Bendle Lawn Equipment

What Bendle Lawn Equipment does

Bendle Lawn Equipment is a privately held, single-location outdoor power equipment (OPE) dealer headquartered at 3841 IN-9, Anderson, Indiana 46012. The company operates as an authorized multi-brand reseller, carrying 17+ lines including Kubota (its most prominently featured brand), Ferris, Stihl, Toro, Scag Power Equipment, Generac, Briggs & Stratton, Kohler (now Rehlko), Land Pride, Ag Spray, DR Power, Billy Goat, SnowEx, Lone Wolf Trailers, Ohio Steel, Sure-Trac, and others. Its product portfolio spans compact and mid-size tractors, residential and commercial zero-turn/stand-on/walk-behind mowers, handheld power equipment (chainsaws, trimmers, blowers), engines, generators, sprayers, snow removal equipment, property cleanup tools, and 3-point implements. In addition to new equipment, Bendle sells budget-friendly pre-owned units that are serviced and quality-inspected before resale.

The company's business model rests on three revenue streams: (1) new and pre-owned equipment sales (hardware_sales), (2) parts sales across all stocked brands with a large inventory and competitive pricing (hardware_sales), and (3) full maintenance, repair, and pick-up/delivery services (professional_services). Pricing is quote-based, with retail financing and manufacturer promotional offers available through KTAC Insurance and OEM programs such as the Kubota Orange Protection Program. Go-to-market is sales-led via a physical showroom with limited business hours (Mon–Fri 8am–5pm, Sat 8am–1pm), supported by online quote requests, parts requests, service scheduling, and a financing application on the website. Customers are primarily local property owners, farmers, and commercial/professional landscapers in the Anderson, Indiana region and surrounding Midwest area — predominantly SMB/individual buyers rather than enterprise accounts. No technology platform, proprietary IP, or AI/ML capability is associated with the business; it is a traditional retail dealership operation.

Name

Bendle Lawn Equipment

Legal name

Bendle Lawn Equipment

Website

https://bendlelawnequip.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Bendle Lawn Equipment is a privately held, single-location outdoor power equipment dealer in Anderson, Indiana, authorized to sell and service 17+ brands including Kubota, Stihl, Toro, Ferris, and Generac for local property owners, farmers, and commercial landscapers.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment Retail

NAICS

Outdoor Power Equipment Retailers (444230), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

akta.pro secondary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

Keywords

• Outdoor power equipment
• Lawn equipment dealer
• Tractor sales
• Equipment parts service
• Kubota dealership

Headquarters

HQ city

Anderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Equipment Sales: Sales of new outdoor power equipment including tractors, mowers, trailers, generators, and related machinery from brand-name manufacturers. Also sells pre-owned equipment that has been serviced and quality inspected.
2. Parts Sales: Competitive pricing on parts for all brands stocked. Maintains large parts inventory for brands including Kubota, Ferris, Husqvarna, Briggs & Stratton, Stihl, Toro, and more.
3. Service and Repair: Full maintenance and repair services with pick-up and delivery options. Provides responsive repair services to get equipment running quickly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bendle Lawn Equipment is a physical retail dealership in Anderson, Indiana that sells new and pre-owned outdoor power equipment from multiple top brands (Kubota, Ferris, Stihl, Toro, Scag, Generac, Briggs & Stratton, Kohler, Land Pride, Ag Spray, DR Power, Billy Goat, SnowEx, Lone Wolf Trailers, Ohio Steel). The business complements equipment sales with a parts department, full maintenance and repair services (including pick-up and delivery), retail financing, and the Kubota Orange Protection Program.

Product overview

Bendle Lawn Equipment is a multi-brand outdoor power equipment dealer offering a diverse portfolio of products across several categories. As a dealer for 17+ major brands (Kubota, Ferris, Stihl, Toro, Scag, Generac, Briggs & Stratton, Kohler, Land Pride, Ag Spray, DR Power, Billy Goat, SnowEx, Lone Wolf Trailers, Ohio Steel, Sure-Trac, and others), the company sells tractors, commercial and residential mowers, handheld equipment, engines, generators, trailers, implements, sprayers, and snow removal equipment. The core offering is the brand portfolio spanning farming, construction, lawn/turf-care, and general outdoor power needs. The company complements its product sales with service and repair capabilities, a parts department, and retail financing options. Products are sold through a new inventory program and a budget-friendly pre-owned equipment program where all used equipment is serviced and inspected before resale.

