Waisso
Waisso is a Paris-based digital marketing agency group founded in 2003, operating five specialized agencies plus an AI practice to deliver digital acquisition, MarTech integration, CDP implementation, B2B lead generation, and AI consulting services to French enterprise clients across diverse verticals.
- Company typePrivate
- Founded2003
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Waisso does
Waisso is a Paris-based digital marketing agency group founded in 2003 that operates five specialized business units under one umbrella: Waisso Consulting (strategic marketing consulting), Waisso Digital (digital acquisition, SEO, SEA, social ads, display/programmatic, CRO, data analytics), Waisso Marketing Intelligence (MarTech integration, data management, CDP implementation, marketing automation, technical support), Waisso Expertise (embedded consultants placed inside client teams), and Waisso Business (B2B lead generation and MQL-to-SQL conversion). The group added a sixth practice, Waisso IA, covering AI agents, intelligent automation, AI-powered B2B marketing, AI strategic consulting, and AI-integrated CRM/marketing automation, along with a Generative Engine Optimization (GEO) service targeting AI-driven search environments.
The underlying technology stack is services-oriented rather than product-oriented: Waisso implements and integrates third-party MarTech platforms (Eulerian Technologies as a flagship CDP partner, plus Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Braze, Brevo, Bloomreach, Mediarithmics, Selligent, Imagino, Piano Analytics, and Scal-E) and operates data pipelines connecting CRM, ERP, web behavioral data, advertising platforms, and BI dashboards (Google Data Studio, BigQuery, Supermetrics). Proprietary assets are limited to content (DMP and Search benchmark studies, white papers, blog content) and process methodologies such as lead scoring models, omnichannel campaign orchestration frameworks, and social listening workflows delivered with partner Linkfluence. There is no disclosed proprietary software product, patents, or registered IP beyond the brand.
Waisso generates revenue through customized professional services engagements (consulting, implementation, performance media, embedded staffing) on quote-based pricing with no public rate cards. It targets primarily French enterprise and mid-market clients across diverse verticals — insurance, banking, retail/e-commerce, luxury, construction, pharma, FMCG, logistics, hospitality, media, and non-profits — with a 350+ client base and 0% international revenue. Go-to-market is sales-led and direct, supplemented by content marketing, SEO, paid search and social, webinars, industry event participation, and thought leadership. The company remains privately held with no external funding, founder/management-led ownership, and leadership under President/CEO Wanoa Chaxel and Director General Cyril Fleuret.
Waisso firmographics
Firmographics- Name
- Waisso
- Legal name
- Waisso
- Website
- https://waisso.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Waisso is a Paris-based digital marketing agency group founded in 2003, operating five specialized agencies plus an AI practice to deliver digital acquisition, MarTech integration, CDP implementation, B2B lead generation, and AI consulting services to French enterprise clients across diverse verticals.
- Ownership category
- akta.pro rank
Waisso industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Waisso is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Waisso business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Marketing Consulting Services: Strategic consulting services for digital marketing transformation, including marketing strategy, CRM, data management, and MarTech advisory.
- Digital Acquisition Services: Performance marketing services including SEO, SEA (Google Ads, Microsoft Ads), social advertising (LinkedIn, Meta, TikTok, etc.), display/programmatic advertising.
- Marketing Technology Services: Implementation and integration of CDP, DMP, marketing automation platforms, CRM systems, and analytics solutions.
- B2B Lead Generation Services: Specialized B2B marketing services including MQL to SQL conversion, ABM campaigns, and sales pipeline acceleration.
- AI & Automation Services: AI agent implementation, intelligent automation, and AI-powered marketing solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Custom engagement pricing based on scope and requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels15 records
Waisso product offering
Product offeringCore offering
Waisso is a Paris-based groupement d'agences (group of specialized agencies) operating five divisions that deliver digital marketing services to businesses: Waisso Consulting (marketing strategy), Waisso Digital (digital acquisition including SEA, SEO, social ads, display/programmatic, CRO, generative engine optimization), Waisso Marketing Intelligence (MarTech integration, CDP/DMP, marketing automation, campaign deployment), Waisso Expertise (embedded consultants within client teams), and Waisso Business (B2B marketing, lead generation, ABM). The group also operates a dedicated Waisso IA practice providing AI agents, intelligent automation, and AI-integrated CRM and marketing automation services.
