Fairplay Management

What Fairplay Management does

Fairplay Management GmbH is a creator economy agency headquartered in Kiel, Germany, founded in 2010 and led by Managing Director Darius Karampoor. The firm operates as one of the early creator agencies in the German market, connecting consumer brands with influencers and content creators across gaming, football, motorsport (notably Formula 1), and NFL verticals. Its managed talent roster includes high-profile creators such as GamerBrother (1.5M+ YouTube subscribers, 3M+ combined cross-platform followers), TisiSchubech, Julyan Pohl (2M+ followers across TikTok and Instagram), and Florian Plettenberg. The company maintains long-term partnerships with enterprise brand clients including RTL, Paulaner, Adidas, MediaMarktSaturn, Samsung, Lieferando, KFC, Pepsi, Powerade, and Mercedes-Benz F1, among others.

The company's product portfolio spans Creator Campaign Management (long-term brand ambassador programs), Social Media Marketing and channel management, Strategy Consulting, Branding, Talent Management, and live event production. Two proprietary assets anchor differentiation: "At Broski – die Sportshow," a monthly serial sports talk show streaming on Twitch and distributed across YouTube, Instagram, TikTok, and Spotify, reaching up to 125,000 live viewers per episode with 8M+ monthly snackable content views and integrated sponsorship inventory; and HireReach®, an in-house recruitment technology platform launched in 2023 that uses social advertising and psychographically targeted influencer campaigns to reach Gen Z candidates for enterprise HR departments. Production services are delivered through sister company FUTRIZE GmbH.

Fairplay Management generates revenue through multiple streams: professional services fees for executing branded creator campaigns (including live events and content production), talent representation and sponsorship commissions, recruitment service fees through HireReach®, and advertising/sponsorship revenue tied to the At Broski show format. Pricing is quote-based and not publicly disclosed. The firm operates primarily in the DACH region while supporting global brand campaign needs. Across its history it has reportedly produced 12,000+ social media posts and 850M+ cumulative campaign views. Legal entity Fairplay-Management GmbH is registered at Schauenburgerstraße 116, Kiel, with the company's ownership appearing to be founder-controlled with no disclosed external investors or parent company.

Name

Fairplay Management

Legal name

Fairplay-Management GmbH

Website

https://fairplay-management.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Fairplay Management GmbH is a Kiel-based creator economy agency that connects consumer brands with influencers and content creators across gaming, football, motorsport, and NFL, serving enterprise clients primarily in the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creator Campaign Management: Fees from managing and executing branded creator campaigns for clients including RTL, Paulaner, Adidas, MediaMarktSaturn, Samsung, and others. Campaigns include social media activations, live events, and content production.
2. Talent Representation: Revenue from representing content creators and managing their brand partnerships, sponsorships, and media appearances.
3. HireReach® Recruitment Services: 360-degree recruitment solution using social media and influencer marketing to reach Gen Z candidates. Full-service from strategy development through candidate lead generation and pre-qualification.
4. Event Production & Sponsorship: Revenue from producing live events and branded entertainment properties, including the At Broski show format with integrated sponsorship placements.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fairplay Management is a creator economy agency that connects brands with content creators and influencers to deliver branded campaigns across social media platforms. The agency manages a roster of high-profile creators (e.g., GamerBrother, TisiSchubech) and produces proprietary content formats such as the At Broski sports show. They also offer HireReach®, an in-house recruitment technology that uses social media and influencer marketing to reach young candidates.

Product overview

Fairplay Management is a creator economy agency offering an integrated portfolio of services connecting brands with influencers. The core offering comprises Creator Kampagnen (long-term brand ambassador programs), Social Media Marketing (channel management and strategy consulting), and Eigene Produktion & Events (in-house production and brand activations). The portfolio includes HireReach®, an innovative recruiting solution targeting young talent via social media, and At Broski – Die Sport-Show, the company's proprietary serial sports entertainment format. Services span creative campaigns, branding, and talent management across Instagram, TikTok, YouTube, and Twitch. The agency has generated over 850M views and 12K+ posts across 14+ years of operation.

