CPV One
CPV One is a cloud-hosted affiliate marketing tracker that helps individual media buyers, agencies, ecommerce operators, and SMEs track, attribute, and optimize campaigns across more than 150 traffic sources and affiliate networks via server-side tracking and S2S postbacks.
- Company typePrivate
- Founded2015
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CPV One does
CPV One is a cloud-hosted affiliate marketing and conversion tracking platform that serves individual media buyers, marketing agencies, ecommerce operators, and small businesses running performance campaigns across multiple traffic sources and affiliate networks. The product, launched in 2023 by Bucharest-based UptechVision Solutions SRL, is the cloud-hosted successor to the self-hosted CPV Lab tracker, which has accumulated more than a decade of category-specific engineering. Under the hood, CPV One uses server-side tracking with first-party cookies, conversion APIs (Facebook CAPI, TikTok, Google Ads, Bing), and LP Pixel no-redirect tracking to maintain attribution accuracy as third-party cookies are deprecated. The platform integrates with more than 150 traffic sources and affiliate networks via pre-filled templates and S2S postbacks, and bundles features such as multivariate landing-page testing (MV Lab), bot and proxy detection, custom tracking domains with free SSL, multi-user access, and an AI-powered assistant (CPV Copilot) for campaign validation and smart rotation.
Revenue is generated through tiered monthly or annual subscriptions — Starter at $56, Pro at $89, Team at $198, and Enterprise at $389 — supplemented by usage-based event overage charges ($0.02-$0.05 per 1,000 events), an a la carte add-on layer (extra domains, extended data retention, additional seats, custom setup, automation hours), and a 20% lifetime commission affiliate referral program. Go-to-market is product-led and self-serve: customers sign up directly on the website, start a 14-day free trial, and pay via Stripe, supported by content marketing through the CPV Academy blog, SEO-optimized competitor comparison pages, a YouTube channel, a podcast, and the affiliate program. The company reports 4.9/5 on Capterra, Google-certified compliance as a click tracker, and a global user base, but discloses no headcount growth, revenue, or external funding.
CPV One firmographics
Firmographics- Name
- CPV One
- Legal name
- UptechVision Solutions SRL
- Website
- https://cpvone.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CPV One is a cloud-hosted affiliate marketing tracker that helps individual media buyers, agencies, ecommerce operators, and SMEs track, attribute, and optimize campaigns across more than 150 traffic sources and affiliate networks via server-side tracking and S2S postbacks.
- Ownership category
- akta.pro rank
CPV One industry classification
Industry- Product category
- Affiliate Marketing Tracking Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)
Keywords
Where CPV One is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
CPV One business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Plans: Monthly or annual subscription plans (Starter, Pro, Team, Enterprise) with varying event limits. Includes base events per month plus overage charges for exceeding limits.
- Event Overage Charges: Usage-based overage charges when events exceed plan limits, ranging from $0.02-$0.05 per 1000 events depending on plan tier.
- Affiliate Program Revenue: 20% lifetime commission for affiliates who refer new customers to CPV One, plus $5 signup bonus for new affiliates.
- Add-on Services: Additional revenue from add-ons including extra custom tracking domains ($19/mo), increased data retention ($29/mo), extra user accounts ($50 for 5 accounts), custom setup ($49/hour), and automations with Make or n8n ($69/hour).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: 2M events/mo, $56/mo |
| Subscription | Monthly | Pro: 5M events/mo, $89/mo |
| Subscription | Monthly | Team: 10M events/mo, $198/mo |
| Subscription | Monthly | Enterprise: 20M events/mo, $389/mo |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
CPV One product offering
Product offeringCore offering
CPV One is a cloud-hosted conversion and affiliate marketing tracking platform that helps media buyers, affiliates, agencies, and ecommerce businesses track, test, and optimize marketing campaigns across multiple traffic sources and affiliate networks from a single central dashboard. It uses server-side tracking, first-party cookies, and conversion APIs to attribute conversions accurately, and integrates with 150+ traffic sources and affiliate networks.