Differentiator

Problem solved

Functional benefit

Products and services

• Kubota Tractors Kubota compact tractors ranging from residential BX Series to commercial M Series, including sub-compact, standard, and large frame tractors with performance-matched implements and attachments, for property owners, farmers, and commercial operators.
• Ferris Mowers Commercial-grade zero turn mowers, stand-on mowers, walk-behind mowers, and electric mowers designed for professional landscapers with emphasis on operator comfort and cut quality.
• Stihl Equipment Professional and homeowner outdoor power equipment including chainsaws, trimmers, blowers, hedge trimmers, augers, batteries, and robotic mowers.
• Toro Equipment Durable commercial and residential lawn equipment including zero turn mowers, walk-behind mowers, and blowers.
• Scag Power Equipment Commercial riding, stand-on, and walk-behind lawn mowers, including zero turn mowers, electric mowers, remote mowers, and utility equipment.
• Generac Generators Home standby generators, portable generators, inverter generators, pressure washers, and power stations for residential and commercial applications.
• Briggs & Stratton Engines Gasoline engines for outdoor power equipment applications.
• Kohler Engines Diesel and gasoline engines including Command Pro, Confidant, HD Series, and alternative fuel engines for equipment applications.
• Land Pride Implements 3-point implements including compact drills, rotary cutters, rotary tillers, seeders, box scrapers, snow tools, and material handling equipment for tractors.
• DR Power Equipment Outdoor power tools for rural property maintenance including field and brush mowers, chippers, log splitters, leaf vacuums, snow blowers, stump grinders, and power graders.
• Billy Goat Products Property cleanup equipment including wheeled blowers, leaf vacuums, debris loaders, overseeders, power rakes, aerators, and sod cutters for residential, commercial, and municipal use.
• SnowEx Snow Equipment Ice control products including snow plows (light truck to heavy-duty), sand/salt spreaders, brine sprayers, and sidewalk equipment.
• Lone Wolf Trailers American-made steel trailers including car haulers, deckover trailers, equipment trailers, single axle, and tandem axle trailers built with Dexter axles.
• Ohio Steel Products Lawn and garden equipment including spike aerators, core plug aerators, dump carts, lawn rollers, and loading ramps.
• Ag Spray Equipment Agricultural application and fluid handling equipment including liquid fertilizer applicators, pull-type sprayers, ATV/UTV sprayers, nurse trailers, and tanks.
• Sure-Trac Trailers Trailers for outdoor power equipment transport and hauling applications.
• Service & Repair Full maintenance and repair services for outdoor power equipment, including pickup and delivery options, with competitive pricing on parts for all brands stocked.
• Parts Department Parts availability for all brands stocked, with large inventory and competitive pricing, supported by an online parts request system.
• Retail Financing Financing options and promotional offers for equipment purchases through manufacturer programs, applied for online or in-store.
• Kubota Orange Protection Program Extended protection program for Kubota equipment purchased through Bendle Lawn Equipment.
• Pre-Owned Equipment Budget-friendly pre-owned outdoor power equipment program where all used equipment is serviced and passes a quality inspection before being offered for resale.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• KubotacoreChannel Partner/ Reseller/ DistributorAuthorized Kubota dealer offering Kubota tractors, residential mowers, commercial mowers, utility vehicles, and implements. The company features Kubota prominently on their website and offers exclusive promotional offers on select Kubota products.
• Ferris MowerscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Ferris commercial mowers including zero turn mowers, stand-on mowers, walk behind mowers, and electric mowers.
• StihlcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for STIHL outdoor power equipment including chainsaws, trimmers, blowers, and more.
• TorocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Toro lawn and outdoor equipment products.
• Briggs & StrattoncoreChannel Partner/ Reseller/ DistributorCarries Briggs & Stratton engines and related equipment parts.
• GeneraccoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Generac products including home backup generators, portable generators, pressure washers, and clean energy solutions.
• Ag Spray EquipmentminorChannel Partner/ Reseller/ DistributorCarries Ag Spray products including sprayers, tanks, nurse trailers, and liquid applicators.
• Billy GoatminorChannel Partner/ Reseller/ DistributorCarries Billy Goat property cleanup products including blowers, leaf vacuums, debris loaders, aerators, and sod cutters.
• DR Power EquipmentminorChannel Partner/ Reseller/ DistributorCarries DR Power Equipment products including chippers, field mowers, log splitters, snow blowers, and stump grinders.
• Land PrideminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Land Pride 3-point implements including rotary cutters, tillers, seeders, and snow tools.
• Scag Power EquipmentminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Scag commercial riding, stand-on and walk-behind lawn mowers.
• SnowExminorChannel Partner/ Reseller/ DistributorCarries SnowEx snow plows, spreaders, and ice control products.
• Lone Wolf TrailerminorChannel Partner/ Reseller/ DistributorCarries Lone Wolf trailers including car haulers, deckover trailers, equipment trailers, and utility trailers.
• Ohio SteelminorChannel Partner/ Reseller/ DistributorCarries Ohio Steel products including aerators, dump carts, lawn rollers, and loading ramps.
• Kohler EnginesminorChannel Partner/ Reseller/ DistributorCarries Kohler engines including diesel and gasoline engines. Now operating as Rehlko.
• KTAC InsuranceminorGTM or Marketing PartnerKTAC Insurance is offered as a related service/financing option through the company's promotional/financing page.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stotz Equipment: Multi-state John Deere and complementary OPE/agricultural equipment dealer. Comparable to Bendle in business model (multi-brand authorized dealer with sales, parts, and service), target customer (rural/agricultural), and scale, though anchored by John Deere rather than Kubota.
• Koenig Equipment: Regional multi-brand agricultural and outdoor power equipment dealer operating across Ohio and Indiana, with Kubota, Stihl, and similar lines. Highly comparable to Bendle as a similarly positioned authorized dealer serving rural Indiana/Ohio property owners and small farmers with sales, parts, and service.
• Northern Tool + Equipment: Multi-channel specialty retailer focused on outdoor, automotive, and light industrial power equipment. Comparable to Bendle because both specialize in outdoor power equipment, sell across multiple brands, and target a mix of residential and light-commercial buyers; differs in scale and multi-state footprint.

