What ProFundo does

ProFundo AS is a Norwegian vertical software company founded in 2001 and headquartered in Kristiansand, Norway, that develops a CRM and payment platform tailored specifically for voluntary and nonprofit organizations. The company is owned by Volaris Group, part of Constellation Software Inc., and currently operates with 11–50 employees. Since 2022, it has also operated a Swedish subsidiary, ProFundo Fundraising, based in Stockholm.

The flagship product, ProFundo CRM, is a cloud-based platform built on PHP with an open API, covering donor management, membership administration, fundraising, event management, payment processing, communication automation, and analytics. The offering is modular, with add-ons including MinSide (self-service member portal), the Lokallag local-chapter module, Streetrecruiter (field recruitment), Fundraising MONITOR (live KPI benchmarking), the Marketing Automation module, Bedrifter og Major Donors (corporate/major donor tracking), Datafangst (lead capture), Nettbutikk (online store), and the aptXact telemarketing automation developed in partnership with Dialog Norge. ProFundo integrates with Norwegian-relevant payment rails (Vipps, AvtaleGiro, e-faktura, Strex), leading Norwegian/Nordic accounting platforms (Visma, 24sevenOffice, Xledger, Unit4), email/SMS platforms, and Data Factory for address hygiene and demographic insight variables. ProFundo Creative operates as a sub-brand offering campaign strategy, creative services, and fundraising consulting.

ProFundo generates revenue through CRM software subscriptions (recurring SaaS), professional services from ProFundo Creative, and paid education programs (Great Fundraising Masterclass in Scotland at 32,500 NOK/participant, plus the Fundraising Skillshare conference in Kristiansand). Its go-to-market is sales-led and event-driven, targeting Norwegian nonprofit decision-makers through free demos, educational content (webinars, blog, newsletter), flagship annual events, and a strong referral footprint among Norwegian voluntary organizations.

Name

ProFundo

Legal name

ProFundo AS

Website

https://profundo.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

ProFundo AS, founded in 2001 and headquartered in Kristiansand, Norway, builds a modular cloud CRM and payment platform for nonprofit and voluntary organizations. The Volaris Group-owned company also provides consulting via ProFundo Creative and operates in Norway and Sweden.

Ownership category

akta.pro rank

Product category

Nonprofit CRM Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), CRM Implementation & Customization Services (BPAEAGAC), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Nonprofit CRM software
• Donor management platform
• Fundraising software
• Membership management
• Voluntary organization software

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM Software Subscription: ProFundo CRM is a cloud-based software-as-a-service platform for Norwegian voluntary organizations. Organizations pay for access to the fundraising and membership management system, including all relevant integrations for payments, communications, and automation.
2. Creative Services and Consulting: ProFundo Creative provides fundraising consulting, campaign strategy, creative services, and workshop facilitation for organizations seeking external expertise on messaging, segmentation, and campaign development.
3. Education and Training: ProFundo offers paid educational programs including the Great Fundraising Masterclass (32,500 NOK per participant) and Fundraising Skillshare conference. Also provides webinars and fagsamlinger on specialized topics.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

ProFundo develops and sells a cloud-based CRM platform (ProFundo CRM) built in PHP with an open API, purpose-built for Norwegian voluntary and nonprofit organizations. The platform covers donor and member management, fundraising, communication, event management, payment processing, tax deduction reporting, and analytics, and is sold as a subscription together with a suite of integrated add-on modules (MinSide, Streetrecruiter, Fundraising MONITOR, aptXact, marketing automation, online store, etc.). The company also offers ProFundo Creative, a consulting and creative services sub-brand for fundraising strategy and campaign development.

