b4b group
b4b Group is a Belfast-headquartered Managed Service Provider delivering integrated IT, telecoms, cybersecurity and IoT services to B2B customers, primarily thousands of SMEs across Northern Ireland, with additional UK and Ireland reach.
- Company typePrivate
- Founded2010
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
b4b group firmographics
Firmographics- Name
- b4b group
- Legal name
- b4b Group
- Website
- https://b4bgroup.ie
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- b4b Group is a Belfast-headquartered Managed Service Provider delivering integrated IT, telecoms, cybersecurity and IoT services to B2B customers, primarily thousands of SMEs across Northern Ireland, with additional UK and Ireland reach.
- Ownership category
- akta.pro rank
Where b4b group is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
b4b group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Managed IT Services: Recurring managed services revenue from providing comprehensive IT infrastructure, support, and security services to business customers on contract basis.
- Telecommunications Services: Revenue from VoIP phone systems, SIP trunking, mobile services, and business connectivity solutions with associated hardware and device sales.
- Microsoft 365 Licensing and Management: Revenue from Microsoft 365 licensing procurement, setup, deployment, and ongoing management services.
- Connectivity Solutions: Business broadband, leased lines, FTTP, SoGEA, and managed networking services with service level agreements.
- Hardware and Device Sales: Sale of handsets, networking equipment, and other hardware from vendor partners including Dell, Lenovo, Aruba.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise solutions with dedicated account management |
| Subscription | Monthly | SME business services with comprehensive coverage |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
b4b group product offering
Product offeringCore offering
b4b Group is a Managed Service Provider acting as a single technology partner for B2B customers, delivering integrated IT, telecommunications, cybersecurity, and IoT solutions. Core offerings span VoIP phone systems, SIP trunking, unified communications, business mobile, cloud services, Microsoft 365, managed IT support, business broadband/FTTP/leased lines, and the proprietary MTX unified communications platform.
Product overview
b4b Group is a Managed Service Provider offering a unified portfolio of integrated IT and telecommunications solutions. The core offering spans four service areas: Telecoms (VoIP Phone Systems, On-Premise Phone Systems, Business Phone Numbers, SIP Trunking, Call Centre Solutions, and Unified Communications), Mobile (handsets, Mobile Device Management, Business Mobile Phones via O2/Vodafone/EE partnerships, and Mobile Broadband), IT Solutions (Cloud Services and Computing, Microsoft 365 Licensing and Management, IT Support and Services, IT Infrastructure and Networking, and IT Security and Compliance), and Connectivity (Business Broadband, FTTP, Leased Lines, SoGEA, Redundancy Solutions, Managed Networking, WiFi, IoT, and PSTN Switch Off migration services). Additionally, the proprietary MTX Platform launched in 2017 provides unified communications capabilities combining VoIP telephony with call conferencing, video meetings, and document sharing. The company operates as a single technology partner covering all aspects of IT, telecoms, cyber security, and IoT, with services delivered through partnerships with major technology manufacturers and suppliers.
Differentiator
Problem solved
Functional benefit
Products and services
- VoIP Phone Systems
- On-Premise Phone Systems
- Business Phone Numbers
- SIP Trunking
- Call Centre Solutions
- Unified Communications
- Mobile Services
- Cloud Services and Computing
- Microsoft 365 Licensing and Management
- IT Support and Services
- IT Infrastructure and Networking
- IT Security and Compliance
- Business Broadband
- Fibre to the Premises (FTTP)
- Leased Lines (Dedicated Fibre)
- SoGEA Broadband
- Redundancy Solutions
- Managed Networking
- WiFi (Access Points/Software)
- Internet of Things (IoT)
- PSTN Switch Off Services
- MTX Platform
Quantifiable outcome
- £8,000 raised for Hope 4 Life NI in 2025 charity golf day
- +2 more outcomes
Companies that use b4b group
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles5 records
b4b group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
b4b group partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered minor, core and strategic.
- Carryduff Colts Inclusion Football TeamminorKit sponsorship for inclusion football team including boys and girls aged 7-15 with learning and/or physical disabilities. Team won Disability Sports Team of the Year at 2025 Lisburn & Castlereagh Sports Awards.
