SendJim

What SendJim does

SendJim, operated by Street Bidder LLC and headquartered in Franklin, Tennessee, is a marketing automation SaaS platform purpose-built for small and mid-sized home service businesses. The platform orchestrates multi-channel direct marketing campaigns including postcards, ringless voicemail, SMS text messages, handwritten cards, physical gifts, and professional letters, delivered through automated workflows such as Neighbor Mailing, Broadcasts, Automated Drips, Radius Bomb, and EDDM (Every Door Direct Mail). The company's flagship technical capability is its Predictive Targeting feature, which applies lookalike audience methodology to physical mail by analyzing 250+ data attributes per household to surface the top 3% of homeowners most likely to purchase home services.

Name

SendJim

Legal name

Street Bidder LLC

Website

https://sendjim.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SendJim is a marketing automation SaaS platform for home service SMBs that orchestrates direct mail, ringless voicemail, SMS, handwritten cards, and gift campaigns, with a proprietary Predictive Targeting capability using 250+ household data attributes to identify the top 3% most likely buyers.

Ownership category

akta.pro rank

Product category

Direct Mail Marketing Automation

NAICS

Direct Mail Advertising (541860), Advertising Material Distribution Services (54187)

SIC

Services-Direct Mail Advertising Services (7331), Services-Prepackaged Software (7372)

akta.pro primary industry

Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Direct mail automation
• Marketing automation platform
• Predictive audience targeting
• Ringless voicemail service
• Home service marketing

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Subscription Membership: Monthly or annual subscription-based access to the SendJim platform with different membership tiers (Starter, Growth, Pro). Each tier provides different feature access levels, with personalized onboarding included on Growth plan and above.
2. Credits System: Credits are used to send mailings. Purchasing credits includes printing, postage, and delivery costs - an all-in-one pricing model for transparent simplicity.
3. EDDM (Every Door Direct Mail): Separate EDDM orders that do not use SendJim credits. Includes printing and USPS delivery with steep postage discounts.
4. Ringless Voicemail: Voicemail bomb technology charged per voicemail sent.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

SendJim is a SaaS marketing automation platform that enables home service contractors to plan, execute, and measure direct mail and multi-channel outreach campaigns (postcards, ringless voicemail, SMS, handwritten cards, gifts, and letters) without marketing expertise. The platform applies predictive targeting to identify the top 3% of homeowners most likely to buy, then automates campaign execution, neighbor mailings, and follow-up drips integrated with leading CRM and field service tools. Revenue is generated through tiered subscription memberships plus a credits-based usage model for mailings.

Product overview

SendJim is a unified marketing automation platform for home service businesses that offers a comprehensive suite of direct mail and multi-channel marketing tools. The core platform includes postcards, voicemail bombs (ringless voicemail), text messages, handwritten cards, gifts, and letters, all orchestrated through campaign management features. Key delivery mechanisms include Automated Drips, Neighbor Mailing, Broadcasts, Radius Bomb, and EDDM (Every Door Direct Mail). A premium add-on called Predictive Targeting uses predictive analytics to identify the top 3% of homeowners most likely to buy. The platform integrates with 30+ CRM and field service tools including Jobber, Housecall Pro, ServiceTitan, HubSpot, and Zapier. Reviews functionality is powered by NiceJob integration. The company also produces The Money Lever Podcast hosted by founder Josh Latimer.

Differentiator

Problem solved

Functional benefit

Products and services

• SendJim Platform Self-serve SaaS marketing automation platform for home service businesses that automates direct mail and multi-channel marketing campaigns (postcards, voicemail bombs, text messages, handwritten cards, gifts, and letters) using Neighbor Mailing, Automated Drips, Broadcasts, Radius Bomb, and EDDM. Priced via tiered membership subscriptions with bundled usage credits.
• Predictive Targeting Premium add-on module that uses 250+ data attributes per household and lookalike-audience methodology to score homeowners and select the top 3% most likely to purchase home services, with tiered Very Hot, Hot, and Warm prospect selection. Available to Pro plan and above subscribers.