Product overview

ProFundo offers a modular CRM platform for Norwegian non-profit organizations, centered on ProFundo CRM as the core product, with a suite of integrated modules covering the full donor and member lifecycle. The architecture is organized around the core platform (ProFundo CRM), supplemented by purpose-built modules including: MinSide (self-service portal with a Lokallag sub-module for local chapters), Arrangementsmodul (event management), Nettbutikk (online store for symbolic gifts), Datafangst (lead capture), Marketing Automation-modul, Streetrecruiter (field recruitment), Fundraising MONITOR (live analytics), Skattefradrag/Årsoppgave (tax reporting), Bedrifter og Major Donors (corporate/major donor tracking), and integrations for payment (Vipps, Stripe, Nets, AvtaleGiro, SMS/Strex, EHF, Spleis, iRaiser), communication (Make, Apsis, Symplify, MailChimp, Strex, Link Mobility, Puzzel, SEEN, Grafisk Digital), accounting (24sevenOffice, Visma Business/Enterprise, Xledger, Unit4), data quality (Data Factory), and telemarketing (aptXact via Dialog Norge). The company also operates ProFundo Creative as a consulting sub-brand, and has integrated AI capabilities (Fastgiver Churn Score) directly into the CRM.

Differentiator

Problem solved

Functional benefit

Brands

• ProFundo CRM: Fundraising and membership tool with integrations for CRM, communication, subscriptions, arrangements and sales.
• ProFundo Creative
• aptXact
• Streetrecruiter
• Fundraising Monitor
• MinSide

Products and services

• ProFundo CRM Cloud-based CRM platform for Norwegian non-profit organizations covering donor management, membership administration, fundraising, communication, event management, payment processing, and analytics. Built in PHP with an open API and sold as a subscription.
• MinSide Member Portal Self-service portal for donors, members, and volunteers to view and update their contact data, manage consent and reservations, view annual statements for tax reporting, and sign up for events.
• Marketing Automation Module Visual workflow module for automating donor and member communication journeys including lead follow-up, loyalty storytelling, birthday greetings, payment reminders, surveys, and exit surveys.
• Streetrecruiter Field recruitment tool for street, door-to-door, and event-based donor and member acquisition. Supports electronic signature for direct debit or Vipps, real-time recruitment tracking, commission management, and instant welcome SMS to new donors.
• aptXact Telemarketing Automation Telemarketing automation module that identifies optimal call windows in the donor journey, generates targeted calling lists based on donor responses and activities, and tracks results in CRM dashboards.
• Fundraising MONITOR Live fundraising analytics dashboard with benchmarking against industry averages, providing real-time recruitment and revenue KPIs for data-driven fundraising decisions.
• ProFundo Creative Consulting and creative services sub-brand offering emotional fundraising campaign messaging, digital and postal campaign development, fundraising strategy, campaign planning, creative workshops, and content for donation pages, membership, and symbolic gift stores.
• Fastgiver Churn Score Machine learning and AI feature embedded in ProFundo CRM that scores each recurring donor with a churn probability using demographics and historical data including donations, engagement, and interests, enabling targeted retention efforts.

Quantifiable outcome

• WWF Verdens naturfond increased private donor revenue from ~15M NOK (2014) to ~50M NOK (2023) with 24% year-over-year growth in 2023-2024 using ProFundo CRM