- ExertisminorHeadline sponsor of b4b Group's 2025 charity golf day at Galgorm Castle Golf Course.
- iConnectivminorHeadline sponsor of b4b Group's 2025 charity golf day at Galgorm Castle Golf Course.
- TowerminorAssociate sponsor of b4b Group's 2025 charity golf day.
- CallswitchminorAssociate sponsor of b4b Group's 2025 charity golf day.
- Cased DimensionsminorAssociate sponsor of b4b Group's 2025 charity golf day.
- GiacomcoreCloud-based IT solutions provider. Giacom provides cloud-based IT solutions designed to enhance business operations and streamline technology management. b4b Group is an authorized partner.
- Engage (CallSwitch)coreInnovative customer engagement solutions. CallSwitch One is a unified business communication solution combining VoIP telephony with call conferencing, video meetings, and document sharing.
- IPECScoreAdvanced communication solutions provider. IPECS provides advanced communication solutions designed to streamline business operations and enhance connectivity.
- MicrosoftcoreMicrosoft 365 licensing and management services. Cloud-based productivity suite including Word, Excel, PowerPoint, Teams, SharePoint, and OneDrive for seamless communication and collaboration.
- FortinetcoreComprehensive cybersecurity solutions to safeguard networks, applications, and data against evolving cyber threats with high performance and reliability.
- ArubacoreNetworking solutions including secure Wi-Fi and network management to optimise connectivity and enhance business operations.
- Dell TechnologiescoreTechnology solutions including laptops, desktops, and servers designed to boost business productivity and operational efficiency.
- LenovocoreGlobal technology leader offering innovative laptops, desktops, and devices designed to enhance productivity and performance.
- O2coreReliable connectivity solutions including mobile and broadband services with tailored plans and exceptional support for business growth.
- VodafonecoreAdvanced connectivity solutions including mobile and broadband services with flexible plans and reliable support for enhanced productivity.
- EEcoreHigh-speed mobile and broadband services with extensive coverage, advanced technology, and flexible plans to meet diverse business needs.
- ThreecoreReliable mobile and broadband services providing high-speed connectivity, flexible plans, and excellent coverage for both personal and business needs.
- AcroniscoreComprehensive data protection solutions for organisations of all sizes, allowing them to safeguard and manage critical information.
- WebrootcoreNext-generation endpoint security and threat intelligence services to protect businesses and individuals in a connected world.
- LogMeIncoreRemote access and remote monitoring software to help businesses with remote work, learning, and customer engagement.
- FibruscoreUltrafast full-fibre broadband provider delivering reliable high-speed internet connectivity across Northern Ireland. Charity golf day sponsor.
- UbiquiticoreHigh-performance networking technology offering innovative solutions for wireless communications, enterprise networking, and security.
- AvastcoreCross-platform internet security applications for Microsoft Windows, macOS, Android, and iOS.
- SOTIcoreComprehensive mobile and IoT device management solutions enhancing security and efficiency for businesses across diverse environments.
- PragmacoreBespoke IT solutions and managed services designed to enhance business efficiency, productivity, and operational resilience.
- LG Ericsson UCPcoreAdvanced unified communication platforms integrating voice, video, and messaging to enhance business collaboration and productivity.
- Zest4coreChannel-focused wholesale provider of Unified Communications solutions for resellers across the UK.
- MTXcoreProprietary platform launched in 2017 providing unified communications and business communication solutions. Charity golf day sponsor.
- ISOcoreInternational Organization for Standardization sets global standards for quality and efficiency, ensuring organisations meet high benchmarks in safety, reliability, and performance. b4b Group holds ISO 27001 certification.
- Hope 4 Life NIstrategicDesignated charity partner. b4b Group supports delivery of vital workshops and training programmes focused on prevention and early intervention mental health across Northern Ireland. Raised £8,000 in 2025 golf day.
- Business in the Community Northern Ireland (BITCNI)coreActive member engaging in initiatives that drive positive social change, enhance community wellbeing and foster sustainable business growth. Participated in Climate Action Programme.
