Lead Onion
Lead Onion is an AI-powered B2B GTM intelligence platform that unifies 24 intent data sources into one view, helping sales, marketing, and RevOps teams identify in-market accounts and connect with verified decision-makers across SMB and enterprise segments.
- Company typePrivate
- Founded2020
- HeadquartersPortstewart, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lead Onion does
Lead Onion is a B2B go-to-market intelligence platform that unifies multi-source buyer intent data to help sales, marketing, and RevOps teams identify in-market accounts and connect with verified decision-makers. Founded in 2020 in Portstewart, Northern Ireland, as a brand under Zymplify Limited (part of Zymplify Group), the company targets B2B organizations of all sizes through horizontal segmentation across sales, marketing, and revenue operations functions. Primary use cases include account prioritization, lead generation, ABM execution, website visitor identification, and increasingly churn reduction via the Revenue Shield workflow. The customer base spans SMB through enterprise across industries including information technology, business services, cybersecurity, recruitment, and marketing services.
The platform's technical foundation is aggregation across 24 third-party intent and contact data providers (Bombora, Contanuity, G2, Cognism, Delivr.ai, IP Flow, Foundry, PredictLeads, PharosIQ, and others), unified into a single verified view. The product surface comprises four core modules: Account Intelligence (multi-source intent monitoring with buying-stage scoring via the Research Quadrant), Intent Qualified Leads (person-level intent with real-time email verification at a claimed 99% rate), Website Identification (reverse-IP visitor mapping across 1.4B+ B2B IPs), and Sales Automation (Leadflows routing, multi-channel Cadences, and Pipeline tracking). AI capabilities are concentrated in the Aimee autonomous buyer intent agent, predictive analytics for buying-stage classification, AI-generated account summaries, and churn anomaly detection. The platform integrates natively with HubSpot, Salesforce, Microsoft Dynamics, Slack, Outreach, and Zapier (extending to 10,000+ additional apps).
Lead Onion operates a hybrid SaaS model with tiered subscriptions: Starter at $500/month, Growth at $1,750-$2,000/month, Scale at $3,000/month, and custom Enterprise pricing, supplemented by usage-based add-ons (Contact Reveals, Intent Triggers, Website Lookups, Extra Users). Distribution combines direct enterprise field sales, inside sales for mid-market, and a product-led growth motion with a free trial (100 leads, no credit card) and an AI-powered Aimee demo that delivers results in under three minutes. The company is privately held with no external funding rounds disclosed in the available sources; founder and CEO Michael Carlin leads the organization alongside COO Michael Green.
Lead Onion firmographics
Firmographics- Name
- Lead Onion
- Legal name
- Zymplify Limited
- Website
- https://leadonion.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lead Onion is an AI-powered B2B GTM intelligence platform that unifies 24 intent data sources into one view, helping sales, marketing, and RevOps teams identify in-market accounts and connect with verified decision-makers across SMB and enterprise segments.
- Ownership category
- akta.pro rank
Lead Onion industry classification
Industry- Product category
- B2B Sales Intelligence Software
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC), Affiliate & Partner Lead Generation Networks (BPAFAKAL), Outbound Lead Generation & Prospecting (BPAAADAB)
Keywords
Where Lead Onion is headquartered
LocationHeadquarters
- HQ city
- Portstewart
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lead Onion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS Platform Access: Lead Onion operates primarily as a SaaS subscription platform with tiered pricing plans (Starter, Growth, Scale, Enterprise). Revenue is generated through monthly or annual subscription fees that provide access to the intent data platform, with different feature sets and capacity limits per tier. Optional extras including additional Contact Reveals, Intent Triggers, Website Lookups, and Extra Users can be added for additional fees.
- Usage-Based Add-ons: Beyond base subscriptions, customers can purchase additional capacity including Contact Reveals (1,000 for $200/month), Intent Triggers (10 for $100/month), Website Lookups (5,000 for $50/month), and Extra Users (1 for $50/month). Contact credits used to reveal contact information (email and telephone) consume 1 credit per reveal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level tier for small teams starting with intent-driven marketing and sales |
| Subscription | Monthly | Mid-market tier operationalizing intent-driven marketing and sales at scale with full platform access |
| Subscription | Monthly | Advanced tier for larger teams with extended capabilities and higher capacity limits |
| Subscription | Multi-year contract | Custom enterprise solution with tailored pricing and features for large organizations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels12 records
Lead Onion product offering
Product offeringCore offering
Lead Onion is an AI-powered B2B go-to-market (GTM) intelligence platform that unifies buyer intent data from 24 sources (Bombora, Contanuity, G2, IP Flow, Cognism, Delivr.ai, Foundry, PredictLeads, etc.) into a single verified view. The platform combines 209 million+ verified B2B contacts with 50+ billion intent signals to help sales, marketing, and RevOps teams identify in-market accounts, prioritize verified decision-makers, and activate outreach directly within their CRM and sales engagement tools. Core modules include Account Intelligence, Intent Qualified Leads (IQLs), Website Identification, and Sales Automation.
