Muhiku
Muhiku is a Turkish online gifting platform founded in 2018 that sells curated and customizable gift boxes across 50+ product categories to individual consumers and corporate clients across Turkey, with same-day delivery in Istanbul and a "Build Your Own Box" configurator serving over 1,000,000 customers.
- Company typePrivate
- Founded2018
- HeadquartersKadikoy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Muhiku does
Muhiku is a privately held Turkish direct-to-consumer gifting platform founded in 2018 and headquartered in Istanbul (Kadikoy), operating the website muhiku.com. The company's core offering is a curated and customizable gift-box marketplace, anchored by its "Hediye Kutusu" (Gift Box) flagship line and its "Kendi Kutunu Yap" (Build Your Own Box) configurator that allows customers to hand-pick items from 50+ categories spanning world coffees, teas, chocolates, candles, mugs, stationery, beauty products, dried flowers, photo prints, and experience-based gifts such as spa, dining, and adventure activities. Supporting product verticals include fresh-cut flowers with same-day Istanbul delivery (Çiçek), personalized photo printing (Fotoğraf Baskı), experience and activity gifts (Deneyim & Aktivite, fulfilled through external partners), and Yade Home, an internally operated sub-brand for handmade home and lifestyle products such as soaps, soy candles, incense, and leather goods. Technology components include an e-commerce storefront with the box-configurator tool, a mobile application, photo-printing integration, and a same-day delivery operation restricted to the Istanbul metro area; nationwide Turkey coverage is fulfilled via standard shipping.
Muhiku firmographics
Firmographics- Name
- Muhiku
- Legal name
- Muhiku
- Website
- https://muhiku.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Muhiku is a Turkish online gifting platform founded in 2018 that sells curated and customizable gift boxes across 50+ product categories to individual consumers and corporate clients across Turkey, with same-day delivery in Istanbul and a "Build Your Own Box" configurator serving over 1,000,000 customers.
- Ownership category
- akta.pro rank
Muhiku industry classification
Industry- Product category
- Online Gifting Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
- akta.pro secondary industries
- Gift Basket & Curated Hamper Assembly (HSACANAD), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)
Keywords
Where Muhiku is headquartered
LocationHeadquarters
- HQ city
- Kadikoy
Offices1 record
Markets served
Muhiku business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: E-commerce retail of gift boxes, flowers, and individual products through muhiku.com. One-time purchase model with prices ranging from approximately 500 TL to 3,000+ TL per gift box. Revenue generated from individual consumer transactions and corporate bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level gift boxes under 1,000 TL |
| Unit Pricing | Pay-as-you-go | Mid-range gift boxes 1,000 TL - 2,000 TL |
| Unit Pricing | Pay-as-you-go | Premium gift boxes 2,000 TL - 3,000+ TL |
| Unit Pricing | Pay-as-you-go | Corporate bulk orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Muhiku product offering
Product offeringCore offering
Muhiku sells curated and customizable gift boxes, fresh flowers, personalized photo prints, experience-based gifts, and home lifestyle products (under the Yade Home sub-brand) through its own e-commerce platform muhiku.com. It also runs a dedicated corporate gifting service offering logo-branded bulk boxes, separate address packaging, and professional account support for companies. Customers can either pick from preset themed boxes or assemble their own using the proprietary "Kendi Kutunu Yap" (Build Your Own Box) tool across 50+ product categories.
Product overview
Muhiku is a Turkish online gifting marketplace operating on a curated box model. The core offering is the Hediye Kutusu (Gift Box) platform, through which customers can order preset themed gift boxes or use the 'Kendi Kutunu Yap' (Build Your Own Box) tool to curate products across 50+ categories including world coffees, teas, chocolates, mugs, candles, soaps, beauty products, books, and dried flowers. Supporting product verticals include Çiçek (fresh flowers and bouquets with same-day Istanbul delivery), Fotoğraf Baskı (photo printing personalization), Deneyim & Aktivite (experience-based gifts like massage and cooking classes), and Yade Home (a home décor sub-brand). The Kurumsal Hediye (Corporate Gifting) service provides businesses with logo-printed bulk boxes for employee and client appreciation. Key service differentiators include same-day delivery, free shipping on orders over 750 TL, and a 'Build Your Own Box' customization tool.