Product overview
CPV One is a unified cloud-based affiliate marketing tracker and ad attribution platform. The core product is CPV One itself, a cloud-hosted conversion tracking platform that works alongside its self-hosted counterpart CPV Lab. The product portfolio includes MV Lab for multivariate testing and CPV Copilot for AI-powered campaign assistance. CPV One supports multiple campaign layouts from simple direct linking to complex multipath campaigns, with features including server-side tracking, first-party cookies, API integrations with major ad networks, bot detection, and multi-user access. The platform integrates with 150+ traffic sources and affiliate networks and offers tiered subscription plans (Starter, Pro, Team, Enterprise) ranging from $56/month to $467/month based on event volume and feature access.
Differentiator
Problem solved
Functional benefit
Brands
- MV Lab: A multivariate testing tool integrated with CPV One that allows users to test hundreds of variations of landing pages from one single page.
Products and services
- CPV One Cloud-based conversion tracker and affiliate marketing platform that helps media buyers, affiliates, agencies, and ecommerce businesses track, test, and optimize marketing campaigns across multiple traffic sources and ad networks from a single central platform.
- CPV Lab Self-hosted counterpart to CPV One offering the same tracking capabilities with a lifetime license model and unlimited events tracked, deployed on the customer's own server.
- MV Lab Multivariate testing tool integrated with CPV One that allows users to test hundreds of variations of landing pages (headlines, images, copy) from a single page and track combinations simultaneously.
- CPV Copilot AI-powered assistant for CPV One that helps with campaign validation, intelligent offer and landing page rotation decisions, and assists users in navigating the multivariate testing tool.
Quantifiable outcome
- Rated 4.9/5 by users on Capterra review platform
- +1 more outcomes
Companies that use CPV One
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
CPV One technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration50 records
AI capability3 records
Feature10 records
CPV One partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- Google AdscoreCPV One integrates with Google Ads via Google API to sync campaign costs and upload conversions. Supports parallel tracking compliance and landing page rotation. Provides unified view of Google Ads spend and conversions.
- Meta Ads (Facebook/Instagram)coreCPV One's Meta Ads integration uses the Conversions API to sync ad cost and conversion data. Tracks Meta campaign performance in one place and feeds conversions back to Meta for better optimization.
- TikTok AdscoreCPV One tracks TikTok ad campaigns via TikTok's Conversion API, ensuring every event is captured for attribution and optimization.
- YouTube AdvertisingcoreServer-to-server tracking integration with YouTube campaigns enables precise conversion attribution. Tracks video ad clicks and conversions with full cost and attribution data.
- Microsoft/Bing AdvertisingcoreIntegration with Bing Ads to sync campaign costs and post conversions back to Bing for optimization.
- Snapchat AdscoreSnapchat Ads integration with CPV One for automatic cost synchronization and conversion tracking.
- ClickBankcoreTrack ClickBank order form impressions, sales and commissions in CPV One and match them to exact ads and traffic sources. Easy integration with a single S2S Postback URL.
- Digistore24coreCPV One integrates with Digistore24 via server-to-server postback. Every Digistore24 conversion is auto-recorded for ROI optimization.
- CJ AffiliatecoreTrack CJ Affiliate offer conversions effortlessly through server postback. Logs every CJ Affiliate sale/lead and revenue for easy performance optimization.
- Make (formerly Integromat)coreConnect CPV One to thousands of apps through Make.com. Use the CPV One API within Make to automate campaign actions, trigger workflows on conversions, and build custom marketing automation without writing code.
- TaboolacoreConnect Taboola to CPV One and track every conversion from native ad campaigns. Match clicks to specific creative, site section, and audience segment.
- PropellerAdscoreConnect PropellerAds to CPV One and track clicks and conversions from push notification, popunder, and in-page push campaigns. Uses S2S postback for full attribution.
- RingbacoreConnect Ringba call tracking to CPV One and record inbound phone calls as conversions. Match every call back to exact ad, traffic source, and keyword.
- BuyGoodscoreConnect BuyGoods to CPV One via S2S postback for seamless checkout and conversion tracking.
- Impact.comcoreConnect Impact.com to CPV One and track conversions from affiliate offers, brand partnership programs, and direct advertiser campaigns.
- AwincoreIntegration with Awin affiliate network for conversion tracking and performance optimization.
- OutBraincoreConnect Outbrain to CPV One and track conversions from native content campaigns across Outbrain's publisher network.
- MGIDcoreCPV One comes pre-configured for MGID integration to track native advertising campaigns.
- GiddyUpcoreConnect GiddyUp to CPV One and track every conversion from premium direct-to-consumer offers with full attribution.
- EverflowcoreIntegration with Everflow affiliate network for conversion tracking.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
CPV One competitors and assessment
Company assessmentDirect peers
- Voluum: Category-leading cloud-based ad tracking and attribution platform serving media buyers, affiliates, and agencies. Directly competes with CPV One in the same product category with overlapping traffic source integrations, multivariate testing, and S2S postback tracking.
- RedTrack: Cloud-based ad tracker and attribution platform offering server-side tracking, multi-channel attribution, and conversion APIs. Directly comparable to CPV One in feature set and target customer (affiliates and agencies), positioned in a similar mid-market price tier.
- BeMob: Affiliate and media buying tracker with server-side tracking, traffic distribution, and S2S postback support. CPV One explicitly supports campaign imports from BeMob, confirming direct functional overlap for affiliates and small media buying teams.
- Binom: Self-hosted and cloud-based affiliate tracker known for high-speed click processing and detailed reporting. Closely comparable to CPV Lab/CPV One's tracking-first approach, serving similar affiliate and media buyer segments.
- ClickMagick: Long-established click tracking and attribution platform for online marketers, including split testing, link tracking, and conversion attribution. Overlaps with CPV One's core use case for affiliates and small ecommerce operators.
- Hyros: Premium ad attribution platform focused on high-ticket ecommerce and info-product businesses using AI-driven attribution. Operates in the same ad tracking category as CPV One but at a significantly higher price point (cited at $500+/month), serving as a ceiling benchmark.
- ClickFlare: Cloud-based ad tracker offering campaign management, S2S postback, and affiliate network integrations. CPV One specifically cites ClickFlare as a priced competitor ($219/month), confirming direct overlap in product and target customer.
- ThriveTracker: Affiliate-focused tracker offering click tracking, conversion attribution, and traffic source integrations. Competes directly with CPV One for the same affiliate marketer segment with similar feature emphasis on S2S postbacks and reporting depth.
Emerging players
- Trackier: Performance marketing analytics and attribution platform with mobile MMP capabilities serving ad networks, agencies, and advertisers. Partial overlap with CPV One on affiliate tracking, with stronger positioning in the mobile measurement and ad network operator segments.
Broad incumbents
- AppsFlyer: Global mobile attribution and marketing analytics platform serving brands with deep mobile app install and event tracking. Adjacent to CPV One in the broader ad measurement space but focused on the mobile app ecosystem rather than affiliate/web media buying.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CPV One social profiles
Digital presenceCPV One financial estimates
Financial estimateRevenue estimate
Valuation estimate
CPV One leadership team
Management profileNumber of profiles
CPV One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CPV One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CPV One
What does CPV One do?
CPV One is a cloud-hosted conversion and affiliate marketing tracking platform that helps media buyers, affiliates, agencies, and ecommerce businesses track, test, and optimize marketing campaigns across multiple traffic sources and affiliate networks from a single central dashboard. It uses server-side tracking, first-party cookies, and conversion APIs to attribute conversions accurately, and integrates with 150+ traffic sources and affiliate networks.
Is CPV One a public or private company?
CPV One is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CPV One founded?
CPV One was founded in 2015. It employs 1 to 10 people.
Where is CPV One based?
CPV One is headquartered in Bucharest, Romania, in the Europe region.
How does CPV One make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are event Overage Charges, affiliate Program Revenue and add-on Services.
Who are CPV One's main competitors?
Direct peers on record are Voluum, RedTrack, BeMob, Binom, ClickMagick, Hyros, ClickFlare and ThriveTracker. Trackier is listed as an emerging player. AppsFlyer is listed as a broad incumbent.
Does CPV One have an API?
Yes. CPV One provides API integrations to pass conversions back to traffic sources. Supported integrations include Facebook CAPI, TikTok, Google Ads, Bing Ads, and CJ Affiliate. The platform also offers Make.com integration for automating campaign actions, triggering workflows on conversions, and building custom marketing automation. Developer documentation is at cpvlab.pro/docs.
What industry is CPV One in?
CPV One's product category is Affiliate Marketing Tracking Software. Its primary akta.pro industry code is MPAAAIAE, Customer Data Platform (CDP) & First-Party Data Enablement Services. Its NAICS code is 5418 and its SIC code is 7370.