Design Alliance

What Design Alliance does

Design Alliance LA is a trade-only showroom and sales representative group headquartered in a loft showroom at 510 W 6th St., #1100 in Downtown Los Angeles. The company serves registered interior designers and design professionals across 10+ Western US and Hawaii territories, including Los Angeles, Orange County, San Diego, Santa Barbara, Palm Springs, Las Vegas, Arizona, San Francisco, Hawaii, and Idaho. Clients must register to access products, positioning the business as a curated, exclusive trade resource rather than a consumer-facing retailer.

The company does not manufacture its own products. Instead, it represents a portfolio of approximately 40 third-party design brands across four categories: textiles and leather (e.g., 4Spaces, Christopher Hyland, Kerry Joyce, Whistler Leather), furniture and lighting (e.g., Powell & Bonnell, Manutti, Ethimo, Avery Boardman), wallcoverings (e.g., Parete Walls, La La Curio, Kit Miles), and rugs and accessories (e.g., Rug Art, Via Motif). Distribution occurs through the DTLA showroom, field representatives who visit design offices by appointment, and downloadable territory-specific line lists and digital lookbooks. The company offers custom design collaboration and budget-friendly sourcing for large-quantity hospitality and residential projects.

Revenue is generated through one-time product sales to registered interior designers serving both hospitality and residential installations. No proprietary technology, no public pricing, and no AI/ML capabilities are disclosed. The business model is relationship-driven, with field reps serving as the primary commercial interface and a trade registration gate controlling access. No funding rounds, parent company, or external investment are documented in available sources.

Name

Design Alliance

Legal name

Design Alliance LA

Website

https://designalliancela.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Design Alliance LA is a trade-only showroom and rep group in Downtown Los Angeles representing 40+ premium design brands across textiles, furniture, lighting, wallcoverings, and rugs for registered interior designers across 10+ Western US territories.

Ownership category

akta.pro rank

Product category

Interior Design Wholesale Distribution

NAICS

Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Trade showroom services
• Interior design rep
• Hospitality textiles
• Decorative lighting
• Custom furniture

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interior Design Products Sales: Revenue generated through the sale of textiles, leather, furniture, lighting, wallcoverings, rugs, and accessories to registered interior designers and design firms. The company acts as a representative/showroom for multiple manufacturers and brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Design Alliance LA is a trade-only showroom and representative group that serves registered interior designers and design firms. The company represents a portfolio of third-party premium brands across textiles, leather, furniture, lighting, wallcoverings, rugs, and accessories, making these products available through its DTLA showroom loft, field representative visits to design offices, and downloadable line lists organized by territory.

Product overview

Design Alliance LA is a trade-only showroom and representative group serving interior designers and architects. The company does not manufacture its own products but represents a portfolio of third-party design brands across four main categories: Textiles & Leather (including 4Spaces, Alessandro Bini, Anne Kirk Textiles, Boeme, Christopher Hyland, James Dunlop Textiles, John Saladino, Kitmiles, Kerry Joyce, Malabar, Savel, and Whistler Leather), Furniture & Lighting (including Antonia Collection, Artistic Frame, Avery Boardman, Axis Furniture, Ethimo, Ferrell Mittman, Giati Furniture, Interior Crafts, Jimeco, Manutti, O'Hara Studio, Oso Creations, Palmer Hargrave, Plexi-Craft, Powell & Bonnell, Randolph & Hein, and Walters Outdoor), Wallcoverings (including 4Spaces, Kit Miles, Kerry Joyce, La Lacurio, Parete Walls, and Sarah Vondreele), and Rugs & Accessories (including O'Hara Studio sculptures, Rug Art, and Via Motif hospitality accessories). The company offers these brands' products through its DTLA loft showroom and field representative visits to design offices, with services including textile sample requests, appointment booking, and collaboration on custom and budget-friendly offerings for large hospitality and residential projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Textiles & Leather Brands Curated portfolio of textile and leather brands represented by Design Alliance LA, including 4Spaces, Alessandro Bini, Anne Kirk Textiles, AST Fabrics, The Bodenner Collection, Boeme, Christopher Hyland, Giati Elements, James Dunlop Textiles, John Saladino, Kitmiles, Kerry Joyce, Malabar, Rodolph, Sarah Von Dreele, Savel, and Whistler Leather, covering indoor, outdoor, upholstery, drapery, chenille, and printed textiles for residential and hospitality projects.
• Furniture & Lighting Brands Curated portfolio of furniture and lighting brands represented by Design Alliance LA, including Antonia Collection, Artistic Frame, Avery Boardman, Axis Furniture, Ethimo, Ferrell Mittman, Giati Furniture, Interior Crafts, Jimeco, Manutti, O'Hara Studio, Oso Creations, Palmer Hargrave, Plexi-Craft, Powell & Bonnell, Randolph & Hein, and Walters Outdoor, offering upholstery, casegoods, seating, tables, lighting, outdoor furniture, and decorative accessories.
• Wallcovering Brands Curated portfolio of wallcovering brands represented by Design Alliance LA, including 4Spaces, Kit Miles Wallcoverings, Kerry Joyce Wallcoverings, La Lacurio, Parete Walls, and Sarah Vondreele Wallcoverings, providing wallpaper and decorative wall surface designs for interior designers.
• Rugs & Accessories Brands Curated portfolio of rugs and accessories brands represented by Design Alliance LA, including O'Hara Studio sculptures, Rug Art custom and quick-ship rugs, and Via Motif hospitality accessories, serving residential and hospitality installations.
• Trade-Only Showroom & Rep Group Services Showroom and representative services for registered interior designers, including in-office product presentations, sample request fulfillment, custom design collaboration, and budget-friendly offerings for large quantity hospitality and residential projects.
• Lookbook Collections Digital lookbooks for featured brands including 4Spaces, Antonia, Boeme Design, Manutti, Powell & Bonnell, Via Motif, and Savel, presented as visual guides for interior designers to explore collections.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

38 partnerships are on record, tiered core.

• 4SpacescoreChannel Partner/ Reseller/ Distributor4Spaces is represented by Design Alliance LA for indoor, outdoor, upholstery and drapery textiles and wallcoverings. Products include Atelier Collection and Nomad Collection wallpapers.
• Alessandro BinicoreChannel Partner/ Reseller/ DistributorAlessandro Bini is represented by Design Alliance LA for indoor, outdoor, upholstery and drapery textiles.
• Anne Kirk TextilescoreChannel Partner/ Reseller/ DistributorAnne Kirk Textiles is represented by Design Alliance LA for prints and woven upholstery and drapery.
• AST FabricscoreChannel Partner/ Reseller/ DistributorAST Fabrics is represented by Design Alliance LA for chenille and textured upholstery.
• The Bodenner CollectioncoreChannel Partner/ Reseller/ DistributorThe Bodenner Collection is represented by Design Alliance LA for recycled upholstery and drapery.
• Boeme DesigncoreChannel Partner/ Reseller/ DistributorBoeme Design is represented by Design Alliance LA for drapery and upholstery art. Brand includes The Mysuru Story collection.
• Christopher HylandcoreChannel Partner/ Reseller/ DistributorChristopher Hyland is represented by Design Alliance LA for high-end drapery and upholstery.
• Giati ElementscoreChannel Partner/ Reseller/ DistributorGiati Elements is represented by Design Alliance LA for outdoor drapery and upholstery.
• James Dunlop TextilescoreChannel Partner/ Reseller/ DistributorJames Dunlop Textiles is represented by Design Alliance LA for indoor, outdoor, upholstery and drapery.
• John SaladinocoreChannel Partner/ Reseller/ DistributorJohn Saladino is represented by Design Alliance LA for drapery and upholstery through Savel.
• KitmilescoreChannel Partner/ Reseller/ DistributorKitmiles is represented by Design Alliance LA for printed drapery and upholstery, and wallcoverings.
• Kerry JoycecoreChannel Partner/ Reseller/ DistributorKerry Joyce is represented by Design Alliance LA for drapery, upholstery, and wallcoverings.
• MalabarcoreChannel Partner/ Reseller/ DistributorMalabar is represented by Design Alliance LA for residential hand-loomed textiles.
• RodolphcoreChannel Partner/ Reseller/ DistributorRodolph is represented by Design Alliance LA for indoor/outdoor drapery and upholstery.
• Sarah Von DreelecoreChannel Partner/ Reseller/ DistributorSarah Von Dreele is represented by Design Alliance LA for printed drapery, upholstery, and wallcoverings.
• SavelcoreChannel Partner/ Reseller/ DistributorSavel is represented by Design Alliance LA for indoor, outdoor, upholstery and drapery textiles.
• Whistler LeathercoreChannel Partner/ Reseller/ DistributorWhistler Leather is represented by Design Alliance LA for leather materials.
• Antonia CollectioncoreChannel Partner/ Reseller/ DistributorAntonia Collection is represented by Design Alliance LA for furniture, upholstery, lighting, and accessories.
• Artistic FramecoreChannel Partner/ Reseller/ DistributorArtistic Frame is represented by Design Alliance LA for dining chairs, outdoor seating, and tables.
• Avery BoardmancoreChannel Partner/ Reseller/ DistributorAvery Boardman is represented by Design Alliance LA for upholstery, casegoods, and sleeper sofas.
• Axis FurniturecoreChannel Partner/ Reseller/ DistributorAxis Furniture is represented by Design Alliance LA for dining chairs, barstools, beds and casegoods.
• EthimocoreChannel Partner/ Reseller/ DistributorEthimo is represented by Design Alliance LA for outdoor seating, tables, umbrellas, and lighting.
• Ferrell MittmancoreChannel Partner/ Reseller/ DistributorFerrell Mittman is represented by Design Alliance LA for upholstery, seating, tables, and casegoods.
• Giati FurniturecoreChannel Partner/ Reseller/ DistributorGiati Furniture is represented by Design Alliance LA for outdoor seating, tables, poufs, umbrellas, and pavilions.
• Interior CraftscoreChannel Partner/ Reseller/ DistributorInterior Crafts is represented by Design Alliance LA for classic upholstery and casegoods.
• JimecocoreChannel Partner/ Reseller/ DistributorJimeco is represented by Design Alliance LA for casegoods, tables, chairs, upholstery, and wall panels.
• ManutticoreChannel Partner/ Reseller/ DistributorManutti is represented by Design Alliance LA for outdoor seating, tables, umbrellas and rugs.
• O'Hara StudiocoreChannel Partner/ Reseller/ DistributorO'Hara Studio is represented by Design Alliance LA for sculptural accent tables, benches, and sculptures/accessories.
