Deadline Funnel
Deadline Funnel is a cloud-based SaaS platform that creates per-lead countdown timers synced across email, sales pages, and checkouts, selling primarily to SMB course creators, digital-product sellers, coaches, and e-commerce brands via a tiered subscription starting at $39/month.
- Company typePrivate
- Founded2017
- HeadquartersSaint Augustine, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Deadline Funnel does
Deadline Funnel is a cloud-based SaaS platform, founded in 2017 by Jack Born, that creates authentic, per-lead countdown timers synchronized across email campaigns, sales pages, and checkout flows. Operated under the legal entity CyberPanda s.r.o. registered in Bratislava, Slovak Republic, the platform combines cookie, IP, and email tracking to assign each lead a unique deadline, enabling evergreen campaigns, product launches, flash sales, tripwire offers, abandoned-cart sequences, and fixed-date promotions. The product is delivered as a single unified platform (no modular suite), with supporting modules covering email timers, website timers, floating bars, social proof widgets, announcement bars, and sales tracking.
The company sells primarily to SMB course creators, digital-product sellers, coaches, and e-commerce brands, with a product-led growth motion supplemented by free setup calls for higher-tier and enterprise-style customers. Pricing is a tiered monthly/annual SaaS subscription starting at $39/month, scaling by list size and usage. The platform integrates natively with 40+ marketing systems spanning email automation (ActiveCampaign, Mailchimp, ConvertKit/Kit, Drip, Klaviyo, Ontraport), course platforms (Kajabi, Teachable, Thinkific), webinar tools (Demio, EverWebinar), CRMs (HubSpot, Infusionsoft, Kartra), landing-page builders (ClickFunnels, LeadPages, Unbounce, Thrive), e-commerce (Shopify, WooCommerce), chatbots (ManyChat, Chatfuel), and automation hubs (Zapier, Make). A companion education sub-brand — Stealth Selling, a $99 email-copywriting course — and a portfolio of free AI-assisted marketing tools (Hook Generator, Course Outline Generator, etc.) extend the product surface.
Distribution is multi-channel: a 33% recurring-commission affiliate program, owned content marketing and SEO, the Shopify App Store, and earned media through major online-marketing podcasts and publications. The company operates as a privately held, bootstrapped firm with 11-50 employees; no institutional funding rounds, parent company, or acquisition history are disclosed.
Deadline Funnel firmographics
Firmographics- Name
- Deadline Funnel
- Legal name
- CyberPanda s.r.o.
- Website
- https://deadlinefunnel.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deadline Funnel is a cloud-based SaaS platform that creates per-lead countdown timers synced across email, sales pages, and checkouts, selling primarily to SMB course creators, digital-product sellers, coaches, and e-commerce brands via a tiered subscription starting at $39/month.
- Ownership category
- akta.pro rank
Deadline Funnel industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Email, Calendar & Scheduling (BPAMAMAC)
Keywords
Where Deadline Funnel is headquartered
LocationHeadquarters
- HQ city
- Saint Augustine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Deadline Funnel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Subscription SaaS: Monthly or annual subscription plans for the Deadline Funnel platform, tiered based on list size and usage needs. Starting at $39/month for creators, course sellers, coaches, and marketing teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting plan for creators and small businesses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Deadline Funnel product offering
Product offeringCore offering
Deadline Funnel is a cloud-based SaaS platform that creates unique, personalized countdown timers for each lead, synchronized across email campaigns, sales pages, and checkout pages. The platform combines cookie, IP, and email tracking to generate and enforce authentic deadlines for special offers, supporting evergreen campaigns, tripwire offers, product launches, flash sales, holiday promos, and abandoned cart recovery. It is sold on tiered monthly/annual subscriptions starting at $39/month to course creators, digital product sellers, coaches, and e-commerce brands, and includes an AI Assistant that generates campaign structure and copy.