Product overview
Waisso is a groupement d'agences (group of specialized agencies) in digital marketing headquartered in Paris, founded in 2003, operating five distinct specialist agencies under one umbrella: Waisso Consulting (strategic marketing consulting), Waisso Digital (digital acquisition and e-commerce performance), Waisso Marketing Intelligence (MarTech integration, data management, and technical support), Waisso Expertise (embedded consultants), and Waisso Business (B2B-focused marketing and lead generation). The group also runs a dedicated Waisso IA practice for AI agents and intelligent automation. Services span SEA, SEO, social ads, display/programmatic, CRO, data analytics, generative engine optimization, CDP consulting and integration, social listening, marketing automation, and B2B lead generation. The agency integrates with a broad ecosystem of MarTech platforms including Salesforce Marketing Cloud, HubSpot, Adobe Campaign, Eulerian Technologies, Braze, Brevo, Bloomreach, and others, and has delivered CDP projects in partnership with Eulerian Technologies and Linkfluence.
Differentiator
Problem solved
Functional benefit
Brands
- Waisso Consulting: Strategic marketing consulting services to structure and drive marketing strategies.
- Waisso Digital
- Waisso Marketing Intelligence
- Waisso Expertise
- Waisso Business
Products and services
- Waisso Consulting Strategic marketing consulting service focused on structuring and steering marketing strategy, transformation roadmaps, and cross-team alignment for marketing leaders at French enterprises.
- Waisso Digital Digital acquisition and e-commerce performance agency offering SEA (Google Ads, Microsoft Ads, Amazon Ads), SEO, social ads (Facebook, Instagram, LinkedIn, TikTok, Snapchat, Pinterest, Twitter, Spotify, Netflix), display/programmatic, CRO, data analytics, and generative engine optimization for online businesses and e-commerce operators.
- Waisso Marketing Intelligence MarTech integration, data management, and technical support agency providing CDP/DMP consulting, platform setup and migration, campaign deployment, and ongoing technical customer support for marketing technology stacks.
- Waisso Expertise Embedded consultant service placing specialized marketing consultants directly within client teams for project-based engagements to support in-house marketing execution.
- Waisso Business B2B-focused marketing services including SEA B2B, account-based marketing (ABM), lead generation, and MQL-to-SQL conversion optimization for B2B companies seeking pipeline growth.
- Waisso IA Dedicated AI practice offering AI agents and intelligent automation, AI-powered B2B marketing, AI strategic consulting, AI-integrated CRM and marketing automation, and AI-driven digital acquisition services for enterprise clients.
Quantifiable outcome
- Leads contacted within 5 minutes convert up to 9x more than those contacted after one hour
- +3 more outcomes
Companies that use Waisso
Customer profileNamed customers30 records
Segments4 records
Ideal customer profiles3 records
Waisso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability6 records
Feature10 records
Waisso partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- Adobe Experience CloudcoreTechnology partnership for Adobe marketing cloud solutions integration and implementation services.
- BatchcoreTechnology partner for customer engagement and marketing automation solutions.
- BloomreachcoreTechnology partner for content management and commerce experience solutions.
- BrazecoreTechnology partner for customer engagement platform and cross-channel marketing automation.
- BrevocoreTechnology partner for email marketing and marketing automation platform.
- Eulerian TechnologiesflagshipKey technology partner for CDP implementation; won Data Driven award together for Groupe Up project. Specializes in tag management, data collection, and analytics.
- HubSpotcoreTechnology partner for inbound marketing, CRM, and marketing automation platform.
- ImaginocoreTechnology partner for customer data platform and unified customer view solutions.
- MediarithmicscoreTechnology partner for marketing automation and customer engagement platform.
