NTS Direct
- Company typePrivate
- Founded1990
- HeadquartersBolton, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
NTS Direct firmographics
Firmographics- Name
- NTS Direct
- Legal name
- NTSDirect
- Website
- https://ntsdirect.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where NTS Direct is headquartered
LocationHeadquarters
- HQ city
- Bolton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NTS Direct business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Distribution of IP Telephony and Networking Hardware: NTS Direct generates revenue by distributing hardware products (IP phones, headsets, access points, switches, routers, gateways, conferencing devices, video surveillance) from multiple manufacturers to channel partners and resellers. Revenue is derived from margin on hardware sales, with pricing available via the e-commerce platform and quote-based pricing for larger orders. Terms are Net 30 from receipt of goods.
- Partner Program Services: NTS Direct provides the NTS Partner Program offering certifications, preferred pricing on equipment, full warranty coverage, design, training, installation assistance, sales and technical support, and marketing and help desk support to channel partners, generating revenue through increased sales volume and partner loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail e-commerce pricing for non-account customers |
| Transaction based/ take rate | Monthly | Partner/reseller tier pricing via registered account |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
NTS Direct product offering
Product offeringCore offering
NTS Direct is a B2B value-added distributor that aggregates IP telephony and data networking hardware from 18+ manufacturers (Yealink, Grandstream, Fanvil, Avaya, Mitel/Unify, NEC, Cisco, Jabra, Poly, Patton, Peplink, TP-Link, Teltonika, Uniview, and others) and sells it exclusively to channel partners and resellers through its B2B e-commerce platform. The company supplements hardware distribution with the NTS Partner Program, which offers certifications, preferred pricing, full warranty coverage, design assistance, installation help, training, and ongoing technical support. Its proprietary NTS Advanced Phone Provisioning Service enables partners to mass-deploy and configure IP phones remotely.
Product overview
NTS Direct is a next-generation distribution company specializing in IP telephony and data networking equipment. Their portfolio includes IP phones, wireless phones, conferencing solutions, networking equipment (access points, routers, switches), headsets, access control devices, and accessories from multiple manufacturers including Yealink, Grandstream, Fanvil, Avaya, Mitel/Unify, NEC, Cisco, and others. The company offers both new and renewed equipment, with specialized Microsoft Teams and Zoom compatible devices. Their partner program enables resellers to access certifications, preferred pricing, and technical support.
Differentiator
Problem solved
Functional benefit
Products and services
- IP Phones Business VoIP desk phones supporting SIP protocol from manufacturers including Yealink, Grandstream, Fanvil, Avaya, and others, sold to channel partners for resale or deployment.
- Hotel Phones Specialized IP phones designed for hospitality environments with guest-friendly features, distributed to channel partners serving hotels and lodging.
- Wireless Phones DECT and Wi-Fi cordless IP phones for mobile workplace communications, distributed to channel partners.
- A/V Conferencing Audio and video conferencing solutions including conference phones and video collaboration devices distributed to channel partners.
- Access Points Wi-Fi access points from Grandstream GWN series and other manufacturers for wireless networking, distributed to channel partners.
- Routers Network routers including VPN routers and Wi-Fi 6/7 routers for business networking, distributed to channel partners.
- Switches Managed and unmanaged network switches from Grandstream GWN series and other vendors, including PoE and non-PoE options, distributed to channel partners.
- Headsets Wired and wireless headsets from Yealink, Jabra, and Plantronics for business communications, distributed to channel partners.
- IP Access Control & Door Phones IP-based door phones and access control systems for secure building entry, distributed to channel partners.
- SIP Intercom & Paging SIP-compatible intercom and paging systems for facility-wide communication, distributed to channel partners.
- Analog Telephone Adapters ATA devices that enable analog phones to connect to IP telephony systems, distributed to channel partners.
- Gateways VoIP gateways for connecting traditional telephony infrastructure to IP networks, distributed to channel partners.
- IP-PBX IP-based Private Branch Exchange systems for enterprise voice communications, distributed to channel partners.
- Video Surveillance & IP Cameras IP cameras and video surveillance systems for security monitoring, distributed to channel partners.
- Battery Backup Uninterruptible power supplies and battery backup solutions for network equipment, distributed to channel partners.
- Failover Solutions Redundancy solutions for maintaining connectivity during primary system failures, distributed to channel partners.