Differentiator

Problem solved

Functional benefit

Brands

• HireReach®: Proprietary inhouse recruiting technology solution that revolutionizes the recruiting process using social media, influencer marketing, and psychographically optimized targeting to reach potential candidates aged 16-39 in Germany.
• At Broski – die Sport-Show

Quantifiable outcome

• 850M+ views generated across campaigns
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

30 partnerships are on record, tiered major, core, minor and strategic.

• RTLmajorGTM or Marketing PartnerLong-term partnership for NFL broadcasts and Europa League activation campaigns. Fairplay Management develops innovative approaches to position RTL as a leading sports entertainment media brand, targeting new fans and driving Season Pass sales through creator collaborations.
• AdidasmajorGTM or Marketing PartnerOngoing collaboration including Home of Adidas Football activation, Crazyfast shoe launch, and EM special edition At Broski show produced at the Reichstag in Berlin with 800 live audience members.
• MediaMarktSaturn GroupmajorGTM or Marketing PartnerMulti-year partnership for EA Sports FC annual release campaigns including TV/radio spot production, social media coverage, and live events at Xperion in Cologne.
• SamsungmajorGTM or Marketing PartnerGalaxy Unpacked event coverage, OLED FC international creator championship, and AI product integrations within At Broski show. Generated 1.1M+ ad impressions and 2M+ brand interactions during show episodes.
• PaulanermajorGTM or Marketing PartnerLong-term brand rejuvenation partnership integrated into At Broski show. Includes streaming overlay integration, set decoration with branded refrigerator and glasses, and the popular 'Deckelderby' minigame.
• LieferandocoreGTM or Marketing PartnerSponsor of Champions League, Europa League, and Conference League with innovative brand activation concepts including creator field entry for flag presentation and branded Snapchat filters.
• SpotifyminorGTM or Marketing PartnerAt Broski show distributed as podcast on Spotify platform, expanding reach beyond video content.
• PhilipsminorGTM or Marketing PartnerBrand partnership for consumer electronics products featured in creator content and campaigns.
• PlayStationcoreGTM or Marketing PartnerPlayStation Tournaments UEFA Champions League Challenge campaign with official advertising shoot in Madrid featuring GamerBrother and Timo alongside former footballer Diogo Jota.
• KFCcoreGTM or Marketing PartnerChampions League activation campaigns with stream integrations, Instagram content, and KFC Matchday Menu featuring Gamerbrother's curated food selection with 'Matchready' hashtag.
• PepsicoreGTM or Marketing PartnerJoint brand campaigns with KFC featuring gaming content integrations and stream collaborations.
• Uber EatsminorGTM or Marketing PartnerGaming community activation with stream integration, branded design, interactive chatbot, and creative challenges featuring TisiSchubech creators.
• SPOBIScoreGTM or Marketing PartnerSpecial At Broski show episodes produced at SPOBIS Conference in Congress Center Hamburg with 950+ live audience, featuring high-profile sports guests.
• DFB (German Football Association)majorGTM or Marketing PartnerDFB-ePokal official eFootball competition partnership and Pokalfinale 2025 live stream from sidelines of Berlin Olympiastadion.
• Topps DeutschlandcoreGTM or Marketing PartnerTrading card collection promotions integrated into At Broski show with F1 Turbo Attax, Bundesliga Match Attax, and exclusive trading card packs for show attendees.
• FUTRIZE GmbHstrategicTechnology or IntegrationSister company providing in-house video production services including TV/radio spots, advertising clips, and behind-the-scenes content for Fairplay Management campaigns.
• MedionminorGTM or Marketing PartnerErazer 'Your Road to Victory' gaming tournament campaign spanning multiple months with Gamescom presence and Grand Final event.
• EhrmannminorGTM or Marketing PartnerEM 2024 activations featuring Foodie product line with limited edition 'Popcorn Style' variety that sold out quickly.
• PowerademinorGTM or Marketing PartnerClub World Cup launch activation and ongoing performance beverage partnership with Florian Plettenberg and football community.
• GroverminorGTM or Marketing PartnerNFL Miami Dolphins game activation in Frankfurt featuring tech rental products showcased through TisiSchubech and GamerBrother content.
