Referrizer
Referrizer is a SaaS marketing automation platform founded in 2013 that helps local small businesses and multi-location franchises generate, convert, and retain customers through AI-assisted booking, SMS and email marketing, reputation management, referrals, loyalty, and CRM, sold on a freemium-to-subscription model.
- Company typePrivate
- Founded2013
- HeadquartersDeerfield Beach, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Referrizer does
Referrizer is a privately held SaaS marketing automation platform founded in 2013 and headquartered in Lauderhill, Florida. The company sells an all-in-one suite aimed at local small and medium-sized businesses, bundling lead capture, two-way SMS and email marketing, online reputation management, referrals and offers, a loyalty program, landing pages, a CRM and pipeline, a tracked business phone line, and multi-location corporate controls into a single subscription product. A core emphasis is placed on an AI Assistant that operates as a 24/7 autonomous agent to handle customer messaging, FAQ responses, and appointment booking, rescheduling, reminders, and cancellations, trained from business-uploaded documents and FAQs.
The product is delivered as a self-serve web application with a freemium entry tier and no credit card required, supplemented by inside sales phone support, email, live chat, a Book a Demo enterprise motion, and a Platinum Pro managed-services tier for end-to-end setup and execution. Monetization combines subscription fees, usage-based SMS/MMS charges of $0.01-$0.05 per segment plus carrier fees, an annual Innovation Fee of 8-10%, and an affiliate program. The platform integrates with vertical SaaS systems including Mindbody, Booker, Acuity, Clover, Club Ready, Dentrix, Glofox, and Zapier, plus native connections to Google Business Profile, Yelp, Facebook, and TripAdvisor, which positions the product as a marketing layer on top of existing booking, POS, and practice management stacks.
The company primarily serves local SMBs in fitness, beauty and personal care, wellness, and dental verticals, alongside multi-location franchises and corporate accounts that manage tens to thousands of locations through centralized dashboards. Customer logos visible on the company site and case studies include Title Boxing Club, I Love Kickboxing, Restore Hyper Wellness, D1 Training, Ethos, Pinecrest, Artemis, Goosebumps Cryotherapy, Brows Style, Core & More Fitness, PRIM Lash and Beauty Studio, and Coastal Contours and Wellness. Referrizer is founder-led (Andre Cvijovic as CEO) with disclosed cumulative funding of roughly $974K across four small rounds from 2015 to 2022, indicating a capital-efficient, non-venture-backed operating model at a 101-250 employee scale.
Referrizer firmographics
Firmographics- Name
- Referrizer
- Legal name
- Referrizer LLC
- Website
- https://referrizer.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Referrizer is a SaaS marketing automation platform founded in 2013 that helps local small businesses and multi-location franchises generate, convert, and retain customers through AI-assisted booking, SMS and email marketing, reputation management, referrals, loyalty, and CRM, sold on a freemium-to-subscription model.
- Ownership category
- akta.pro rank
Referrizer industry classification
Industry- Product category
- Marketing automation software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Referrizer is headquartered
LocationHeadquarters
- HQ city
- Deerfield Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Referrizer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Fees: Recurring subscription fees for platform access based on selected subscription tier. The Terms reference Subscription Contracts with initial terms and renewal periods. An annual Innovation Fee of 8-10% is applied to recurring subscription fees.
- SMS/MMS Messaging (Usage-Based): Per-segment SMS charges ranging from $0.01-$0.05 per SMS segment for US market, with additional carrier fees of approximately $0.0035 per SMS segment. International rates vary by destination. Credits may be included in plans with unused credits potentially expiring.
- Platinum Pro Managed Services: Premium white-glove service tier offering strategy, setup, and execution handled end-to-end for businesses requiring hands-on implementation and ongoing management support.
- Affiliate Program: Referral-based revenue sharing program where partners can earn commissions for referring new customers to the Referrizer platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free account with basic features |
| Subscription | Monthly | Standard subscription with SMS credits |
| Subscription | Annual | Annual subscription with Innovation Fee |
| Hybrid | Monthly | Platinum Pro managed service |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Referrizer product offering
Product offeringCore offering
Referrizer sells an all-in-one SaaS marketing automation platform for local businesses that combines an AI-powered 24/7 customer engagement assistant, referral and offer campaigns, reputation management across Google, Yelp and Facebook, CRM and sales pipeline, loyalty programs, email and SMS marketing, landing pages, and multi-location corporate controls under a recurring subscription. The platform is sold primarily to U.S. local SMBs and multi-location franchises through a self-serve free tier, a book-a-demo enterprise motion, and a Platinum Pro fully managed service.
Product overview
Referrizer is an all-in-one local business marketing automation platform that combines customer communication, lead generation, and marketing automation tools. The platform operates as a unified system with core modules including AI Assistant (24/7 autonomous customer interaction and booking agent), Offers & Referrals (referral marketing and offer management), Reputation Management (automated review generation across Google, Yelp, Facebook), Lead Management System/Pipeline (CRM and sales pipeline tracking), Loyalty Program, Email Marketing, 2-Way Text Messaging, Smart Line (business phone tracking), Landing Pages (SEO-optimized page builder), and Corporate Features (multi-location management). Additional offerings include Platinum Pro (full-service managed marketing), Quick Connect (instant lead engagement), Website Widget (lead capture), Wi-Fi marketing, Partner Up Network, Forms, and Reports. The platform integrates with booking systems (Mindbody, Booker, Acuity), POS systems (Clover), fitness club management (Club Ready, Glofox), dental software (Dentrix), analytics tools (Google Analytics, Facebook Pixel), and supports Zapier automation. Pricing includes SMS fees ($0.01-$0.05 per segment plus carrier fees) and an annual 8-10% Innovation Fee.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Assistant 24/7 AI-powered virtual employee that automates customer interactions and bookings through text messaging, handling lead responses, FAQs, appointment scheduling, reschedules, reminders, and cancellations for local businesses.