- Piano AnalyticscoreTechnology partner for analytics and customer data platform.
- Salesforce Marketing CloudcoreTechnology partner for enterprise marketing cloud, CRM integration, and marketing automation solutions.
- Scal-EcoreTechnology partner for customer data platform and experience automation solutions.
- Selligent Marketing CloudcoreTechnology partner for B2B marketing automation and CRM platform.
- Sinch (myelefant)coreTechnology partner for messaging and communication solutions.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Waisso competitors and assessment
Company assessmentDirect peers
- Eskimoz: Paris-based digital marketing agency specializing in SEO, SEA, paid social and data — directly comparable to Waisso Digital in service mix and French mid-market/enterprise target customer.
- Yumens: French digital marketing and performance agency offering SEO, SEA, social ads, data and MarTech services to enterprise clients; competes head-to-head with Waisso for French marketing budgets.
- 1min30: Paris-based inbound marketing and digital acquisition agency covering SEO, SEA, content and marketing automation — closely mirrors Waisso's combined Consulting + Digital + Marketing Intelligence offerings.
- Netstrategie: Independent French digital marketing agency providing SEO, SEA, social media, e-commerce and data-driven acquisition — a like-for-like peer to Waisso in scope and target market.
Broad incumbents
- Performics (Publicis Groupe): Performance marketing and commerce media network within Publicis Groupe; overlaps directly with Waisso's paid acquisition and data activation capabilities but within a much larger global holding company.
- iProspect: Global performance marketing agency owned by Dentsu, focused on SEO, paid media and digital acquisition; comparable to Waisso Digital but at significantly larger scale and international footprint.
- Accenture Song: Global digital agency arm of Accenture covering strategy, creative, MarTech and AI-led marketing transformation; competes with Waisso Consulting and Marketing Intelligence at the enterprise level.
- Havas Media: Global media and digital marketing network with strong French roots; overlaps with Waisso on media planning/buying, data and digital transformation services for large French advertisers.
Others
- Splio: French SaaS platform for CRM, marketing automation and loyalty — adjacent MarTech vendor rather than a competitor, but ecosystem partner comparable to Eulerian/HubSpot within Waisso's stack.
- Eulerian Technologies: French CDP, DMP and marketing activation vendor that is Waisso's flagship technology partner; adjacent infrastructure provider whose roadmap directly influences Waisso Marketing Intelligence's CDP practice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Waisso social profiles
Digital presenceWaisso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waisso leadership team
Management profileNumber of profiles
Profiles4 records
Waisso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waisso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waisso
What does Waisso do?
Waisso is a Paris-based groupement d'agences (group of specialized agencies) operating five divisions that deliver digital marketing services to businesses: Waisso Consulting (marketing strategy), Waisso Digital (digital acquisition including SEA, SEO, social ads, display/programmatic, CRO, generative engine optimization), Waisso Marketing Intelligence (MarTech integration, CDP/DMP, marketing automation, campaign deployment), Waisso Expertise (embedded consultants within client teams), and Waisso Business (B2B marketing, lead generation, ABM). The group also operates a dedicated Waisso IA practice providing AI agents, intelligent automation, and AI-integrated CRM and marketing automation services.
Is Waisso a public or private company?
Waisso is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Waisso founded?
Waisso was founded in 2003. It employs 51 to 100 people.
Where is Waisso based?
Waisso is headquartered in Paris, France, in the Europe region.
How does Waisso make money?
Five revenue lines are on record. Digital Marketing Consulting Services are the primary driver. The others are digital Acquisition Services, marketing Technology Services, B2B Lead Generation Services and AI & Automation Services.
Who are Waisso's main competitors?
Direct peers on record are Eskimoz, Yumens, 1min30 and Netstrategie. Broad incumbents are Performics (Publicis Groupe), iProspect, Accenture Song and Havas Media. Others are Splio and Eulerian Technologies.
Does Waisso have an API?
No public API is recorded for Waisso.
What industry is Waisso in?
Waisso's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 541810 and its SIC code is 7311.