Salty’s Media

What Salty’s Media does

Salty's Media is a privately held, Ormond Beach, Florida-based digital marketing agency specializing exclusively in home improvement contractors. The firm serves 400+ contractors across the United States, with roofing as the primary vertical and adjacent coverage in HVAC, concrete coating, siding, windows, lighting, solar, tree services, and other trades. It manages $3M+ in monthly paid advertising spend across Google Ads, Google Local Service Ads, Meta (Facebook/Instagram), and Microsoft Ads, and reports an average 9.0% conversion rate across managed landing pages, 6.22x branded search ROAS, 91% client retention, and 500,000+ leads generated for its flagship client Roof Maxx.

The company's core product is an integrated managed service combining paid media management, custom conversion-optimized landing pages, speed-to-lead automation (60-second SMS response), reputation and review systems, Google Business Profile optimization, and financing offer engineering across multiple lender partners (GreenSky, Synchrony, Service Finance, Hearth, Enhancify). Salty's Media orchestrates a broader partner ecosystem including call tracking (CallRail), field service software (ServiceTitan, Jobber, Housecall Pro), and local SEO tools (Whitespark, BrightLocal, Local Falcon), with offline conversion data fed back to Google Ads for Smart Bidding. The firm is led by co-founder Jett Collins, who authors the firm's published field reports and playbooks, and operates under founder Jordan Collins. Co-founder Jett Collins audits campaign performance against the $3M+/month managed spend dataset.

Salty's Media operates a sales-led, direct-to-contractor GTM with no self-serve or marketplace channels. New clients must pass a qualification process requiring at least 50 reviews at a 4.5+ average rating, with the firm publicly accepting only ~52% of applicants. Pricing is not publicly disclosed and is structured around monthly retainers tied to ad spend management and campaign complexity. The company is bootstrapped (no disclosed funding), with media presence in Forbes, CBS News, Fox, MarketWatch, USA Today, and CNBC, and ratings of 4.9/5 on Google and Facebook and 4.6/5 on Trustpilot.

Name

Salty’s Media

Legal name

Salty's Media

Website

https://saltysmedia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Salty's Media is a private, Florida-based digital marketing agency exclusively serving home improvement contractors, managing $3M+/month in paid ad spend across 400+ clients with custom landing pages and speed-to-lead automation.

Ownership category

akta.pro rank

Product category

Home Services Marketing Agency

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Home services marketing
• Contractor advertising agency
• Paid media management
• Lead generation services
• Landing page design

Headquarters

HQ city

Ormond Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Salty's Media generates revenue by managing paid advertising campaigns for home services contractors. The company charges for campaign management services and ad spend, optimizing for booked appointments and revenue rather than vanity metrics like cost per lead.
2. Ad Spend Management: The company manages $3M+ in monthly home-improvement ad spend across client accounts, with revenue derived from both management fees and percentage of ad budget managed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Salty's Media is a specialized marketing agency that helps home improvement contractors (roofing, HVAC, and related trades) generate qualified leads and booked jobs. The firm manages paid advertising on Google, Microsoft, Meta, and Local Service Ads, builds high-converting custom landing pages and websites, and provides reputation management, speed-to-lead automation, and financing/offer engineering to increase close rates.

Product overview

Salty's Media is a specialized home services marketing agency focused on the home improvement contractor vertical. The company operates a unified service offering built around a managed advertising platform — delivering paid ad management (Google Ads, Local Service Ads, Meta/Social, and Microsoft Ads), custom conversion-optimized landing pages, reputation and review systems, and speed-to-lead automation. These services are delivered as an integrated managed service rather than a self-serve SaaS product, with campaign management, landing page design, and follow-up systems handled by the Salty's Media team. The company also publishes operator playbooks and field reports (authored by Jett Collins) drawing from $3M+ in monthly managed ad spend, covering trade-specific benchmarks and marketing strategy for roofers, HVAC, concrete coating, windows, siding, and lighting contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Advertising Management Full-service paid search management across Google Ads, Microsoft Ads, and Local Service Ads for home improvement contractors, including campaign build-out, keyword targeting, bid management, and ongoing optimization to drive booked jobs.
• Meta & Social Advertising Paid social campaign management on Meta (Facebook/Instagram) and related social channels to generate qualified homeowner leads for roofing, HVAC, and other home service businesses.
• Custom Landing Pages & Websites Design and build of conversion-optimized landing pages and full websites tailored for home service contractors, featuring multi-step qualification forms, financing offers, and trust-building elements aimed at high conversion rates.
• Reputation & Review Management Automated review request and reputation management service that helps contractor clients generate, monitor, and respond to customer reviews to improve local search visibility and buyer trust.
• Speed-to-Lead Automation Automated lead-routing and rapid response system that sends new contractor leads to sales teams via text, email, and CRM notifications in near real time to improve contact and close rates.
• Financing Integration & Offer Engineering Integration of home improvement financing options (such as Hearth, Service Finance, etc.) into landing pages and offer strategy, combined with engineered offers designed to increase average ticket and close rates for contractors.
• Google Business Profile Optimization Optimization and ongoing management of contractor Google Business Profiles to improve local pack rankings, NAP consistency, and inbound calls from local search.

