MobileGroove

What MobileGroove does

MobileGroove is a content strategy and media consultancy operated as a sole proprietorship by Peggy Anne Salz, focused on the mobile, apps, gaming, AI, and customer experience sectors. The business produces podcasts (video and audio), webinars, in-depth articles, playbooks, custom reports, ghostwriting, event activations, and data reports for enterprise and scale-up clients, leveraging a three-phase Ideate-Activate-Amplify content system. It has no proprietary technology platform, no patents, no API surface, and no AI/ML products; the underlying 'technology' is Peggy Anne Salz's editorial judgment, personal network, and 20+ years of industry access.

The core product portfolio spans owned media properties (MobileGroove video and audio podcasts distributed via YouTube and major podcast platforms, the On Point newsletter, and in-depth articles published on PocketGamer.Biz), the PlayerFirst Collective Slack community and PlayerFirst Perspective podcast mini-series focused on ad quality, and end-to-end professional services including podcast and webinar production, content strategy and ghostwriting for C-suite executives, event planning, and research reports. Revenue is generated through bespoke project-based professional services engagements with enterprise clients such as Verve, Adikteev, Liftoff Mobile, Vonage, CleverTap, Xsolla, AppsFlyer, Aarki, Bigabid, and WildCard Games, supplemented by recurring sponsorship relationships (Xsolla at the MAU Vegas Podcast Corner, Bigabid at the MAU Podcast Suite) and content collaborations.

Go-to-market is sales-led and founder-led, driven by direct outreach through the website contact form, personal networking, industry event speaking (DMEXCO, Gamescom, Apps on TikTok 2025, Google AppSummit25), and Peggy Anne Salz's visibility as a nine-time author and regular contributor to top industry media. Pricing is quote-based with multi-year contract cadences; no standard pricing tiers are published. The business operates without venture capital or institutional investment, has no disclosed headcount growth, and is geographically anchored in London with EU/German operational signals (German phone number, GDPR-compliant privacy policy).

Name

MobileGroove

Legal name

Peggy Anne Salz

Website

https://mobilegroove.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

MobileGroove is a solo content strategy and media consultancy led by Peggy Anne Salz, producing podcasts, webinars, articles, playbooks, and reports for mobile, apps, gaming, and AI industry brands worldwide.

Ownership category

akta.pro rank

Product category

Content Strategy Consulting

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

akta.pro secondary industry

Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD)

Keywords

• Content strategy services
• Podcast production
• Thought leadership content
• Mobile marketing research
• Marketing consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Content Strategy & Production: MobileGroove generates revenue through professional services including end-to-end podcast production with companion assets, webinar production with speaker sourcing and amplification, event planning and execution, and custom reports and playbooks. Services target ambitious startups, scale-ups, and established brands seeking to build credibility and create lasting impact in the mobile, apps, and gaming space.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

MobileGroove is a content strategy and consulting firm that produces podcasts, webinars, articles, and playbooks for the mobile, apps, AI, and gaming industries. It offers end-to-end production services, content strategy and ghostwriting for executives, event planning, and data-driven research reports, operating through an Ideate-Activate-Amplify content system. The business also operates the PlayerFirst Collective Slack community and produces the PlayerFirst Perspective podcast focused on ad quality.

Product overview

MobileGroove is a content strategy and media consultancy led by Peggy Anne Salz, operating at the intersection of mobile technology, apps, AI, and customer experience. The company offers a unified content-as-a-service model combining three core phases: Ideate (identifying growth opportunities, shaping narratives, designing story frameworks), Activate (building content across formats with strategic alignment to objectives), and Amplify (leveraging trusted reach and subject-matter authority). The portfolio includes video podcasts (distributed via YouTube), audio podcasts, in-depth articles and analysis, webinars, practical playbooks and resources (e-books, guides, brand playbooks), and the PlayerFirst Collective Slack community focused on ad quality. Services encompass end-to-end production (podcasts, webinars), content strategy and ghostwriting, events and activations, and data-driven reports. A regular newsletter (On Point) delivers insights to subscribers. The company targets ambitious startups, scale-ups, and established brands seeking to build credibility and create lasting impact through strategic content.

Differentiator

Problem solved

Functional benefit

Brands

• PlayerFirst Collective: A focused Slack community for developers, ad ops leaders and monetization experts committed to raising the standard of in-app advertising. Also includes the PlayerFirst Perspective podcast mini-series focused on ad quality across gaming and non-gaming apps.