Product overview
Lead Onion is a unified AI-powered GTM intelligence platform that combines account-level, person-level, and website-based intent signals from 24 data sources into a single workspace. The platform's core modules are Account Intelligence (for account prioritisation and buying-stage scoring), Intent Qualified Leads (for verified contact-level intent data), Website Identification (for anonymous visitor-to-account mapping), and Sales Automation (for cadences, pipeline, and lead routing). These are augmented by dedicated data-substrate products including Aimee (AI Buyer Intent Agent), Bombora/Foundry/Contanuity (topic intent providers), Delivr.ai (person-level intent), G2 Intent (review signals), IP Flow (website visitors), and Cognism (contact data). The platform is available across four pricing tiers — Starter, Growth, Scale, and Enterprise — and is offered as a SaaS product by Zymplify Group, a Northern Ireland-based company.
Differentiator
Problem solved
Functional benefit
Brands
- Aimee: AI Buyer Intent Agent - an AI-powered tool that monitors buying signals, prioritizes accounts, and activates revenue opportunities automatically.
Quantifiable outcome
- 5:1 ROI for clients
- +6 more outcomes
Companies that use Lead Onion
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
Lead Onion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature9 records
Lead Onion partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- BomboracoreBombora powers topic-based intent data by aggregating content consumption from its B2B Data Co-op, helping identify high-interest accounts early in the buying journey. Lead Onion integrates Bombora's Topic Intent data to provide real-time insights into content engagement across B2B sites.
- FoundrycoreFoundry provides powerful buyer intent platform that aggregates and analyzes real-time signals from across the web, websites, and industry content to identify companies actively researching relevant topics. Integrated with Lead Onion for comprehensive intent data activation.
- ContanuitycoreContanuity is an Intent Verification Engine that aggregates and analyzes purchase-intent signals across the web to pinpoint which accounts are actively in the buying journey. Powers Lead Onion's Topic Intent feature for identifying companies with heightened content consumption patterns.
- Delivr.aicoreDelivr.ai enables person-based intent activation across multiple channels without duplicating data—accessing it securely in the system of record while keeping data under customer control with privacy by design. Powers Lead Onion's Person-Based Intent capabilities including topic, competitor, and event intent at the individual level.
- IP FlowcoreIP Flow transforms anonymous website visits into business insights by mapping IP addresses to firmographic data, helping identify potential leads and visitor behavior. Partnered with Lead Onion's 1.4B+ B2B IPs to provide visiting company identification.
- CognismcoreCognism provides GDPR- and CCPA-compliant B2B contact and signal data enriched for sales insights and activation. Security and compliance team maintains alignment with ISO 27001, ISO 27701, and SOC 2 frameworks. Powers Lead Onion's Contact Data feature providing verified emails, direct dials, and professional profiles.
- G2coreG2 is a trusted B2B software review platform connecting buyers and sellers with detailed feedback and market insights. Lead Onion's G2 Reveal functionality converts G2's company-level intent data (from 80M+ in-market users) into actionable B2B contact information for immediate sales outreach.
- HubSpotcoreNative integration with HubSpot CRM enabling contacts to sync across platforms, streamlining workflows and ensuring no lead is missed. Part of core integration suite for CRM and marketing automation connectivity.
- SalesforcecoreNative Salesforce integration syncs contacts across platforms, streamlining workflows, saving time, and ensuring lead data remains consistent between Lead Onion and CRM systems. Part of core integration suite.
- Microsoft DynamicscoreMicrosoft Dynamics integration syncs contact and account data across platforms, enabling Lead Onion intent data to flow into Dynamics CRM environments. Part of core integration suite for enterprise CRM coverage.
- SlackcoreSlack integration enables alerts and notifications to be received directly within Slack workspaces, allowing revenue teams to stay informed of intent signals and account activity without leaving their communication tools.
- ZapiercoreZapier integration enables automation workflows by syncing data across 10,000+ applications, saving time and ensuring seamless lead management across the entire GTM tech stack beyond native integrations.
