumbents
- Salesloft: Salesloft is a leading sales engagement platform offering email tracking, templates, cadences, and integration with CRMs like Salesforce. It competes with UpMail on the templating and email-tracking layer for hotel sales teams, but lacks UpMail's vertical hotel specialization and Delphi/Opera integrations.
- Salesforce Sales Cloud / Sales Engagement: Salesforce is both a partner (UpMail's CRM integration) and a broad incumbent competitor for the underlying sales engagement and pipeline workflows that UpMail's hotel customers depend on. Salesforce's deepening Sales Engagement features are a structural risk to UpMail's product wedge.
- Outreach: Outreach is a major sales engagement platform with templated emails, sequence automation, and Salesforce-native workflows. It competes with UpMail for sales-team email productivity budgets at hotel groups, but is horizontal rather than hospitality-specific.
- HubSpot Sales Hub: HubSpot Sales Hub offers templated emails, tracking, document tools, and CRM as a unified platform for SMB and mid-market sales teams. Mid-market hotel clients may evaluate HubSpot as a lower-cost alternative to UpMail's templating and tracking stack.
Direct peers
- ActivePipe: ActivePipe is a sales engagement platform purpose-built for real estate agents, with templated email, tracking, and CRM integration. It is a comparable vertical SaaS play (sales engagement for a specific industry), and a relevant analog for how a niche sales-engagement tool can scale.
- Cvent: Cvent is an enterprise event and meeting-management platform widely used by hotels for group/MICE RFPs and venue sourcing. It overlaps directly with UpMail's hotel B2B proposal and event-sales workflows and represents the most credible direct competitor in the hotel group-sales stack.
- Better Proposals: Better Proposals is a proposal creation and tracking platform focused on professional services and sales teams. It competes with UpMail's core 'Closing Deals' proposal module, especially for non-hotel verticals but also as an alternative for hotels seeking a generic solution.
- Knowland: Knowland is a hospitality data-as-a-service platform providing meetings and events intelligence for hotel group sales teams. It is both an UpMail partner and a complementary platform targeting the same hotel sales buyer, often co-sold with UpMail.
- Proposify: Proposify is a proposal-management software that lets sales teams build, send, and track professional proposals. It targets the same 'fast, branded, trackable proposal' use case UpMail serves for hotel sales teams, although it is horizontal rather than hotel-specialized.
Regional players
- Sojern: Sojern is a hospitality-focused digital marketing and guest engagement platform serving hotels worldwide. While focused on demand generation rather than B2B sales communications, it is a comparable hospitality-vertical SaaS incumbent that competes for the same hotel marketing and sales budget.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
UpMail social profiles
Digital presenceUpMail compliance and trust
Trust signalCompliance2 records
UpMail financial estimates
Financial estimateRevenue estimate
Valuation estimate
UpMail leadership team
Management profileNumber of profiles
Profiles4 records
UpMail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UpMail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UpMail
What does UpMail do?
UpMail is a cloud-based SaaS sales enablement platform built specifically for hotel and hotel group sales teams. It provides customizable email templates, a template gallery, group email functionality, advanced email tracking, a centralized content library, an integrated e-signature add-on, and multi-property management features, connecting directly to users' corporate email accounts (Outlook/Gmail) and integrating with hospitality systems such as Amadeus Delphi, Oracle Opera Cloud, and Salesforce.
Is UpMail a public or private company?
UpMail is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UpMail founded?
UpMail was founded in 2014. It employs 11 to 50 people.
Where is UpMail based?
UpMail is headquartered in London, United Kingdom, in the Europe region.
How does UpMail make money?
Two revenue lines are on record. Annual SaaS Subscription Licensing is the primary driver. The others are professional Services (Onboarding & Training).
Who are UpMail's main competitors?
Broad incumbents on record are Salesloft, Salesforce Sales Cloud / Sales Engagement, Outreach and HubSpot Sales Hub. Direct peers are ActivePipe, Cvent, Better Proposals, Knowland and Proposify. Sojern is listed as a regional player.
Does UpMail have an API?
No public API is recorded for UpMail.
What industry is UpMail in?
UpMail's product category is Hospitality Sales Enablement Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 5182 and its SIC code is 7372.