• AgrarfrostminorGTM or Marketing PartnerFrozen potato product integrations in gaming streams featuring branded merch and cooking demonstrations during GamerBrother's Twitch broadcasts.
• BitburgerminorGTM or Marketing PartnerX² Biermix summer campaign with Instagram Reel featuring Noah at Rheinufer and product taste-testing content.
• LivefreshminorGTM or Marketing PartnerFrozen protein bowl influencer campaign with Twitch and Instagram content featuring TisiSchubech and NoahZett28.
• Charles TyrwhittminorGTM or Marketing PartnerMen's fashion Instagram campaign featuring Sascha Roos and Florian Plettenberg with high visibility and positive engagement.
• HolzkernminorGTM or Marketing PartnerYear-round watch brand campaign with DerKeller using creator code for sales tracking and strong community engagement on Twitch.
• StartselectcoreGTM or Marketing PartnerYear-round gaming content partnership with GamerBrother, TisiSchubech, and DerKeller generating 8-figure organic impressions and 7-figure sales in first year.
• RoadsurferminorGTM or Marketing PartnerCamper rental brand activation featuring NoHandGaming's journey to Darts World Championship at Ally Pally London.
• OMNIVALminorGTM or Marketing PartnerFull-service digital marketing partnership including sports team sponsorships with Eisbären Berlin, Holstein Kiel, and Hansa Rostock.
• WWE 2KminorGTM or Marketing PartnerWWE 2K26 game launch campaign with DerKeller featuring YouTube, Instagram, TikTok content and WrestleMania supplement campaign.
• Rabona (Partner Agency)coreChannel Partner/ Reseller/ DistributorPartner agency collaboration for F1 Streamer World Cup events, combining Fairplay's creator network with Rabona's racing expertise.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IZEA: Influencer marketing technology and services company providing managed campaigns, creator marketplace, and SaaS tooling. Comparable in offering a hybrid managed-services-plus-software model to enterprise advertisers.
• Whalar Group: Independent creator marketing agency representing creators and producing branded content for global brands. Mirrors Fairplay's combination of talent representation, bespoke content production, and brand-integrated entertainment IP.
• Reachhero: Berlin-based influencer marketing platform and agency combining creator marketplace tooling with managed campaign services. Comparable to Fairplay's HireReach + campaign-management combo and competing directly in DACH enterprise accounts.
• Studio71: German-speaking multi-channel network and creator agency representing gaming, lifestyle, and entertainment influencers with brand-deal capabilities. Closest functional peer to Fairplay given shared DACH geography, talent roster structure, and event-driven creator-economy playbook.
• Influencer: Global creator-economy agency and SaaS platform that combines talent management with enterprise campaign tooling. Comparable business model layering — represented creators plus brand campaign services — but at significantly larger scale and geographic footprint.
• Open Influence: Global end-to-end influencer marketing platform offering campaign planning, creator discovery, and measurement for enterprise brands. Comparable in serving large advertisers with managed creator services, though more software-platform-centric than Fairplay.
• Captiv8: Influencer marketing platform combining self-service creator marketplace with managed services for global brands. Overlaps with Fairplay in creator-to-brand activation workflows and enterprise campaign execution.
• Obviously: Full-service creator marketing agency executing global influencer and UGC campaigns for brands. Comparable in campaign-management model and focus on measurable outcomes for enterprise clients.

Broad incumbents

• WPP: Global advertising holding company expanding into creator commerce and influencer marketing through GroupM and Hogarth. Overlaps with Fairplay's brand-services scope from within a much larger portfolio of media, data, and creative capabilities.
• Publicis Groupe: Global communications holding company with influencer-marketing capabilities inside Publicis Media and Leo Burnett. Operates as a broad incumbent across the same DACH and European advertiser budgets that Fairplay accesses via Adidas, Paulaner, and Samsung.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairplay Management