Telethon Community Cinemas

Name

Telethon Community Cinemas

Legal name

Movies by Burswood (Inc)

Website

https://communitycinemas.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Outdoor Cinema Entertainment

NAICS

Motion Picture and Video Exhibition (51213), Motion Picture Theaters (except Drive-Ins) (512131), Arts, Entertainment, and Recreation (71)

SIC

Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile & Outdoor Cinema Operators (MPADAKAK)

akta.pro secondary industries

Screening Rooms & Cinematheques (Nonprofit/Institutional) (MPADAKAF), Campus & Educational Screenings (Universities, Schools) (MPADAKAI), Community & Cultural Screenings (Museums, Cultural Centers) (MPADAKAH)

Keywords

• Outdoor cinema operations
• Charitable fundraising events
• Family entertainment venues
• Seasonal movie screenings
• Community volunteer programs

Headquarters

HQ city

East Perth

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Core revenue from admission tickets. Online and at-gate pricing with no price difference. Standard tickets: Adult $16, Senior/Student $10, Child $8, Under 5 free, Family $40.
2. Food & Beverage: Sales of Domino's pizzas, pies, drinks, alcohol (Angove wines, Gage Roads beers, Rekorderlig ciders, Coca Cola products), barista coffees. Pizza orders placed online. Fully licensed venue.
3. Premium Packages (South32 La Grassiere): Premium seating packages at Burswood venue only. Includes bean bag lounges, pizza, drinks, ice cream. Double package $109/$119, Single $59/$65, Child $35.
4. Seating Hire: Bean bag lounge hire at $8, fold-up chair hire at $8 (Burswood and Murdoch only).
5. Gift Vouchers: Gift vouchers sold online for tickets, packages, and dollar value amounts. No expiry date on vouchers purchased after 1 July 2018.
6. Fundraising Packages: Custom fundraising packages for clubs, charities, schools, and organizations. Organization sells tickets/packages and portion supports the group's fundraising.
7. Group Bookings: Discounted tickets for groups of 20 or more. Volume discounts ranging from $14/adult (20-50 group) down to $10/adult (101-200 group).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Telethon Community Cinemas operates seasonal outdoor movie screenings at four Perth metropolitan venues (Burswood, Joondalup, Murdoch, Bassendean) plus a mobile unit, selling admission tickets, food and beverages, premium seating packages, group bookings, fundraising packages, and gift vouchers. Surplus proceeds are donated to children's charities, with over AUD 13 million raised across 24+ years of operation.

Product overview

Telethon Community Cinemas operates as an outdoor cinema with a single unified product model centered around outdoor movie screenings. The core offering is general admission tickets to outdoor cinema screenings across four venues in Western Australia (Burswood, Joondalup, Murdoch, and Bassendean). The company differentiates through its South32 La Grassiere premium package (a premium seating experience at Burswood featuring bean bag lounges, food, and beverage service), while add-on products including group booking packages, fundraising packages, gift vouchers, bean bag lounge hire, and food/drink concessions extend the core screening experience. All venues operate seasonally with ticket prices unchanged since 2011.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over $13 million raised for children's charities over 24+ years
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered flagship (presentation partner), core (principal partner), core (charity partner), core, core (gold partner), core (silver partner), supporting (bronze partner), core (media partner), supporting (media partner) and platinum partner.