Differentiator
Problem solved
Functional benefit
Brands
- Yade Home: A sub-brand offering home products including handmade soap, incense & fragrances, cologne, soy candles, dried flowers, room sprays, coasters, and leather goods.
Quantifiable outcome
- 98.23% customer satisfaction rate
- +2 more outcomes
Companies that use Muhiku
Customer profileSegments2 records
Ideal customer profiles2 records
Muhiku technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Muhiku partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered minor.
- KaracaminorCampaign offering 300 TL discount on 3000 TL+ purchases at karaca.com.tr for Muhiku users. Valid through September 2025.
- PetlebiminorPartnership offering 175 TL discount on 1750 TL+ pet product purchases at petlebi.com and mobile app for Muhiku users. Valid through October 2026.
- Can YayınlarıminorPartnership offering 100 TL discount on 500 TL+ book purchases at canyayinlari.com for Muhiku users. Valid through December 2025.
- FlalingominorPartnership offering up to 60% discount on online English lessons with Flalingo for Muhiku members. American and European professional teachers.
- EvitalminorPartnership offering 25% discount on first online psychologist and dietitian sessions at evital.com.tr for Muhiku users.
- YapılırminorPartnership offering unlimited 10% discount on bathroom and kitchen products at yapilir.com for Muhiku users. Valid through December 2025.
- AdımParaminorPartnership offering 250 AdımPara (worth 250,000 steps) to new users who sign up with Muhiku campaign code.
- It's BasicminorPartnership offering 150 TL discount on 1000 TL+ purchases at itsbasic.com for Muhiku users. Valid through December 2025.
- NYLA (New York Linguistics Academy)minorPartnership offering 25% discount on language education programs at newyorklinguisticsacademy.com for Muhiku members.
- PetözelminorPartnership offering 200 TL discount on 1000 TL+ pet product purchases at petozel.com and mobile app. Valid through December 2025.
- MigrosminorCampaign partnership offering Muhiku users 30 Money points on 300 TL+ purchases at Migros stores and online platforms. Valid through June 2026.
- Open EnglishminorPartnership offering Muhiku members up to 70% discount on Open English 6 and 12-month subscription packages. Exclusive online English learning access.
- AygazminorPartnership providing Muhiku users 10% discount on selected products (barbecue, heaters, camping gear, toys) through Aygaz mobile app and website. Valid through December 2026.
- ModanisaminorCampaign offering 25% discount on selected products at modanisa.com for Muhiku members. Valid through June 2025.
- PurestminorCampaign providing 10% additional discount on selected products at thepurestsolutions.com.tr for Muhiku customers.
- DearcaseminorPartnership offering 15% discount on phone cases and technology accessories at deercase.com for Muhiku users.
- Happ HealthminorPartnership offering 25% discount on health services (check-ups, home health, psychologist, dietitian) through Happ Health app for Muhiku members.
- VivenseminorMarketing partnership with furniture brand Vivense offering exclusive discounts to Muhiku users.
- HeltiaminorMarketing partnership offering exclusive deals to Muhiku customers.
- EmsanminorPartnership offering 15% discount on selected products at emsan.com.tr for Muhiku members. Valid through December 2025.
- ClassestminorPartnership offering 15% discount on private tutoring packages at classest.com for Muhiku users. Primary and secondary education tutoring.
- MugominorPartnership offering 100 TL discount on 500 TL+ purchases at mugo.com.tr for new Muhiku member users.
- FlavusminorPartnership offering 50 TL discount on 500 TL+ or 100 TL on 1000 TL+ purchases at flavus.com for Muhiku members.
- Pizza LazzaminorPartnership offering 20% discount on delivery and takeaway orders at pizzalazza.com.tr for Muhiku users. Valid through March 2025.
- Salon BurgerminorPartnership offering 10% discount on takeaway orders at salounburger.com.tr for Muhiku members. Valid through March 2025.