• Oso CreationscoreChannel Partner/ Reseller/ DistributorOso Creations is represented by Design Alliance LA for indoor and outdoor concrete furniture.
• Palmer HargravecoreChannel Partner/ Reseller/ DistributorPalmer Hargrave is represented by Design Alliance LA for lighting products.
• Plexi-CraftcoreChannel Partner/ Reseller/ DistributorPlexi-Craft is represented by Design Alliance LA for acrylic furniture.
• Powell & BonnellcoreChannel Partner/ Reseller/ DistributorPowell & Bonnell is represented by Design Alliance LA for furniture and lighting.
• Randolph & HeincoreChannel Partner/ Reseller/ DistributorRandolph & Hein is represented by Design Alliance LA for upholstery, seating, tables, and casegoods.
• Walters OutdoorcoreChannel Partner/ Reseller/ DistributorWalters Outdoor is represented by Design Alliance LA for outdoor seating, tables, sideboards, and daybeds.
• La La CuriocoreChannel Partner/ Reseller/ DistributorLa La Curio is represented by Design Alliance LA for wallcoverings.
• Parete WallscoreChannel Partner/ Reseller/ DistributorParete Walls is represented by Design Alliance LA for wallcoverings.
• Rug ArtcoreChannel Partner/ Reseller/ DistributorRug Art is represented by Design Alliance LA for custom and quick ship rugs.
• Via MotifcoreChannel Partner/ Reseller/ DistributorVia Motif is represented by Design Alliance LA for hospitality accessories and rugs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lee Jofa: Trade-only fabric brand (now part of Kravet) with showrooms and field sales serving interior designers. Comparable to Design Alliance LA in trade-only positioning and premium textile focus for residential and hospitality design.
• Kravet: The largest to-the-trade fabric, furniture, and accessories distributor in the US, operating multiple showrooms and field sales teams nationwide. Kravet is the closest comparable because it offers multi-brand curated portfolios to interior designers through both showroom and field-rep channels, directly competing with Design Alliance LA's model.
• Scalamandré: Iconic trade-only fabric and wallcovering brand serving interior designers through showrooms and field reps. Comparable to Design Alliance LA in its trade-exclusive positioning and focus on premium textiles for residential and hospitality design.
• Cowtan & Tout: High-end trade-only fabric brand with showrooms and field representation serving interior designers in luxury residential and hospitality projects. Comparable to Design Alliance LA in serving the same trade customer base with premium textiles and operating a showroom-plus-rep distribution model.
• Fabricut: Trade-only fabric distributor with showrooms and field reps serving interior designers across multiple categories including textiles, trimmings, and wallcoverings. Comparable to Design Alliance LA in multi-category trade distribution and premium positioning.
• Brunschwig & Fils: Trade-only fabric and wallcovering brand with showrooms and field representation to interior designers. Like Design Alliance LA, it operates within the trade-only distribution channel and serves high-end residential and hospitality design projects.
• Pierre Frey: French heritage trade-only fabric brand with showrooms and representation in the US serving interior designers. Comparable to Design Alliance LA in trade-exclusive positioning and premium textile focus for high-end residential and hospitality projects.
• Designer Services Group: Trade-only furniture and textile distributor serving interior designers through showrooms and field reps. Most structurally similar to Design Alliance LA because it is an independent multi-brand rep group rather than a manufacturer-owned brand.
• Schumacher: Major trade-only fabric and wallcovering brand with showrooms in major US design markets and field representation. Directly comparable to Design Alliance LA in serving interior designers with premium textiles through a multi-channel trade distribution model.

Emerging players

• Material Bank: Digital sample aggregation platform that delivers material samples from hundreds of brands overnight to interior designers. Not a direct showroom competitor but an emerging channel that could disintermediate traditional rep groups like Design Alliance LA by offering a faster, broader sample sourcing alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DesignAllianceL
• Facebookfacebook.com/designalliancela
• LinkedInlinkedin.com/company/design-alliance-la

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design Alliance