- Offers & Referrals Referral marketing and offer management system that turns customers into advocates through automated referral rewards, Buy Now offers, tracking code integration, and shareable referral links.
- Reputation Management
- Lead Management System (Pipeline) CRM and visual pipeline tool for converting leads into customers, with contact database management, segmentation, contact profiles, communication history, and lead status tracking across sales stages.
- Loyalty Program
- Email Marketing
- 2-Way Text Messaging (Smart Inbox)
- Smart Line
- Landing Pages
- Corporate Features
- Platinum Pro
- Referrizer Wi-Fi
- Partner Up Network
- Forms
- Reports (Agency Dashboard)
Quantifiable outcome
- 20% average business growth in first month
- +2 more outcomes
Companies that use Referrizer
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Referrizer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability3 records
Feature10 records
Referrizer partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- MindbodycoreIntegration partnership allowing contact synchronization and lead data exchange between Mindbody's fitness/wellness management platform and Referrizer's marketing automation system.
- BookercoreIntegration enabling appointment and customer data sync from Booker's salon/spa management platform to Referrizer's marketing tools.
- Acuity SchedulingcoreIntegration connecting Acuity's appointment scheduling platform with Referrizer for automated marketing follow-ups and customer engagement.
- ClovercorePOS integration with Clover systems enabling point-of-sale data to trigger marketing automation and customer loyalty programs.
- Club ReadycoreIntegration with Club Ready gym management platform for member data synchronization and automated marketing workflows.
- DentrixcoreIntegration with Dentrix dental practice management software enabling patient marketing automation and recall campaigns.
- GlofoxcoreIntegration with Glofox fitness studio management platform for member engagement and marketing automation capabilities.
- ZapiercoreZapier integration enabling connections to thousands of third-party apps and automated workflows through no-code integration platform.
- Google Business ProfilecoreNative integration with Google Business Profile for automated review collection and reputation management on Google search and maps.
- YelpcoreNative integration with Yelp for centralized review management and response workflows from within Referrizer's reputation dashboard.
- FacebookcoreFacebook integration for review monitoring, social sharing, and messaging capabilities within the platform ecosystem.
- TripAdvisorcoreIntegration for review management across TripAdvisor alongside other major review platforms within Referrizer's reputation dashboard.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Referrizer competitors and assessment
Company assessmentDirect peers
- Birdeye: Reputation management and customer experience platform for local businesses; offers review generation, messaging, social, and surveys across the same multi-location franchise and SMB verticals as Referrizer.
- Vendasta: SaaS platform selling white-label marketing, CRM, and reputation tools to agencies and franchises serving SMBs; competes for the same multi-location and partner-driven go-to-market as Referrizer.
- Podium: Customer interaction platform for local businesses combining messaging, reviews, payments, and AI assistants — directly overlapping Referrizer's SMB lead engagement, reviews, and AI Assistant stack.
- Keap (Infusionsoft): CRM and marketing automation suite built specifically for small businesses, combining email, SMS, pipelines, and appointments — overlapping with Referrizer's CRM/Pipeline and SMS automation modules.
- ActiveCampaign: Email marketing, automation, and CRM platform targeting SMBs and mid-market; competes on automation depth, email/SMS, and CRM functionality.
- NiceJob: Reputation, referral, and marketing automation platform aimed at service businesses (home services, contractors, etc.); closely comparable to Referrizer's review generation and referral core.
Broad incumbents
- Constant Contact: Established email marketing and digital marketing platform for SMBs and nonprofits; broader portfolio of tools but overlapping email marketing, automation, and SMB audience.
- Mailchimp: Major SMB-focused marketing automation platform owned by Intuit; offers email, landing pages, CRM, and audience management overlapping Referrizer's SMB marketing suite.
- HubSpot: Comprehensive CRM, marketing, sales, and service platform with SMB-focused tiers; competes across the same marketing automation, email, and CRM categories from a broader portfolio position.
- Thryv: End-to-end small business software suite combining marketing automation, CRM, reputation, and payments; comparable SMB all-in-one positioning to Referrizer's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Referrizer social profiles
Digital presenceReferrizer compliance and trust
Trust signalCompliance1 record
Referrizer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Referrizer leadership team
Management profileNumber of profiles
Profiles3 records
Referrizer funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Referrizer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Referrizer
What does Referrizer do?
Referrizer sells an all-in-one SaaS marketing automation platform for local businesses that combines an AI-powered 24/7 customer engagement assistant, referral and offer campaigns, reputation management across Google, Yelp and Facebook, CRM and sales pipeline, loyalty programs, email and SMS marketing, landing pages, and multi-location corporate controls under a recurring subscription. The platform is sold primarily to U.S. local SMBs and multi-location franchises through a self-serve free tier, a book-a-demo enterprise motion, and a Platinum Pro fully managed service.
Is Referrizer a public or private company?
Referrizer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Referrizer founded?
Referrizer was founded in 2013. It employs 101 to 250 people.
Where is Referrizer based?
Referrizer is headquartered in Deerfield Beach, United States, in the North America region.
How does Referrizer make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are SMS/MMS Messaging (Usage-Based), platinum Pro Managed Services and affiliate Program.
Who are Referrizer's main competitors?
Direct peers on record are Birdeye, Vendasta, Podium, Keap (Infusionsoft), ActiveCampaign and NiceJob. Broad incumbents are Constant Contact, Mailchimp, HubSpot and Thryv.
Does Referrizer have an API?
No public API is recorded for Referrizer.
What industry is Referrizer in?
Referrizer's product category is Marketing automation software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.