- Madame CocominorMarketing partnership with home goods brand Madame Coco offering exclusive deals to Muhiku customers.
- Allianz Kurumsal HediyeminorCorporate gift partnership with Allianz Türkiye providing exclusive corporate gift solutions and discount programs.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Muhiku competitors and assessment
Company assessmentDirect peers
- Çiçek Sepeti: Turkey's leading online flowers-and-gifts marketplace, offering same-day flower delivery nationwide and curated gift/hampers for personal and corporate occasions. Directly comparable in geography, product mix, customer segments, and same-day logistics model.
- Hediye Sepeti: Turkish online gift retailer specializing in personalized gifts, mugs, jewelry, and themed gift boxes. Closely overlaps with Muhiku's curated gift-box and personalization offering for individual and corporate buyers in Turkey.
- Uncommon Goods: US-based online retailer curating unique, often handmade or personalised gifts across many categories with a customisation tool and corporate gifting arm. Directly comparable curation-plus-customisation playbook at larger scale.
- Not On The High Street: UK-based curated marketplace for personalised gifts and artisanal products from small makers, with corporate gifting solutions. Closely mirrors Muhiku's model of curating 2,000+ products across categories with customisation and corporate offerings.
Regional players
- Florasis: China-rooted D2C beauty and lifestyle gift brand with curated gift sets and a strong gifting culture orientation. Useful as a regional reference for how curated gift-box brands scale in non-Western markets.
Broad incumbents
- Moonpig: UK-listed personalised greeting cards and gifts retailer with strong customisation tooling, mobile app, and international delivery. Comparable personalisation technology and gifting category leadership at much larger scale.
- Trendyol: Turkey's largest e-commerce platform (backed by Alibaba) carrying broad merchandise including gift and personalisation categories. Represents the broad incumbent threat: well-funded marketplace with logistics scale that could absorb Muhiku's category.
- 1-800-Flowers: Large US-based gifting platform offering flowers, gift baskets, and personalised gifts with same-day delivery, including a corporate gifting business. Comparable on flowers+gifts+corporate pillars, though at materially larger scale.
- Hepsiburada: Major Turkish e-commerce marketplace with wide assortment including gifts, flowers, and personalised products. Competes indirectly by offering similar items with established logistics and a large existing customer base.
Emerging players
- Floom: Online florist and gift marketplace aggregating local florists for same-day delivery, now offering curated gift hampers. Overlaps with Muhiku's Çiçek vertical and corporate gift ambitions in a UK/US context.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Muhiku social profiles
Digital presenceMuhiku financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muhiku leadership team
Management profileNumber of profiles
Muhiku funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muhiku M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muhiku
What does Muhiku do?
Muhiku sells curated and customizable gift boxes, fresh flowers, personalized photo prints, experience-based gifts, and home lifestyle products (under the Yade Home sub-brand) through its own e-commerce platform muhiku.com. It also runs a dedicated corporate gifting service offering logo-branded bulk boxes, separate address packaging, and professional account support for companies. Customers can either pick from preset themed boxes or assemble their own using the proprietary "Kendi Kutunu Yap" (Build Your Own Box) tool across 50+ product categories.
When was Muhiku founded?
Muhiku was founded in 2018. It employs 51 to 100 people.
Where is Muhiku based?
Muhiku is headquartered in Kadikoy.
How does Muhiku make money?
One revenue line is on record: direct Product Sales.
Who are Muhiku's main competitors?
Direct peers on record are Çiçek Sepeti, Hediye Sepeti, Uncommon Goods and Not On The High Street. Florasis is listed as a regional player. Broad incumbents are Moonpig, Trendyol, 1-800-Flowers and Hepsiburada. Floom is listed as an emerging player.
Does Muhiku have an API?
No public API is recorded for Muhiku.
What industry is Muhiku in?
Muhiku's product category is Online Gifting Retail. Its primary akta.pro industry code is HSACANAB, Gift Sourcing & Procurement (Local & Online), with a secondary code of HSACANAD, Gift Basket & Curated Hamper Assembly. Its NAICS code is 45942 and its SIC code is 5940.