Product overview
Deadline Funnel is a single, unified urgency marketing platform — not a modular suite. The core product is Deadline Funnel itself, which provides all functionality through one integrated system. The platform creates unique countdown timers for each lead, synced across email campaigns and website/sales funnel pages, combining cookie, IP, and email tracking to generate authentic deadlines and urgency for special offers. The main application is accessible at app.deadlinefunnel.com, with supporting resources including a help documentation site at docs.deadlinefunnel.com. Key features include email countdown timers, website countdown timers, floating bars, social proof pop-ups, and an AI Assistant that generates campaign structure and copy. The platform integrates natively with major email marketing platforms (ActiveCampaign, ConvertKit, Kajabi, Mailchimp, and others), course platforms (Kajabi, Thinkific, Teachable), webinar platforms (Demio, EverWebinar), and automation tools (Zapier, Make). A companion product, Stealth Selling ($99 email copywriting course), is sold separately. Additional free marketing tools include an image resizer, funnel ROI calculator, AI hook generator, e-commerce email generator, cart abandonment analyzer, discount calculator, and course outline generator. The company offers a free setup call with senior specialists for onboarding assistance and maintains a DF Academy community, case studies, blog, and affiliate program (33% recurring commission).
Differentiator
Problem solved
Functional benefit
Brands
- Stealth Selling: A digital email copywriting course teaching the Stealth Selling methodology - a system for writing emails that blend teaching and selling together to grow email marketing impact.
Products and services
- Deadline Funnel Deadline Funnel is the core SaaS product — an urgency marketing platform that creates unique countdown timers for each lead, synchronized across email campaigns and website/sales funnel pages. The platform combines cookie, IP, and email tracking to generate and enforce authentic deadlines for special offers, and supports evergreen, tripwire, launch, flash sale, holiday promo, and abandoned cart campaign types. It is sold on tiered monthly/annual subscriptions starting at $39/month to course creators, digital product sellers, coaches, and e-commerce brands.
- Stealth Selling Stealth Selling is a $99 digital email copywriting course taught by founder Jack Born. It teaches a methodology for blending teaching and selling within emails without hard pitching, includes over 8 hours of video instruction plus bonus trainings on email formulas and copywriting techniques, and is positioned as a complementary education product to the Deadline Funnel platform.
Quantifiable outcome
- $100M+ in sales generated for 20,000+ creators since 2017
- +1 more outcomes
Companies that use Deadline Funnel
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Deadline Funnel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration55 records
AI capability2 records
Feature8 records
Deadline Funnel partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- ShopifycoreNative Shopify app integration for deadline and discount automation, enabling Shopify store owners to increase conversions, recover lost sales, and grow repeat purchases directly from their Shopify dashboard.
- ActiveCampaigncoreNative integration with ActiveCampaign email marketing and automation platform, allowing users to sync deadlines and track leads through email campaigns.
- MailchimpcoreNative integration with Mailchimp email marketing platform.
- ConvertKit (Kit)coreNative integration with ConvertKit (now Kit) email marketing platform for course creators.
- KajabicoreNative integration with Kajabi course and membership platform.
- FlodeskcoreNative integration with Flodesk email marketing platform.
- DripcoreNative integration with Drip email marketing and automation platform.
- GoHighLevelcoreNative integration with GoHighLevel CRM and marketing automation platform.
- ZapiercoreZapier integration allows users to connect Deadline Funnel with thousands of apps and automate workflows.
- ClickFunnelscoreNative integration with ClickFunnels funnel building platform.
- TeachablecoreNative integration with Teachable course platform.
- ThinkificcoreNative integration with Thinkific course platform.
- WooCommercecoreNative integration with WooCommerce e-commerce platform.
- WordPresscoreNative integration with WordPress website platform.
- StripecorePayment processing integration through Stripe for subscription billing.
- HubSpotcoreNative integration with HubSpot CRM and marketing platform.
- SendGridcoreSendGrid integration for transactional email delivery.
- IntercomcoreCustomer support integration through Intercom Web Messenger.
- Amazon Web Services (AWS)coreCloud services provider for hosting Deadline Funnel services and data in AWS facilities (us-east-1).
- CloudflarecoreCloud services provider for content delivery and security.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Deadline Funnel competitors and assessment
Company assessmentDirect peers
- OptinMonster: OptinMonster is a lead-capture and onsite conversion optimization platform used by the same digital marketer and course-creator audience. Both products overlap directly in pop-up widgets, countdown timers, and deadline-driven opt-in campaigns targeting SMB online sellers.