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• RevolutioniseflagshipStrategic or Co-development PartnerRevolutionise is a global nonprofit leadership company delivering the Great Fundraising Masterclass in Scotland alongside ProFundo. Alan Clayton and team provide expert instruction on storytelling-based fundraising and organizational leadership. This is a flagship annual partnership.
• DekodecoreStrategic or Co-development PartnerDekode focuses on creating websites that support marketing and communication teams. They have a close partnership with ProFundo and many shared customers. Co-host events including fagsamlinger on website + CRM integration and Skillshare conference.
• Dialog NorgeflagshipTechnology or IntegrationDialog Norge is the telemarketing partner for aptXact, an automated TM module within ProFundo CRM. They work directly with ProFundo on product development and share customer relationships for automated calling campaigns.
• Data FactorycoreTechnology or IntegrationData Factory (Netlife group) provides address maintenance, demographic data, lifecycle variables, and behavioral probability data. Integration brings insight variables directly into ProFundo CRM for marketing automation and segmentation.
• MakecoreTechnology or IntegrationMake is a Norwegian email service provider integrated with ProFundo CRM for newsletter distribution. All contact synchronization is automatic, ensuring up-to-date unsubscription information in both systems.
• StrexcoreTechnology or IntegrationStrex provides SMS payment solutions and communication services integrated with ProFundo CRM for marketing, notifications, and dialog with donors via SMS.
• VippscoreTechnology or IntegrationVipps is integrated as a payment solution for recurring donations and one-time gifts. Includes Vipps Hurtigkasse (Express Checkout) for streamlined payment in CRM forms.
• Fundraising NorgeminorOthersProFundo is a member of and actively supports Fundraising Norge, aligning with industry ethical standards and best practices.
• Generator DigitalminorGTM or Marketing PartnerGenerator Digital has specialized expertise in data-driven digital marketing. Partnership provides access to specialists in digital marketing for Norwegian market.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• HubSpot for Nonprofits: HubSpot's CRM and Marketing Hub are widely adopted by mid-market organizations and increasingly bundled with nonprofit discounts. Comparable to ProFundo in marketing automation, email, and donor journey capabilities; a credible alternative for nonprofits with cross-functional CRM needs beyond fundraising.
• Salesforce.org / Nonprofit Cloud: Salesforce's Nonprofit Cloud and Nonprofit Success Pack (NPSP) target the same donor management and fundraising use cases as ProFundo CRM, including marketing automation and donor journey orchestration. Operates as a broad incumbent across all verticals but is increasingly competing in European nonprofit markets.
• Blackbaud (Raiser's Edge NXT): Blackbaud is the dominant global nonprofit CRM and fundraising platform (Raiser's Edge, Luminate, eTapestry). Comparable to ProFundo as the de facto end-to-end fundraising suite for charities, though it operates at far greater scale globally rather than focusing on Norwegian regulatory and payment integrations.

Direct peers

• DonorPerfect: DonorPerfect is a long-standing fundraising and donor management CRM widely used by small and mid-sized nonprofits. Direct peer to ProFundo CRM in core scope (donor database, gift processing, integrations with payment and email providers) and in target customer profile.
• Neon CRM: Neon CRM is a specialized CRM for nonprofit fundraising, membership management, marketing automation, and event management. Closely comparable to ProFundo in product scope (donor + member database, automations, events) and target customer (small-to-mid nonprofits).
• Classy (GoFundMe Pro): Classy, now part of GoFundMe Pro, is a fundraising platform for nonprofits covering donation forms, recurring giving, events, and peer-to-peer campaigns. Comparable to ProFundo's payment-integrated donation flows and recurring giving modules (e.g., SMS, Vipps, AvtaleGiro).
• Bonterra: Bonterra (formed from the merger of Network for Good, GivingData, and Social Solutions) provides fundraising, grantmaking, and case management software for nonprofits. Highly comparable as a mid-market, mission-focused nonprofit CRM suite, though US-centric.
• iRaiser: iRaiser is a European-focused online fundraising and donation platform used by 900+ organizations globally and already integrated with ProFundo's CRM. Highly comparable as a peer in the European nonprofit digital fundraising category, with overlapping customers and shared geography.

Emerging players

• Givebutter: Givebutter is a fast-growing fundraising and donor engagement platform serving tens of thousands of nonprofits. Comparable in the donation-flow and engagement layer of ProFundo's offering (forms, recurring giving, event ticketing) and increasingly competing for digital-native fundraising organizations.
• Funraise: Funraise is an emerging nonprofit fundraising platform with strong payment, donation form, and CRM-adjacent capabilities targeting digital-first nonprofits. Overlaps with ProFundo's marketing-automation-driven donation flows and is a credible successor/competitor in newer deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProFundoNorge
• Facebookfacebook.com/ProFundoNorge
• LinkedInlinkedin.com/company/profundo-norge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProFundo