Maropost Commerce Cloud
Maropost Commerce Cloud (branded "Neto by Maropost") is a unified ANZ commerce platform combining ecommerce, POS, inventory, B2B wholesale, marketplace selling, and shipping for Australian and New Zealand mid-market retailers and wholesalers.
- Company typePrivate
- Founded2009
- HeadquartersBrisbane, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Maropost Commerce Cloud does
Maropost Commerce Cloud, commercially branded as "Neto by Maropost," operates a unified commerce platform for Australian and New Zealand retailers and wholesalers. The platform consolidates ecommerce storefronts, point-of-sale (POS), inventory management, dedicated B2B wholesale portals, marketplace selling, and shipping label generation within a single integrated system. Technically, the platform is differentiated by native capabilities typically sold as separate applications on competing platforms: a built-in Warehouse Management System (WMS) with mobile Pick'n Pack barcode workflows, native B2B wholesale portals with tiered pricing and customer-specific catalogues, and certified integrations with 30+ ANZ marketplaces (eBay, Amazon, Kogan AU/NZ, Woolworths MarketPlus, Catch) and shipping carriers (Australia Post, eParcel, NZ Post, Sendle, Shippit, Starshipit). Industry-specific features include Year/Make/Model fitment search for automotive parts and serial number tracking for electronics. The platform exposes a documented REST API with webhooks (developers.neto.com.au) and supports automated purchasing based on stock forecasting with landed cost calculations.
The company monetizes via monthly SaaS subscription fees across tiered plans (Basic, Premium), recurring add-on subscriptions (Hike POS, Lootly, SmartrMail, Keesubscriptions, Reviews.io, etc.), per-channel fees for marketplaces beyond plan inclusions (A$69/month per channel), and transaction-based fees from integrated payment gateways (Stripe, PayPal, Afterpay, Zip) and HUBBED Click & Collect. Go-to-market is hybrid: a 14-day self-serve free trial for SMBs combined with a demo-driven enterprise sales motion targeting mid-market ANZ retailers; partner-led design and setup services support onboarding. The primary operating entity is Maropost Australia Pty Ltd (Brisbane), and geographic coverage is restricted to Australia and New Zealand — explicitly excluding the US, Canada, Europe, and Asia.
Maropost Commerce Cloud is a product line within the broader Maropost ecosystem, acquired by Maropost in 2021. Maropost subsequently expanded the parent platform to include Marketing Cloud, Service Cloud, Retail Cloud, Merchandising Cloud, and Da Vinci AI (a cross-cloud data and AI unification layer), positioning Neto as the ANZ ecommerce/operations engine. The company discloses 2,000+ active merchants across ANZ and $2 Billion+ in cumulative platform transactions, with documented case studies including Speed Parts (automotive, 700K+ SKUs), Mediscrubs (healthcare B2B), Altapac (packaging, 72K+ SKUs), and Hooked Online (sports, 80K orders/year). Headcount is 51-100 employees, and no public revenue or funding figures are disclosed.
Maropost Commerce Cloud firmographics
Firmographics- Name
- Maropost Commerce Cloud
- Legal name
- Maropost Australia Pty Ltd
- Website
- https://netohq.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maropost Commerce Cloud (branded "Neto by Maropost") is a unified ANZ commerce platform combining ecommerce, POS, inventory, B2B wholesale, marketplace selling, and shipping for Australian and New Zealand mid-market retailers and wholesalers.
- Ownership category
- akta.pro rank
Maropost Commerce Cloud industry classification
Industry- Product category
- Ecommerce Platform Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where Maropost Commerce Cloud is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Maropost Commerce Cloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Platform Fees: Core platform subscription fees for access to ecommerce, POS, inventory management, B2B wholesale, and operations features. Plans include Basic, Premium and above with feature differentiation.
- Marketplace Channel Add-ons: Additional sales channels (beyond plan inclusions) available at A$69/month per channel for eBay, Amazon, Kogan, Woolworths MarketPlus.
- Add-on Subscription Fees: Various add-on subscriptions including PrettyEmails, Pick'n Pack, Social Login ($200/year), Instagram Gallery ($8/month), Reviews.io ($65/month), Lootly (from US$249/month), SmartrMail (from $14/month), Keesubscriptions ($49/month+), One Click Upsells ($49/month), Crossbeam ($49/month), Hike POS (from $59/month), AdScale (success-based), and others.
- HUBBED Click & Collect Per-Parcel Fees: HUBBED charges applicable per parcel for Click & Collect delivery integration.
- Payment Gateway Transaction Fees: Transaction-based fees from integrated payment gateways including Stripe, PayPal, Afterpay, Zip. Standard pricing for Stripe is 1.75% + 30c domestic, 2.90% + 30c international.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 14-day free trial with no credit card required |
| Subscription | Monthly | Add-on marketplace with various pricing models |
| Subscription | Monthly | Marketplace channels available as plan inclusions or add-ons |
| Transaction based/ take rate | Pay-as-you-go | Stripe standard pricing for domestic and international cards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Maropost Commerce Cloud product offering
Product offeringCore offering
Maropost Commerce Cloud (operating as Neto by Maropost) is a unified commerce SaaS platform that consolidates ecommerce storefronts, point-of-sale, advanced inventory and warehouse management, B2B wholesale portals, multi-channel marketplace selling, and shipping label/manifesting into a single integrated system. It is purpose-built for Australian and New Zealand retailers and wholesalers, offering native B2B wholesale workflows, a built-in warehouse management system, and certified integrations with 30+ marketplaces and 100+ business tools. The platform is sold on monthly subscription plans with self-serve trials and demo-driven enterprise sales.
Product overview
Maropost Commerce Cloud (operating as Neto by Maropost) is a unified commerce platform that consolidates ecommerce, point of sale, inventory management, B2B wholesale, marketplace selling, and shipping into a single integrated SaaS platform for Australian and New Zealand retailers and wholesalers. The core platform is Neto by Maropost, complemented by over 100 add-ons and integrations in the App Store covering marketing automation (Klaviyo, Mailchimp, SmartrMail, AdScale), analytics (Google Analytics, Crazy Egg, Findify), customer support (Zendesk, Olark), payments (Stripe, PayPal, Afterpay, Zip), and 30+ shipping carriers (Australia Post, Sendle, Shippit, Starshipit). Maropost also offers separate clouds including Marketing Cloud (email, SMS, social, web), Service Cloud (customer service), Retail Cloud (POS and inventory), Merchandising Cloud (AI-powered search and personalization), and Da Vinci AI (cross-platform data unification), collectively forming a unified commerce ecosystem spanning storefronts, inventory, fulfillment, marketing, and customer service.
Differentiator
Problem solved
Functional benefit
Brands
- Neto Ship: Native shipping add-on with Australia Post, eParcel, and NZ Post integrations with native label printing and manifesting.
- Pick'n Pack
- Neto Rewards Program
- Neto Analytics Studio
- Mobile Pick'n Pack
Products and services
- Neto by Maropost (Maropost Commerce Cloud Platform) Unified commerce SaaS platform combining ecommerce, point of sale, advanced inventory management, B2B wholesale, multi-channel marketplace selling, and shipping in a single integrated system for Australian and New Zealand retailers and wholesalers.
- Neto Point of Sale (POS) Native cloud POS system that centralizes inventory and order management across online stores, marketplaces, and brick-and-mortar retail locations for omnichannel retailers.
- Neto Ship Integrated shipping solution with native label printing and manifesting for Australia Post, eParcel, NZ Post, and multiple carrier integrations.
- Neto Analytics Studio Business intelligence, alerts, and automation platform providing revenue, customer, product, and profitability insights for retail merchants.
- B2B Wholesale Portals Dedicated B2B wholesale portals with tiered pricing, bulk discounts, and on-account terms for trade customers, integrated with inventory and operations.
- Neto Inventory Management Inventory management system across all sales channels with automated purchasing, stock forecasting, and landed cost calculations.
- Neto Purchase Orders Purchase order management with automated stock forecast reporting, inbuilt landed cost calculations, and multi-currency purchasing support.
- Neto Sales Orders Order management system for quotes, backorders, pre-orders, returns, and credits processing.
- Neto Warehousing and Fulfilment Warehouse management system with barcode inventory receipting, picking, packing, and batch printing of order documentation and shipping labels.
- Neto Payments Payment management module integrating MYOB, PayPal, Afterpay, Stripe, Apple Pay, and Google Pay payment options.
- Neto Financial Integrations Accounting software integrations for financial data synchronization and automation with Xero, MYOB, and other accounting platforms.
- Marketplaces Integration 30+ marketplace integrations including eBay, Amazon, Kogan, Woolworths MarketPlus, and Catch with centralized inventory and order management.
- Maropost Marketing Cloud Unified email, SMS, social, and web marketing platform with AI to automate, engage, and grow customer relationships, offered as part of the broader Maropost ecosystem.
- Maropost Service Cloud Customer service cloud connecting service, sales, and marketing interactions to drive loyalty and growth, part of the broader Maropost ecosystem.
- Maropost Retail Cloud Retail management platform for POS, inventory, loyalty, ecommerce, and marketing from a single scalable platform, part of the broader Maropost ecosystem.
- Maropost Merchandising Cloud AI-powered search, smart collections, and personalization platform to help shoppers find products, part of the broader Maropost ecosystem.
- Maropost Da Vinci AI AI platform unifying data across the Maropost platform to understand, optimize, and personalize customer experiences, part of the broader Maropost ecosystem.
Quantifiable outcome
- 20%+ Annual Growth
- +4 more outcomes
Companies that use Maropost Commerce Cloud
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles3 records
Maropost Commerce Cloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration79 records
AI capability12 records
Feature8 records
Maropost Commerce Cloud partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- HUBBEDcoreHUBBED provides a national parcel collection point network with 2,150 trusted collection points Australia-wide. The Click & Collect integration allows Neto merchants to offer alternative delivery options, reduce cart abandonment, and provide sustainable delivery choices with extended hours collection at 7-Eleven, BP, National Storage, Pack and Send locations.
- XerocoreXero accounting integration connects Neto stores to share orders, customers, and sales data, automating accounting workflows. Crossbeam add-on by Bean Ninjas provides enhanced batched payment sync to Xero.
- MYOBcoreMYOB AccountRight Live integration connects Neto stores for automated accounting with order, customer, and sales data synchronization.
- KlaviyocoreKlaviyo email marketing integration via ChannelUp and Keetrax syncs customer data, abandoned carts, orders, and newsletter subscribers from Neto to Klaviyo for automated email campaigns and segmentation.
- StripecoreStripe payment gateway integration allows Neto stores to accept credit card payments with standard pricing of 1.75% + 30c domestic, 2.90% + 30c international.
- PayPalcorePayPal Express Checkout integration displays PayPal button at checkout as payment option for PayPal accounts and credit cards.
- AfterpaycoreAfterpay Buy Now Pay Later integration offers flexible instalment plans for online shoppers at checkout with interest-free payments.
- ZipcoreZip Pay, Zip Money, and Pocketbook integration offers flexible payment options with over 5 million customers and availability at 37,000+ retailers.
- AmazoncoreAmazon marketplace integration (powered by CrescoData) automates listing, inventory sync, and orders with Amazon-certified solution. ASIN creation supported.
- eBaycoreeBay certified integration automates marketplace listing, inventory sync, and orders with bulk listing capabilities and Motor parts/BOPIS compatibility.
- KogancoreKogan.com Australia marketplace integration automates listing, inventory sync, and orders as Kogan.com recommended solution for growing retailers.
- Kogan NZcoreKogan.com New Zealand marketplace integration for selling on Kogan's NZ marketplace with automated inventory and order management.
- Woolworths MarketPluscoreWoolworths MarketPlus (MyDeal) marketplace integration automates listing, inventory sync, and orders as certified solution for growing retailers and wholesalers.
- SendlecoreSendle shipping integration offers door-to-door delivery with flat rates from $4.69, free parcel pickups, 100% carbon neutral shipping, and no contracts or minimums.
- StarshipitcoreStarshipit fulfillment and shipping automation integrates with multiple couriers for label generation, automatic notifications, rate calculations, packing slips, manifests, and returns management.
- ShippitcoreShippit multi-carrier shipping integration provides discounted rates from Australia's leading carriers with centralized tracking and automated fulfillment for Glue Store, Harvey Norman, PetCircle, and thousands of retailers.
- Australia PostcoreAustralia Post eParcel integration for high-volume sellers with label printing, order processing, and automated parcel tracking. Includes international shipping capabilities.
- Hike POScoreHike POS integration enables omnichannel retail with cloud-based POS for 1-100+ outlets, working on iPad, Mac, PC, or Android with offline capability and 24/7 support.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Maropost Commerce Cloud competitors and assessment
Company assessmentDirect peers
- BigCommerce: Headless and B2B-focused ecommerce platform explicitly named by Neto as a competitor. Both target mid-market and enterprise merchants needing multi-channel, B2B wholesale, and complex catalog functionality; BigCommerce has launched dedicated B2B Edition features.
- Shopify: Global ecommerce platform and the primary competitor Neto positions against ('Outgrown Shopify?'). Both sell SaaS ecommerce to mid-market merchants with marketplace and POS ambitions; Shopify has substantially larger scale and recently expanded into B2B via Shopify Plus.
- Vend (Lightspeed Retail X): Originally ANZ-born cloud POS and retail management platform (now part of Lightspeed). Direct competitor for brick-and-mortar + ecommerce mid-market retailers in Australia and New Zealand.
- Adobe Commerce (Magento): Enterprise-grade ecommerce platform with deep customization, B2B, and multi-store capabilities. Competes with Neto for larger mid-market and enterprise ANZ merchants with complex catalog, B2B, and integration needs.
- Square (Block): POS-led commerce ecosystem expanding into online stores, inventory, and B2B. Competes with Neto for omnichannel SMB and mid-market merchants seeking integrated POS + ecommerce with payment processing.
- Wix: Website builder with built-in ecommerce capabilities serving SMB and lower mid-market merchants. Competes for the same Australian and New Zealand SMB segment entering multi-channel selling.
- Cin7: Cloud inventory management and multichannel commerce platform with strong ANZ roots. Directly competes with Neto on inventory, B2B wholesale, and marketplace integration for mid-market ANZ merchants.
- WooCommerce: Open-source WordPress ecommerce plugin widely used by SMBs and mid-market retailers globally, including in ANZ. Competes with Neto on price flexibility and customizability for stores wanting storefront-led rather than operations-led commerce.
- Lightspeed Commerce: Unified POS + ecommerce platform with strong retail and hospitality focus. Compares directly to Neto's POS + ecommerce + inventory positioning for multi-channel mid-market merchants.
Broad incumbents
- Salesforce Commerce Cloud: Enterprise commerce platform from Salesforce targeting global enterprise retailers. Overlaps with Neto's enterprise/mid-market positioning but is a much broader portfolio play; relevant when ANZ merchants scale to global enterprise needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maropost Commerce Cloud social profiles
Digital presenceMaropost Commerce Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maropost Commerce Cloud leadership team
Management profileNumber of profiles
Profiles3 records
Maropost Commerce Cloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maropost Commerce Cloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maropost Commerce Cloud
What does Maropost Commerce Cloud do?
Maropost Commerce Cloud (operating as Neto by Maropost) is a unified commerce SaaS platform that consolidates ecommerce storefronts, point-of-sale, advanced inventory and warehouse management, B2B wholesale portals, multi-channel marketplace selling, and shipping label/manifesting into a single integrated system. It is purpose-built for Australian and New Zealand retailers and wholesalers, offering native B2B wholesale workflows, a built-in warehouse management system, and certified integrations with 30+ marketplaces and 100+ business tools. The platform is sold on monthly subscription plans with self-serve trials and demo-driven enterprise sales.
Is Maropost Commerce Cloud a public or private company?
Maropost Commerce Cloud is a private company. It is classified as venture growth investor backed and is currently operating.
When was Maropost Commerce Cloud founded?
Maropost Commerce Cloud was founded in 2009. It employs 51 to 100 people.
Where is Maropost Commerce Cloud based?
Maropost Commerce Cloud is headquartered in Brisbane, Australia, in the Oceania region.
How does Maropost Commerce Cloud make money?
Five revenue lines are on record. SaaS Subscription Platform Fees are the primary driver. The others are marketplace Channel Add-ons, add-on Subscription Fees, HUBBED Click & Collect Per-Parcel Fees and payment Gateway Transaction Fees.
Who are Maropost Commerce Cloud's main competitors?
Direct peers on record are BigCommerce, Shopify, Vend (Lightspeed Retail X), Adobe Commerce (Magento), Square (Block), Wix, Cin7, WooCommerce and Lightspeed Commerce. Salesforce Commerce Cloud is listed as a broad incumbent.
Does Maropost Commerce Cloud have an API?
Yes. Neto by Maropost offers an API for integrations. Authentication uses API keys. Webhook support is available for real-time data synchronization (e.g., for Shippit integration, webhook URLs are configured in Neto API settings). Developer Hub is available at developers.neto.com.au. SFTP infrastructure is also available for some merchants. Developer documentation is at developers.neto.com.au.
What industry is Maropost Commerce Cloud in?
Maropost Commerce Cloud's product category is Ecommerce Platform Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 5132 and its SIC code is 7372.