- SamCart: SamCart is a checkout platform designed for course creators and digital product sellers offering one-click upsells, countdown timers, and subscription billing. It competes directly for the same SMB digital-seller segments where Deadline Funnel's urgency features are most often deployed.
- ClickFunnels: ClickFunnels is a sales-funnel builder widely used by course creators and digital product sellers — Deadline Funnel's core ICP. The two companies formally integrate, and both serve the launch/evergreen funnel workflow with overlapping countdown timer and urgency features.
- ThriveCart: ThriveCart is a checkout and shopping cart platform for digital product sellers that includes built-in countdown timers, deadline-based discounts, and cart abandonment flows. It overlaps with Deadline Funnel's urgency-and-cart use cases for the same course-creator and infoproduct audience.
Emerging players
- ConvertFlow: ConvertFlow is a personalization and onsite messaging platform offering timed offers, countdowns, and CTA targeting. It overlaps with Deadline Funnel's countdown/urgency features but targets a broader e-commerce and B2B SaaS audience beyond digital-product creators.
- Justuno: Justuno is an onsite messaging and lead-capture platform with countdown timers and promotional banners for e-commerce. It targets the same conversion-rate-optimization buyer as Deadline Funnel, particularly in retail e-commerce rather than course creation.
- Sleeknote: Sleeknote is a European onsite messaging and lead-generation platform with urgency timers and personalization. It serves a similar popup/countdown function to Deadline Funnel but focuses more on e-commerce rather than digital-course creators.
- Privy: Privy is an email capture and onsite marketing tool for e-commerce brands (particularly Shopify merchants) offering pop-ups, banners, and countdowns. It competes with Deadline Funnel for Shopify-based urgency and cart-abandonment use cases.
Broad incumbents
- Klaviyo: Klaviyo is a leading email and SMS marketing automation platform for e-commerce with built-in countdown and personalization features. As a broad incumbent in email marketing, it could expand native urgency tooling that overlaps Deadline Funnel's wedge.
- ActiveCampaign: ActiveCampaign is an email marketing and CRM platform with native Deadline Funnel integration. Its broader automation suite competes for the same customer relationship and could, over time, ship its own deadline/urgency primitives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Deadline Funnel social profiles
Digital presenceDeadline Funnel compliance and trust
Trust signalCompliance3 records
Deadline Funnel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deadline Funnel leadership team
Management profileNumber of profiles
Profiles1 record
Deadline Funnel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deadline Funnel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deadline Funnel
What does Deadline Funnel do?
Deadline Funnel is a cloud-based SaaS platform that creates unique, personalized countdown timers for each lead, synchronized across email campaigns, sales pages, and checkout pages. The platform combines cookie, IP, and email tracking to generate and enforce authentic deadlines for special offers, supporting evergreen campaigns, tripwire offers, product launches, flash sales, holiday promos, and abandoned cart recovery. It is sold on tiered monthly/annual subscriptions starting at $39/month to course creators, digital product sellers, coaches, and e-commerce brands, and includes an AI Assistant that generates campaign structure and copy.
Is Deadline Funnel a public or private company?
Deadline Funnel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deadline Funnel founded?
Deadline Funnel was founded in 2017. It employs 11 to 50 people.
Where is Deadline Funnel based?
Deadline Funnel is headquartered in Saint Augustine, United States, in the North America region.
How does Deadline Funnel make money?
One revenue line is on record: subscription SaaS.
Who are Deadline Funnel's main competitors?
Direct peers on record are OptinMonster, SamCart, ClickFunnels and ThriveCart. Emerging players are ConvertFlow, Justuno, Sleeknote and Privy. Broad incumbents are Klaviyo and ActiveCampaign.
Does Deadline Funnel have an API?
No public API is recorded for Deadline Funnel.
What industry is Deadline Funnel in?
Deadline Funnel's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAMAMAC, Email, Calendar & Scheduling. Its NAICS code is 51821 and its SIC code is 7372.