Scale indicators22 records
Recent moves6 records
Expansion highlights5 records
Lead Onion competitors and assessment
Company assessmentDirect peers
- ZoomInfo: ZoomInfo is the largest B2B sales intelligence and contact data platform, offering intent signals, account/contact data, and workflow tools. It directly overlaps Lead Onion's multi-source intent + verified contact offering at substantially greater scale and with broader enterprise distribution.
- Apollo.io: Apollo.io is a B2B sales intelligence and engagement platform combining a 200M+ contact database with intent data, sequencing, and AI prospecting. Closely comparable to Lead Onion's IQLs + AI agent (Aimee) proposition, and explicitly referenced by a Lead Onion customer as the priced comparison point.
- 6sense: 6sense is a leading account-based marketing and intent data platform that unifies multiple intent sources, scores buying stages, and prioritises in-market accounts — a near-identical value proposition to Lead Onion's Account Intelligence + Research Quadrant, targeted at similar mid-market and enterprise B2B teams.
- Bombora: Bombora is a topic-based B2B intent data provider (Company Surge) and a core data partner of Lead Onion. It competes directly in the intent-data layer and has been increasingly activating its data into end-customer applications, creating both partnership and competitive overlap.
- Demandbase: Demandbase is an ABM platform combining account intelligence, intent data, advertising, and sales engagement. It overlaps directly with Lead Onion's ABM and Account Intelligence use cases and targets the same enterprise B2B marketing and sales buyer.
- Cognism: Cognism is a GDPR/CCPA-compliant B2B contact data and sales intelligence vendor — both a core data partner powering Lead Onion's contact-data module and a direct competitor offering its own intent + contact platform to the same EMEA and US sales teams.
- Lusha: Lusha provides B2B contact data, intent signals, and sales prospecting tools at SMB-friendly price points. It competes directly with Lead Onion's Starter/Growth tiers and targets the same self-serve B2B sales persona.
- SalesIntel: SalesIntel offers verified B2B contact data combined with intent signals and account intelligence, with a research-verified contact model similar to Lead Onion's 99%-verified positioning. Direct overlap in mid-market intent-led outbound.
- Madison Logic: Madison Logic is an ABM platform combining account-level intent, multichannel activation, and measurement. Comparable to Lead Onion's Account Intelligence + Audience Builder features for B2B marketing teams running ABM programs.
Emerging players
- Trigify: Trigify is a smaller intent-data platform that monitors social signals (e.g., LinkedIn engagement) to identify in-market buyers. It is an emerging partial-overlap competitor to Lead Onion's person-level intent (Delivr.ai) and topic intent offerings, typically used by SMB and growth marketers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lead Onion social profiles
Digital presenceLead Onion compliance and trust
Trust signalCompliance10 records
Lead Onion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lead Onion leadership team
Management profileNumber of profiles
Profiles2 records
Lead Onion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lead Onion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lead Onion
What does Lead Onion do?
Lead Onion is an AI-powered B2B go-to-market (GTM) intelligence platform that unifies buyer intent data from 24 sources (Bombora, Contanuity, G2, IP Flow, Cognism, Delivr.ai, Foundry, PredictLeads, etc.) into a single verified view. The platform combines 209 million+ verified B2B contacts with 50+ billion intent signals to help sales, marketing, and RevOps teams identify in-market accounts, prioritize verified decision-makers, and activate outreach directly within their CRM and sales engagement tools. Core modules include Account Intelligence, Intent Qualified Leads (IQLs), Website Identification, and Sales Automation.
Is Lead Onion a public or private company?
Lead Onion is a private company. It is classified as corporate owned and is currently operating.
When was Lead Onion founded?
Lead Onion was founded in 2020. It employs 11 to 50 people.
Where is Lead Onion based?
Lead Onion is headquartered in Portstewart, United Kingdom, in the Europe region.
How does Lead Onion make money?
Two revenue lines are on record. Subscription SaaS Platform Access are the primary driver. The others are usage-Based Add-ons.
Who are Lead Onion's main competitors?
Direct peers on record are ZoomInfo, Apollo.io, 6sense, Bombora, Demandbase, Cognism, Lusha, SalesIntel and Madison Logic. Trigify is listed as an emerging player.
Does Lead Onion have an API?
No public API is recorded for Lead Onion.
What industry is Lead Onion in?
Lead Onion's product category is B2B Sales Intelligence Software. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies.