Solfelt
Solfelt is a privately held Dutch luxury furniture e-commerce retailer that curates 10,000+ SKUs from 30+ exclusive premium brands (Eichholtz, Richmond Interiors, Caracole, Versmissen) via its Shopify storefront solfelt.nl, serving affluent residential consumers and B2B commercial clients across the Benelux with full delivery and installation.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Solfelt does
Solfelt is a privately held Dutch luxury furniture e-commerce retailer headquartered in Amsterdam, founded around 2015 and operating the solfelt.nl storefront. The company curates a catalog of more than 10,000 SKUs spanning chairs (927+), sofas (293+), tables (882+), storage (215+), lighting (781+), home accessories, artificial plants, and garden furniture sourced from over 30 exclusive premium brands, with Eichholtz, Richmond Interiors, Caracole, Dôme Deco, Versmissen, and PTMD Collection serving as flagship labels. The core technology is a Shopify-based storefront supporting filtering by category, color, material, and brand, complemented by an inspiration blog (Woontrends, Shop The Look, Klantcases), a Dutch-language SEO/content layer, and a physical showroom for in-person evaluation.
Solfelt generates revenue through one-time direct sales of luxury furniture and accessories to two primary segments: affluent residential consumers seeking high-end design pieces, and business/commercial customers (hospitality, offices) served through a dedicated B2B 'Zakelijk' page. Pricing is unit-based and publicly listed, ranging from approximately €29 for small accessories up to €6,995+ for premium corner sofas and large dining tables. The go-to-market is direct-to-consumer via the owned e-commerce channel, supported by free Benelux delivery (from €99 order value), in-home assembly and packaging removal, a 30-day return policy, swatch sampling, and interior stylist consultations available by phone (9 AM-9 PM daily), email, and live chat. Marketing is primarily digital, leveraging SEO, an email newsletter with up to 10% first-order incentive, social media, and showroom experiences.
The operating geography is restricted to the Benelux (Netherlands and Belgium), and the team is small (1-10 employees). The company has no disclosed funding rounds, no parent entity, no subsidiaries, no patent or trademark filings, and no AI/ML technology stack — Solfelt is a bootstrapped specialty e-tailer whose defensibility rests on brand curation, full-service distribution, and accumulated SEO/content rather than proprietary technology or scale economics.
Solfelt firmographics
Firmographics- Name
- Solfelt
- Legal name
- Solfelt
- Website
- https://solfelt.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solfelt is a privately held Dutch luxury furniture e-commerce retailer that curates 10,000+ SKUs from 30+ exclusive premium brands (Eichholtz, Richmond Interiors, Caracole, Versmissen) via its Shopify storefront solfelt.nl, serving affluent residential consumers and B2B commercial clients across the Benelux with full delivery and installation.
- Ownership category
- akta.pro rank
Solfelt industry classification
Industry- Product category
- Luxury Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home, Furniture & Decor DTC (CRAFACAE)
- akta.pro secondary industry
- Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)
Keywords
Where Solfelt is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Solfelt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct product sales: Solfelt generates revenue through direct sales of luxury furniture and home accessories via its e-commerce platform, with pricing ranging from approximately €29 for small accessories to €6,995+ for premium corner sofas and large dining tables. The company also serves business customers (B2B/commercial projects) through its Zakelijk (business) page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time purchase of luxury furniture and home accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Solfelt product offering
Product offeringCore offering
Solfelt operates a direct-to-consumer e-commerce platform (solfelt.nl) and a physical showroom that retail luxury indoor and outdoor furniture, lighting, and home accessories drawn from over 30 exclusive European design brands (Eichholtz, Richmond Interiors, Dôme Deco, Versmissen, PTMD Collection, Caracole, SUNS, Borek, Max & Luuk, YOI, Silk-ka, STOUT verlichting, Schwung, and others). The company fulfills orders across the Benelux with free delivery from €99 and an included in-home assembly/montage service.
Product overview
Solfelt is a Dutch luxury furniture e-commerce platform that operates both an online store and a physical showroom, offering an exclusive selection of premium design furniture and home accessories from over 30 luxury brands. The core offering is the Shopify-based e-commerce platform enabling product browsing, selection, and purchase across seven main product categories: Luxury Chairs (Luxe Stoelen, 927+ products), Luxury Sofas (Luxe Banken, 293+ products), Luxury Tables (Luxe Tafels, 882+ products), Luxury Storage (Luxe Kasten, 215+ products), Luxury Lighting (Luxe Verlichting, 781+ products), Home Accessories (Woonaccessoires), Artificial Plants (Kunstplanten), and Garden Furniture (Tuinmeubelen). These are complemented by additional services including interior design consultation, full delivery and installation service, a showroom experience, swatch sampling, and a newsletter subscription. The brand portfolio includes premium names such as Eichholtz, Richmond Interiors, PTMD Collection, Versmissen, STOUT verlichting, Dôme Deco, Caracole, Silk-ka, PUUUR Interiors, Rapture, Schwung, SUNS tuinmeubelen, Borek tuinmeubelen, YOI tuinmeubelen, Max & Luuk, Scolaro parasols, and Happy Cocooning. Solfelt positions itself as a 'luxury living' destination serving the Benelux market with free delivery, a 30-day return policy, and full-service mounting support.
Differentiator
Problem solved
Functional benefit
Products and services
- Solfelt E-commerce Storefront (solfelt.nl) Online retail platform for browsing, filtering, and purchasing 10,000+ luxury furniture and home accessory SKUs across chairs, sofas, tables, storage, lighting, accessories, artificial plants and garden furniture; supports multiple payment methods (iDEAL, credit card, PayPal, Klarna, Bancontact).
- Interior Design Consultation Service
- Delivery and Installation Service
- Physical Showroom Experience
- Swatch Sample Service
- Newsletter Subscription
- YOI Garden Furniture Collection 2025 Premium outdoor garden furniture line from brand YOI, featuring contemporary lounge pieces such as the Kazoku lounger.
Quantifiable outcome
- Free delivery in Benelux from €99 order value
- +3 more outcomes
Companies that use Solfelt
Customer profileSegments2 records
Ideal customer profiles2 records
Solfelt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Solfelt partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered primary, core and minor.
- EichholtzprimaryEichholtz is a flagship brand in Solfelt's portfolio. The company prominently features Eichholtz products across all categories (chairs, sofas, tables, cabinets, lighting) and dedicates specific collection pages and brand features to the brand. Eichholtz is described as a premium design furniture brand offering timeless design.
- Richmond InteriorscoreRichmond Interiors is a featured brand on Solfelt's website, offering furniture including sofas, dressoirs, nightstands, dining tables, and bar stools across multiple product categories.
- Dôme DecocoreDôme Deco is one of the featured brands available through Solfelt's platform, providing design furniture and accessories.
- VersmissencoreVersmissen is a featured brand on Solfelt offering design furniture including armchairs, consoles, and tables.
- PTMD CollectioncorePTMD Collection is a featured brand offering armchairs, bar stools, and other furniture items on Solfelt's platform.
- CaracolecoreCaracole is a featured luxury furniture brand on Solfelt, appearing in collections including side tables.
- PUUUR InteriorscorePUUUR Interiors is a featured brand on Solfelt offering design furniture.
- RapturecoreRapture is a featured brand offering modular sofas and other furniture on Solfelt.
- STOUT verlichtingcoreSTOUT verlichting (STOUT lighting) is a featured lighting brand on Solfelt's platform.
- SchwungcoreSchwung is a featured lighting brand on Solfelt.
- SUNS tuinmeubelencoreSUNS tuinmeubelen (SUNS garden furniture) is a featured outdoor furniture brand prominently featured in Solfelt's garden furniture collection.
- Borek tuinmeubelencoreBorek tuinmeubelen is a featured outdoor furniture brand in Solfelt's garden collection.
- Max & LuukcoreMax & Luuk is a featured outdoor furniture brand in Solfelt's garden collection.
- YOI tuinmeubelencoreYOI tuinmeubelen is featured in Solfelt's outdoor furniture collection with products like the Kazoku lounger.
- Silk-kacoreSilk-ka is a featured brand specializing in silk/artificial plants, offered on Solfelt's platform.
- Hofstede RaanhuisminorHofstede Raanhuis is a featured furniture brand on Solfelt.