• South32flagship (presentation partner)OthersPresentation Partner - highest tier sponsor. Supports the South32 La Grassiere premium experience at Burswood venue.
• Edith Cowan University (ECU)core (principal partner)Strategic or Co-development PartnerPrincipal Partner and venue host for ECU Joondalup Pines. Provides venue at university grounds. ECU staff and students receive discounted tickets ($10 staff, $7 students) at Joondalup venue.
• Town of Bassendeancore (principal partner)Strategic or Co-development PartnerPrincipal Partner and venue host for Bassendean venue located in BIC Reserve behind Council Offices.
• Burswood Park Boardcore (principal partner)Strategic or Co-development PartnerPrincipal Partner providing access to Burswood Parklands for the original venue since founding.
• Murdoch Universitycore (principal partner)Strategic or Co-development PartnerPrincipal Partner providing venue location in university grounds for Murdoch venue.
• Telethoncore (charity partner)Strategic or Co-development PartnerCharity partner benefiting from organization's fundraising activities. Supported since founding.
• Domino's PizzacoreTechnology or IntegrationPizza supplier for all venues. Orders placed online through organization's system. Traditional pizza deal available.
• Angove Family Winescore (gold partner)OthersWine supplier. Fully licensed venue uses Angove Organic Range wines, piccolos, and Family Crest wines.
• Gage Roads Brewing Companycore (silver partner)OthersBeer supplier. Provides range of craft beers including Side Track All Day XPA, Single Fin, Air Time Lager.
• Coca Colasupporting (bronze partner)OthersSoft drink supplier for all venues.
• Ampolcore (silver partner)OthersSponsor of raffle prize - $5,000 worth of fuel vouchers for Season 2026.
• Kleenheatcore (gold partner)OthersGas supplier and sponsor.
• The West Australiancore (media partner)GTM or Marketing PartnerMedia partner providing press coverage and visibility.
• 7Plussupporting (media partner)GTM or Marketing PartnerMedia partner for promotional content.
• 96FMsupporting (media partner)GTM or Marketing PartnerRadio media partner for promotional content.
• St John Healthcore (gold partner)OthersHealth partner and sponsor.
• Duratecplatinum partnerOthersPlatinum tier sponsor.
• WA Road Safety Commissionplatinum partnerOthersRoad safety partner and platinum sponsor.
• Harvey Freshcore (gold partner)OthersFresh food and milk supplier. Giovanni Coffee uses Harvey Fresh milk.
• Giovanni Coffeesupporting (bronze partner)OthersCoffee supplier for barista beverages.
• Streets Ice Creamsupporting (bronze partner)OthersMini Magnum ice cream supplier for South32 La Grassiere packages.
• Ferve TicketscoreTechnology or IntegrationTicketing platform provider powering online ticket sales, booking changes, and gift voucher redemption.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Moonlight Cinema: Australia's largest outdoor cinema operator, running seasonal outdoor screenings in Sydney, Melbourne, Brisbane, Adelaide, and Perth. Directly comparable as a seasonal, weather-exposed outdoor cinema with premium bean-bag packages and food/beverage concessions; offers the closest head-to-head benchmark for Community Cinemas' model in the same Perth metro market.
• Sunset Cinema: Outdoor cinema operator running seasonal evening screenings in select Australian locations with bean-bag seating and food/drink service. Directly comparable product, target audience (families, couples, groups), and seasonal operating model to Community Cinemas.
• Rooftop Movies: Sydney-based outdoor cinema atop a CBD rooftop, running seasonal evening film screenings with bean-bag seating and licensed bar. Comparable seasonal outdoor exhibition model with premium upsell tiers; primarily competes in the same Eastern Seaboard outdoor-cinema category.

Broad incumbents

• Dendy Cinemas: Independent cinema chain in Sydney, Canberra, Brisbane, and Melbourne focused on arthouse and premium experiences. Comparable as an Australian independent film exhibitor with curated programming and strong brand loyalty, though operates indoor venues rather than outdoor community-led model.
• Palace Cinemas: Australia's largest independent cinema chain operating premium indoor cinemas across major cities. Comparable as an Australian independent film exhibitor with curated programming and food/beverage-led revenues, though indoor and multi-screen rather than outdoor/community-led.
• Hoyts Cinemas: Major Australian cinema chain with indoor multiplexes across metro and regional Australia. Comparable as a mass-market film exhibitor competing for the same family entertainment dollar and offers benchmark pricing, F&B economics, and technology investment patterns relevant to outdoor cinema operators.
• Cinema Nova (Melbourne): Independent single-site cinema in Melbourne focused on curated programming and strong F&B experience. Comparable as an Australian independent exhibitor with a strong brand identity and food/beverage-led revenue model that informs premium upsell benchmarks.
• Event Cinemas (Village Roadshow): Australia's largest cinema chain owned by Village Roadshow, operating indoor multiplexes nationwide including Moonlight Cinema. Comparable as the parent of the closest outdoor-cinema direct peer and the dominant Australian cinema chain competing for the same family/entertainment spend.

Emerging players

• Wallaby Cinemas: Smaller outdoor cinema operator in regional Australia running seasonal outdoor film events. Comparable as a niche outdoor cinema player with a community-led, family-friendly positioning similar to Community Cinemas but at smaller scale and outside the Perth metro.

Regional players

• Open Air Cinema (Perth Pop-Up Outdoor Cinema): Pop-up outdoor cinema events run in various Australian locations, often at wineries and parks. Comparable outdoor exhibition format and seasonal operating model, though primarily wine-paired adult experiences rather than family/community-led.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/themoviecharity
• Facebookfacebook.com/telethoncommunitycinemas
• Instagraminstagram.com/communitycinemas
• Pinterestpinterest.com.au/themoviecharity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telethon Community Cinemas