Quantifiable outcome

• Average 9.0% CVR across managed accounts
• +6 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• EnhancifycoreGTM or Marketing PartnerEnhancify is listed as a Home Service Industry Partner and financing provider. Offers free financing for contractors with approximately 580 FICO credit floor, providing multi-lender shopping for lower-credit applicants.
• Mister SparkyminorGTM or Marketing PartnerListed as an Electrician Partner in the client/partner showcase. A national electrical services brand partner.
• Send JimminorGTM or Marketing PartnerListed as a Home Service Partner in the client/partner showcase. Industry partner for home services.
• TamkominorGTM or Marketing PartnerListed as an Industry Partner. A roofing materials manufacturer providing industry partnership and credibility.
• DG (Home Improvement Partner)minorGTM or Marketing PartnerListed as a Home Improvement Partner in the client/partner showcase.
• GreenSkycoreTechnology or IntegrationPrimary financing partner recommended for roofing contractors. Typical dealer fee of approximately 6-9%, targets approximately 640 FICO credit floor. Best for volume operators and deferred-interest plans. A $189/month financing offer example is prominently featured in marketing materials.
• ServiceTitancoreTechnology or IntegrationField service software partner. Used for customer management, email/SMS automation, automated review requests, referral programs, and feeding job revenue back to Google Ads for Smart Bidding optimization.
• JobbercoreTechnology or IntegrationField service software alternative. Used for customer management, automated review requests, and job revenue tracking.
• Housecall ProcoreTechnology or IntegrationField service software alternative. Manages customer lists, fires automated review requests, runs referral programs, and tracks job revenue.
• CallRailcoreTechnology or IntegrationCall tracking partner for capturing phone leads. Records, transcribes, and tags every call back to the campaign that drove it. Includes Voice Assist AI receptionist functionality.
• BirdeyecoreTechnology or IntegrationReputation management tool. Automates review requests by SMS, pulls reviews live onto site, and monitors responses across Google, Facebook, Yelp, and BBB.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scorpion: Scorpion is a digital marketing agency that serves home services, legal, and franchise clients with paid media, websites, and lead generation. It is a direct competitor to Salty's Media in the home services vertical with overlapping contractor and roofing customer base.
• Blue Corona: Blue Corona (now part of Weidert Group) specializes in digital marketing for HVAC, plumbing, roofing, and other home services contractors. Its service offering - paid search, SEO, websites, and attribution - closely mirrors Salty's Media's home services playbook.

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency offering SEO, PPC, web design, and CRO across many verticals including home services. Comparable to Salty's Media on service mix (Google Ads management, landing pages) but broader in vertical focus.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing PPC, SEO, web design, and social media marketing across multiple industries. It competes with Salty's Media on the paid media management layer but does not specialize in home services.
• Disruptive Advertising: Disruptive Advertising is a performance-focused digital marketing agency specializing in paid media (Google, Meta, Microsoft) and CRO across verticals. Its paid media buying approach aligns with Salty's Media's core offering, though it serves a broader range of clients.
• SmartSites: SmartSites is a full-service digital agency offering PPC, SEO, web design, and conversion-optimized landing pages. Comparable on the landing page and Google Ads management capabilities but serves a diverse set of industries beyond home services.
• Tinuiti: Tinuiti is a large independent performance marketing agency managing paid search, paid social, and Amazon ads across retail, travel, and services verticals. Comparable on paid media buying scale and cross-channel management capabilities.
• KlientBoost: KlientBoost is a digital marketing agency focused on PPC, CRO, and landing page optimization with a strong performance orientation. Its conversion-rate optimization focus and paid media expertise align with Salty's Media's core offering.
• Power Digital Marketing: Power Digital is a performance marketing agency offering paid media, SEO, content, and CRO with proprietary technology (nova). Comparable to Salty's Media on the data-driven performance marketing approach though serving a broader market.

Others

• ServiceTitan: ServiceTitan is field service software for home services contractors and is a core technology partner of Salty's Media. While it offers marketing add-ons (review automation, AI receptionist), it is an adjacent technology provider rather than a direct agency competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saltysmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salty’s Media