- 366 Conceptminor366 Concept is a featured furniture brand on Solfelt.
- BODEGA43minorBODEGA43 is a featured furniture brand on Solfelt.
- LuzViniminorLuzVini is a featured furniture brand on Solfelt.
- Scolaro parasolsminorScolaro parasols is featured in Solfelt's outdoor accessories category.
- Happy CocooningminorHappy Cocooning is featured in Solfelt's outdoor garden furniture collection.
Scale indicators8 records
Recent moves1 record
Expansion highlights5 records
Solfelt competitors and assessment
Company assessmentDirect peers
- FonQ: Dutch online home and living retailer with a large multi-brand assortment of furniture, lighting, and accessories, plus delivery and installation services — the most direct Benelux-headquartered peer to Solfelt in terms of category and customer base.
- Westwing: European curated online home and living retailer combining a multi-brand assortment with content-driven (shoppable lookbooks) discovery — closely mirrors Solfelt's premium-curation + content + e-commerce playbook across Benelux/Germany.
- Home24: Pan-European online furniture and home furnishings retailer offering a broad multi-brand catalogue with delivery and assembly services across multiple countries — directly comparable business model and assortment breadth to Solfelt, just at much larger scale.
- MADE.com: European online furniture retailer (now part of Next) selling design-led furniture and home accessories DTC with delivery and assembly — comparable DTC + design + delivery playbook operating in overlapping European markets.
- Kave Home: European design-led furniture and home accessories DTC brand and retailer with multi-country delivery and a curated contemporary aesthetic — comparable curation and DTC delivery model, though with more proprietary design.
- Nordic Nest: European online retailer of design furniture and home accessories from multiple premium Scandinavian and European brands — comparable curated-multi-brand DTC model serving design-conscious consumers.
Broad incumbents
- Bol.com: Largest Benelux online marketplace with a sizable home and furniture category — overlapping customer base and category but a much broader, mass-market assortment; relevant for competitive dynamics on price and selection.
- Leen Bakker: Established Dutch home furnishings and furniture retailer with both stores and online presence, serving similar Benelux consumers with furniture and décor — broader and lower-priced than Solfelt, but overlapping in core category.
- Wehkamp: Major Dutch online department store with a substantial home and furniture category — comparable Benelux consumer base and DTC e-commerce model, but a much wider assortment beyond luxury home.
Others
- Eichholtz: Solfelt's flagship supplier and a major luxury design furniture brand with its own global DTC site and showroom network — illustrates the supplier-disintermediation risk; also a comparable premium design furniture destination for the same end customer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Solfelt social profiles
Digital presenceSolfelt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solfelt leadership team
Management profileNumber of profiles
Profiles1 record
Solfelt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solfelt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solfelt
What does Solfelt do?
Solfelt operates a direct-to-consumer e-commerce platform (solfelt.nl) and a physical showroom that retail luxury indoor and outdoor furniture, lighting, and home accessories drawn from over 30 exclusive European design brands (Eichholtz, Richmond Interiors, Dôme Deco, Versmissen, PTMD Collection, Caracole, SUNS, Borek, Max & Luuk, YOI, Silk-ka, STOUT verlichting, Schwung, and others). The company fulfills orders across the Benelux with free delivery from €99 and an included in-home assembly/montage service.
Is Solfelt a public or private company?
Solfelt is a private company. It is classified as unknown and is currently operating.
When was Solfelt founded?
Solfelt was founded in 2015. It employs 1 to 10 people.
Where is Solfelt based?
Solfelt is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Solfelt make money?
One revenue line is on record: direct product sales.
Who are Solfelt's main competitors?
Direct peers on record are FonQ, Westwing, Home24, MADE.com, Kave Home and Nordic Nest. Broad incumbents are Bol.com, Leen Bakker and Wehkamp. Eichholtz is listed as an others.
Does Solfelt have an API?
No public API is recorded for Solfelt.
What industry is Solfelt in?
Solfelt's product category is Luxury Furniture Retail. Its primary akta.pro industry code is CRAFACAE, Home, Furniture & Decor DTC, with a secondary code of CRAKAFAM, Luxury Retail & Clienteling (Boutiques/Omnichannel). Its NAICS code is 4491 and its SIC code is 5700.