Hotzapp

Sales Conversion Softwarehotzapp.me

Hotzapp is a Brazilian SaaS platform that aggregates orders from 40+ e-commerce and payment providers into a WhatsApp-based dashboard, enabling sales operators to convert abandoned carts, unpaid boletos, and declined card transactions for online merchants.

Company typePrivate
Founded2017
HeadquartersFlorianópolis, Brazil
Headcount1–10
GTM typeB2B
OfferingSoftware

What Hotzapp does

Hotzapp is a Brazilian SaaS company, legally HTZ Soluções Digitais para E-commerce Ltda (CNPJ 36.401.153/0001-98), that operates a WhatsApp-based sales conversion dashboard for e-commerce merchants and digital product sellers. The platform aggregates orders in real time from more than 40 Brazilian e-commerce and payment platforms (Shopify, WooCommerce, Hotmart, Monetizze, Mercado Pago, Pagar.me, Asaas, etc.) and organizes them by status (abandoned cart, declined card, unpaid boleto) so that human sales operators can prioritize and contact warm leads via WhatsApp. Core technical capabilities include automatic order distribution across operator queues, hot-lead prioritization based on payment probability, scheduled follow-up contacts, automatic Google Contacts synchronization with customer and transaction metadata, a unique 'Super Boleto' feature for boleto accessibility, per-operator performance metrics, and webhook-based APIs for custom checkouts. The platform also bundles the proprietary 'Método CER' (Contact, Enchant, Recover) conversion methodology and offers a paid Mentorship program.

Go-to-market is hybrid: a self-service PLG funnel via the hotzapp.me website and checkout, supported by content marketing (YouTube, blog, Instagram, Telegram, e-books) and a post-purchase specialist onboarding flow. Revenue is generated through three monthly SaaS tiers (Starter R$197, Growth R$397, BLACK R$997) with add-on WhatsApp accounts at R$97/month, differentiated by lead volume, number of WhatsApp accounts, reporting depth, and data retention. The company serves roughly 400 active clients using approximately 1,500 operators, concentrated in Brazil among SMB and mid-market online sellers that rely on paid traffic and experience high rates of abandoned carts and failed payments. Hotzapp is privately held, founder-owned, and bootstrapped with no disclosed institutional funding.

Hotzapp firmographics

Firmographics

Name: Hotzapp
Legal name: HTZ SOLUÇÕES DIGITAIS PARA E-COMMERCE LTDA
Website: https://hotzapp.me
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 1–10 employees
Short description: Hotzapp is a Brazilian SaaS platform that aggregates orders from 40+ e-commerce and payment providers into a WhatsApp-based dashboard, enabling sales operators to convert abandoned carts, unpaid boletos, and declined card transactions for online merchants.
Ownership category
akta.pro rank

Hotzapp industry classification

Industry

Product category: Sales Conversion Software
NAICS: Direct Mail Advertising (54186), Advertising, Public Relations, and Related Services (5418)
SIC: Services-Advertising (7310)
akta.pro industry: PRIMARYCRAFAIAB
Software/SaaS Subscriptions (Consumer & Prosumer)
Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce
SECONDARYBPAMAGAH
Price Comparison, Deals, Cashback & Loyalty Shopping Platforms
Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

Sales conversion software
Ecommerce cart recovery
Whatsapp sales tool
Abandoned cart recovery
Saas conversion platform

Where Hotzapp is headquartered

Location

Headquarters

HQ city: Florianópolis
HQ country: Brazil
HQ region: Latin America

Offices2 records

Markets served

Hotzapp business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

SaaS Subscription: Monthly subscription-based SaaS with three tiers (Starter R$197, Growth R$397, BLACK R$997) differentiated by monthly lead volume, number of WhatsApp accounts, report sophistication, and data retention periods. Additional WhatsApp accounts available as add-ons.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Starter - For small businesses starting to sell
Subscription	Monthly	Growth - For companies in full sales expansion
Subscription	Monthly	BLACK - For scaled companies with bold goals

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Hotzapp product offering

Product offering

Core offering

Hotzapp is a SaaS sales conversion dashboard that aggregates orders from multiple e-commerce platforms (Shopify, WooCommerce, Hotmart, Monetizze, Kiwify, etc.) and Brazilian payment gateways (Mercado Pago, Pagar.me, Asaas, PagSeguro) into a single interface, organizing them by status (abandoned cart, declined card, unpaid boleto). Sales operators then use the platform to contact customers via WhatsApp, recover lost revenue, and conduct post-sale follow-up. The product is targeted at Brazilian e-commerce and digital product sellers who lose approximately 50% of revenue to checkout friction.

Product overview

Hotzapp is a sales conversion SaaS platform focused on WhatsApp-based customer recovery for e-commerce businesses. The core product is the Hotzapp dashboard, which aggregates orders from multiple e-commerce platforms (Shopify, WooCommerce, Hotmart, Monetizze, etc.) and payment gateways (Mercado Pago, Pagar.me, Asaas, etc.), organizing them by status (boleto, cartão recusado, abandono de carrinho) so that sales operators can contact customers via WhatsApp to convert sales and perform post-sale follow-up. The platform includes a free WhatsApp Link Generator tool, a Chrome Extension for browser integration, and a paid Mentorship program teaching the proprietary 'Método CER' (Contacte, Encante e Recupere) methodology. The platform integrates natively with dozens of Brazilian e-commerce and payment platforms, and offers webhook APIs for custom/proprietary platform integrations.

Differentiator

Problem solved

Functional benefit

Products and services

Hotzapp (Sales Conversion Dashboard) SaaS sales conversion dashboard that aggregates orders from multiple e-commerce platforms (Shopify, WooCommerce, Hotmart, Monetizze, Kiwify, Braip, etc.) and Brazilian payment gateways (Mercado Pago, Pagar.me, Asaas, PagSeguro, etc.) into a unified interface. Organizes orders by status (abandoned cart, declined card, unpaid boleto) for operators to contact customers via WhatsApp for revenue recovery and post-sale follow-up. Includes automatic order distribution, hot-lead prioritization, contact scheduling, per-operator metrics, Google Contacts sync, and a Super Boleto feature.
Gerador de Link WhatsApp (WhatsApp Link Generator) Free WhatsApp link generator tool that creates custom clickable links directing customers to a WhatsApp chat with pre-filled personalized messages. Available to the public as a freemium tool from Hotzapp's website.
Hotzapp Chrome Extension Chrome browser extension enabling Hotzapp functionality and WhatsApp integration for operators. Distributed via the Chrome Web Store with automatic updates, and also available as a CRX/ZIP file for manual installation.
Método CER (Contacte, Encante e Recupere) Mentorship Proprietary sales conversion methodology developed by Hotzapp's internal team with 3 years of experience, packaged as a paid mentorship program teaching validated strategies for contact, customer delight, and recovery across boleto, abandoned cart, and declined card orders.

Quantifiable outcome

Approximately 50% of revenue for businesses using paid traffic is typically lost to abandoned carts, unpaid tickets, and declined cards
+4 more outcomes

Companies that use Hotzapp

Customer profile

Named customers32 records

Segments3 records

Ideal customer profiles3 records

Hotzapp technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration52 records

Feature9 records

Hotzapp partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered core.

ShopifycoreTechnology or IntegrationE-commerce platform integration allowing Hotzapp to aggregate and process Shopify store orders for conversion operations.
WooCommercecoreTechnology or IntegrationWordPress e-commerce plugin integration for order aggregation and conversion management.
HotmartcoreTechnology or IntegrationDigital product platform integration with support for both Hotmart 1.0 and 2.0 versions, separating producer and affiliate sales data.
MonetizzecoreTechnology or IntegrationBrazilian digital product platform integration for order processing and conversion workflow.
KiwifycoreTechnology or IntegrationDigital product and course platform integration for order aggregation and recovery.
BraipcoreTechnology or IntegrationDigital product and subscription platform integration.
Mercado PagocoreTechnology or IntegrationMercadoLibre's payment platform integration for order and transaction data.
Pagar.mecoreTechnology or IntegrationPayment gateway integration used for both platform orders and Hotzapp's own payment processing.
AsaascoreTechnology or IntegrationBrazilian payment platform integration for boleto and Pix processing.
PagSegurocoreTechnology or IntegrationPayment platform integration for transaction data aggregation.
Loja IntegradacoreTechnology or IntegrationBrazilian e-commerce platform integration.
GooglecoreTechnology or IntegrationGoogle Contacts synchronization for automatic contact creation with customer order details on operator devices.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Hotzapp competitors and assessment