- Accessories Power supplies, wall mounts, expansion modules, and other peripheral accessories for IP phones, distributed to channel partners.
- Microsoft Teams Devices Yealink and other manufacturer devices certified for Microsoft Teams including Teams phones, headsets, and meeting room solutions, distributed to channel partners.
- Zoom Devices Devices optimized for Zoom including Zoom phones, headsets, and room systems, distributed to channel partners.
- Renewed & Open Box Equipment Refurbished and open-box IP telephony and networking equipment sold at discounted prices to channel partners.
- NTS Direct Partner Program Channel partner program offering certifications, preferred pricing, full warranty coverage, design assistance, training, installation help, and ongoing technical support to authorized resellers and ITSPs of IP telephony and networking equipment.
- NTS Advanced Phone Provisioning Service Proprietary service (SKU NTSADVPROV-Z, priced at $4.00) that streamlines mass deployment and remote configuration of IP phones for channel partners and resellers.
Companies that use NTS Direct
Customer profileSegments2 records
Ideal customer profiles1 record
NTS Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
NTS Direct partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- YealinkcoreNTS Direct is an Authorized Yealink Distributor offering the full range of Yealink products including IP Phones, DECT Phones, Headsets, Microsoft Teams and Zoom phones and devices, and accessories. The partnership includes a dedicated Yealink Partner Reseller Program offering exclusive sales tools, marketing content, technical support, webinars, and first-hand information about new Yealink products and promotions.
- GrandstreamcoreNTS Direct is a Grandstream Distributor offering Grandstream's complete networking and IP telephony portfolio including GWN series access points, network switches, routers, IP phones, and conferencing devices. The partnership includes a Grandstream Reseller Partner Program and access to Grandstream's GWN.Cloud and GWN Manager management platforms.
- FanvilcoreNTS Direct distributes Fanvil products including IP phones, DECT cordless phones, and accessories. The company actively promotes Fanvil through the Fanvil ITSP Channel Program 2026, a specialized channel incentive program. NTS Direct also hosts Fanvil Promotions and offers a dedicated Fanvil Partner Application.
- AvayacoreNTS Direct is an Avaya Cloud Office Master Agent offering Avaya IP phones, cloud office solutions, and related equipment. The partnership includes participation in the Avaya Connect Partner Program with a dedicated partner application and promotional banner presence on the NTS Direct website.
- Mitel / UnifycoreNTS Direct distributes Mitel and Unify (now part of Mitel) products and serves as a partner for Unify cloud and premises-based communications solutions. The website features a dedicated Mitel/Unify section with partner application links.
- NECminorNTS Direct is an authorized distributor for NEC telecommunications and networking products, which are featured on its manufacturer list alongside other major brands.
- TP-LinkminorNTS Direct is an authorized distributor for TP-Link networking products including routers, switches, and access points, which are featured in its product portfolio and manufacturer listings.
- Teltonika NetworksminorNTS Direct distributes Teltonika Networks products including industrial networking equipment, featured in its manufacturer portfolio.
- PattonminorNTS Direct is an authorized Patton distributor offering Patton's analog and VoIP gateway solutions as part of its broad product portfolio.
- PeplinkminorNTS Direct distributes Peplink networking products including SD-WAN and mobility routers, featured in its manufacturer listings.
- Poly (HP-Poly)minorNTS Direct offers Poly (HP-Poly) headsets, speakerphones, and video conferencing equipment as part of its product portfolio under the HP-Poly manufacturer listing.
- JabraminorNTS Direct distributes Jabra audio equipment including headsets and speakerphones, listed in its manufacturer portfolio.
- CiscominorNTS Direct lists Cisco as a manufacturer partner, offering Cisco IP telephony and networking products through its distribution platform.
- UniviewminorNTS Direct distributes Uniview video surveillance and IP camera products as an authorized Uniview distributor.
- Microsoft TeamscoreNTS Direct distributes a dedicated portfolio of Microsoft Teams-certified devices including Teams phones (MP series), Teams headsets (BH series, UH series), Teams meeting room solutions (MeetingBar A20/A30), and Teams room bundles. The company features dedicated Microsoft Teams product categories on its website.