Quantifiable outcome

• Up to 4.8x better response rate versus standard demographic targeting
• +4 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

AI capability2 records

Feature11 records

Partnerships

Twelve partnerships are on record, tiered core.

• JobbercoreTechnology or IntegrationJobber integration allows users to instantly mail professional follow-ups whenever an invoice is paid, automating customer engagement after completed jobs.
• Housecall ProcoreTechnology or IntegrationHousecall Pro integration turns every completed job into a neighborhood marketing campaign through automated neighbor mailings.
• Service TitancoreTechnology or IntegrationService Titan integration brings the power of automated direct mail to service workflows for field service businesses.
• Service AutopilotcoreTechnology or IntegrationService Autopilot integration enables automated 5-around mailers without lifting a finger when jobs are completed.
• GoHighLevelcoreTechnology or IntegrationGoHighLevel integration triggers direct mail and gifts within custom workflows for multi-channel marketing approaches.
• HubSpotcoreTechnology or IntegrationHubSpot integration triggers custom physical mailers based on specific deal stage changes within the CRM.
• NiceJobcoreTechnology or IntegrationNiceJob integration rewards customers with physical gifts the moment they leave a 5-star review, building credibility and trust.
• ZapiercoreTechnology or IntegrationZapier integration enables SendJim to connect with thousands of tools and automate workflows beyond native integrations.
• ProLinecoreTechnology or IntegrationProLine integration automatically mails personalized follow-ups to leads as they move through the roofing sales pipeline.
• Service MonstercoreTechnology or IntegrationService Monster integration triggers Radius Bombs to dominate every neighborhood serviced.
• JobNimbuscoreTechnology or IntegrationJobNimbus integration automates neighbor mailers when new roofing or exterior jobs are created.
• RooflecoreTechnology or IntegrationRoofle integration automatically triggers neighbor mailers or gifts when a new roofing quote is generated.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tactile (Stack): Tactile (now Stack) is a direct mail automation platform focused on personalized, trigger-based physical mail for marketers. Overlaps with SendJim on programmatic postcard and letter automation, though without the home services vertical specialization.
• Sendoso: Sendoso is a leading sending platform combining direct mail, gifts, and physical touchpoints with workflow integrations. Closest analog to SendJim's multi-channel 'what we send' offering (postcards + gifts + handwritten cards).
• Lob: Lob provides direct mail API infrastructure and a print-and-mail automation platform with variable data printing and programmatic triggers. Comparable to SendJim in core mail automation but skews more developer/enterprise vs. SMB self-serve.
• Postalytics: Postalytics is a direct mail automation platform for SMB and mid-market marketers with CRM integrations, variable-data printing, and trigger-based campaigns. It is the closest functional analog to SendJim's postcard, EDDM, and trigger-based mail workflow features.
• Reachdesk: Reachdesk offers direct mail and corporate gifting automation with CRM integrations and AI-driven personalization. Highly comparable to SendJim across postcards, gifts, and workflow triggers, though Reachdesk skews more enterprise/ABM.
• Postable: Postable is an automated direct mail platform offering postcards, letters, and gifting with CRM integrations. Directly comparable to SendJim's print, mail, and trigger-based automation capabilities for SMB customers.

Others

• Jobber: Jobber is a leading field service CRM used by home service SMBs and a core integration partner of SendJim. Included as a peer because its partnership ecosystem is central to SendJim's distribution and any change in its direct mail strategy directly affects SendJim.

Broad incumbents

• ServiceTitan: ServiceTitan is the leading field service management platform for home service contractors. Although primarily a CRM/operations platform, it has direct mail integrations and could expand into native mail automation, making it both a partner and a competitive risk for SendJim.
• Marketing 360: Marketing 360 is an SMB marketing platform spanning web, email, social, and direct mail for service businesses. It competes with SendJim in the home services vertical but offers a much broader multi-channel marketing suite.
• Podium: Podium is a customer communication and review platform targeting home service and local businesses. It competes indirectly with SendJim on review automation and multi-channel messaging for the same contractor buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sendjim
• Facebookfacebook.com/sendjim
• LinkedInlinkedin.com/company/sendjimautomation
• Instagraminstagram.com/send_jim

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SendJim