Company assessment

Broad incumbents

Klaviyo: Leading ecommerce marketing automation platform with strong cart abandonment, segmentation, and SMS/email flows. Competes with Hotzapp on the abandoned-cart recovery problem at a much broader scale (B2C, multi-channel) but lacks native WhatsApp-first operator workflows.
RD Station: Brazil's leading marketing automation and inbound platform, also listed as a Hotzapp lead-capture integration. Competes at the top of the SMB funnel on email, lead nurturing, and CRM, and overlaps with Hotzapp on WhatsApp lead capture but does not offer an operator-level conversion dashboard.
ManyChat: Global WhatsApp, Instagram, and Messenger automation platform with deep SMB penetration. Overlaps with Hotzapp on WhatsApp-based sales outreach and lead capture (also a Hotzapp integration partner), but operates as a broad chatbot/automation suite rather than a cart-recovery dashboard.
ActiveCampaign: Global CRM and customer-experience automation platform that is both a Hotzapp integration partner and adjacent competitor. Overlaps on email automation, lead capture, and CRM workflows but does not offer the WhatsApp operator-dashboard model central to Hotzapp.

Regional players

Cartpanda: Brazilian checkout and digital-product platform serving LATAM merchants; also integrated into Hotzapp's ecosystem. Competes more on pre-checkout and order capture than on post-checkout recovery, making it adjacent rather than directly substitutable for Hotzapp.

Direct peers

Wheelio: International gamified cart-recovery and email/SMS capture platform used by Shopify and WooCommerce merchants. Comparable to Hotzapp's cart-recovery value proposition, though Wheelio emphasizes gamified popups over WhatsApp-based operator outreach.
OptinMonster: Lead-generation and cart-abandonment popup platform with deep ecommerce integrations (Shopify, WooCommerce). Competes with Hotzapp on the lead capture and recovery layer of the funnel but does not address WhatsApp-based operator-driven conversion.
CartStack: US-based cart abandonment and email/SMS recovery SaaS serving ecommerce merchants. Directly comparable to Hotzapp's abandoned-cart and declined-card recovery use case, though it lacks Hotzapp's deep WhatsApp-first positioning and Brazilian payment-ecosystem integrations.
Privy: Ecommerce marketing platform offering email/SMS popups, cart savers, and coupon-driven recovery for Shopify and BigCommerce merchants. Overlaps with Hotzapp's abandoned-cart recovery use case for SMB ecommerce, though it is not WhatsApp-native and does not target Brazilian payment-friction patterns.

Emerging players

Leadster: Brazilian conversion optimization and smart-popup platform focused on lead capture and cart abandonment recovery for ecommerce. Directly comparable on Brazilian cart-recovery outcomes but emphasizes AI-driven popups rather than WhatsApp operator workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Hotzapp compliance and trust

Trust signal

Compliance2 records

Hotzapp financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hotzapp leadership team

Management profile

Number of profiles

Hotzapp funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hotzapp M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotzapp

What does Hotzapp do?

Is Hotzapp a public or private company?

Hotzapp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Hotzapp founded?

Hotzapp was founded in 2017. It employs 1 to 10 people.

Where is Hotzapp based?

Hotzapp is headquartered in Florianópolis, Brazil, in the Latin America region.

How does Hotzapp make money?

One revenue line is on record: saaS Subscription.

Who are Hotzapp's main competitors?

Broad incumbents on record are Klaviyo, RD Station, ManyChat and ActiveCampaign. Cartpanda is listed as a regional player. Direct peers are Wheelio, OptinMonster, CartStack and Privy. Leadster is listed as an emerging player.

Does Hotzapp have an API?

Yes. Hotzapp offers a webhook-based integration API for orders (Webhooks de Pedidos) and leads (Webhooks de Leads). Orders are sent via HTTP POST in JSON format with parameters including transaction_id, order_number, name, phone, email, address details, payment information (billet_url, billet_barcode, pix_code, pix_url), line_items, financial_status, payment_method, and UTM parameters. The webhook returns HTTP 200 status with a delivery protocol string. Lead capture webhook accepts name, phone, and email fields with phone being required. Order webhooks are available for custom/proprietary platforms. Lead webhooks require the Growth plan or higher. Developer documentation is at hotzapp.me/suporte/integracoes/webhooks-de-pedidos.

What industry is Hotzapp in?

Hotzapp's product category is Sales Conversion Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 54186 and its SIC code is 7310.