- Retail NIcoreActive member representing retail sector in Northern Ireland. Connects with key industry players, sharing insights and best practices to support growth and sustainability of the sector.
- Northern Ireland Chamber of Commerce and IndustrycoreActive member connecting and collaborating with other local organisations to enhance growth of Northern Ireland's business community and wider economy.
- The Saffron GaelminorCorporate sponsor of online GAA forum promoting Gaelic games in county Antrim.
Scale indicators5 records
Recent moves11 records
Expansion highlights6 records
b4b group competitors and assessment
Company assessmentDirect peers
- Maintel Holdings: UK-listed provider of managed IT, cloud and telecommunications services to mid-market and enterprise customers. Closely comparable to b4b in offering managed IT + unified communications + connectivity bundles to UK and Ireland businesses.
- Chess ICT: UK-based provider of IT, telephony, connectivity and cybersecurity services to SMEs and mid-market. Direct competitor to b4b in delivering integrated IT/telecom bundles through a single-partner model.
- Six Degrees Group: UK managed services provider offering cloud, connectivity, voice, and security to mid-market and enterprise. Highly comparable in combining telecoms, IT managed services, and cybersecurity for UK businesses.
- FluidOne (formerly Timico): UK managed service provider delivering IT support, connectivity, voice, and mobile to SME and mid-market customers. Directly comparable business model and customer segment to b4b.
- Connectus Business Solutions: UK MSP providing IT support, telecoms, connectivity and cybersecurity to SME and mid-market. Closely comparable offering mix and customer profile to b4b's integrated managed services proposition.
- Exponential-e: UK managed services provider combining cloud, networking, voice, and cybersecurity for enterprise and public sector. Comparable in delivering integrated IT + telecom + security bundles, though typically at larger enterprise scale.
- TelcoSwitch: UK hosted telephony and unified communications provider serving resellers and direct customers. Comparable to b4b's MTX/VoIP/SIP trunking capabilities and channel-led distribution model.
- ITS Technology Group: UK provider of business connectivity, voice, cloud and managed services to SMEs. Comparable in targeting NI/UK SMEs with managed IT, telecoms and connectivity bundles.
- Netitude: UK-based managed IT support and cybersecurity provider focused on SME customers. Comparable to b4b in outsourced-IT-department positioning and security-led managed services for regional UK businesses.
Broad incumbents
- Zen Internet: Established UK business ISP and broadband provider offering connectivity, cloud, and increasingly managed voice/IT services. Larger incumbent in the same regional UK connectivity space where b4b operates.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
b4b group social profiles
Digital presenceb4b group compliance and trust
Trust signalCompliance2 records
b4b group financial estimates
Financial estimateRevenue estimate
Valuation estimate
b4b group leadership team
Management profileNumber of profiles
Profiles4 records
b4b group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
b4b group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about b4b group
What does b4b group do?
b4b Group is a Managed Service Provider acting as a single technology partner for B2B customers, delivering integrated IT, telecommunications, cybersecurity, and IoT solutions. Core offerings span VoIP phone systems, SIP trunking, unified communications, business mobile, cloud services, Microsoft 365, managed IT support, business broadband/FTTP/leased lines, and the proprietary MTX unified communications platform.
Is b4b group a public or private company?
b4b group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was b4b group founded?
b4b group was founded in 2010. It employs 11 to 50 people.
Where is b4b group based?
b4b group is headquartered in Belfast, United Kingdom, in the Europe region.
How does b4b group make money?
Five revenue lines are on record. Managed IT Services are the primary driver. The others are telecommunications Services, microsoft 365 Licensing and Management, connectivity Solutions and hardware and Device Sales.
Who are b4b group's main competitors?
Direct peers on record are Maintel Holdings, Chess ICT, Six Degrees Group, FluidOne (formerly Timico), Connectus Business Solutions, Exponential-e, TelcoSwitch, ITS Technology Group and Netitude. Zen Internet is listed as a broad incumbent.
Does b4b group have an API?
No public API is recorded for b4b group.