- ZoomcoreNTS Direct distributes Zoom-certified devices including Zoom phones, Zoom ATAs/gateways, Zoom headsets, and Zoom Rooms solutions. The company features dedicated Zoom product categories including Zoom Room bundles and Zoom-certified video conferencing devices.
Scale indicators1 record
NTS Direct competitors and assessment
Company assessmentBroad incumbents
- ScanSource: ScanSource is a large publicly-traded value-added distributor of specialty technology solutions, including unified communications, networking, and cloud services, serving resellers in North America. It is a direct competitor to NTS Direct in the IP telephony/UC distribution channel but at much greater scale.
- Westcon-Comstor: Westcon-Comstor is a global value-added distributor specializing in unified communications, networking, security, and data center technologies, serving resellers and service providers. It competes with NTS Direct in the same UC/VoIP product categories (Yealink, Cisco, Poly) but with global reach.
- TD SYNNEX: TD SYNNEX is one of the largest global IT distributors, offering UC, networking, and mobility products alongside a very broad technology portfolio. It competes with NTS Direct for reseller business on overlapping UC and networking lines but at vastly greater scale.
- Ingram Micro: Ingram Micro is a global broad-line IT distributor with deep UC, networking, and mobility product lines serving resellers worldwide. It represents the upper-end scale competitive threat to NTS Direct for any larger reseller account.
Direct peers
- Jenne: Jenne is a US value-added distributor of UC, networking, and security solutions to resellers, ITSPs, and MSPs, with a comparable manufacturer line card and channel program. It is one of the most direct mid-market peers to NTS Direct in the IP telephony distribution space.
- ABP Technology: ABP Technology is a US distributor of IP telephony, networking, surveillance, and UC solutions, serving resellers and integrators with a similar manufacturer-agnostic model. Direct overlap with NTS Direct in VoIP, networking, and physical-security hardware distribution.
- VoIP Supply: VoIP Supply is a US online distributor of VoIP hardware, IP phones, headsets, and networking equipment, primarily serving ITSPs and resellers. Closely comparable to NTS Direct's e-commerce-led IP telephony distribution business.
- 888VoIP: 888VoIP is a US value-added distributor of VoIP, UC, and networking hardware targeting ITSPs, MSPs, and resellers. Directly comparable in size, product mix, and go-to-market motion to NTS Direct.
- Telix (Telix Distributing): Telix is a US master distributor of IP telephony, networking, and physical-security products to resellers, with overlapping vendor relationships (Grandstream, Fanvil, Yealink) and a similar channel-driven model.
- Telco Depot: Telco Depot is a US distributor of business telephone systems, VoIP equipment, and UC hardware, serving SMB resellers and ITSPs. Direct overlap with NTS Direct's voice and data product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NTS Direct social profiles
Digital presenceNTS Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
NTS Direct leadership team
Management profileNumber of profiles
NTS Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NTS Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NTS Direct
What does NTS Direct do?
NTS Direct is a B2B value-added distributor that aggregates IP telephony and data networking hardware from 18+ manufacturers (Yealink, Grandstream, Fanvil, Avaya, Mitel/Unify, NEC, Cisco, Jabra, Poly, Patton, Peplink, TP-Link, Teltonika, Uniview, and others) and sells it exclusively to channel partners and resellers through its B2B e-commerce platform. The company supplements hardware distribution with the NTS Partner Program, which offers certifications, preferred pricing, full warranty coverage, design assistance, installation help, training, and ongoing technical support. Its proprietary NTS Advanced Phone Provisioning Service enables partners to mass-deploy and configure IP phones remotely.
Is NTS Direct a public or private company?
NTS Direct is a private company. It is classified as unknown and is currently operating.
When was NTS Direct founded?
NTS Direct was founded in 1990. It employs 11 to 50 people.
Where is NTS Direct based?
NTS Direct is headquartered in Bolton, United States, in the North America region.
How does NTS Direct make money?
Two revenue lines are on record. Distribution of IP Telephony and Networking Hardware is the primary driver. The others are partner Program Services.
Who are NTS Direct's main competitors?
Broad incumbents on record are ScanSource, Westcon-Comstor, TD SYNNEX and Ingram Micro. Direct peers are Jenne, ABP Technology, VoIP Supply, 888VoIP, Telix (Telix Distributing) and Telco Depot.
Does NTS Direct have an API?
No public API is recorded for NTS Direct.