Broad incumbents

• Rural King: Midwest-based farm and home retailer with stores across Indiana and surrounding states. Comparable to Bendle on customer base (farmers, rural homeowners) and core categories (outdoor power equipment, implements, trailers), but at broader scale and with a wider general-merchandise assortment.
• Ace Hardware: Cooperative hardware retailer with many stores stocking outdoor power equipment, parts, and repair services. Comparable to Bendle on local-presence service model and parts/repair capability, though Ace stores vary widely in OPE depth and brand mix.
• Tractor Supply Company: Large rural-lifestyle retailer carrying tractors, mowers, handhelds, generators, and trailer accessories across the Midwest. Comparable to Bendle because they overlap heavily on target customer (rural property owners, small farmers, SMB landscapers) and product categories, but operate at much greater scale with extended hours and standardized pricing.
• Lowe's: National big-box competitor in home improvement with a comparable OPE assortment and financing programs. Competes with Bendle for residential and prosumer equipment dollars and exerts structural pressure on independent dealer pricing and traffic.
• The Home Depot: National big-box home improvement retailer with a sizeable outdoor power equipment department (riding mowers, trimmers, generators, snow blowers). Comparable to Bendle as a competing channel for residential and SMB OPE buyers, though Home Depot operates at vastly larger scale, longer hours, and lower price points on commodity SKUs.

Others

• Stihl USA: Manufacturer of chainsaws, trimmers, blowers, and other handheld outdoor power equipment that Bendle carries as an authorized dealer. Comparable because the Stihl product line is central to Bendle's handheld offering and dealer economics; included as an ecosystem participant rather than a direct competitor.
• Kubota USA: Manufacturer of compact tractors, utility vehicles, mowers, and implements — Bendle's flagship brand relationship. Included as the dominant upstream supplier that shapes Bendle's tractor revenue, promotional cadence, and overall traffic; not a direct competitor but a defining partner for the business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bendle Lawn Equipment