Products and services

• Video Podcasts Video-based podcast interviews and conversations with growth leaders, mobile marketing experts, and industry voices, distributed via YouTube and companion assets for client marketing purposes.
• Audio Podcasts
• Webinars
• Articles & Analysis
• Playbooks & Resources
• End-to-End Production Services
• Content Strategy & Ghostwriting
• Events & Activations
• Reports & Data Analysis

Quantifiable outcome

• 14% boost in lesson completions and 16% lift in retention for Zigzag Dog Training CRM strategy
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered notable and minor.

• XsollanotableGTM or Marketing PartnerXsolla sponsors the Podcast Corner at MAU Vegas where Peggy Anne Salz conducts interviews. Xsolla also powers the Game the Brand series on the MobileGroove podcast.
• VervenotableGTM or Marketing PartnerVerve-powered 2025 App Publisher Halftime Show webinar, with MobileGroove as co-host. Fresh data from a publisher poll informs the discussion.
• Liftoff MobilenotableGTM or Marketing PartnerCollaboration on data reports spanning 25+ reports for app marketers, with insights incorporated into playbooks and content.
• AarkiminorGTM or Marketing PartnerIn-depth interview content produced with Aarki executives including Wangxin Li on AI collaboration and Aman Sareen on stack ownership.
• AppsFlyerminorGTM or Marketing PartnerPodcast guest participation by Alexander Yip, Director of Product Discovery, in the App Publisher Halftime Show.
• BigabidminorGTM or Marketing PartnerBigabid powers the MAU Podcast Suite featuring interviews with industry leaders.
• CleverTapnotableGTM or Marketing PartnerCo-authored the CleverTap Fintech Playbook 2022, an engagement marketing playbook for delivering memorable fintech experiences.
• SolstenminorStrategic or Co-development PartnerPeggy Anne Salz interviewed Solsten co-founder Bastian Bergmann about gaming as a cultural super-platform for the MobileGroove podcast.
• VonageminorGTM or Marketing PartnerContent production collaboration with Vonage featuring subject matter experts to position clients as problem solvers and industry leaders.
• Women in GamesminorOthersMobileGroove supports Women in Games initiatives including the Women in Leader(sip) community and activations at industry events.
• PocketGamer.BiznotableChannel Partner/ Reseller/ DistributorPeggy Anne Salz is a regular contributor to PocketGamer.Biz, publishing articles on ad quality and industry trends. Also co-hosts podcast content with Brian Baglow.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sweet Fish Media: B2B podcast production and content strategy agency that produces branded podcasts for enterprise clients across industries. Closely comparable to MobileGroove in service model (branded podcast production plus content amplification) and target customer profile (mid-market and enterprise B2B brands).
• Caspian Studios: B2B podcast and video production agency offering full-service podcast production, content strategy, and distribution for enterprise and B2B brands. Directly comparable to MobileGroove's end-to-end production services and focus on turning expert conversations into multi-channel content.
• Story Box Studios: Video podcast production agency serving B2B brands, with end-to-end production and content strategy. Comparable to MobileGroove in delivering video-led podcast content as a professional service for enterprise clients seeking thought-leadership positioning.
• Content Allies: B2B content and podcast agency focused on helping tech and SaaS companies build authority through podcasts and related content. Comparable to MobileGroove's content-as-a-service model targeting startups, scale-ups, and established brands in a defined vertical.
• Studio CMO: B2B podcast production and content marketing agency serving CMOs and B2B brands. Directly comparable to MobileGroove in using executive interviews and thought-leadership podcasts as the engine for multi-format content deliverables.
• Business of Apps: Research, news, and content platform covering the global app economy. Comparable to MobileGroove's mobile industry research output, PocketGamer.biz-style authoritative coverage, and data-driven reports targeting app marketers and developers.
• PocketGamer.biz (Steel Media): B2B media outlet covering the mobile games industry, with which Peggy Anne Salz has a contributor and co-host relationship. Directly comparable as a mobile-gaming-focused content, news, and events brand operating in the same vertical MobileGroove serves.

Broad incumbents

• AdExchanger: Established ad-tech industry news, research, and events business covering programmatic, mobile, and digital advertising. Comparable as a higher-scale media-and-research incumbent serving the same ad-tech buyer community MobileGroove's enterprise clients operate in.
• ExchangeWire: Global ad-tech media, research, and events company covering programmatic, data, AI, and mobile advertising. Comparable as a broader ad-industry content and research incumbent operating in MobileGroove's core customer verticals.
• Sensor Tower: Mobile app and ad intelligence platform producing industry research, reports, and insights across the app economy. Comparable as a scaled mobile-industry research and content business serving many of the same enterprise customers as MobileGroove.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLE8Ke9Ah2_Nm8S0U7CQjoIqcjPC3j1e2f
• LinkedInlinkedin.com/company/peggysalz
• TikToktiktok.com/explore
• Xx.com/peggyanne
• Facebookfacebook.com/124986987587644

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MobileGroove